Loud: Perbedaan antara revisi

| Single 6 date = 13 Mei 2011

Album ini menghasilkan tujuh single, termasuk hits single internasional yaitu "[[Only Girl (In the World)]]", "[[What's My Name?]]", dan "[[S&M]]". Semua tiga single mencapai nomor satu di US [[Billboard Hot 100]]. "S&M" adalah single kesepuluh Rihanna yang mencapai nomor satu di Amerika Serikat, membuat Rihanna sebagai artis rekaman termuda untuk mengumpulkan sepuluh lagu nomor satu dalam waktu singkat, melampaui rekor [[Mariah Carey]]. Di Inggris "Only Girl (In the World)" dan "What's My Name?" memuncak di nomor satu, sedangkan "S&M" memuncak di nomor tiga. "Only Girl (dIn the World)" memenangkan ajang penghargaan [[Grammy Award untuk Rekaman Dansa Terbaik]] pada bulan [[Februari]] 2011. Untuk mendukung album, Rihanna memulai konser tur ketiganya di seluruh dunia, yang bertajuk [[Loud Tour]].

Dalam sebuah wawancara untuk [[MTV]], [[Ne-Yo]], salah satu produser [[Rated R]], mengatakan bahwa ia tidak akan menulis lagu untuk Rihanna yang tentang [[Chris Brown|Brown]],<ref name=songbash>{{cite web|last=Rodriguez|first=Jayson|url=http://www.mtv.com/news/articles/1616737/20090722/ne_yo.jhtml|title=Ne-Yo Won't Write A 'Chris Brown Bash Song' For Rihanna|work=[[MTV]]|publisher=[[Viacom]]|date=2009-06-22|accessdate=2009-10-24}}</ref> tetapi itu adalah normal bagi Rihanna untuk memiliki yang baru yang lebih edgy dan gaya marah untuk album berikutnya.<ref name=eonline>{{cite web|last=Malkin|first=Marc|title=Rihanna: Angrier, Edgier and Ready to Roar?|url=http://www.eonline.com/uberblog/b143993_Rihanna__Angrier__Edgier_and_Ready_to_Roar_.html|work=[[E! Entertainment Television]]|publisher=[[NBCUniversal]]|date=2009-09-14|accessdate=2009-10-21}}</ref> Album ini sukses secara komersial dan mengeluarkan lima single, termasuk "[[Rude Boy]]" yang merupakan puncak tangga lagu internasional. Enam bulan setelah melepaskan [[Rated R]], terungkap bahwa Rihanna sedang merencanakan sebuah album studio kelima. Rihanna mengatakan bahwa materi baru akan "lebih energik ..." daripada karya-karya sebelumnya.<ref>{{cite web|url=http://www.mtv.co.uk/news/rihanna/236523-rihanna-new-album-loud|title=Rihanna Reveals New LP Will Be Entitled 'Loud'|work=''MTV (UK and Ireland)''|publisher=Viacom|date=2010-09-10|accessdate=2011-07-16|archive-date=2012-10-24|archive-url=https://web.archive.org/web/20121024054200/http://www.mtv.co.uk/news/rihanna/236523-rihanna-new-album-loud|dead-url=yes}}</ref> Erik Hermansen dari [[Stargate (tim produksi)|StarGate]], mengatakan "Rihanna datang kepada kami sebelum kami mulai merekam "[[Only Girl (In the World)]]" dan berkata 'Aku merasa hebat tentang diri saya. saya ingin kembali bersenang-senang, saya ingin membuat senang dan rekaman up-tempo'."<ref>{{cite web|last=Fresh|first=Mikey|url=http://www.vibe.com/posts/grammy-recap-stargate-talks-rihannas-only-girl-world-winning-best-dance-recording|title=Grammy Recap: Stargate Talks Rihanna's 'Only Girl (In The World)' Winning 'Best Dance Recording'|work=Vibe (majalah)|publisher=InterMedia Partners|date=2011-02-14|accessdate=2011-07-02}}</ref> Sean Garrett membandingkan suara dari lagu baru denganhit single sebelumnya yaitu "[[Umbrella]]" dan "[[Rude Boy]]".<ref name="New album">{{cite web|url=http://www.mtv.co.uk/artists/rihanna/news/226530-rihanna-s-next-album-to-rival-thriller|title=Rihanna’s Next Album To Rival ‘Thriller’?