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== Produksi ==
=== Konsepsi dan pengembangan ===
[[Berkas:D. B. Weiss and David Benioff.jpg|jmpl|alt=D. B. Weiss dan David Benioff|
Pada Januari 2006, David Benioff melakukan percakapan telepon dengan agen sastra George R. R. Martin mengenai buku-buku yang ditulisnya dan menunjukkan ketertarikan pada ''[[A Song of Ice and Fire]]'', karena ia adalah penggemar fiksi fantasi saat masih remaja tetapi belum membaca buku-bukunya. Agen sastra Martin kemudian mengirimkan Benioff empat buku pertama dalam seri.<ref>{{cite book |url=https://books.google.com/books?id=gzYfBQAAQBAJ&pg=PT15&lpg=PT15#v=onepage |title=Inside HBO's Game of Thrones |first=Bryan |last=Cogman |publisher=Gollancz |date=November 6, 2014 |deadurl=no |archiveurl=https://web.archive.org/web/20161219212618/https://books.google.com/books?id=gzYfBQAAQBAJ&pg=PT15&lpg=PT15#v=onepage |archivedate=December 19, 2016 |isbn=9781473210400}}</ref> Benioff membaca beberapa ratus halaman novel pertama, ''A Game of Thrones'', menyatakan antusiasmenya pada D. B. Weiss, dan menyarankan agar mereka mengadaptasi novel-novel Martin ke dalam seri televisi; Weiss selesai membaca novel pertama selama "kira-kira 36 jam".<ref>{{cite news |last=Mitchell |first=Elvis |title=UpClose: Game of Thrones with David Benioff and D. B. Weiss (Full Length) |url=https://soundcloud.com/kcrw/upclose-game-of-thrones-with |accessdate=May 15, 2013 |publisher=[[KCRW]] |date=May 8, 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20131019093107/https://soundcloud.com/kcrw/upclose-game-of-thrones-with |archivedate=October 19, 2013 }} At about 2:50.</ref> Mereka berdua mengajukan pengadaptasian seri ke HBO setelah mengadakan pertemuan selama lima jam dengan Martin (Martin sendiri adalah [[penulis skenario]] veteran) di sebuah restoran di [[Santa Monica Boulevard]]. Menurut Benioff, mereka berhasil meyakinkan Martin setelah mereka menjawab pertanyaan Martin; "[[Jon Snow (karakter)#Orang tua|Siapakah ibu Jon Snow?]]"<ref name="variety 2"/>
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Seri ini mulai dikembangkan pada bulan Januari 2007.<ref name="var"/> HBO memperoleh hak pengadaptasian televisi atas novel-novel tersebut, dengan Benioff dan Weiss bertindak sebagai produser eksekutifnya, dan Martin sebagai ko-produser eksekutif. Niat mereka adalah agar tiap novel menghasilkan episode yang berharga di setiap musimnya.<ref name="var"/> Pada awalnya, Martin rencananya akan menulis satu episode per musim sementara Benioff dan Weiss akan menulis episode selebihnya.<ref name="var"/><ref>{{cite web |archiveurl=https://web.archive.org/web/20130918180445/http://asoiaf.westeros.org/index.php/topic/32275-hello-from-benioff-and-weiss/page__st__40__p__1593863 |archivedate=September 18, 2013 |last=Benioff |first=David |last2=Weiss |first2=Dan |title=Hello from Benioff and Weiss |work=A Forum of Ice and Fire |publisher=Westeros |date=November 19, 2008 |url=http://asoiaf.westeros.org/index.php/topic/32275-hello-from-benioff-and-weiss/page__st__40__p__1593863 |deadurl=no}}</ref> [[Jane Espenson]] dan Bryan Cogman kemudian diikutsertakan untuk menulis satu episode masing-masingnya pada musim pertama.<ref name="gotfactsheet"/>
Draf pertama dan kedua naskah [[episode pilot]] yang ditulis oleh Benioff dan Weiss diajukan masing-masingnya pada Agustus 2007<ref>{{cite news |archiveurl=https://web.archive.org/web/20160304030137/http://www.publishersweekly.com/article/CA6468840.html%20Publishers%20Weekly%20interview |archivedate=March 4, 2016 |last=Hudson |first=Laura |title=Talking with George R. R. Martin Part 2 |work=[[Publishers Weekly]] |date=August 14, 2007 |url=http://www.publishersweekly.com/article/CA6468840.html%20Publishers%20Weekly%20interview |accessdate=March 13, 2013 |deadurl=no}}</ref> dan Juni 2008.<ref name="NOB">{{cite web |title=Ice & Fire on HBO |last=Martin |first=George R. R. |date=June 13, 2008 |publisher=Not a Blog |url=http://grrm.livejournal.com/2008/06/13/ |deadurl=yes |archiveurl=https://archive.
