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[[FileBerkas:RickRoll.png|thumbjmpl|250px|Cuplikan video YouTube berjudul "Never Gonna Give You Up", lagu yang diputar ketika penonton di-Rickrolled''rickroll''.]]
{{listen|filename=Rick Astley - Never Gonna Give You Up.ogg|title=Never Gonna Give You Up|description=Potongan lagu "Never Gonna Give You Up"}}
'''''Rickrolling ''''' adalah sebuah [[meme Internet]]<ref name="telegraph-macys"/><ref name="nussenbaum"/> yang melibatkan [[video musik]] lagu "[[Never Gonna Give You Up]]" oleh [[Rick Astley]] tahun 1987. [[Meme]] ini berupa [[ umpan dan ganti:en:Bait-and-switch|''bait-and-switch'']], yang berarti seseorang memberikan [[ hipertautanpranala]] yang tampak sejalan dengan topik yang dibicarakan, namuntetapi mengarah ke video Astley. TautanPranala ini dapat ditutup-tutupi sedemikian rupa sehingga pengguna tidak bisa menentukan destinasi tautan yang sebenarnya kecuali dengan mengkliknyamengekliknya (Teknik ''Bait-and-Switch''). Orang yang terpancing ke video ini dikatakan telah di-'' rickrolledrickroll''. ''Rickrolling '' telah meluas hingga ke luar dunia web, termasuk ruang publik,<ref name="nussenbaum">{{cite news |url=http://www.nytimes.com/2008/03/24/business/media/24rick.html |title=The '80s Video That Pops Up, Online and Off |first=Evelyn |last=Nussenbaum |work=[[The New York Times]] |publisher=[[The New York Times Company]] |accessdate=20 November 2008 |date=24 MarchMaret 2008}}</ref> seperti kejutan ''rickroll '' oleh Astley sendiri pada [[Macy's Thanksgiving Day Parade]] tahun 2008 di New York.<ref name= "telegraph-macys">{{cite news |date= 2008-11-28 November 2008|publisher=[[The Daily Telegraph]] |last=Moore |first=Matthew |url=http://www.telegraph.co.uk/news/newstopics/howaboutthat/3534073/Macys-Thanksgiving-Day-parade-Rick-Astley-performs-his-own-Rickroll.html |title=Macy's Thanksgiving Day parade: Rick Astley performs his own Rickroll |accessdate= 2008-12-022 Desember 2008|location= [[London ]]}}</ref> Meme ini turut membantu membangkitkan kembali karier Astley.<ref>{{cite web|title=The Telegraph U.K.|url=http://www.telegraph.co.uk/news/newstopics/howaboutthat/8668666/Rickrolled-Rick-Astley-tweeted-by-White-House-to-lighten-US-debt-debate.html|work=The Telegraph|accessdate=28 JulyJuli 2011 |archive-date=19 Januari 2012|archive-url=https://web.archive.org/web/20120119084722/http://www.telegraph.co.uk/news/newstopics/howaboutthat/8668666/Rickrolled-Rick-Astley-tweeted-by-White-House-to-lighten-US-debt-debate.html|dead-url=yes}}</ref> ▼
Pada tanggal 29 Juli 2021, musik video resmi "Never Gonna Give You Up" menyentuh angka 1 miliar penonton di [[YouTube]].<ref>{{Cite web|title=A billion rick-rolls: Rick Astley video tops 1 billion YouTube views|url=https://www.kiro7.com/news/trending/billion-rick-rolls-rick-astley-video-tops-1-billion-youtube-views/O6PREEJA55HNVGV225LYPSCACI/|last=D'Angelo|first=Bob|date=29 Juli 2021|website=KIRO 7 News Seattle|access-date=29 Juli 2021}}</ref>