|work=''MTV (UK and Ireland)''|publisher=Viacom|date=2010-09-16|accessdate=2011-06-25|archive-date=2010-06-23|archive-url=https://web.archive.org/web/20100623004142/http://www.mtv.co.uk/artists/rihanna/news/226530-rihanna-s-next-album-to-rival-thriller|dead-url=yes}}</ref> Dalam sebuah wawancara untuk MTV, wakil presiden [[Def Jam Recordings]] dibandingkan album Rihanna akan datang dengan [[Thriller (album)|Thriller]] milik [[Michael Jackson]] mengatakan, "Rihanna datang bersama yang luar biasa. Saya sedang mencoba mendorongnya dimana setiap lagu akan menjadi hit dari satu sampai 12. Saya sedang berbicara tentang NO pengisi album. Bar kami untuk album ini adalah Thriller-nya Michael Jackson'.. " <ref name="New album"/>

Sesi rekaman untuk ''Loud'' dimulai pada Februari 2010,<ref>{{cite web|last=Vena|first=Jocelyn|url= http://www.mtv.com/news/articles/1633065/20100303/rihanna.jhtml|title= Rihanna Working On New Album, Producer Confirms|work=MTV|publisher=Viacom|date=2010-03-03|accessdate=2011-06-25}}</ref> dan berlanjut selama enam bulan, tumpang tindih dengan konser turnya yaitu [[Last Girl on Earth Tour]] (2010-2011) dan pembuatan film pertamanya yaitu ''[[Battleship (film)|Battleship]]'' (2012).<ref name="Title Reveal">{{cite web|last=Kaufman|first=Gil|url=http://www.mtv.com/news/articles/1647244/20100907/rihanna.jhtml|title= Rihanna Reveals Title of New Album|work=MTV|publisher=Viacom|date=2010-09-16|accessdate=2011-06-25}}</ref> Album ini direkam di berbagai studio rekaman; Burst HQ di [[Milwaukee, Wisconsin]], Cahuenga Pass Studio, Larrabee Sound Studios, The Village, Westlake Recording Studios, dan East West Studios di [[Los Angeles]], [[California]], Effigy Studios, Electric Lady Recording Studios, Platinum Sound Recording Studios, dan Roc the Mic Studios di [[New York City]], [[New York]], Glenwood Studios di [[Burbank, California|Burbank]], California, No Excuses Recording Studios di [[Santa Monica, California|Santa Monica]], California, The Hit Factory dan We the Best Studios di [[Miami]], [[Florida]], Studio at the Palms di [[Las Vegas, Nevada|Las Vegas]], [[Nevada]], dan The Bunker Studios di [[Paris]], [[Prancis]].<ref>{{cite web|url=http://www.cduniverse.com/productinfo.asp?pid=8315691|title=Rihanna – Loud CD Album|work=Muze|publisher=CD Universe|accessdate=2011-07-07}}</ref> Penyanyi-penulis lagu dan produser [[Taio Cruz]],<ref>{{cite web|url=http://www.mtv.co.uk/artists/rihanna/news/219751-rihanna-taio-cruz|title=Rihanna Working With Taio Cruz On New Album|work=MTV UK|publisher=Viacom|date=2010-04-30|accessdate=2011-06-25|archive-date=2010-05-03|archive-url=https://web.archive.org/web/20100503114347/http://www.mtv.co.uk/artists/rihanna/news/219751-rihanna-taio-cruz|dead-url=yes}}</ref> Alex da Kid,<ref name="Alex da Kid">{{cite web|last=Cline|first=Georgette|url=http://www.rap-up.com/2010/06/18/rihanna-taps-alex-da-kid-for-new-album/|title=Rihanna Working with Producer Alex Da Kid on New Album|work=Rap-Up|publisher=Devin Lazerine|date=2010-06-18|accessdate=2011-06-25}}</ref> Sean Garrett,<ref>{{cite web|last=MTV Base Reporter|url=http://www.mtvbase.com/news/sean-garret-pens-rihannas-next-album/|title=Sean Garret Pens Rihanna's Next Album|work=MTV|publisher=Viacom|date=2010-03-02|accessdate=2011-06-25|archive-date=2015-04-19|archive-url=https://web.archive.org/web/20150419172344/http://www.mtvbase.com/news/sean-garret-pens-rihannas-next-album/|dead-url=yes}}</ref> [[Ne-Yo]],<ref>{{cite