Episode pilot atau perdana dilaporkan menghabiskan anggaran HBO sebesar [[US$]]5–10{{nbsp}}juta untuk proses produksi,<ref>{{cite news |last=Hibberd |first=James |work=[[The Hollywood Reporter]] |title=HBO: 'Game of Thrones' dailies 'look fantastic' |url=http://www.hollywoodreporter.com/blogs/live-feed/hbo-game-thrones-dailies-fantastic-52924 |archiveurl=https://web.archive.org/web/20120602120504/http://www.hollywoodreporter.com/blogs/live-feed/hbo-game-thrones-dailies-fantastic-52924 |archivedate=June 2, 2012 |date=January 14, 2010 |accessdate=July 24, 2010}}</ref> sementara anggaran untuk musim pertama diperkirakan sebesar $50–60{{nbsp}}juta.<ref>{{cite news |archiveurl=https://web.archive.org/web/20160821120407/http://www.hollywoodreporter.com/news/game-thrones-by-numbers-178659 |archivedate=August 21, 2016 |url=http://www.hollywoodreporter.com/news/game-thrones-by-numbers-178659 |title='Game of Thrones' by The Numbers |last=Goldberg |first=Lesley |date=April 14, 2011 |work=[[The Hollywood Reporter]] |accessdate=April 14, 2011 |deadurl=no}}</ref> Pada musim kedua, seri ini mengalami kenaikan anggaran sebanyak 15 persen untuk adegan pertempuran klimaks dalam episode "[[Blackwater (Game of Thrones)|Blackwater]]" (dengan anggaran $8{{nbsp}}juta).<ref>{{cite web |archiveurl=https://web.archive.org/web/20160821120407/http://www.slate.com/blogs/business_insider/2014/04/07/game_of_thrones_hbo_season_2_s_blackwater_cost_8_million.html |archivedate=August 21, 2016 |url=http://www.slate.com/blogs/business_insider/2014/04/07/game_of_thrones_hbo_season_2_s_blackwater_cost_8_million.html |title=How HBO Let Game of Thrones Make an $8 Million Episode |work=[[Slate (majalah)|Slate]] |first=Frank |last=Pallotta |date=April 7, 2012 |accessdate=March 14, 2015 |deadurl=no}}</ref><ref>{{cite news |archiveurl=https://web.archive.org/web/20150101132101/http://popwatch.ew.com/2012/03/14/game-of-thrones-ew-cover-2/ |archivedate=January 1, 2015 |title=This Week's Cover: 'Game of Thrones,' the battle to make season 2 epic |url=http://popwatch.ew.com/2012/03/14/game-of-thrones-ew-cover-2/ |accessdate=March 18, 2012 |work=[[Entertainment Weekly]] |date=March 14, 2012 |deadurl=no}}</ref> Antara 2012 dan 2015, anggaran rata-rata per episode meningkat dari $6{{nbsp}}juta<ref>{{cite web |archiveurl=https://web.archive.org/web/20160821120407/http://www.eonline.com/news/318306/holy-flaming-warships-how-expensive-is-game-of-thrones-anyway |archivedate=August 21, 2016 |url=http://www.eonline.com/news/318306/holy-flaming-warships-how-expensive-is-game-of-thrones-anyway |title=Holy Flaming Warships! How Expensive Is Game of Thrones, Anyway? |publisher=[[E!]] |first=Leslie |last=Gornstein |date=May 28, 2012 |accessdate=March 14, 2015 |deadurl=no}}</ref> menjadi "hampir" $8{{nbsp}}juta.<ref>{{cite news|archiveurl=https://web.archive.org/web/20160602111711/http://www.ew.com/microsites/longform/got/|archivedate=June 2, 2016|last=Hibberd|first=James|title='Game of Thrones': EW spends 240 hours in Westeros|url=http://www.ew.com/microsites/longform/got/|accessdate=April 1, 2015|work=[[Entertainment Weekly]]|date=March 2015|deadurl=no|df=}}</ref> Anggaran untuk musim keenam lebih dari $10{{nbsp}}juta per episode, dengan total anggaran pada musim tersebut lebih dari $100{{nbsp}}juta, rekor terbanyak dalam seri ''Game of Thrones''.<ref>{{cite web |archiveurl=https://web.archive.org/web/20160402013700/http://www.digitalspy.com/tv/game-of-thrones/news/a788677/game-of-thrones-season-6-costs-a-lot-per-episode-budget-revealed/ |archivedate=April 2, 2016 |url=http://www.digitalspy.com/tv/game-of-thrones/news/a788677/game-of-thrones-season-6-costs-a-lot-per-episode-budget-revealed/ |title=Game of Thrones season 6 costs A LOT per episode: The HBO fantasy epic's massive budget is revealed |first=Ben |last=Lee |date=March 30, 2016 |work=[[Digital Spy]] |accessdate=April 1, 2016 |deadurl=no |df=}}</ref>
