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[[File:Total Fertility Rate Map by Country.svg|thumb|270px|Peta angka kelahiran menurut negara, pada sensus tahun 2023]]
[[Berkas:2020_Indonesian_population_census_infographics.jpg|thumb|Sensus Penduduk 2020 Indonesia mencatat persentase ''post'' Gen Z (kelahiran tahun 2013 dst.) sebesar 10,88% dari jumlah penduduk Indonesia.]]
'''Generasi Alfa (alpha)''' adalah kelompok [[demografi]] yang menyusul [[Generasi Z]]. Generasi ini lahir tahun 20132010 - hingga saat ini. Mengambil nama dari huruf pertama dalam [[abjad Yunani]], Generasi Alfa adalah orang-orang yang lahir sepanjang [[abad ke-21]]. Kebanyakan anggota Generasi Alfa adalah anak dari [[Milenial]] dan cucu dari [[baby boomers]].<ref name=":0">{{Cite news|url=https://www.axios.com/generation-alpha-millennial-children-63438b10-6817-483e-8472-38810df77880.html|title=Meet Generation Alpha, the 9-year-olds shaping our future|last=Perano|first=Ursula|date=August 8, 2019|work=Axios|access-date=September 6, 2019|archive-date=2019-08-08|archive-url=https://web.archive.org/web/20190808235523/https://www.axios.com/generation-alpha-millennial-children-63438b10-6817-483e-8472-38810df77880.html|dead-url=no}}</ref><ref>{{Cite news|url=https://www.theguardian.com/society/shortcuts/2019/jan/04/move-over-millennials-and-gen-z-here-comes-generation-alpha|title=Move over, millennials and Gen Z – here comes Generation Alpha|last=Lavelle|first=Daniel|date=January 4, 2019|work=The Guardian|access-date=July 8, 2019|archive-date=2019-07-08|archive-url=https://web.archive.org/web/20190708045343/https://www.theguardian.com/society/shortcuts/2019/jan/04/move-over-millennials-and-gen-z-here-comes-generation-alpha|dead-url=no}}</ref><ref name=":28">{{Cite news|last=Shaw Brown|first=Genevieve|url=https://abcnews.go.com/GMA/Family/gen-meet-gen-alpha-generation-born-2010-today/story?id=68971965|title=After Gen Z, meet Gen Alpha. What to know about the generation born 2013 to today|date=February 17, 2020|work=ABC News|access-date=February 17, 2020|department=Family|archive-date=2020-02-17|archive-url=https://web.archive.org/web/20200217151434/https://abcnews.go.com/GMA/Family/gen-meet-gen-alpha-generation-born-2010-today/story?id=68971965|dead-url=no}}</ref>
Generasi Alfa lahir pada saat tingkat kelahiran menurun di sebagian besar dunia, dan mengalami dampak pandemi [[COVID-19]] saat masih anak-anak.<ref name=PopDeclineBBC>{{cite web |last1=Gallagher |first1=James |title=Fertility rate: 'Jaw-dropping' global crash in children being born |website=[[BBC]]|access-date=12 October 2023 |date=February 15, 2020 |url=https://www.bbc.com/news/health-53409521}}</ref> Bagi mereka yang mempunyai akses, hiburan anak-anak semakin didominasi oleh teknologi elektronik seperti: [[Media sosial|jejaring sosial]], dan layanan streaming, sementara minat terhadap televisi tradisional juga menurun.
