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'''GroupM''' adalah perusahaan media iklan terbesar di dunia dalam hal billing. Berpusat di kota New York dengan lebih dari 17 ribu karyawan dan 400 kantor global di 81 negara. GroupM dibentuk tahun 2003 oleh WPP Group sebagai perusahaan induk dari beberapa agensi media WPP meliputi [[Maxus (media agency)|Maxus]], [http://www.mecglobal.com MEC] {{Webarchive|url=https://web.archive.org/web/20171230213033/http://www.mecglobal.com/ |date=2017-12-30 }}, [http://www.mediacom.com MediaCom] {{Webarchive|url=https://web.archive.org/web/20210116085243/http://www.mediacom.com/ |date=2021-01-16 }}, [http://www.mindshareworld.com Mindshare] {{Webarchive|url=https://web.archive.org/web/20130829165658/http://www.mindshareworld.com/ |date=2013-08-29 }}, [http://www.xaxis.com Xaxis] {{Webarchive|url=https://web.archive.org/web/20230714174906/https://www.xaxis.com/ |date=2023-07-14 }}, [http://outrider.com/ Outrider] {{Webarchive|url=https://web.archive.org/web/20160709140919/http://www.outrider.com/ |date=2016-07-09 }}, [http://www.kineticww.com Kinetic] {{Webarchive|url=https://web.archive.org/web/20230714085905/https://kineticww.com/ |date=2023-07-14 }}, [http://www.quasar.co.in Quasar] {{Webarchive|url=https://web.archive.org/web/20120516091113/http://www.quasar.co.in/ |date=2012-05-16 }} dan [http://www.sponsorship.com IEG] {{Webarchive|url=https://web.archive.org/web/20230803033337/https://www.sponsorship.com/ |date=2023-08-03 }}. GroupM menangani lebih dari 32% media billing dunia sehingga menobatkannya sebagai operasi media investment managament yang terbesar di dunia.<ref>{{Cite web |url=http://www.wfanet.org/globalnews.cfm?id=167 |title=Salinan arsip |access-date=2012-05-16 |archive-date=2014-02-12 |archive-url=https://web.archive.org/web/20140212104131/http://www3.wfanet.org/globalnews.cfm?id=167 |dead-url=yes }}</ref> [[Irwin Gotlieb]] adalah CEO GroupM global.
== Layanan ==
Melalui Agensinya, GroupM menawarkan layanan pemilihan media periklanan yang meliputi: media planning dan media buying, branded content, digital media, [[ROI]] dan consumer research, (internet marketing digital, direct, search), content creation, social media marketing, out-of-home advertising and entertainment, sponsorship and sports marketing.<ref>{{Cite web |url=http://www.wpp.com/wpp/companies/companydetail.htm?id=397 |title=Salinan arsip |access-date=2012-05-16 |archive-date=2013-02-17 |archive-url=https://web.archive.org/web/20130217035328/http://www.wpp.com/wpp/companies/companydetail.htm?id=397 |dead-url=yes }}</ref>
Seluruh agensi GroupM merupakan operasi global yang masing-masing berdiri sendiri. GroupM berperan sebagai induk dan kolaborator dalam aktivitas-aktivitas pendukung kinerja seperti trading, content creation, iklan digital, keuangan, pengembangan proprietary tools dan area bisnis kritis lainnya. Perusahaan GroupM memiliki akses pada shared resources melalui layanan khusus GroupM seperti: GroupM Search (SEM / [[Search engine optimization|SEO]]), yang telah mendapatkan predikat OMMA's 'Search Agency of the Year'; GroupM Interaction; proprietary technology, layanan hiburan dan volume trading GroupM.{{fact}}
== Penghargaan ==
GroupM was awarded the 2009 [http://www.mediapost.com/ MEDIA Magazine's ] {{Webarchive|url=https://web.archive.org/web/20230807024148/https://www.mediapost.com/ |date=2023-08-07 }} "Media Holding Company of the Year"<ref>{{Cite web |url=http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=96844 |title=Salinan arsip |access-date=2012-05-16 |archive-date=2010-05-29 |archive-url=https://web.archive.org/web/20100529130431/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=96844 |dead-url=yes }}</ref>
GroupM has picked up the second Best Employer Brand of India 2012 at the Employer Branding Awards. [http://www.campaignindia.in/Article/291198,groupm-snares-second-best-employer-brand-award-at-employer-branding-awards-2012.aspx Campaign India] {{Webarchive|url=https://web.archive.org/web/20120225062936/http://www.campaignindia.in/Article/291198,groupm-snares-second-best-employer-brand-award-at-employer-branding-awards-2012.aspx |date=2012-02-25 }}
== Referensi ==
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== Pranala luar ==
* [http://www.groupm.com/ situs resmi] {{Webarchive|url=https://web.archive.org/web/20200228171112/http://www.groupm.com/ |date=2020-02-28 }}
* [http://www.groupmesp.com/ GroupM ESP] {{Webarchive|url=https://web.archive.org/web/20120529144059/http://www.groupmesp.com/ |date=2012-05-29 }}
* [http://www.maxusglobal.com/ Maxus] {{Webarchive|url=https://web.archive.org/web/20180107204930/http://www.maxusglobal.com/ |date=2018-01-07 }}
* [http://www.mecglobal.com/ MEC] {{Webarchive|url=https://web.archive.org/web/20171230213033/http://www.mecglobal.com/ |date=2017-12-30 }}
* [http://www.mediacom.com/ MediaCom] {{Webarchive|url=https://web.archive.org/web/20210116085243/http://www.mediacom.com/ |date=2021-01-16 }}
* [http://www.mindshareworld.com/ Mindshare] {{Webarchive|url=https://web.archive.org/web/20130829165658/http://www.mindshareworld.com/ |date=2013-08-29 }}
* [http://www.xaxis.com/ Xaxis] {{Webarchive|url=https://web.archive.org/web/20230714174906/https://www.xaxis.com/ |date=2023-07-14 }}
* [http://www.kineticww.com/ Kinetic] {{Webarchive|url=https://web.archive.org/web/20230714085905/https://kineticww.com/ |date=2023-07-14 }}
* [http://www.wpp.com/ WPP Group] {{Webarchive|url=https://web.archive.org/web/20210111182221/http://www.wpp.com/ |date=2021-01-11 }}
* [http://www.quisma.com/en/ QUISMA] {{Webarchive|url=https://web.archive.org/web/20120516213757/http://www.quisma.com/en/ |date=2012-05-16 }}
* [http://www.outrider.com/ Outrider] {{Webarchive|url=https://web.archive.org/web/20160709140919/http://www.outrider.com/ |date=2016-07-09 }}
* [http://www.sponsorship.com/ IEG] {{Webarchive|url=https://web.archive.org/web/20230803033337/https://www.sponsorship.com/ |date=2023-08-03 }}
* [http://www.catalystsearchmarketing.com/ Catalyst Online] {{Webarchive|url=https://web.archive.org/web/20160105015115/http://www.catalystsearchmarketing.com/ |date=2016-01-05 }}
* [http://kutumediamaster.blogspot.com/ Media Master Indonesia] {{Webarchive|url=https://web.archive.org/web/20190718143959/http://kutumediamaster.blogspot.com/ |date=2019-07-18 }}
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