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Untuk "memerangi pembajakan", HBO mengungkapkan pada 2013 bahwa mereka bermaksud membuat kontennya tersedia lebih luas dalam waktu seminggu setelah pemutaran perdana di AS (termasuk [[HBO Go]]).<ref>{{cite news |archiveurl=https://web.archive.org/web/20160307224118/https://www.forbes.com/sites/carolpinchefsky/2013/03/04/how-hbo-is-protecting-game-of-thrones-from-online-piracy-in-2013/ |archivedate=March 7, 2016 |url=https://www.forbes.com/sites/carolpinchefsky/2013/03/04/how-hbo-is-protecting-game-of-thrones-from-online-piracy-in-2013/ |title=How HBO Is Protecting 'Game of Thrones' from Online Piracy in 2013 |work=[[Forbes]] |date=March 3, 2013 |accessdate=March 5, 2013 |last = Pinchefsky |first = Carol |deadurl=no}}</ref> Pada 2015, [[Game of Thrones (musim 5)|musim kelima]] disiarkan secara [[Siaran simultan|simultan]] di 170 negara dan untuk para pelanggan [[HBO Now]].<ref name="THR 9 April 2015" /> Pada tanggal 11 April, sehari sebelum penayangan perdana musim kelima, salinan [[screener]] dari empat episode pertama musim kelima bocor ke sejumlah situs web berbagi berkas.<ref>{{cite web |archiveurl=https://web.archive.org/web/20160626183441/http://gizmodo.com/nearly-half-of-game-of-thrones-season-5-just-leaked-1697305966 |archivedate=June 26, 2016 |title=Nearly Half of Game of Thrones Season 5 Just Leaked |url=https://gizmodo.com/nearly-half-of-game-of-thrones-season-5-just-leaked-1697305966 |website=Gizmodo |deadurl=no}}</ref> Dalam satu hari, berkas tersebut telah diunduh lebih dari 800.000 kali;<ref>{{cite web |archiveurl=https://web.archive.org/web/20160412204649/https://www.forbes.com/sites/josephsteinberg/2015/04/12/upcoming-game-of-thrones-episodes-leak-online-was-hbo-hacked/ |archivedate=April 12, 2016 |url=https://www.forbes.com/sites/josephsteinberg/2015/04/12/upcoming-game-of-thrones-episodes-leak-online-was-hbo-hacked/ |title=Nearly Half Of 'Game of Thrones' Upcoming Season Leaks Online – Was HBO Hacked? |date=April 12, 2015 |first=Joseph |last=Steinberg |work=[[Forbes]] |accessdate=April 12, 2015 |deadurl=no}}</ref> dan dalam satu minggu unduhan ilegal mencapai 32 juta. Untuk episode pilot musim kelima saja ("[[The Wars to Come]]") telah dibajak 13 juta kali.<ref>{{cite news |archiveurl=https://web.archive.org/web/20160307001526/http://www.independent.co.uk/arts-entertainment/tv/news/game-of-thrones-season-5-breaks-piracy-record-with-32m-illegal-downloads-10197482.html |archivedate=March 7, 2016 |url=https://www.independent.co.uk/arts-entertainment/tv/news/game-of-thrones-season-5-breaks-piracy-record-with-32m-illegal-downloads-10197482.html |title=Game of Thrones season 5 breaks piracy record with 32m illegal downloads |first=Jess |last=Denham |date=April 23, 2015 |work=[[The Independent]] |accessdate=May 12, 2015 |deadurl=no}}</ref> Episode final musim kelima ("[[Mother's Mercy]]") adalah berkas yang paling banyak dibagikan secara bersamaan dalam sejarah protokol berbagi berkas [[BitTorrent]], dengan lebih dari 250.000 unggahan serentak dan lebih dari 1,5 juta unduhan dalam waktu delapan jam.<ref>{{cite web |archiveurl=https://web.archive.org/web/20160811132514/https://torrentfreak.com/game-of-thrones-season-finale-breaks-piracy-record-150615/ |archivedate=August 11, 2016 |url=https://torrentfreak.com/game-of-thrones-season-finale-breaks-piracy-record-150615/ |title=Game of Thrones Season Finale breaks Piracy Records |publisher=[[TorrentFreak]] |date=June 15, 2015 |accessdate=June 15, 2015 |deadurl=no}}</ref> Untuk musim keenam, HBO tidak mengirim screener ke media, untuk mencegah penyebaran salinan dan [[beberan]] cerita tanpa izin.<ref>{{cite web |archiveurl=https://web.archive.org/web/20160415083105/http://www.ew.com/article/2016/03/02/game-thrones-season-6-review-screeners |archivedate=April 15, 2016 |url=http://www.ew.com/article/2016/03/02/game-thrones-season-6-review-screeners |title=''Game of Thrones'' lockdown: HBO won't send press any season 6 episodes |work=[[Entertainment Weekly]] |first=James |last=Hibberd |date=March 2, 2016 |accessdate=March 2, 2016 |deadurl=no}}</ref>