web|url=http://www.rap-up.com/2010/06/10/rap-up-tv-ne-yo-reveals-album-details-alter-ego-writing-for-rihanna/|title=Rap-Up TV: Ne-Yo Reveals Album Details, Alter-Ego, & Writing for Rihanna|work=Rap-Up|publisher=Devin Lazerine|date=2010-06-10|accessdate=2011-06-25|archive-date=2014-02-22|archive-url=https://web.archive.org/web/20140222070013/http://www.rap-up.com/2010/06/10/rap-up-tv-ne-yo-reveals-album-details-alter-ego-writing-for-rihanna/|dead-url=yes}}</ref> Rico Love,<ref name="rap-up1">{{cite web|url=http://www.rap-up.com/2010/04/26/timbaland-and-rico-love-working-on-new-rihanna-album/|title=Timberland and Rico Love Working On New Rihanna Album|work=Rap-Up|publisher=Devin Lazerine|date=2010-04-26|accessdate=2011-06-25|archive-date=2014-02-22|archive-url=https://web.archive.org/web/20140222070011/http://www.rap-up.com/2010/04/26/timbaland-and-rico-love-working-on-new-rihanna-album/|dead-url=yes}}</ref> [[Timbaland]],<ref name="rap-up1"/> Shontelle,<ref>{{cite news|last=Dawson|first=Kim|url=http://www.dailystar.co.uk/playlist/view/154317/JLS-to-conquer-USA-with-help-of-Shontelle/|title=JLS to conquer USA with help of Shontelle|work= Daily Star (United Kingdom)|publisher=[[Daily Star|Northern and Shell]] Media|date=2010-09-18|accessdate=2010-06-25}}</ref> [[David Guetta]],<ref name="David Guetta on album">{{cite web|last=Montgomery|first=James|url=http://www.mtv.com/news/articles/1648757/20100927/rihanna.jhtml|title=Rihanna Shoots Video For Loud Track 'What's My Name?'|work=MTV|publisher=Viacom|date=2010-09-27|accessdate=2011-06-25}}</ref> dan [[Drake]]<ref>{{cite web|url=http://www.billboard.com/news/billboard-bits-lady-gaga-turning-meat-dress-1004116839.story?tag=hpfeed#/news/billboard-bits-lady-gaga-turning-meat-dress-1004116839.story?tag=hpfeed|title=Drake working with Rihanna|work=[[Billboard (majalah)|Billboard]]|publisher=Prometheus Global Media|date=2010-09-24|accessdate=2011-06-25}}</ref> berkontrobusi dalam album ini. Rihanna dan [[L.A. Reid]] mengumpulkan sekelompok penulis lagu dan produser rekaman di studio rekaman di [[Los Angeles]] selama dua minggu untuk menulis beberapa lagu untuk Rihanna, mereka menulis sekitar 200 lagu, sebelas yang mana termasuk pada album tersebut.<ref name="RollingStone4">{{cite web|last=Eells|first=Josh|url=http://www.rollingstone.com/music/news/rihanna-queen-of-pain-rolling-stones-2011-cover-story-20110606?page=4|title=Rihanna, Queen of Pain: Rolling Stone's 2011 Cover Story|work=[[Rolling Stone]]|publisher=Wenner Media|date=2011-06-06|accessdate=2011-07-24|archive-date=2015-06-28|archive-url=https://web.archive.org/web/20150628004735/http://www.rollingstone.com/music/news/rihanna-queen-of-pain-rolling-stones-2011-cover-story-20110606?page=4|dead-url=yes}}</ref> "DJ Got Us Fallin' in Love" "DJ Got Us Fallin 'in Love" ditulis untuk Rihanna, tetapi lagu itu ditolak dan kemudian dikirim ke [[Usher]].<ref name="RollingStone4"/> Sehubungan "[[What's My Name?]]", Rihanna pikir Drake bisa mengerti melodi dari lagu tersebut dan mengundangnya untuk bekerja pada lagu tersebut ketika dia bermain dia menyelesaikan rekaman.<ref name="RihannaCalls">{{cite web|last=Mawuse|first=Ziegbe|url=http://www.mtv.com/news/articles/1649646/20101008/rihanna.jhtml |title=Rihanna Calls Drake The 'Only Person' For 'What's My Name' Remix|date=2010-10-08|work=MTV|publisher=Viacom|accessdate= 2011-07-26}}</ref> Kolaborasi ini awalnya direncanakan untuk remix, tetapi kemudian diputuskan untuk menggunakan versi aslinya.<ref>{{cite web|last=Vena|first=Jocelyn|url=http://www.mtv.com/news/articles/1651131/rihanna-gets-really-flirty-with-drake-on-whats-my-name.jhtml|title=Rihanna Gets 'Really Flirty' With Drake On 'What's My Name?'|date=2010-11-01|work=MTV|publisher=Viacom|accessdate= 2011-07-26}}</ref> pada bulan September 2010, selama webchat dengan fansitemya Rihannadaily.com, Rihanna menggambarkan bagaimana ia telah menyelesaikan album:

