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#ALIH [[Danone]]
{{Infobox company
| company_name = Groupe Danone S.A.
| company_logo = [[Image:Danone.svg|150px]]
| company_type = [[S.A. (perusahaan)|Société Anonyme]]
| traded_as = {{Euronext|BN}}, {{OTCBB|GDNNY}}
| foundation = [[Barcelona, Spanyol]] (1919)
| location = [[Boulevard Haussmann]]<br>[[arondisemen ke-9 Paris|Arondisemen ke-9]], Paris, Perancis
| key_people = [[Franck Riboud]] <small>([[Ketua]] dan [[chief executive officer|CEO]])</small>, [[Jacques Vincent]] <small>(Wakil Ketua dan [[chief operating officer|COO]])</small>
| industry = [[Pemrosesan makanan]]
| products = [[Produk susu]], [[air kemasan|air]], makanan bayi
| revenue = [[Euro|€]]17,01 miliar <small>(2010)</small><ref name="AR2010">{{Cite web |url=http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzEyNTB8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 |title=Annual Report 2010 |accessdate=16 April 2011 |publisher=Danone|format=PDF}}</ref>
| operating_income = €2,578 miliar <small>(2010)</small><ref name="AR2010" />
| net_income = €1,870 miliar <small>(2010)</small><ref name="AR2010" />
| assets = €28,10 miliar <small>(akhir 2010)</small><ref name="AR2010" />
| equity = €11,99 miliar <small>(akhir 2010)</small><ref name="AR2010" />
| num_employees = 101.000 <small>(akhir 2010)</small><ref name="AR2010" />
| subsid =
| homepage = [http://www.danone.com www.danone.com]
| intl = yes
}}
[[Berkas:Danone.png|200px|thumb|right|Logo Danone]]
[[Berkas:Danone factory in Bierun.JPG|thumb|221px|Pabrik Danone di Paris]]
'''Groupe Danone''' adalah perusahaan multinasional yang memproduksi berbagai jenis makanan dan minuman. Danone mengklaim sebagai pemimpin di pasar produk turunan susu<ref name="corp">{{Cite web | url=http://www.danone.com/en/brands/business/fresh-dairy-products.html |publisher=Danone Group|title = Fresh dairy products: our brands |accessdate = 21 September 2008}}</ref> dan [[air minum dalam kemasan]]. Pada tahun 2007 Danone menjadi perusahaan makanan bayi terbesar kedua di dunia setelah membeli [[Numico]].<ref name="Kraft">{{Cite news
|url=http://news.bbc.co.uk/1/hi/business/6264318.stm
|title=Danone mulls Kraft biscuit deal
|publisher=BBC News
|accessdate=9 July 2007
|date=3 July 2007}}</ref>
Di Amerika Serikat, Danone dipasarkan dengan nama '''Dannon''', yang merupakan anak perusahaan dari Groupe Danone.
Danone memegang beberapa merek terkenal seperti Volvic, [[Evian]], [[Aqua]], dan Badoit. Sekitar 56% dari penjualan di tahun 2006 berasal dari produk turunan susu, 28% dari minuman, dan 16% dari biskuit dan sereal.<ref name="corp1">{{Cite web | url=http://library.corporate-ir.net/library/95/951/95168/items/258892/AnnualReport2006.pdf|publisher=Danone|title=Annual Report 2006|accessdate=12 July 2008|format=PDF}}</ref>
==Sejarah==
=== Nama ===
Nama Danone berasal dari sebuah perusahaan kecil yang didirikan pada tahun 1919 oleh [[Isaac Carasso]] di [[Barcelona]] (Spanyol). Perusahaan ini memproduksi yoghrut dan diberi nama berdasarkan anak pertama Carasso, [[Daniel Carasso]].
Sepuluh tahun kemudian, pabrik pertama di Perancis dibagun. Selama masa pendudukan Jerman di Perancis pada Perang Dunia 2, Daniel memindahkan perusahaan ke New York untuk menghindari penyitaan akibat kepercayaan Yahudi yang dianutnya. Di Amerika Serikat, Daniel berpartner dengan Joe Metzger dan mengubah mereknya menjadi Dannon agar lebih cocok dengan orang Amerika.