Para pengamat, termasuk sutradara seri [[David Petrarca]]<ref>{{cite news |archiveurl=https://web.archive.org/web/20160318180807/http://www.smh.com.au/entertainment/tv-and-radio/downloads-dont-matter-20130226-2f36r.html |archivedate=March 18, 2016 |url=http://www.smh.com.au/entertainment/tv-and-radio/downloads-dont-matter-20130226-2f36r.html |title=Downloads don't matter |work=[[The Sydney Morning Herald]] |date=February 26, 2013 |accessdate=March 2, 2013 |agency=Australian Associated Press |deadurl=no}}</ref> dan Dirut [[Time Warner]] [[Jeff Bewkes]], mengatakan bahwa pengunduhan ilegal tidak serta-merta merusak prospek seri; hal itu bisa dimanfaatkan sebagai "[[buzz (pemasaran)|''buzz'']]" dan komentar sosial, dan tingkat pembajakan yang tinggi tidak secara signifikan diterjemahkan menjadi hilangnya pelanggan. Menurut ''[[Polygon (situs web)|Polygon]]'', sikap santai HBO terhadap pembajakan dan berbagi kerahasiaan login merupakan strategi model "[[free-to-play]]" televisi premium.<ref>{{cite news |archiveurl=https://web.archive.org/web/20160308073846/http://www.polygon.com/2014/4/21/5636120/game-of-thrones-free-to-play-tv-hbo |archivedate=March 8, 2016 |last=Kuchera |first=Ben |title=Game of Thrones is the first 'free-to-play' TV show, and gaming is racing to catch up |url=http://www.polygon.com/2014/4/21/5636120/game-of-thrones-free-to-play-tv-hbo |accessdate=April 21, 2014 |newspaper=[[Polygon (website)|Polygon]] |date=April 21, 2014 |deadurl=no}}</ref> Dalam debat [[Oxford Union]] 2015, pencipta seri David Benioff mengatakan bahwa ia senang orang-orang menonton seri tersebut; episode yang diunduh secara ilegal terkadang mendorong penonton untuk membeli salinan asli, terutama di negara-negara tempat ''Game of Thrones'' tidak ditayangkan di televisi. Rekannya, D. B. Weiss, memiliki perasaan campur aduk, mengatakan bahwa produksi seri ini berbiaya mahal dan "jika tidak menghasilkan uang kembali, maka tidak ada lagi produksi". Namun, ia senang karena begitu banyak orang-orang yang "sangat menikmati seri ini sehingga mereka tidak sabar untuk menontonnnya."<ref>{{cite web |title=Game of Thrones at the Oxford Union – Full Address |url=https://www.youtube.com/watch?v=TfvVluNxujc |via=[[YouTube]] |accessdate=June 15, 2015 |deadurl=no |archiveurl=https://web.archive.org/web/20150601173130/https://www.youtube.com/watch?v=TfvVluNxujc |archivedate=June 1, 2015 }}</ref> Pada tahun 2015, ''[[Guinness World Records]]'' menyebut ''Game of Thrones'' sebagai program televisi yang paling banyak dibajak.<ref>{{cite web |archiveurl=https://web.archive.org/web/20160603142753/http://www.guinnessworldrecords.com/news/2015/8/maisie-williams-overjoyed-as-game-of-thrones-marches-into-guinness-world-records-394562 |archivedate=June 3, 2016 |url=http://www.guinnessworldrecords.com/news/2015/8/maisie-williams-overjoyed-as-game-of-thrones-marches-into-guinness-world-records-394562 |title=Maisie Williams overjoyed as Game of Thrones marches into Guinness World Records 2016 |work=[[Guinness World Records]] |last=Lynch |first=Kevin |date=August 31, 2015 |accessdate=November 11, 2015 |deadurl=no}}</ref>
=== IMAX ===
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Menurut Anna Holmes dari ''[[The Washington Post]]'', adegan telanjang tampaknya ditujukan terutama sekali untuk merangsang pria heteroseksual, yang membuat adegan ini mengabaikan penonton lain.<ref>{{cite news |last=Holmes |first=Anna |title=Skin is wearing thin on HBO's 'Game of Thrones' |url=https://www.washingtonpost.com/lifestyle/style/skin-is-wearing-thin-on-hbos-game-of-thrones/2012/04/26/gIQA4hd6jT_story_1.html |accessdate=May 2, 2012 |work=[[The Washington Post]] |date=April 26, 2012 |deadurl=no |archiveurl=https://web.archive.org/web/20120527173457/http://www.washingtonpost.com/lifestyle/style/skin-is-wearing-thin-on-hbos-game-of-thrones/2012/04/26/gIQA4hd6jT_story_1.html |archivedate=May 27, 2012 }}</ref> Maureen Ryan dari ''[[The Huffington Post]]'' juga menulis bahwa sebagian besar adegan ''Game of Thrones'' menampilkan wanita telanjang, bukannya pria, dan pengunjukan "payudara" yang berlebihan melemahkan aspirasi apa pun yang mungkin dimiliki seri ini untuk mengatasi penindasan wanita dalam masyarakat feodal.<ref>{{cite web |archiveurl=https://web.archive.org/web/20120502120407/http://www.aoltv.com/2011/05/29/game-of-thrones-season-1-episode-7-recap/ |archivedate=May 2, 2012 |last=Ryan |first=Maureen |title='Game of Thrones' Season 1, Episode 7 Recap |url=http://www.aoltv.com/2011/05/29/game-of-thrones-season-1-episode-7-recap/ |accessdate=May 2, 2012 |publisher=[[AOL TV]] |date=May 29, 2011}}</ref> ''[[Saturday Night Live]]'' memarodikan aspek adaptasi ini dalam sebuah sketsa yang menggambarkan seri tersebut sebagai penghalang seorang bocah lelaki berusia 13 tahun menjadi konsultan yang perhatian utamanya adalah melihat payudara sebanyak mungkin.<ref name="io9 2 May 2012" /><ref>{{cite news |archiveurl=https://web.archive.org/web/20160821120407/http://gawker.com/5902076/snl-explains-the-nudity-in-game-of-thrones |archivedate=August 21, 2016 |last=Toder |first=Matt |title=SNL Explains the Nudity in Game of Thrones |url=http://gawker.com/5902076/snl-explains-the-nudity-in-game-of-thrones |accessdate=May 2, 2012 |work=Gawker |date=April 15, 2012 |deadurl=yes }}</ref>