Selama webchat yang sama, Rihanna mengumumkan bahwa album ini akan disebut ''Loud'', berkata "dapatkan Loud setiap orang, mendapatkan gila, merasa senang, karena saya terpikir. Saya hanya akan menjadi aku, karena itulah apa yang kalian kasihi, dan itulah yang membuat saya merasa yang terbaik. Hanya menjadi normal, normal bagi saya adalah Loud! Centil, menyenangkan, genit, energik."<ref name="Title Reveal"/> Sementara Rihanna dalam pembuatan film ''[[Battleship (film)|Battleship]]'', ia menjelaskan dalam sebuah wawancara dengan ''Entertainment Tonight'', "Loud adalah, kata, jelas suatu nama album yang mencerminkan sikap itu, itu benar-benar centil dan genit dan itu meraih perhatian Anda dan itulah mengapa saya menikmatinya. Ini akan membawa Anda melalui perjalanan benar-benar sangat menarik. Jadi album tersebut penuh akan warna."<ref>{{cite web|url=http://top40.about.com/b/2010/09/29/rihanna-unveils-loud-album-cover.htm|title=Rihanna Unveils Loud Album Cover|work=''About.com''|publisher=[[The New York Times|The New York Times Company]]|date=2010-09-29|accessdate=2011-06-25|archive-date=2013-05-12|archive-url=https://web.archive.org/web/20130512164453/http://top40.about.com/b/2010/09/29/rihanna-unveils-loud-album-cover.htm|dead-url=yes}}</ref>

|description = Lirik "[[S&M]]" yang dinyanyikan Rihanna pada lagu ini berisi provokasi dan sugestif.<ref name="Sun Times">{{cite news|last=Conner|first=Thomas|url=http://www.suntimes.com/entertainment/2896510,conner-rhianna-loud-review-111610.article|title='Loud' a well-deserved party for Rihanna|work=Chicago Sun-Times|publisher=Sun-Times Media, LLC.|date=2010-11-19|accessdate=2011-01-29|archive-date=2010-11-27|archive-url=https://web.archive.org/web/20101127070714/http://www.suntimes.com/entertainment/2896510%2Cconner-rhianna-loud-review-111610.article|dead-url=yes}}</ref><ref name="KevinO'Donnell">{{cite news|last=O'Donnell|first=Kevin|url=http://www.spin.com/articles/preview-rihanna-discusses-bad-ass-new-album|title=Preview: Rihanna Discusses "Bad Ass" New Album|work=Spin|publisher=Spin Media LLC|date=2010-10-19|accessdate=2011-02-02}}</ref>

''Loud'' menerima ulasan umumnya positif dari para kritikus musik kontemporer. Pada [[Metacritic]], yang memberikan rating normalnya 100 diberikan untuk review dari kritikus mainstream, album menerima skor rata-rata 67, berdasarkan 22 ulasan, yang menunjukkan "ulasan umumnya baik."