Pada tahun 1951, Daniel Carasso menjual bisnisnya di Amerika Serikat dan kembali ke Paris untuk mengelola bisnis keluarga di Perancis dan Spanyol. Di Eropa, pada 1967, Danone melakukan merger dengan Gervais, produsen keju, dan mengubah nama menjadi Gervais Danone.
Pada tahun 1973, Gervais Danone melakukan merger dengan Boussois-Souchon-Neuvesel (BSN). BSN didirikan oleh keluarga Antone Riboud, yang mengubahnya dari perusahaan kecil menjadi perusahaan makanan terbesar di Eropa melalui merger dan akusisi di tahun 1970-an.
===Reorientasi strategi===
[[File:Rue de Téhéran, 7.jpg|thumb|Former Danone head office]]
Danone awalnya mengambil strategi integrasi vertikal dengan mengakuisisi pembuat bir Kronenbourg dan air mineral Evian, yang merupakan pelanggan terbesar BSN. Pada tahun 1979, perusahaan meninggalkan bisnis pembuatan botol dengan melepeas anak perusahaannya, Verreries Buossois. Pada tahun 1987, Gervais Danone membeli perusahaan biskuit Eropa Général Biscuit, pemilik brand LU. Pada tahun 1989 perusahaan juga membeli bisnis biskuit [[Nabisco]] di Eropa.<ref name="hist2">{{Cite web | url=http://www.danone.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLN4h3CgHJgFiWvvqRqCLGpugijnCBoLQifW99X4_83FT9AP2C3NDQiHJHRQC2okxl/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82XzBfTjY! |publisher=Danone Group|title = Setting out to conquer Europe |accessdate = 11 April 2007}}</ref>
Pada tahun 994, BSN mengubah namanya menjadi Groupe Danone, mengadopsi nama grup utama. Pada tahun 1996, Franck Riboud menggantikan ayahnya, Antoine, sebagai CEO. Di bawah Franck, perusahaan melanjutkan usahanya dengan fokus pada tiga kelompok produk utama: produk turunan susu ''(dairy)'', minuman, dan sereal, serta menjual bisnis-bisnis non-core.
Mulai tahun 1999 hingga 2000, perusahaan menjual kepemilikannya di bisnis pembuatan botol dan bir, termasuk menjual merek [[Kronenbourg]] dan 1664.<ref name="find1">{{Cite news | url=http://www.findarticles.com/p/articles/mi_qn4158/is_20000321/ai_n14283654|work=The Independent |location=UK |title = Scottish & Newcastle acquires Kronenbourg in £1.7bn deal |accessdate = 12 April 2007}} {{Dead link|date=September 2010|bot=RjwilmsiBot}}</ref> Perusahaan menjual bisnis keju dan daging di Italia, ([[Galbani|Egidio Galbani Spa]]) pada Maret 2002;<ref name="find2">{{Cite web | url=http://www.realdeals.eu.com/Article.aspx?ArticleID=38412 |title = European Buy-Outs: Italy’s many privately owned businesses are welcoming private equity as a way to drive consolidation |publisher=Real Deals |date= 26 January 2006 |accessdate = 12 April 2007}} {{Dead link|date=September 2010|bot=H3llBot}}</ref> Merek biskuit ''Jacob's'' dan produk sejenis di Irlandia juga dijual kepada [[United Biscuits]] pada bulan September 2004.<ref name="find3">{{Cite news | url=http://www.findarticles.com/p/articles/mi_qn4158/is_20040724/ai_n12801313|work=The Independent |location=UK |date = 24 July 2004 |title = Danone sells its UK biscuits to United |accessdate = 12 April 2007}} {{Dead link|date=September 2010|bot=RjwilmsiBot}}</ref> Pada bulan Agustus 2005, perusahaan menjual bisnis sausnya, [[HP Foods]]<ref name="find2">{{Cite news | url=http://www.findarticles.com/p/articles/mi_m0EUY/is_30_11/ai_n14941048 |title = Heinz announced completion of its acquisition of the HP Foods Group from Groupe Danone S.A. for approximately $820 million in cash |work=Food & Drink Weekly |date=22 August 2005 |accessdate = 12 April 2007}}</ref> dan [[Amoy Food]].<ref name="hist2">{{Cite web | url=http://www.danone.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLN4h3CgHJgFiWvvqRqCLGpugijnCBoLQifW99X4_83FT9AP2C3NDQiHJHRQC2okxl/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82XzBfTjg!|publisher=Danone Group |date =21 March 2000 |first= Lucy |last =Baker |title = Toward the third millennium |accessdate = 11 April 2007}}</ref> Di luar divestasi ini, Danone terus mengembangkan bisnisnya di 3 unit bisnis inti dan menekankan pada produk kesehatan.<ref name="20F">{{Cite web | url=http://edgar.sec.gov/Archives/edgar/data/1048515/000119312507071783/d20f.htm |publisher=Danone Group|title = Annual Report on Form 20-F |accessdate = 11 April 2007}}</ref>