Pada [[Game of Thrones (musim 3)|musim ketiga]], yang mengisahkan [[Theon Greyjoy]] disiksa dan akhirnya di[[kebiri]], seri ini dikritik karena menampilkan penyiksaan secara brutal.<ref>{{cite news |archiveurl=https://web.archive.org/web/20160821120407/http://www.theatlantic.com/entertainment/archive/2013/05/-i-game-of-thrones-i-worst-scene-yet/275772/ |archivedate=August 21, 2016 |last=Orr |first=Christopher |title=Game of Thrones' Worst Scene Yet? |url=https://www.theatlantic.com/entertainment/archive/2013/05/-i-game-of-thrones-i-worst-scene-yet/275772/ |accessdate=May 19, 2013 |newspaper=[[The Atlantic]] |date=May 13, 2013 |deadurl=no}}</ref> [[New York (majalah)|Majalah ''New York'']] menyebut adegan tersebut dengan "[[Film splatter|pornografi penyiksaan]]."<ref>{{cite news|archiveurl=https://web.archive.org/web/20160821120407/http://nymag.com/thecut/2014/05/game-of-thrones-couple-of-the-week-episode-6.html |archivedate=August 21, 2016 |url=http://nymag.com/thecut/2014/05/game-of-thrones-couple-of-the-week-episode-6.html |title=''Game of Thrones'' Couple of the Week: Tyrion and Shae Are Never Getting Back Together |first=Allison P. |last=David |work=[[New York (majalah)|New York]] |date=May 12, 2014 |accessdate=July 17, 2015 |deadurl=no}}</ref> Madeleine Davies dari ''[[Jezebel (situs
[[Breaker of Chains#Adegan pemerkosaan|Sebuah adegan]] dalam [[Game of Thrones (musim 4)|musim keempat]] episode "[[Breaker of Chains]]", ketika [[Jaime Lannister]] memerkosa saudara perempuan dan kekasihnya [[Cersei Lannister|Cersei]], memicu diskusi publik yang luas mengenai penggambaran kekerasan seksual terhadap wanita dalam seri ini. Menurut Dave Itzkoff dari ''[[The New York Times]]'', adegan tersebut menimbulkan kemarahan, sebagian disebabkan oleh komentar sutradara [[Alex Graves]] yang menyatakan bahwa adegan tersebut akan menjadi "konsensual pada akhirnya". Itzkoff juga menulis bahwa para kritikus khawatir "pemerkosaan telah jadi begitu meresap dalam drama sehingga hanya menjadi kebisingan latar belakang: kejadian rutin dan tidak mengejutkan".<ref name="New York Times May 2, 2014">{{cite news |archiveurl=https://web.archive.org/web/20160821120407/http://www.nytimes.com/2014/05/03/arts/television/for-game-of-thrones-rising-unease-over-rapes-recurring-role.html |archivedate=August 21, 2016 |last=Itzkoff |first=Dave |title=For 'Game of Thrones,' Rising Unease Over Rape's Recurring Role |url=https://www.nytimes.com/2014/05/03/arts/television/for-game-of-thrones-rising-unease-over-rapes-recurring-role.html |accessdate=May 4, 2014 |newspaper=[[The New York Times]] |date=May 2, 2014 |deadurl=no}}</ref> Sonia Saraiya dari ''[[The A.V. Club]]'' menulis bahwa merupakan suatu pilihan untuk memerankan aksi seksual ini, serupa dengan adegan Daenerys Targaryen dan [[Khal Drogo]] pada musim pertama—keduanya digambarkan konsensual dalam novel-novel sumber—ketika pemerkosaan tampaknya merupakan tindakan "[[Karya fiksi eksploitasi|eksploitasi]] untuk nilai kejutan."<ref>{{cite news |archiveurl=https://web.archive.org/web/20160821120407/http://www.avclub.com/article/rape-thrones-203499 |archivedate=August 21, 2016 |last=Saraiya |first=Sonia |title=Rape of Thrones Why are the Game Of Thrones showrunners rewriting the books into misogyny? |url=http://www.avclub.com/article/rape-thrones-203499 |accessdate=April 21, 2014 |newspaper=[[The A.V. Club]] |date=April 20, 2014 |deadurl=no}}</ref>
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[[Berkas:Dublin Wax GOT.jpg|jmpl|kiri|150px|Popularitas ''Game of Thrones'', ditambah dengan lokasi syuting di [[Irlandia Utara]], menyebabkan penyelenggaraan pameran khusus seri tersebut di [[National Wax Museum Plus]] di [[Dublin]].]]