<ref name="Metacritic">{{cite web|url=http://www.metacritic.com/music/loud|title=''Loud'' (2010): Reviews|work=[[Metacritic]]|publisher=CBS Interactive|date=2010-11-16|accessdate=2011-07-20}}</ref> Jon Pareles dari ''[[The New York Times]]'' di album, menulis bahwa ia "bekerja pop gizmos serapi seperti album-album tahun ini, mempertahankan image Rihanna." ''[[Daily News (New York)|New York Daily News]]'' penulis Jim Farber memberikan album empat dari lima bintang, mencatat bahwa itu "tampaknya mudah dan bebas"<ref name="Farber">{{cite news|last=Farber|first=Jim|url=http://www.nydailynews.com/entertainment/music/2010/11/16/2010-11-16_rihannas_loud_review_only_girl_in_the_world_trades_pain_for_carbonated_pleasure.html|title= Review: Loud|work=[[Daily News (New York)|New York Daily News]]|publisher=Mortimer Zuckerman|date=2010-11-16|accessdate=2011-07-20|archive-date=2010-11-20|archive-url=https://web.archive.org/web/20101120183406/http://www.nydailynews.com/entertainment/music/2010/11/16/2010-11-16_rihannas_loud_review_only_girl_in_the_world_trades_pain_for_carbonated_pleasure.html|dead-url=yes}}</ref> Leah Greenblatt dari ''[[Entertainment Weekly]]'' berkomentar bahwa ''Loud'' menunjukkan Rihanna "terkalahkan oleh keadaan terburuknya -. dan penebusan menemukan persis jenis nirwana pop yang dibuat terkenal di tempat pertama."<ref name="Greenblatt">{{cite web|last=Greenblatt|first=Leah|url=http://www.ew.com/ew/article/0,,20440920,00.html|title= Review: Loud|work=Entertainment Weekly|publisher=Time Warner|date= 2010-11-10|accessdate=2011-07-20}}</ref> James Reed dari ''[[The Boston Globe]]'' menyebutkan album tersebut "pengembalian tak tahu malu dimana milik Rihanna: lantai dansa" dan menyatakan "Seolah-olah membebaskan dirinya dari lubuk hati, dia adalah gaya pada ini 11 lagu ini."<ref name="Reed">{{cite news|last=Reed|first=James|url=http://www.boston.com/ae/music/cd_reviews/articles/2010/11/15/on_loud_rihanna_explores_kink_and_drink_then_returns_to_the_dance_floor/|title=Review: Loud|work=[[The Boston Globe]]|publisher=The New York Times Company|date=2010-11-15|accessdate=2011-07-20}}</ref> Stacey Anderson dari ''[[Spin (majalah)|Spin]]'' memuji Rihanna "penuh klaim, sehat untuk seksualitasnya" dan menulis bahwa album tersebut "menawarkan etos perempuan percaya diri setara dengan yang terbaik dari [[Beyonce]] atau [[Shakira]]."<ref name="Anderson">{{cite web|last=Anderson|first=Stacey|url=http://www.spin.com/reviews/rihanna-loud-def-jam|title=Review: Loud|work=Spin|publisher=Spin Media LLC|date=2010-11-15|accessdate=2011-07-20}}</ref>

James Skinner dari BBC Online menyebut Loud "cemerlang, centil, dan penuh semangat disetiap waktu" dan memuji vokal Rihanna untuk "mengangkat dari hit-dan-kehilangan koleksi menjadi sesuatu yang aneh menangkap yang bisa ditangkap."<ref name="Skinner">{{cite news|last=Skinner|first=James|url=http://www.bbc.co.uk/music/reviews/x5fd|title=Review: Loud|work=[[BBC Online]]|publisher=BBC|date=2010-11-15|accessdate=2011-07-20}}</ref> Genevieve Koski dari ''[[The A.V. Club]]'' memberikan Loud peringkat B dan memuji Rihanna untuk mengangkat suara generiknya, menulis bahwa dia "tidak terdengar menyegarkan, memberikan pertunjukan vokal karismatik yang tidak selalu menjamin mereka"<ref name="Koski">{{cite news|last=Koski|first=Genevieve|url=http://www.avclub.com/articles/rihanna-loud,48120/|title= Review: Loud|work=[[The A.V. Club]]|publisher=The Onion, Inc|accessdate=2011-07-20}}</ref> ''[[Los Angeles Times]]'', penulis Agustus Brown. Menyebutnya "strobo-berdebar."<ref name="Brown">{{cite news|last=Brown|first=August|url=http://latimesblogs.latimes.com/music_blog/2010/11/album-review-rihannas-loud.html|title=Review: Loud|work=[[Los Angeles Times]]|publisher=Tribune Company|date= 2010-11-16|accessdate=2011-07-20}}</ref> Emily Mackay dari ''[[NME]]'' memberikan Loud 7 dari 10 rating dan menemukan bahwa "eksperimen" Loud' yang merasa lebih organik, nada yang serba lebih baik dari ''[[Rated R]]''."