Cheerwine: Perbedaan antara revisi
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== Ikhtisar dan sejarah ==
Ketika Maysville Syrup Company dari [[Maysville, Kentucky]], bangkrut [[bangkrut]] pada tahun 1917, L.D. Peeler, Hughston Kirby, Kurt Weinmann dan pengusaha investasi lainnya memindahkan perusahaan ke [[Carolina Utara]] dan menamainya Carolina Syrup Company.<ref>{{cite web|title=Cheerwinehistory|url=http://www.blakescheerwineoldies.com/blakescheerwineoldies_028.htm|archive-url=https://web.archive.org/web/20090419160511/http://www.blakescheerwineoldies.com/blakescheerwineoldies_028.htm|archive-date=2009-04-19|url-status=dead}}</ref> Pada tahun yang sama, Peeler, Kirby, dan Weinmann membeli resep soda rasa ceri dari penjual rasa Saint Louis, yang akhirnya menjadi Cheerwine.<ref>{{cite web|title=Cheerwine Soda - BeveragesDirect.com Online Ordering|url=http://www.beveragesdirect.com/products/cheerwine/}}</ref> Though it has been around since 1917, Cheerwine pertama kali menjadi merek dagang terdaftar pada tahun 1926.<ref name="since1917">{{cite web|title=Since 1917: The Cheerwine Timewine|url=http://www.cheerwine.com/Since1917.jsp|archive-url=https://web.archive.org/web/20090228104918/http://www.cheerwine.com/Since1917.jsp|archive-date=February 28, 2009|access-date=2009-03-07|url-status=dead}}</ref>
Keluarga Lewis Peeler telah menjalankan perusahaan Cheerwine sejak didirikan, dan cicitnya,<ref name="Taylor">{{cite news|last1=Taylor|first1=Kate|date=26 April 2016|title=Cheerwine is ready to take over the soda market|url=http://www.businessinsider.com/cheerwine-is-ready-to-take-over-the-soda-market-2016-4|work=[[Business Insider]]|access-date=27 December 2016}}</ref> Charles Clifford "Cliff" Ritchie,<ref>{{cite news|last1=Purtell|first1=David|date=31 May 2015|title=F&M Bank boards elect new chairman, two new directors|url=http://www.salisburypost.com/2015/05/31/fm-bank-boards-elect-new-chairman-two-new-directors/|work=[[Salisbury Post]]|access-date=27 December 2016|quote=Ritchie is the president and CEO of Cheerwine Bottling Company and Carolina Beverage Corporation. He is a native of Rowan County and a graduate of Lenoir Rhyne University. Since returning to Salisbury to work in the family business, Ritchie has overseen the unprecedented growth of the Cheerwine brand and its affiliated bottling operations.}}</ref> has been CEO and president of Cheerwine's parent company, Carolina Beverage Corporation, since 1992.<ref>{{cite web|title=Cliff Ritchie: Executive Profile & Biography|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=8250688&privcapId=8246606|publisher=[[Bloomberg L.P.]]|access-date=27 December 2016}}</ref>
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Pada Juli 2021, bahan-bahan Cheerwine termasuk [[air berkarbonasi]], sirup jagung fruktosa tinggi, [[warna karamel]], [[asam fosfat]], [[Rasa alami|alami]] dan [[Rasa buatan|rasa buatans]] , [[kafein]], [[asam sitrat]], [[natrium benzoat]] (untuk melindungi rasa), dan [[Allura Red AC|Red 40]].<ref>{{Cite web|title=Cheerwine Nutrition Facts and Cheerwine Ingredients|url=https://cheerwine.com/nutrition-info/}}</ref>
Perusahaan juga memasarkan [[es krim]] rasa Cheerwine, [[Sherbet (makanan penutup beku)|serbet]], dan bar krim, terutama di [[Food Lion]], sebuah [[Salisbury, Carolina Utara]] yang berbasis rantai supermarket.<ref name="icecream">{{cite web|date=October 2, 2003|title=Cheerwine maker launches new product|url=http://charlotte.bizjournals.com/charlotte/stories/2003/09/29/daily42.html|publisher=Charlotte Business Journal|access-date=August 25, 2009}}</ref>
Pada tahun 2009, perusahaan memulai kampanye re-branding yang dirancang untuk mengubah citra minuman, terutama di kalangan konsumen muda. Re-branding menyerukan desain ulang kemasan Cheerwine, dengan logo gaya retro baru berdasarkan logo Cheerwine awal.<ref>{{cite web|last=Wineka|first=Mark|date=September 18, 2008|title=Cheerwine 'restaging' with new look, campaign|url=http://www.salisburypost.com/Area/091808-cheerwine-main-story-w-pic-of-can|work=Salisbury Post|archive-url=https://web.archive.org/web/20080919143710/http://www.salisburypost.com/Area/091808-cheerwine-main-story-w-pic-of-can|archive-date=September 19, 2008|access-date=July 13, 2010|url-status=dead}}</ref>