''A Song of Ice and Fire'' dan ''Game of Thrones'' memiliki basis penggemar internasional yang luas dan aktif. Pada 2012, ''[[New York (majalah)|Vulture.com]]'' menobatkan penggemar seri ini sebagai penggemar yang paling setia dalam budaya populer, lebih setia dari penggemar [[Lady Gaga]], [[Justin Bieber]], ''[[Harry Potter]]'' atau ''[[Star Wars]]''.<ref name="Vulture October 15, 2012">{{cite news |archiveurl=https://web.archive.org/web/20160821120407/http://www.vulture.com/2012/10/25-most-devoted-fans.html |archivedate=August 21, 2016 |title=The 25 Most Devoted Fan Bases |url=http://www.vulture.com/2012/10/25-most-devoted-fans.html |accessdate=October 17, 2012 |newspaper=[[Vulture.com|Vulture]] |date=October 15, 2012 |deadurl=no}}</ref> Penggemarnya juga mencakup para pemimpin politik seperti mantan presiden AS [[Barack Obama]],<ref>{{cite news |archiveurl=https://web.archive.org/web/20160821120407/http://www.nytimes.com/2013/12/30/us/obamas-tv-picks-anything-edgy-with-hints-of-reality.html |archivedate=August 21, 2016 |last=Shear |first=Michael |title=Obama's TV Picks |url=https://www.nytimes.com/2013/12/30/us/obamas-tv-picks-anything-edgy-with-hints-of-reality.html |accessdate=December 29, 2013 |newspaper=[[The New York Times]] |date=December 29, 2013 |deadurl=no}}</ref><ref>{{cite news |archiveurl=https://web.archive.org/web/20140105010138/http://www.complex.com/pop-culture/2013/12/obama-favorite-tv-shows-game-of-thrones |archivedate=January 5, 2014 |last=Ghahremani |first=Tanya |title=President Obama 'Really Likes' Game of Thrones, In Case You Were Wondering |url=http://www.complex.com/pop-culture/2013/12/obama-favorite-tv-shows-game-of-thrones |accessdate=December 30, 2013 |work=[[Complex (majalah)|Complex]] |date=December 30, 2013 |deadurl=no }}</ref> mantan perdana menteri Britania Raya [[David Cameron]],<ref>{{cite web |title=David Cameron admits he is a 'Throney' and 'huge fan' on Game of Thrones studio tour |url=http://www.express.co.uk/news/politics/568919/David-Cameron-Game-of-Thrones-General-Election-2015 |work=[[Daily Express]] |first=Victoria |last=Armstrong |date=April 7, 2015 |accessdate=April 10, 2015 |deadurl=no |archiveurl=https://web.archive.org/web/20170716061155/http://www.hollywoodreporter.com/live-feed/game-thrones-prequels-are-we-getting-all-four-1020065 |archivedate=July 16, 2017 }}</ref> mantan perdana menteri Australia [[Julia Gillard]],<ref>{{cite news |archiveurl=https://web.archive.org/web/20130716014754/http://www.guardian.co.uk/world/2013/may/26/julia-gillard-game-of-thrones |archivedate=July 16, 2013 |last=Taylor |first=Lenore |title=Julia Gillard reveals Game of Thrones addiction |url=https://www.theguardian.com/world/2013/may/26/julia-gillard-game-of-thrones |accessdate=May 30, 2013 |newspaper=[[The Guardian]] |date=May 30, 2013 |location=London |deadurl=no}}</ref><ref>{{cite news |archiveurl=https://web.archive.org/web/20160426145920/http://www.theguardian.com/tv-and-radio/2014/apr/07/game-of-thrones-parallels-prime-minister |archivedate=2016-04-26 |last=Gillard |first=Julia |title=Game of Thrones has parallels with my time as Australian prime minister |url=https://www.theguardian.com/tv-and-radio/2014/apr/07/game-of-thrones-parallels-prime-minister? |accessdate=April 7, 2014 |newspaper=[[The Guardian]] |date=April 7, 2014 |deadurl=no }}</ref> dan menteri luar negeri Belanda [[Frans Timmermans]], yang membingkai politik Eropa dalam kutipan-kutipan dari novel Martin dalam pidatonya tahun 2013.<ref>{{cite news |last=Luoma |first=Sarah |title=Dutch foreign minister uses 'Game of Thrones' as political analogy |url=http://www.digitalspy.com/fun/game-of-thrones/news/a486020/dutch-foreign-minister-uses-game-of-thrones-as-political-analogy/ |accessdate=November 2, 2016 |work=[[Digital Spy]] |date=May 31, 2013 |deadurl=no |archiveurl=https://archive.