<ref name="Mackay">{{cite web|last=Mackay|first=Emily|url=http://www.nme.com/reviews/rihanna/11718|title=Review: Loud|work=NME|publisher=IPC Media|date=2010-11-12|accessdate=2011-07-20}}</ref> ''[[Chicago Sun-Times]]'', penulis Thomas Conner berkomentar bahwa "suasana perayaan Rihanna yang baru dan banyak unsur centil yang dibumbui dengan beberapa rasa lebih gelap dari ''Rated R''."<ref name="Conner">{{cite news|last=Conner|first=Thomas|url=http://www.suntimes.com/entertainment/2896510,conner-rhianna-loud-review-111610.article|title=Review: Loud|work=[[Chicago Sun-Times]]|publisher=Sun-Times Media Group|date=2010-11-12|accessdate=2011-07-20|archive-date=2010-11-27|archive-url=https://web.archive.org/web/20101127070714/http://www.suntimes.com/entertainment/2896510%2Cconner-rhianna-loud-review-111610.article|dead-url=yes}}</ref> Steve Jones dari ''[[USA Today]]'' menyatakan "Musik tegang, yang cenderung berat terhadap suara tari dan pulau, cocok dengan kurang nya dari romps romantis bahagia."<ref name="Jones">{{cite news|last=Jones|first=Steve|url=http://www.usatoday.com/life/music/reviews/2010-11-16-listen16_ST_N.htm|title=Review: Loud|work=USA Today|publisher=Gannett Company|date=2010-11-16|accessdate=2011-07-20}}</ref> Ryan Dombal dari ''Pitchfork Media'' memuji album "pop efervesen" dan menyatakan: "dia laissez-faire sikap terhadap hit-keputusan pada Loud dapat mengakibatkan perubahan terlalu aman atau semi -percobaan yang datang dari mengejutkan besar".<ref name="Dombal">{{cite web |url= http://pitchfork.com/reviews/albums/14897-loud/|title= Review: Loud|last1= Dombal|first1= Ryan|date= 2010-11-24|work=Pitchfork|publisher= Pitchfork Media|accessdate=2011-08-04}}</ref>

Namun, Andy Kellman dari ''[[Allmusic]]'' menemukan materi untuk menjadi "secara sembrono" dan "tidak merata", menyebut Loud "lebih tidak terarah ke berbagai macam musik untuk miskin-padat, dari lagu satu set bersatu."<ref name="Kellman"/> Penulis ''[[The Phoenix]]'', Daniel Brockman memberi album peringkat dua dari empat bintang dan berkomentar bahwa "hanya karena itu lebih keras [bergaya] tidak berarti ada lebih untuk didengar."<ref name="Brockman">{{cite news|last=Brockman|first=Daniel|url=http://thephoenix.com/boston/music/111151-rihanna-loud/|title=Review: Loud|work=''The Phoenix''|publisher=Phoenix Media/Communications Group|date=2010-11-09|accessdate=2011-07-20}}</ref> Chris Richards dari ''[[The Washington Post]]'' berkomentar bahwa kinerja Rihanna tidak memiliki kedalaman dan menyebut album "sebagian besar dilupakan."<ref name="Richards">{{cite news|last=Richards|first=Chris|url=http://www.washingtonpost.com/wp-dyn/content/article/2010/11/15/AR2010111506697.html|title=Review: Loud|work=[[The Washington Post]]|publisher=[[The Washington Post Company|date=2010-11-16|accessdate=2011-07-20}}</ref> Andy Gill dari ''The Independent]]'' mencatat bahwa "lagu yang lebih menarik adalah mereka dengan tuntutan sexsual kurang pada kerentanan dirinya."<ref name="Gill"/> Meskipun mencatat beberapa kelemahan dalam produksinya, Sal Cinquemani dari [[Slant Magazine]] memuji "rasa Barat halus dengan India yang Rihanna dan perusahaan punyai telah cerdas dijiwai" pada sebagian besar album dan menyatakan "Rihanna selalu memiliki kesulitan dalam pas satu genre ... dan untuk yang lebih baik atau lebih buruk, Rihanna terus alirannya keluar pada ''Loud''."