Pada bulan Juli 2007, perusahaan mengemumkan bahwa mereka telah mencapai kesepakatan dengan Kraft untuk menjual divisi biskuitnya, termasuk LU dan Prince, dengan harga sekitar [[euro|€]]5.3 [[milyar]]<ref name="Kraft" />
== Perlindungan atas penjualan ==
Karena fokusnya yang sempit dan ukurannya yang relatif kecil, Danone sering kali menjadi sasaran ''takeover'' (pembelian) oleh kompetitornya, antara lain [[Nestlé]] dan Kraft Foods. Pada pertengahan Juli 2005, harga saham Danone melonjak 20% dalam 2 minggu akibat beredarnya kabar burung bahwa [[PepsiCo]] hendak membeli Danone, namun kabar ini ditepis.<ref name="pepsi">{{Cite web | url=http://www.boursorama.com/infos/actualites/detail_actu_marches.phtml?news=2820131 |publisher=Associated Press|title = PepsiCo ne lance pas d'OPA sur Danone |date = 25 July 2005 |accessdate = 11 April 2007}}{{fr icon}}</ref> Menyadari besarnya kemungkinan Danone, yang dianggap sebagai "aset nasional," dibeli oleh perusahaan asing, pemerintah Perancis membuat rancangan undang-undang untuk melindungi perusahaan-perusahaan "industri strategis", termasuk Danone, dari takeover pihak asing.<ref name="opa2">{{Cite web | url=http://www.boursorama.com/infos/actualites/detail_actu_marches.phtml?news=2907164 |publisher=Boursorama| work=Associated Press|title = Le gouvernement interdira le rachat de groupes français dans les secteurs stratégiques |date=29 August 2005 |accessdate = 11 April 2007}}{{fr icon}}</ref> Rancangan ini kemudian dijuluki sebagai "''Danone Law''" ("Hukum Danone").<ref>David Rothnie, [http://www.efinancialnews.com/story/2007-06-28/us-companies-may-bid-for-danone-division US companies may bid for Danone division], Financial News, 28 Jun 2007</ref>
Spekulasi kembali bermunculan pada musim panas 2006, ketika PepsiCo mengumumkan rencana untuk mengembangkan pasarnya di Perancis melalui beberapa akuisisi<ref>{{Cite web | url=http://www.boursorama.com/infos/actualites/detail_actu_societes.phtml?news=3568486 |publisher=Boursorama| work=AOF|title = Pepsico travaille sur des projets de croissance externe en France |date=21 July 2006 |accessdate = 11 April 2007}}{{fr icon}}</ref>, Kraft juga merencanakan untuk melakukan hal yang sama.<ref>{{Cite web | url=http://www.boursorama.com/infos/actualites/detail_actu_societes.phtml?news=3515970 |publisher=Associated Press|title = Danone: Reprise des spéculations un an après les rumeurs PepsiCo |date=23 June 2006 |accessdate = 11 April 2007}}{{fr icon}}</ref> Dugaan tersebut akhirnya hilang ketika Danone mengakuisisi Numico.<ref>{{Cite web
|url=http://www.forbes.com/markets/2007/07/09/numico-shares-update-markets-equity-cx_ll_0709markets25.html
|title=Eschewing Snacks, Danone Goes for Baby Food
|work=Forbes
|accessdate=9 July 2007
|date=9 July 2007}}</ref>
==Tata kelola perusahaan==
[[File:Bd Haussmann, 17.jpg|thumb|Kantor pusat Danone]]
[[Dewan direksi]] Danone yang menjabat saat ini dijabat oleh [[Bruno Bonnell]], [[Richard Goblet d'Alviella]], [[Michel David-Weill]], [[Emmanuel Faber]], [[Jean Laurent]], [[Naomasa Tsuritani]], [[Bernard Hours]], [[Christian Laubie]], [[Hakan Mogren]], [[Jacques-Alexandre Nahmias]], [[Guylaine Saucier]], [[Benoît Potier]], [[Franck Riboud]], dan Jacques Vincent.