Pada tahun 2010, Cheerwine bermitra dengan perusahaan donat yang berbasis di Carolina Utara, [[Krispy Kreme]], dan merilis donat rasa Cheerwine yang ditawarkan terbatas pada 1 Juli tahun itu. Itu hanya dijual di [[toko kelontong]] tertentu untuk bulan Juli,<ref>{{cite news|last=Smith|first=Shelley|date=2010-07-01|title=Cheerwine filled doughnuts are a hit|url=http://www.salisburypost.com/News/070110-Cheerwine-|work=[[Salisbury Post]]|archive-url=https://web.archive.org/web/20100704032919/http://www.salisburypost.com/News/070110-Cheerwine-qcd|archive-date=2010-07-04|access-date=2010-07-17|url-status=dead}}</ref> dan di Salisbury Krispy Kreme. Donat Cheerwine kembali lagi pada Juli 2011.<ref>{{cite news|last=Jenkins|first=Scott|date=2010-07-31|title=Cheerwine doughnut now only in Salisbury|url=http://www.salisburypost.com/News/073110-cheerwine-kremes-only-in-salisbury-qcd|work=[[Salisbury Post]]|archive-url=https://web.archive.org/web/20100802143822/http://www.salisburypost.com/News/073110-cheerwine-kremes-only-in-salisbury-qcd|archive-date=2010-08-02|access-date=2010-07-31|url-status=dead}}</ref><ref>{{cite news|date=2011-06-30|title=Cheerwine Krispy Kremes return|url=http://www.salisburypost.com/News/063011-WEB-krispy-kreme-cheerwines-are-back-qcd|work=Salisbury Post|archive-url=https://archive.today/20120909020719/http://www.salisburypost.com/News/063011-WEB-krispy-kreme-cheerwines-are-back-qcd|archive-date=2012-09-09|access-date=2011-07-01|url-status=dead}}</ref> Cheerwine Kreme, soda dengan rasa Cheerwine dan Krispy Kreme, dijual selama musim panas 2016 dan 2017.<ref>{{cite news|date=2017-07-18|title=Pop and doughnuts: Cheerwine Kreme returns to stores today|url=http://www.salisburypost.com/2017/07/18/pop-and-doughnuts-cheerwine-kreme-returns-to-stores-today/|work=Salisbury Post|access-date=2017-07-19}}</ref>
Pada tahun 2010, [[Canton, Ohio]] yang berbasis di Old Carolina Barbecue menjadi rantai restoran pertama di Ohio yang menawarkan Cheerwine sebagai minuman air mancur. Pada tahun 2014, produk berbasis Cheerwine termasuk es slushy,<ref>{{cite web|date=June 12, 2013|title=Old Carolina Barbecue Company|url=https://www.facebook.com/OldCarolinaBarbecueCompany/posts/10151517843798090
[[Morgan Shepherd]] menjalankan entri di [[NASCAR]] [[NASCAR Seri Xfinity|Seri Busch]] pada pertengahan 1990-an dengan sponsor Cheerwine.
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Cheerwine saat ini tersedia di sebagian besar [[Amerika Serikat bagian tenggara]], dari [[Virginia Barat]] selatan hingga [[Florida]], tetapi lebih dikenal di [[Carolina]].<ref name="Taylor" /> Tempat lain untuk menemukan Cheerwine adalah banyak toko "soda khusus" di seluruh negeri, serta [[WinCo Foods]] di [[Washington (negara bagian)|negara bagian Washington]], [[Cracker Barrel]] restoran,<ref name="Taylor" /><ref>{{cite news|last1=Tolentino|first1=Jia|date=28 January 2016|title=Letter of Recommendation: Cracker Barrel|url=https://www.nytimes.com/2016/01/31/magazine/letter-of-recommendation-cracker-barrel.html|work=[[The New York Times]]|access-date=27 December 2016|quote=The food section is stacked with cream soda, moon pies, apple butter and Cheerwine…}}</ref><ref>{{cite news|last1=Alfs|first1=Lizzy|date=23 September 2016|title=How Cracker Barrel plans to lure millennials|url=http://www.tennessean.com/story/money/2016/09/22/how-cracker-barrel-plans-lure-millennials/90120714/|work=[[The Tennessean]]|access-date=27 December 2016|quote=Lately, younger shoppers have been drawn to the vintage soda wall with options that include Cheerwine and Ale-8-One, artisan home decor, stained-glass lamps, retro T-shirts and vintage candies like Necco Wafers and Double Bubble.}}</ref> [[Cook Out (restoran)|Cook Out]] restoran,<ref>{{Cite web|title=Menu {{!}} COOK OUT|url=https://cookout.com/menu/|language=en-US|access-date=2021-04-25}}</ref> [[Sheetz]] convenience stores in Ohio and Pennsylvania, and overseas, in [[Oslo]], [[Norway]].<ref>{{cite web|date=January 13, 2003|title=Cheerwine expands into Norway|url=http://www.bizjournals.com/triad/stories/2003/01/13/daily35.html|publisher=The Business Journal of the Greater Triad Area|access-date=July 13, 2010}}</ref>Itu dijual baik sebagai botol tunggal atau sebagai paket empat.<ref>{{cite web|author1=<!--Staff writer(s); no by-line.-->|date=24 October 2002|title=Cheerwine Soft Drink Unveils Custom-Molded Glass Bottle at InterBev in Atlanta|url=https://www.bevnet.com/news/2002/10-24-2002-cheerwine.asp.asp|publisher=BevNET.com|access-date=27 December 2016}}</ref>