▲'''Rickrolling''' adalah sebuah [[meme Internet]]<ref name="telegraph-macys"/><ref name="nussenbaum"/> yang melibatkan [[video musik]] lagu "[[Never Gonna Give You Up]]" oleh [[Rick Astley]] tahun 1987. [[Meme]] ini berupa [[umpan dan ganti]], yang berarti seseorang memberikan [[hipertautan]] yang tampak sejalan dengan topik yang dibicarakan, namun mengarah ke video Astley. Tautan ini dapat ditutup-tutupi sedemikian rupa sehingga pengguna tidak bisa menentukan destinasi tautan yang sebenarnya kecuali dengan mengkliknya. Orang yang terpancing ke video ini dikatakan telah di-''rickrolled''. Rickrolling telah meluas hingga ke luar dunia web, termasuk ruang publik,<ref name="nussenbaum">{{cite news |url=http://www.nytimes.com/2008/03/24/business/media/24rick.html |title=The '80s Video That Pops Up, Online and Off |first=Evelyn |last=Nussenbaum |work=[[The New York Times]] |publisher=[[The New York Times Company]] |accessdate=20 November 2008 |date=24 March 2008}}</ref> seperti kejutan rickroll oleh Astley sendiri pada [[Macy's Thanksgiving Day Parade]] tahun 2008 di New York.<ref name= "telegraph-macys">{{cite news |date=2008-11-28 |publisher=[[The Daily Telegraph]] |last=Moore |first=Matthew |url=http://www.telegraph.co.uk/news/newstopics/howaboutthat/3534073/Macys-Thanksgiving-Day-parade-Rick-Astley-performs-his-own-Rickroll.html |title=Macy's Thanksgiving Day parade: Rick Astley performs his own Rickroll |accessdate=2008-12-02 |location=London}}</ref> Meme ini turut membantu membangkitkan kembali karier Astley.<ref>{{cite web|title=The Telegraph U.K.|url=http://www.telegraph.co.uk/news/newstopics/howaboutthat/8668666/Rickrolled-Rick-Astley-tweeted-by-White-House-to-lighten-US-debt-debate.html|work=The Telegraph|accessdate=28 July 2011}}</ref>
==Lihat pulaSejarah ==
=== Duckrolling ===
Sejarah Rickrolling dapat ditarik balik hingga tahun 2006. Pada saat itu, ada sebuah tren yang berkembang di [[4chan]], sebuah situs web imageboard, yaitu sistem pengubah kata, dan salahsatu sistem yang paling populer yaitu sistem yang mengubah kata "egg" (telur) menjadi "duck" (bebek). Oleh karena hal ini, banyak orang mendapati dirinya sendiri alih-alih mengirim kata "telur", mereka mengirim kata "bebek".
Pada suatu waktu, seorang pengguna ingin mengirim kata "eggroll" (telur gulung), lalu mendapati dirinya mengirim kata "duckroll". Tak lama kemudian, seorang anonim mem-posting gambar seekor bebek, namun kakinya diganti menjadi sebuah roda. Sejak saat itu, pengguna 4chan mulai memberikan [[pranala]] yang tampak sejalan dengan topik yang dibicarakan, tetapi, alih-alih mengarah ke video Rick Astley, pranala ini mengarah ke gambar duckroll.
=== Proto-Rickrolling ===
Menurut seorang [[YouTuber]], Captain KRB, aksi rickrolling pertama dilakukan di dunia nyata, pada awal tahun 2007. Ini dilakukan oleh seorang YouTuber, yang memainkan lagu Never Gonna Give You Up pada saat sebuah pertandingan olahraga berlangsung.
=== Rickrolling pertama ===
Rickrolling pertama terjadi pada Mei 2007. Saat perilisan teaser dari [[permainan video]] [[Grand Theft Auto IV]], banyak pengguna yang penasaran dengan konten permainannya, menyebabkan para pengguna mencari pranala tutorial mengenai permainan tersebut. Hal ini memicu beberapa pengguna memberikan [[pranala]] berjudul tutorial permainan tersebut, namun sebenarnya mengarah ke video musik Astley.