Markas pusat Danone terletak di gedung 17 [[Boulevard Haussmann]], [[9th arrondissement of Paris]].<ref>"[http://www.danone.com/en/tools/contacts.html Contacts]." Groupe Danone. Retrieved on 23 March 2010.</ref>
== Produk ==
* [[Activia]]
* [[Milkuat]]
* [[Aqua (air mineral)|Aqua]]
* [[Mizone]]
* [[Biskuat]] (dibeli [[Kraft Foods]])
* [[All Time]] (dibeli [[Kraft Foods]])
* [[Legenda]] (dibeli [[Kraft Foods]])
* [[Jacob's]] (dibeli [[Kraft Foods]])
==Perusahaan patungan==
[[Image:World locations of Danone Group factories.svg|thumb|right|400px|Lokasi pabrik Danone di seluruh dunia]]
Danone mengadopsi strategi pertumbuhan dengan membangun perusahaan patungan, terutama di ''emerging market''. Di pasar tersebut, selama 10 tahun Danone membangun portofolio yang kini menghasilkan total 30% dari seluruh penjualannya.Danone has adopted a strategy of growth through joint ventures, particularly in fast-growing emerging markets, because it lacked the management depth and size to grow quickly. In its markets, Danone has built an attractive portfolio in emerging markets over the past 10 years which represents 30% of its sales.<ref name=WSJ>James T. Areddy & Deborah Ball, [http://news.google.com/news/url?sa=t&ct=us/4-0&fp=4682536d5103700e&ei=f3KCRrDyCpDgqwPF-JTMBQ&url=http%3A//online.wsj.com/article/SB118184992493235680.html%3Fmod%3Dgooglenews_wsj&cid=0 Danone's China Strategy Is Set Back],
[[Wall Street Journal]], Page A10, 15 June 2007</ref>
Danone terus menjalankan strategi ini dan belakangan menandatangani kerjasama dengan perusahaan seperti ''[[Al Safi]]'' di Arab Saudi (2001),<ref>[http://www.alsafi-danone.com.sa/History.html Sejarah Al Safi Danone]</ref> ''[[Yakult]]'' di India (2005) dan Vietnam (2006), ''Alqueria'' di Kolombia (2007), dan ''[[Mengniu]]'' di China (2006).<ref name=WSJ/>
Danone pernah mengalami beberapa masalah dengan perusahaan mitranya, salah satunya adalah dengan Hangzhou Wahaha Group (1996) dan [[Britannia Biscuits]] di India (1995). Arbritasi dengan Britannia Biscuits ditandatangani di Pengadilan Tinggi Bombay pada 29 Juni sementara arbitrasi dengan Wahaha Group disetujui di Hangzhou pada 17 Juni 2007.