BBC News melaporkan pada 2013 bahwa "gairah dan kesetiaan ekstrem dari para [[penggemar]]" telah menciptakan fenomena yang tidak tertandingi oleh seri TV populer lainnya, memanifestasikan dirinya dalam [[fiksi penggemar]],<ref>{{cite news |archiveurl=https://web.archive.org/web/20160903190051/http://www.salon.com/2013/06/16/the_best_and_the_weirdest_of_game_of_thrones_fanfiction/ |archivedate=September 3, 2016 |last=Templeton |first=Molly |title=The best (and the weirdest) of "Game of Thrones" fanfiction |url=http://www.salon.com/2013/06/16/the_best_and_the_weirdest_of_game_of_thrones_fanfiction/ |accessdate=July 6, 2013 |newspaper=[[Salon (majalah)|Salon]] |date=June 16, 2013 |deadurl=no |df=}}</ref> [[burlesque]] bertema ''Game of Thrones'' rutin diterbitkan, dan para orang tua menamai anak-anak mereka menurut karakter dalam seri; kritikus mengaitkan keberhasilan ini dengan detail yang kaya, ambiguitas moral, kegamblangan seksual, dan skala epik seri dan novel.<ref>{{cite news |archiveurl=https://web.archive.org/web/20160821120407/http://www.bbc.co.uk/news/magazine-21856915 |archivedate=August 21, 2016 |last=de Castella |first=Tom |title=Game of Thrones: Why does it inspire such devotion among fans? |url=https://www.bbc.co.uk/news/magazine-21856915 |accessdate=March 23, 2013 |newspaper=[[BBC News Magazine]] |date=March 22, 2013 |deadurl=no}}</ref> Tahun sebelumnya, "[[Arya (nama)|Arya]]" adalah nama anak perempuan yang peringkatnya naik paling cepat di AS setelah melonjak popularitasnya dari posisi 711 ke 413.<ref>{{cite news |archiveurl=https://web.archive.org/web/20141019200832/http://popwatch.ew.com/2013/05/10/arya-game-of-thrones-baby-names/ |archivedate=October 19, 2014 |last=Carlson |first=Adam |title='Game of Thrones' domination is nearly complete: 'Arya' is the fastest-rising name for baby girls |url=http://popwatch.ew.com/2013/05/10/arya-game-of-thrones-baby-names/ |work=[[Entertainment Weekly]] |date=May 10, 2013 |accessdate=May 10, 2013 |deadurl=yes}}</ref>
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Musim pertama mencatatkan rata-rata 2,5 juta penonton untuk penayangan pada Minggu malam pertama dan penonton bruto (termasuk penayangan ulang dan [[Video sesuai permintaan|berdasarkan permintaan]]) dari 9,3 juta penonton per episode.<ref>{{cite news |archiveurl=https://web.archive.org/web/20160508025251/http://www.slate.com/articles/arts/culturebox/2012/03/game_of_thrones_how_hbo_and_showtime_make_money_despite_low_ratings_.html |archivedate=May 8, 2016 |last=Thomas |first=June |title=How Much Gold Is Game of Thrones Worth |url=http://www.slate.com/articles/arts/culturebox/2012/03/game_of_thrones_how_hbo_and_showtime_make_money_despite_low_ratings_.html |date=March 29, 2012 |accessdate=June 5, 2014 |work=[[Slate (majalah)|Slate]] |deadurl=no}}</ref> Untuk musim kedua, seri ini memiliki rata-rata penonton 11,6 juta.<ref>{{cite press |url=http://www.thefutoncritic.com/news/2013/04/02/hbo-renews-game-of-thrones-for-fourth-season-100210/20130402hbo01/ |title=HBO Renews 'Game of Thrones' for Fourth Season |publisher=[[HBO]] |date=April 2, 2013 |accessdate=August 23, 2014 |deadurl=no |archiveurl=https://web.archive.org/web/20170716061155/http://www.hollywoodreporter.com/live-feed/game-thrones-prequels-are-we-getting-all-four-1020065 |archivedate=July 16, 2017 }}</ref> Musim ketiga ditonton oleh 14,2 juta pemirsa, menjadikan ''Game of Thrones'' sebagai seri HBO yang paling banyak ditonton (setelah ''[[The Sopranos]]'').<ref>{{cite news |archiveurl=https://web.archive.org/web/20141020132436/http://wallstcheatsheet.com/stocks/game-of-thrones-is-time-warners-cash-cow.html/?a=viewall |archivedate=October 20, 2014 |last=Ritter |first=Dan |title=Game of Thrones is Time Warner's Cash Cow |url=http://wallstcheatsheet.com/stocks/game-of-thrones-is-time-warners-cash-cow.html/?a=viewall |accessdate=August 8, 2013 |newspaper=Wall Street Cheat Sheet |date=August 7, 2013 |deadurl=no}}</ref><ref>{{cite news |archiveurl=https://web.archive.org/web/20160304124632/http://www.vulture.com/2013/06/game-of-thrones-huge-ratings-chart.html |archivedate=March 4, 2016 |last=Adalian |first=Josef |title=For HBO, Game of Thrones Ratings Second Only to The Sopranos |url=http://www.vulture.com/2013/06/game-of-thrones-huge-ratings-chart.html |accessdate=June 6, 2013 |newspaper=[[Vulture.com|Vulture]] |date=June 8, 2013 |deadurl=no}}</ref> Untuk musim keempat, HBO mengatakan bahwa rata-rata penonton bruto adalah 18,4 juta (kemudian disesuaikan menjadi 18,6 juta), melampaui rekor ''The Sopranos''.