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{{short description|Perusahaan rekreasi luar ruang}}
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'''The North Face''' adalah sebuah produsen peralatan [[rekreasi luar ruang]] asal Amerika Serikat. The North Face memproduksi [[pakaian]], [[alas kaki]], dan peralatan luar ruang.
 
Perusahaan ini berkantor pusat di [[Alameda, California]], berdekatan dengan anak usaha VF Corporation yang lain, yakni [[JanSport]].<ref name="Horovitz">{{cite news|url=https://www.usatoday.com/money/industries/retail/2007-08-19-backpack_N.htm|title=New 'badge' of cool: High-tech, high-fashion backpacks|last=Horovitz|first=Bruce|date=2007-08-20|work=[[USA Today]]|accessdate=2009-09-01|page=1A}}</ref>
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The North Face didirikan oleh [[Douglas Tompkins]] dan istrinya, [[Susie Tompkins Buell|Susie Tompkins]] pada tahun 1966 sebagai sebuah toko ritel yang menjual peralatan memanjat di [[San Francisco]].<ref name=Finz2012>{{cite news|last1=Finz|first1=Stacey|title=Business booming for once-troubled North Face|url=http://www.sfgate.com/business/article/Business-booming-for-once-troubled-North-Face-3466174.php|accessdate=10 December 2015|work=SF Gate|publisher=San Francisco Chronicle|date=April 8, 2012}}</ref> Dua tahun kemudian, toko ini diakuisisi oleh Kenneth "Hap" Klopp.<ref name=Finz2012 /><ref name="Bruce B. Johnson's History of Gear webpage">{{cite web|title=Bruce B. Johnson's History of Gear webpage|url= http://www.oregonphotos.com/The-North-Face-1.html}}</ref>
 
Logo The North Face berasal dari gambaran [[Half Dome]] di [[Taman Nasional Yosemite]], yang dimodifikasi sedemikian rupa.<ref>{{Cite web|url=https://www.famouslogos.net/north-face-logo/|title=North Face Logo {{!}} Design, History and Evolution|language=en-US|access-date=2019-10-01|archive-date=2021-10-26|archive-url=https://web.archive.org/web/20211026231423/https://www.famouslogos.net/north-face-logo/|dead-url=yes}}</ref>
 
Pada tahun 2000, The North Face diakuisisi oleh [[VF Corporation]] dengan harga [[US$]]25,4 juta.<ref name="VF acquisition">{{cite web |title=The North Face Acquired by VF Corp. in $25.4M Cash Deal |url=https://www.sportsbusinessdaily.com/Daily/Issues/2000/04/10/Finance/THE-NORTH-FACE-ACQUIRED-BY-VF-CORP-IN-$254M-CASH-DEAL.aspx |publisher=[[Sports Business Daily]] |accessdate=19 May 2019 |language=En |date=10 April 2000}}</ref><ref>[http://www.vfc.com/news/vf-in-the-news%3Fnws_id%3D83925AE9-7D1F-F0CC-E043-A740E3EAF0CC VF Corporation – VF in the News]</ref>
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== Mode ==
Mulai tahun 1997, pembeli produk The North Face tidak hanya orang-orang yang membutuhkan pakaian teknis untuk bermain [[Ski (olahraga)|ski]], [[memanjat]], dan aktivitas luar ruang lain, namun mulai meluas ke masyarakat umum di [[Kota New York City]], namun jumlahnya masih belum terlalu banyak.<ref>{{cite news|url=https://www.nytimes.com/1997/03/09/style/geared-for-the-grocery-or-mount-everest.html|title=Geared for the Grocery, or Mount Everest|last=Szabo|first=Julia|date=March 9, 1997|work=New York Times|access-date=May 30, 2019}}</ref>
 
Pemakai produk The North Face juga kerap menjadi target pencurian.<ref>{{cite news|url=http://www.washtimes.com/metro/20050214-104619-4377r.htm|title=Suspects nabbed in jacket, car robberies|date=14 February 2005|newspaper=The Washington Times|pages=2}}</ref><ref>{{Cite web|url=https://www.thecut.com/2018/10/the-north-face-new-york-style.html|title=How The North Face Took Over ’90s New York|last=Takanashi|first=Lei|date=2018-10-31|website=The Cut|language=en|access-date=2019-05-31}}</ref> Contohnya pada awal dekade 2010-an di [[Korea Selatan]], karena produk The North Face telah menjadi simbol status sosial, sehingga banyak yang menerima [[perundungan]] maupun produk The North Face miliknya dicuri.<ref>{{Cite web|url=https://latimesblogs.latimes.com/world_now/2012/01/south-korea-teenagers-north-face-fashion-fad-bullying.html|title=In South Korea, North Face jackets tied to wave of bullying, theft|last=Jung-yoon|first=Choi|date=2012-01-16|website=LA Times Blogs - World Now|language=en-US|access-date=2019-05-31}}</ref>