===India===
Pada tahun 1995, Danone menandatangani perjanjian kerjasama untuk membeli Britannia Industries. Dalam perjanjian ini, Danone setuju untuk tidak meluncurkan merek makanan di India tanpa sepengetahuan keluarga Wadia.<ref>Ruth David, [http://www.forbes.com/markets/2007/06/25/danone-brittania-wadia-markets-equity-cx_rd_0625markets1.html Danone's Indian Cookie JV Set To Snap], Forbes, 25 June 2007</ref> Keduanya juga sepakat pada sebuah hak penolakan pertama (''right of first refusal'') bila salah satu di antara mereka berniat meninggalkan persekutuan.<ref name=iris>[http://www.myiris.com/newsCentre/newsPopup.php?fileR=20070621074733126&dir=2007/06/21&secID=livenews Danone may dissolve ties with Britannia], IRIS NEWS DIGEST, 21 June 2007, Retrieved 18 July 2007</ref>
Namun Danone merasa kecewa dengan pertumbuhan dan strategi marketing di India sehingga menjalankan rencana untuk berinvestasi di perusahaan makanan berbahan baku susu (''dairy'') secara independen. Pada bulan Mei 2007, Nusli Wadia melayangkan surat pemberitahuan ke Menteri Perdagangan dan Industri bahwa Danone telah melanggar Nota Pers 1, 2005, yang mewajibkan perusahaan asing mendapatkan izin dari partnernya di India sebelum membangun bisnis secara independen setelah Danone melakukan investasi di [[Avesthagen]], perusahaan bio-nutrisi yang berbasis di Bangalore. Danone berpendapat bahwa Nota Pers 1 tidak berlaku dalam kasus ini karena Danone tidak melakukan transfer teknologi maupun perjanjian merek dagang dengan Avesthagen, dan bahwa kepemilikannya atas 25% saham Briannia merupakan kepemilikan tidak langsung.<ref>[http://www.abcmoney.co.uk/news/25200777303.htm Danone denies JV with India's Britannia; to proceed with solo plans – report], Thomson Financial, 25 May 2007</ref> Wadia juga menuntut Danone atas pelanggaran klausa non-kompetisi dalam kontrak. Pengadilan kemudian memerintahkan Danone untuk tidak mengasingkan, membebani, atau menjual saham Avestagen.<ref>[http://news.moneycontrol.com/mccode/news/article/news_article.php?autono=254762 Wadias take Danone to court], 5 December 2006</ref>
===Israel===
In March 1996 Danone signed an agreement to purchase 20 percent of the [[Strauss Group]], Israel's second largest food manufacturer. Under the agreement, Danone purchased about 20% of Strauss Dairies (today Strauss Health division) in [[Nahariya]]. Since the 1970s, Strauss Dairies had a series of partnership and knowledge agreements with the Danone Group.<ref name=Beck05-03-1996>{{Citation
| title = France's Danone to buy 20% of Strauss Dairies
| url = http://www.highbeam.com/doc/1P1-2433191.html
| year = 5 March 1996
| author=Beck, Galit Lipkis
| journal=[[Jerusalem Post]]
| accessdate = 27 May 2010
}}</ref>
===Pakistan===
Danone acquired a 49.5% share in Pakistan's Continental Biscuits Limited in 1984. As part of Kraft's takeover of Danone biscuits division, this stake subsequently transferred to Kraft Foods Singapore.
