Off-White: Perbedaan antara revisi
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'''Off-White''' (ditulis '''OFF-WHITE c/o VIRGIL ABLOH''') adalah sebuah [[tata busana|merek mode]] mewah asal [[Italia]] yang didirikan oleh desainer asal [[Amerika]], [[Virgil Abloh]] di [[Milan]] pada tahun 2012.<ref name="founder">{{cite web |last=Payne |first=Teryn |title=Virgil Abloh Is Fighting for Kids That Feel Marginalized by the Fashion Industry |url=https://www.teenvogue.com/story/virgil-abloh-interview |website=[[Teen Vogue]] |accessdate=26 March 2018 |language=en}}</ref> Off-White memiliki 50 gerai independen serta menjual produknya di gerai milik [[Barneys New York|Barneys]], [[Selfridges]], [[Harrods]], dan [[Le Bon Marché]].<ref name="stores">{{cite web |title=Off-White Physical Retail |url=https://www.off---white.com/en/GB/retails/shanghai-glf |website=off---white.com |accessdate=3 December 2019 |archive-date=2019-12-03 |archive-url=https://web.archive.org/web/20191203113929/https://www.off---white.com/en/GB/retails/shanghai-glf |dead-url=yes }}</ref>
Pakaian buatan merek ini memiliki ciri khas menggunakan [[tanda petik]], [[ikat kabel]], desain sabuk industrial berwarna kuning, dan panah empat arah yang membentuk sebuah palang.<ref name="realclobber">{{cite web |last=Lee |first=Jo KwokYee |title=Everything You Need to Know About The History Of OFF-WHITE · |url=https://realclobber.com/history-of-off-white-virgil-abloh |website=Real Clobber Magazine |accessdate=April 13, 2019 |date=January 17, 2018 |archive-date=2019-04-12 |archive-url=https://web.archive.org/web/20190412021134/https://realclobber.com/history-of-off-white-virgil-abloh/ |dead-url=yes }}</ref> Merek ini memiliki kolaborasi dengan [[Nike, Inc.|Nike]], [[Levi Strauss & Co.|Levi]], [[Jimmy Choo]], [[IKEA]], dan [[Évian]].<ref name="vogue.fr" />
== Sejarah ==
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Pada bulan Agustus 2019, [[José Neves]], pemilik [[Farfetch]], membeli [[New Guards Group]], perusahaan induk Off-White dengan harga US$675 juta.<ref>{{cite web |last1=Fernandez |first1=Chantal |title=Why Farfetch Bought New Guards Group |url=https://www.businessoffashion.com/articles/professional/farfetch-acquires-off-white-parent-new-guards-group |website=[[Imran Amed|Business of Fashion]] |accessdate=9 August 2019 |date=8 August 2019 |language=en}}</ref>
== Kolaborasi ==
Off-White telah berkolaborasi dengan sejumlah merek dan desainer, seperti [[Nike, Inc.|Nike]], [[Levi Strauss & Co.|Levi]], [[Rimowa]], [[Jimmy Choo]], [[IKEA]], [[Moncler]], [[Browns (butik mode)|Browns]], [[Warby Parker]], [[SSENSE]], [[Sunglass Hut]], [[Champion (pakaian olahraga)|Champion]], [[Évian]], [[Converse]], [[Dr. Martens]], [[Barneys New York]], [[Umbro]], [[The Timberland Company|Timberland]], [[Takashi Murakami]], [[Heron Preston]], [[ASAP Rocky]], [[Byredo]], [[Boys Noize]], dan [[Le Bon Marché]].<ref name="vogue.fr">{{cite web
[[Berkas:Off-White x Nike Air Force 1 "MCA".png|jmpl|Kolaborasi Off-White dengan [[Museum Seni Kontemporer, Chicago|Museum Seni Kontemporer]]]]
Pada [[musim gugur]] tahun 2016 dan musim dingin tahun 2017, perusahaan ini berkolaborasi dengan Made & Crafted, dan merilis dua belas pakaian, yang mana enam diantaranya [[uniseks]].<ref name="vogue.fr"/>
Pada awal tahun 2017, perusahaan ini berkolaborasi dengan [[Nike, Inc.|Nike]] dan mengerjakan proyek bernama "[[Nike and Off-White: 'The Ten'|The Ten]]", yang merupakan koleksi sneaker [[Air Jordan]]s, [[Converse (perusahaan sepatu)|Converse]], [[Nike Air Max]], [[Air Force (sepatu)|Nike Air Force One]], dan [[Nike Blazers]].<ref>{{cite web |last=Welty |first=Matt |title=Ranking All of the Off-White x Nike Sneakers, From Worst to Best |url=https://www.complex.com/sneakers/2018/12/ranking-off-white-nike-sneakers-worst-to-best |website=[[Complex (magazine)|Complex]] |accessdate=April 13, 2019 |language=en |date=December 27, 2018}}</ref> Jajaran produk hasil kolaborasi ini dibagi menjadi dua kategori, yakni ''Revealing'' dan ''Ghosting''.<ref>{{cite web |title=The Ten: Icons Reconstructed by Virgil Abloh is happening |url=https://www.nssmag.com/en/fashion/12174/all-the-ten-models-of-the-nike-x-off-white-collaboration |website=nss magazine |accessdate=April 13, 2019 |language=en}}</ref><ref>{{cite web |last=Gorsler |first=Fabian |title=OFF-WHITE x Nike Sneakers: An Analysis of Resell Prices |url=https://www.highsnobiety.com/p/off-white-nike-resell-price-analysis |website=[[Highsnobiety]] |accessdate=April 13, 2019 |date=July 26, 2018}}</ref> Desainer Off-White dan Nike berupaya menghidupkan kembali desain sepatu dari dekade 1990-an, dengan berbagai macam pola dan tipe bahan, seperti [[plastik]] dan [[tulle (tekstil)|tulle]].<ref name="vogue.fr" />
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Pada tanggal 5 Juni 2018, perusahaan ini merilis hasil kolaborasinya dengan [[Rimowa]], yakni sebuah koper transparan.<ref>{{cite web |title=Rimowa Has Made a $1,000 See-Through Suitcase |url=https://www.bloomberg.com/news/articles/2018-06-05/rimowa-x-off-white-collaboration-features-transparent-suitcase |website=[[Bloomberg L.P.|Bloomberg]] |accessdate=February 20, 2020 |language=en |date=June 5, 2018}}</ref> Karena kolaborasi ini sukses, keduanya kembali merilis dua versi koper transparan (versi warna putih dan warna hitam) pada bulan Oktober 2018.<ref>{{cite web |title=Exclusive: Rimowa and Off-White Are Releasing a New Luggage Collection |url=https://www.gq.com/story/off-white-virgil-abloh-rimowa-collaboration |website=GQ |accessdate=February 20, 2020 |language=en |date=October 5, 2018}}</ref>
Pada bulan Juni 2019, perusahaan ini berkolaborasi dengan [[Museum Seni Kontemporer, Chicago|Museum Seni Kontemporer]] di [[Chicago]], guna menciptakan warna biru baru untuk [[Air Force (sepatu)|Nike Air Force One]].<ref>{{Cite web|url=https://hypebeast.com/2019/6/virgil-abloh-mca-chicago-nike-air-force-1-07-official-imagery-release-info|title=Virgil Abloh x MCA Chicago x Nike Air Force 1 '07 Official Imagery and Release Info|website=HYPEBEAST|access-date=2019-06-21}}</ref>
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== Referensi ==
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