== Lihat pula ==
{{Portal|Internet}}
* [[Daftar fenomena Internet]]
* [[Meme]]
== Catatan kaki ==
{{Reflist|colwidth=30em}}
== Bahan bacaan ==
{{Refbegin}}
* {{cite news |last=Hasty |first=Katie |title='80s singer Rick Astley latest Web phenomenon |work=[[Reuters]] |date=5 April 2008-04-05 |url=http://uk.reuters.com/article/internetNews/idUKN0421297720080405 |accessdate=5 April 2008-04-05}}
* {{cite news |last=Horowitz |first=Etan |title=Friday Picks: Wired on the gadget blog wars, Rick Astley on the 'Rickroll', church sign about Google |work=OrlandoSentinel.com |publisher=[[Orlando Sentinel]] |date=2008-03-28 Maret 2008|url=http://blogs.orlandosentinel.com/etan_on_tech/2008/03/friday-picks-wi.html |accessdate=1 April 2008-04-01 |archiveurl = httphttps://web.archive.org/web/20080406141948/http://blogs.orlandosentinel.com/etan_on_tech/2008/03/friday-picks-wi.html |archivedate =6 April 6, 2008|dead-url=no}}
* {{cite news |last=Savage |first=Marg |title=Rickrolling and the league of web fame |work=[[BBC News ]]|publisher=[[BBC News ]]|date=2008-04-011 April 2008|url=http://news.bbc.co.uk/2/hi/entertainment/7325280.stm |accessdate=2008-04-22 April 2008}}
* {{cite news |last=Ingram |first=Matthew |title=Rick Astley, born again via YouTube |work=[[The Globe and Mail]] |publisher=CTVglobemedia Publishing Inc. |date=2008-03-31 Maret 2008|url= http://www.theglobeandmail.com/servlet/story/RTGAM.20080331.WBmingram20080331120049/WBStory/WBmingram |accessdate=1 April 2008-04-01|archiveurl=httphttps://web.archive.org/web/20080405204721/http://www.theglobeandmail.com/servlet/story/RTGAM.20080331.WBmingram20080331120049/WBStory/WBmingram|archivedate=5 April 2008|dead-04-05url=no}}
* {{cite news |last=Johnson |first=Steve |title=On the first day of April: Another Google prank and Rick, rolling along |work=Hypertext – The wide world of the web |publisher=[[Chicago Tribune]] |date=2008-04-011 April 2008|url=http://featuresblogs.chicagotribune.com/technology_internetcritic/2008/04/on-the-first--1.html |accessdate=1 April 2008|archive-date=6 Desember 2012|archive-url=https://archive.today/20121206034618/http://featuresblogs.chicagotribune.com/technology_internetcritic/2008/04/on-01the-first--1.html|dead-url=yes}}
* {{cite news |last=Leahy |first=Brian |title=New York Times Gets Rick Roll'd |work=The Feed: The Only News You Need To Know |publisher=[[G4 (saluran televisi)|G4 TV]] |date=2008-03-28 Maret 2008|url= http://www.g4tv.com/thefeed/blog/post/684031/New_York_Times_Gets_Rick_Rolld.html |accessdate=1 April 2008|archive-04date=8 Desember 2012|archive-01url=https://archive.today/20121208161548/http://www.g4tv.com/thefeed/blog/post/684031/new-york-times-gets-rick-rolld/|dead-url=yes}}
* {{cite news |last=McCarthy |first=Caroline |title='Rickrolled basketball game' video is '80s pop fiction |work=[[CNET|CNET News]] |publisher=CNET Networks, Inc. |date=2008-03-26 Maret 2008|url= http://www.news.com/8301-13577_3-9903727-36.html |accessdate=1 April 2008|archive-04date=3 Agustus 2016|archive-01url=https://archive.today/20160803233031/http://www.cnet.com/news/rickrolled-basketball-game-video-is-80s-pop-fiction/|dead-url=yes}}
* {{cite news |last=Newborn |first=Andrew |title=Dumb Internet memes are teh suck |work=The Gateway |publisher=[[University ofUniversitas Alberta]] |date=1 April 2008-04-01 |url= http://www.thegatewayonline.ca/dumb-internet-memes-are-teh-suck-20080401-2464.html |accessdate=1 April 2008-04-01}}
* {{cite news |last=Oliver |first=Chantelle |title=The Academic Rickroll |work=Walrus Magazine |date=2008-03-31 Maret 2008|url=http://www.walrusmagazine.com/blogs/2008/03/31/the-academic-rickroll/ |accessdate=1 April 2008-04-01}}
* {{cite news |last=Pegoraro |first=Rob |title=April Foolin' |work=Faster Forward |publisher=[[The Washington Post]] |date=2008-04-011 April 2008|url=http://blog.washingtonpost.com/fasterforward/2008/04/april_foolin.html |accessdate=1 April 2008-04-01}}