===China===
====''Bright Dairy''====
In 2001, Danone acquired a 5% stake in Bright Dairy and, in March 2005, doubled its shareholding,<ref>[http://english.peopledaily.com.cn/200503/04/eng20050304_175531.html Danone to double Bright Dairy stake], ''People's Daily'', 4 March 2005</ref> and again, to 20%, in April 2006, becoming the third largest shareholder after Shanghai Milk Group and S.I. Food, each holding 25.17%.<ref name=forbes>Vivian Wai-yin Kwok, [http://www.forbes.com/markets/2007/10/16/danone-bright-dairy-markets-equity-cx_vk_1016markets02.html Danone Sells Out Of Bright Dairy], ''Forbes'', 16 October 2007</ref> Danone and Bright set up a 50–50 yoghurt joint venture in 1992. Danone licensed Bright Dairy to produce and market products inside China using Danone brands. The joint venture underwent a stake-diversification reshuffle and went public in 2000.<ref name=xinhua>Xinhua, [http://english.sina.com/business/1/2007/1016/128512.html "Partnership ends as China's Bright Dairy confirms Danone's stake sale"], ''[[Sina.com]]'', 16 October 2007, retrieved 18 October 2007</ref>
Shortly after increasing its stake, Danone's plans were upset when the Shanghai government announced it was to consolidate the city's food and beverages market by merging [[Shanghai Bright Dairy|Shanghai Bright Dairy Group]], the holding company for Bright Dairy, with Shanghai Sugar Tobacco Wine Co., Shanghai Agriculture Industry and Commerce Group and Jinjiang Food. The new conglomerate, named Bright Foods, would be managed by the Shanghai local administration and the State-owned Assets Supervision and Administration Commission.<ref name=forbes/>
The parties announced in October 2007 that Danone would divest its stake by selling it to the other two main shareholders at a small profit.<ref name=xinhua/> Bright Dairy said Danone would pay 330m yuan (€31m) to terminate the existing distribution and production agreement with it.<ref>Neil Merrett, [http://www.dairyreporter.com/news/ng.asp?n=80638-danone-dairy-bright-wahaha Danone sells Chinese dairy stake], Dairy Reporter, 17 October 2007</ref>
====''Wahaha''====
{{Main|Wahaha Joint Venture Company}}
The [[Hangzhou Wahaha Group]], the largest beverage producer in China,<ref name="scmp">{{Cite news |work=South China Morning Post |location=Hong Kong |title = Danone set to sue Wahaha over breach of contract |date = 11 April 2007 |page = B3}}</ref> and Danone entered into a dairy products joint venture in 1996, in which Danone held 51%. It was hailed by ''[[Forbes]]'' magazine as a "showcase" joint venture.<ref name="forbes070627">{{Cite web|url=http://www.forbes.com/feeds/ap/2007/06/27/ap3861182.html|author=Elaine Kurtenbach|title=Wahaha-Danone Feud Highlights Pitfalls|work=Forbes|date=27 June 2007|accessdate=17 July 2007}} {{Dead link|date=September 2010|bot=H3llBot}}</ref>
As the businesses expanded and became more complex, Danone made several attempts to take a stake in the Wahaha companies external to the joint venture, but was rebuffed by Wahaha's General Manager Zong Qinghou.<ref name="scmp2">{{Cite news |work=South China Morning Post |location=Hong Kong |title = Danone and Wahaha vie for the last laugh |date = 11 June 2007 |page = B3}}</ref> Danone and Zong Qinghou had signed a deal in December 2006 allowing Danone to buy a majority stake in these non-JV operations. However, Zong had second thoughts about the deal and reneged, claiming the offer was underpriced and held out for a higher price from Danone.<ref name=caijin4>签约与悔约(regrets) [http://www.caijing.com.cn/industry/other/2007-05-13/19400.shtml ''Wahaha – atypical commercial dispute''], ''[[Caijing]]'' Issue 185, 14 May 2007 {{zh icon}}</ref>
The dispute took on the shape of a trademark dispute, and Danone filed for arbitration in Stockholm on 9 May 2007.<ref name=xinhua>[[Xinhua]], [http://english.eastday.com/eastday/englishedition/business/userobject1ai2914641.html Wahaha says its arbitration application accepted over trademark dispute with Danone], 18 June 2007</ref> On 4 June,<ref name="release2">{{Cite press release | url=http://www.danone.com/wps/portal/jump/DanoneCorporateIntl.Press.Commun2004PressReleases?ref=CMS.DanoneCorporateIntl.Press.2006PressReleases.Trimestre1.CP_120607 |publisher=Danone Group|title = current developments regarding Wahaha dispute |date = 12 June 2007| accessdate = 21 June 2007}}</ref> Danone filed suit in Los Angeles Superior Court against Ever Maple Trading and Hangzhou Hongsheng Beverage Co Ltd, companies controlled by Zong, his wife, and daughter.<ref name=france24>[http://www.france24.com/france24Public/en/news/business/20070618-danone-wahaha-china-france-food-companies.html Danone, Wahaha set for arbitration dispute in China], [[Agence France-Presse]] story, France24, 18 June 2007</ref>
== Referensi ==
{{reflist}}
== Pranala luar ==
* [http://www.danonegroup.com/ Situs resmi]
{{Danone}}
{{perusahaan-stub}}
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