<ref>{{cite news |archiveurl=https://web.archive.org/web/20160603155225/http://www.hitfix.com/the-fien-print/game-of-thrones-has-become-more-popular-than-the-sopranos-sorta-kinda |archivedate=June 3, 2016 |last=Fienberg |first=Daniel |title='Game of Thrones' has become more popular than 'The Sopranos' sorta kinda |url=http://www.hitfix.com/the-fien-print/game-of-thrones-has-become-more-popular-than-the-sopranos-sorta-kinda |date=June 5, 2014 |accessdate=June 5, 2014 |work=[[HitFix]] |deadurl=no}}</ref><ref>{{cite news |archiveurl=https://web.archive.org/web/20151020021930/https://www.reuters.com/article/2014/06/16/us-television-gameofthrones-idUSKBN0ER2N520140616 |archivedate=October 20, 2015 |url=https://www.reuters.com/article/2014/06/16/us-television-gameofthrones-idUSKBN0ER2N520140616 |title='Game of Thrones' draws 7.1 million viewers for blood-filled finale |date=June 16, 2014 |agency=Reuters |first=Piya |last=Sinha-Roy |accessdate=July 13, 2014 |deadurl=no}}</ref>
Pada musim keenam, rata-rata angka tontonan kotor per episode meningkat menjadi lebih dari 25 juta, dengan hampir 40 persen pemirsa menonton di platform digital HBO.<ref>{{cite news |archiveurl=https://web.archive.org/web/20160819214019/http://www.independent.co.uk/arts-entertainment/tv/news/game-of-thrones-season-6-ratings-show-brought-in-251-million-viewers-on-average-per-episode-a7144261.html |archivedate=August 19, 2016 |url=https://www.independent.co.uk/arts-entertainment/tv/news/game-of-thrones-season-6-ratings-show-brought-in-251-million-viewers-on-average-per-episode-a7144261.html |title=Game of Thrones season 6 ratings: Show brought in 25.1 million viewers on average per episode |first=Jack |last=Shepherd |work=[[The Independent]] |date=July 19, 2016 |accessdate=July 22, 2016 |deadurl=no}}</ref> Pada tahun 2016, sebuah kajian di ''[[New York Times]]'' mengenai 50 acara TV yang paling banyak disukai di Facebook menemukan bahwa ''Game of Thrones'' "jauh lebih populer di perkotaan daripada di perdesaan."<ref name="katz20161227">{{Cite news |url=https://www.nytimes.com/interactive/2016/12/26/upshot/duck-dynasty-vs-modern-family-television-maps.html |title='Duck Dynasty' vs. 'Modern Family': 50 Maps of the U.S. Cultural Divide |last=Katz |first=Josh |date=December 27, 2016 |accessdate=December 28, 2016 |newspaper=The New York Times |deadurl=no |archiveurl=https://archive.
Seri ini mencatatkan rekor pada saluran televisi berbayar di [[Britania Raya]] (dengan rata-rata penonton tahun 2016 lebih dari lima juta di semua platform)<ref>{{cite news |archiveurl=https://web.archive.org/web/20160910043635/https://www.theguardian.com/media/2016/jul/06/game-of-thrones-most-popular-sky-series-ever-as-16m-download-show |archivedate=September 10, 2016 |url=https://www.theguardian.com/media/2016/jul/06/game-of-thrones-most-popular-sky-series-ever-as-16m-download-show |title=Game of Thrones most popular Sky series ever with 5m viewers |first=John |last=Plunkett |work=[[The Guardian]] |date=July 6, 2016 |accessdate=July 6, 2016 |deadurl=no}}</ref> dan di Australia (dengan rata-rata penonton kumulatif 1,2 juta).<ref>{{cite news |archiveurl=https://web.archive.org/web/20160702083442/http://www.smh.com.au/entertainment/tv-and-radio/game-of-thrones-season-six-finale-sets-australian-audience-record-for-foxtel-20160629-gpu4kj.html |archivedate=July 2, 2016 |url=http://www.smh.com.au/entertainment/tv-and-radio/game-of-thrones-season-six-finale-sets-australian-audience-record-for-foxtel-20160629-gpu4kj.html |title=Game of Thrones season six finale sets Australian audience record for Foxtel |date=June 29, 2016 |first=Michael |last=Idato |work=[[The Sydney Morning Herald]] |accessdate=July 6, 2016 |deadurl=no }}</ref>
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