<ref name="Cinquemani">{{cite web|last=Cinquemani|first=Sal|url=http://www.slantmagazine.com/music/review/rihanna-loud/2312|title=Review: Loud|work=[[Slant Magazine]]|publisher=Slant Magazine|date=2010-11-12|accessdate=2011-07-20}}</ref> Hugh Montgomery dari ''[[The Observer]]'' berkomentar bahwa "sonically, itu cukup biasa-biasa saja ... tetapi melengking apung adalah sulit untuk menolak."<ref name="Montgomery">{{cite news|last=Montgomery|first=Hugh|url=http://www.guardian.co.uk/music/2010/nov/14/rhianna-pop-loud-cd-review|title=Review: Loud|work=[[The Observer]]|publisher=Guardian Media Group|date= 2010-11-14|accessdate=2011-07-20}}</ref> ''[[Rolling Stone]]'' penulis Melissa Maerz menyebut Rihanna "tenang" dan menyimpulkan "mungkin gadis yang baik sudah buruk menjadi lebih baik?".<ref name="Maerz">{{cite web|last= Maerz|first=Melissa|url=http://www.rollingstone.com/music/reviews/album/69206/238462|title= Review: Loud|work=Rolling Stone|publisher=Wenner Media|date=2010-11-30|accessdate=2011-07-20|archive-date=2010-12-08|archive-url=https://web.archive.org/web/20101208210711/http://www.rollingstone.com/music/reviews/album/69206/238462|dead-url=yes}}</ref>

"[[Only Girl (In the World)]]" dirilis sebagai single pertama pada 10 September 2010.<ref>{{cite web|url=http://itunes.apple.com/au/album/only-girl-in-the-world/id392152314?i=392152317&v0=WWW-APAU-ITUHOME-TOPMUSIC&ign-mpt=uo%3D2|title=Only Girl (In the World) by Rihanna|work=[[iTunes Store]]|publisher= [[Apple Inc]]|accessdate=2010-09-10}}</ref> Lagu tersebut dikirim untuk mainstream dan ritmik US radio pada 21 September 2010.<ref name="Mainstream">{{cite web|url=http://gfa.radioandrecords.com/publishGFA/GFANextPage.asp?sDate=09/21/2010&Format=1|title='Only Girl (In the World)' Mainstream date|publisher=GFA Radio and Records|date=2010-09-10|accessdate=2010-02-24|archive-date=2012-07-11|archive-url=https://www.webcitation.org/694HHBQ5W?url=http://gfa.radioandrecords.com/publishGFA/GFANextPage.asp?sDate=09%2F21%2F2010|dead-url=yes}}</ref><ref name="Rhythmic">{{cite web|url=http://gfa.radioandrecords.com/publishGFA/GFANextPage.asp?sDate=09/21/2010&Format=9|title='Only Girl (In the World)' Rhythmic Date|publisher=GFA Radio and Records|date=2010-09-10|accessdate=2011-02-24|archive-date=2012-03-31|archive-url=https://web.archive.org/web/20120331020852/http://gfa.radioandrecords.com/publishGFA/GFANextPage.asp?sDate=09%2F21%2F2010&Format=9|dead-url=yes}}</ref> Ia menerima penilaian positif dari kritikus musik, terutama untuk paduan suara dan gemuruh dance yang berdetak.<ref>{{cite web|last=Lamb|first=Bill|url=http://top40.about.com/od/singles/gr/Rihanna-Only-Girl-In-The-World.htm|title=Rihanna – 'Only Girl (In the World)'|work=''About.com''|publisher=The New York Times Company|accessdate=2010-09-15|archive-date=2012-07-11|archive-url=https://www.webcitation.org/694Gojnvi?url=http://top40.about.com/od/singles/gr/Rihanna-Only-Girl-In-The-World.htm|dead-url=yes}}</ref> Lagu tersebut mencapai nomor satu pada tangga lagu US ''[[Billboard (majalah)|Billboard]]'' [[Billboard Hot 100|Hot 100]], di [[Britania Raya]], [[Kanada]], [[Australia]], [[Austria]], [[Belgia]] (Wallonia), [[Irlandia]], [[Israel]], [[Italia]], [[Selandia Baru]], [[Norwegia]], dan [[Slowakia]], menjadi salah satu lagu yang mencapai posisi terbaik pada tangga lagu saat ini.