* {{cite news |last=Reynolds |first=Simon |title=Astley calls 'Rickrolling' craze 'brilliant' |work=Digital Spy |publisher=[[Digital Spy Limited ]]|date=2008-03-28 Maret 2008|url= http://www.digitalspy.co.uk/music/a92482/astley-calls-rickrolling-craze-brilliant.html |accessdate=1 April 2008-04-01}}
* {{cite news |last=Savage |first=Mark |title=Rickrolling and the league of web fame: An estimated 13 million internet users have been tricked into watching the video for Rick Astley's Never Gonna Give You Up in the last couple of weeks. |work=[[BBC News]] |publisher=[[BBC]] |date=2008-04-011 April 2008|url=http://news.bbc.co.uk/2/hi/entertainment/7325280.stm |accessdate=1 April 2008-04-01}}
* {{cite news |last=Sleiman |first=Jad |coauthors=Ben Penn |title=Prank gives song new life |work=Diamondback Online |publisher=[[University of Maryland, College Park|University ofUniversitas Maryland]] |date=2008-04-011 April 2008|url=http://media.www.diamondbackonline.com/media/storage/paper873/news/2008/04/01/News/Prank.Gives.Song.New.Life-3294657.shtml |accessdate=1 April 2008|archive-04date=7 April 2008|archive-url=https://web.archive.org/web/20080407101552/http://media.www.diamondbackonline.com/media/storage/paper873/news/2008/04/01/News/Prank.Gives.Song.New.Life-3294657.shtml|dead-url=yes}}
* {{cite news |last=Staff |title=Astley prank storms web: A new internet craze known as 'rickrolling' has thrust Newton-le-Willows' 1980s pop star Rick Astley back into the spotlight |work=[[BBC News]] |publisher=[[BBC]] |url=http://news.bbc.co.uk/player/nol/newsid_7320000/newsid_7323500/7323544.stm?bw=nb&mp=wm&news=1&ms3=6&ms_javascript=false&bbcws=2 |accessdate=1 April 2008-04-01 |date=31 Maret 2008-03-31}}
* {{cite news |last=Staff |title=Rick Astley 'Rick Roll' video prank becomes web phenomenon |work=MSN Money UK |publisher=[[MSN]] |date=2008-03-28 Maret 2008|url=http://entertainment.uk.msn.com/music/news/nme/article.aspx?cp-documentid=7914346 |accessdate=1 April 2008-04-01 |archiveurl = httphttps://web.archive.org/web/20080331234918/http://entertainment.uk.msn.com/music/news/nme/article.aspx?cp-documentid=7914346 |archivedate =31 March 31,Maret 2008}}
* {{cite news |last=Sternberg |first=Andy |title=Rick Astley Calls Rickroll 'Hilarious,' 'Bizarre'; Plans Arena Tour, But Can He Still Dance? |work=LAist |publisher=[[Gothamist]] LLC |date=2008-03-25 Maret 2008|url=http://laist.com/2008/03/25/rick_astley_cal.php |accessdate=1 April 2008|archive-04date=30 Maret 2008|archive-01url=https://web.archive.org/web/20080330015146/http://laist.com/2008/03/25/rick_astley_cal.php|dead-url=yes}}
* {{cite news |last=Van Buskirk |first=Eliot |title=Rick Astley Addresses the Rickroll Phenomenon |work=[[Wired News]] |publisher=CondéNet, Inc. |date=2008-03-26 Maret 2008|url= http://blog.wired.com/music/2008/03/rick-astley-add.html |accessdate=1 April 2008-04-01}}
* {{cite news |last=Wells |first=Steven |title=Opening Riff |work=Philadelphia Weekly |date=9 April 2008-04-09 |url=http://www.philadelphiaweekly.com/articles/16809/music--opening-riff |accessdate=10 April 2008-04-10}}
* {{cite news |last=Tossell |first=Ivor |title=They're never gonna give you up, Rick |work=[[The Globe and Mail ]]|date=2008-04-17 April 2008|url=http://www.theglobeandmail.com/servlet/story/RTGAM.20080417.wgtwebeven0417/BNStory/Technology/home |accessdate=2008-04-18 April 2008|archiveurl = httphttps://web.archive.org/web/20080421224905/http://www.theglobeandmail.com/servlet/story/RTGAM.20080417.wgtwebeven0417/BNStory/Technology/home |archivedate =21 April 21, 2008|dead-url=no}}
{{Refend}}
[[Kategori:MemeLagu Internetmeme]]
[[Kategori: NeologismeMeme internet]] ▼[[Kategori:Troll Internet]]
[[Kategori:Musik pop]]
[[Kategori:Neologisme]]
[[Kategori:Lelucon praktik]]
[[Kategori:Video YouTube]]
[[sv:Rick Astley#Rickrolling]]
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