Pada bulan April 2005, wilayah lain di [[Amerika Serikat]] mulai membotolkan Cheerwine, terutama melalui distributor [[Pepsi]].<ref name="Taylor" /><ref>{{cite web|date=February 17, 2010|title=Cheerwine lands distribution deal with Pepsi Bottling Ventures|url=http://triad.bizjournals.com/triad/stories/2010/02/15/daily22.html|publisher=The Business Journal of the Greater Triad Area|access-date=July 13, 2010}}</ref>
Pada tanggal 9 Maret 2011, ''[[The New York Times]]'' Diner's Journal mengacu pada "The Expanding Cult of Cheerwine".<ref>{{cite web|last=Collins|first=Glenn|date=2011-03-09|title=The Expanding Cult of Cheerwine|url=http://dinersjournal.blogs.nytimes.com/2011/03/09/the-expanding-cult-of-cheerwine/|work=Diner's Journal|publisher=New York Times|access-date=July 24, 2012}}</ref>
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Pada tanggal 5 April 2011, perusahaan mengumumkan rencana untuk distribusi nasional pada tahun 2017, ulang tahun ke-100 produk tersebut. Pada hari yang sama, perusahaan juga memperkenalkan kampanye iklan baru, "Lahir di Selatan. Dibesarkan dalam gelas."<ref name="nationwide" /> Pada saat itu, Cheerwine tersedia di 12 persen negara.<ref name="Pepsi">{{cite news|last=Craver|first=Richard|date=2011-10-19|title=Cheerwine Bottling Co. agreement doubles Salisbury-based company's distribution presence|url=http://www2.journalnow.com/business/2011/oct/18/cheerwine-bottling-co-agreement-doubles-salisbury--ar-1511817/|work=[[Winston-Salem Journal]]|archive-url=https://web.archive.org/web/20111023152146/http://www2.journalnow.com/business/2011/oct/18/cheerwine-bottling-co-agreement-doubles-salisbury--ar-1511817/#|archive-date=2011-10-23|access-date=2011-10-19|url-status=dead}}.</ref>Iklan radio untuk kampanye itu termasuk "The Caper", di mana penjahat meninggalkan segala sesuatu dari toko kecuali Cheerwine; dan "Battle of the Bulge", di mana seorang prajurit dari daerah [[Salisbury, Carolina Utara|Salisbury]] memiliki dua botol yang dikirim kepadanya selama [[Perang Dunia II]] dan memberikan satu kepada temannya.<ref name="nationwide" />
Juga pada bulan April 2011, Cheerwine mengumumkan sedang mencari seorang wanita untuk mewakili perusahaan sebagai "Nona Cheerwine". Kandidat harus berusia 21 hingga 25 tahun dan tinggal di Georgia, Maryland, Carolina Utara, Carolina Selatan, Tennessee, atau Virginia. Seorang juru bicara perusahaan menyatakan, "Kami mencari seorang wanita muda yang tenang dan antusias yang dapat membantu kami menyebarkan legenda dan membawa Cheerwine ke tangan penggemar kami dengan pesona, kepercayaan diri, rasa manis, dan kesenangan."<ref>{{cite news|last=Wineka|first=Mark|date=2011-04-25|title=You could be the first Miss Cheerwine|url=http://www.salisburypost.com/News/042511-WEB-the-search-for-miss-cheerwine-qcd|work=[[Salisbury Post]]|access-date=2011-05-25|archive-date=2012-10-07|archive-url=https://web.archive.org/web/20121007045403/http://www.salisburypost.com/News/042511-WEB-the-search-for-miss-cheerwine-qcd|dead-url=yes}}</ref> On June 3, 2011, Spencer Cummings, named the first Miss Cheerwine, began the Miss Cheerwine Summer Legend Tour.<ref>{{cite web|date=June 2, 2011|title=Meet Miss Cheerwine
Pada tanggal 18 Oktober 2011, Cheerwine mengumumkan rencana untuk bermitra dengan [[Pepsi]] Beverages Co. di [[Atlanta]], Florida, dan [[Memphis, Tennessee]]. Pada minggu yang sama, perusahaan mulai menggunakan botol kaca untuk mendistribusikan "Formula 1917 Asli" dengan gula, serta memperkenalkan kaleng 12 bungkus.<ref name="Pepsi" />
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== Pranala luar ==
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{{Commons category|Cheerwine}}
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