<ref>{{cite web|url=http://www.billboard.com/charts/hot-100#/song/rihanna/only-girl-in-the-world/22781607|title=Only Girl (In The World) chart peaks|work=Billboard|publisher=Prometheus Global Media|accessdate=2010-10-15}}</ref> Pada [[Grammy Awards ke-53]], yang diadakan di [[Staples Center]], [[Los Angeles]] pada 13 Februari 2011, "Only Girl (In the World)" memenangkan penghargaan untuk [[Grammy Award for Best Dance Recording|Rekaman Dansa Terbaik]].<ref name="Tribune Company">{{cite news|url=http://theenvelope.latimes.com/news/breaking/newsletter/la-et-env-grammys-nominees-2010-list,0,4822287.htmlstory|title=53rd Annual Grammy Awards nominees list|work=Los Angeles Times|publisher=Tribune Company|date=|accessdate=2010-12-02}}</ref>

"[[What's My Name?]]", yang menampilkan vokal tamu dari penyanyi asal Kanada yaitu [[Drake]] dirilis sebagai single keduanya, dan dikirim untuk mainstream dan ritmik radios US pada 21 September 2010.<ref>{{cite web|url=http://www.allaccess.com/top40-mainstream/future-releases |title=Top 40/Mainstream Future Releases|publisher=All Music Group|date=|accessdate=2010-11-03}}</ref><ref>{{cite web|url=http://www.fmqb.com/Article.asp?id=69239 |title=Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!|publisher=FMQB|accessdate=2010-12-21|archive-date=2009-09-01|archive-url=https://web.archive.org/web/20090901202213/http://www.fmqb.com/Article.asp?id=69239|dead-url=yes}}</ref> Lagu tersebut dirilis sebagai unduhan digital pada 29 Oktober 2010 di beberapa pasar [[Eropa]] dan di Amerika Serikat pada 1 November 2010.<ref>{{cite web|url=http://www.amazon.com/Whats-My-Name/dp/B0049FD6H6/ref=sr_shvl_album_1?ie=UTF8&qid=1288293877&sr=301-1|title=What's My Name?: Rihanna: MP3 Downloads|publisher=[[Amazon.com|Amazon]]|accessdate=2010-12-21}}</ref> Kritikus musik memuji lagu sebagai beberapa karya terbaik vokal Rihanna sampai saat, sifat romantis dari lagu dan nada seksualnya. Lagu tersebut memuncak di nomor satu pada tangga lagu US ''Billboard'' [[Billboard Hot 100|Hot 100]], memberikan Rihanna sebagai single kedelapan nomor satu pada tangga lagu,<ref name="billboard">{{cite web|last=Trust|first=Gary|url=http://www.billboard.com/#/news/rihanna-s-what-s-my-name-rockets-to-no-1-1004125986.story|title=Rihanna's 'What's My Name?' Rockets to No. 1 on Hot 100|work=Billboard|publisher=Prometheus Global Media|date=2010-11-10|accessdate=2010-11-12}}</ref><ref name="billboard2">{{cite web|last=Trust|first=Gary|url=http://www.billboard.com/column/chartbeat/weekly-chart-notes-rihanna-mariah-carey-1004126525.story#/column/chartbeat/weekly-chart-notes-rihanna-mariah-carey-1004126525.story|title=Weekly Chart Notes: Rihanna, Mariah Carey, Michael Jackson – Chart Beat|work=Billboard|publisher=Prometheus Global Media|date=2010-11-11|accessdate=2010-11-12|archive-date=2011-01-17|archive-url=https://web.archive.org/web/20110117191156/http://www.billboard.com/column/chartbeat/weekly-chart-notes-rihanna-mariah-carey-1004126525.story#/column/chartbeat/weekly-chart-notes-rihanna-mariah-carey-1004126525.story|dead-url=yes}}</ref> sementara "Only Girl (In the World)" menjadi single hit nomor satu kesembilannya dua minggu setelah "What's My Name?",<ref>{{cite web|url=http://www.billboard.com/news/rihanna-s-only-girl-rebounds-to-no-1-on-1004130511.story#/news/rihanna-s-only-girl-rebounds-to-no-1-on-1004130511.story |title=Rihanna's 'Only Girl' Rebounds to No. 1 on Hot 100|work=Billboard|publisher=Prometheus Global Media|date=2009-09-14|accessdate=2011-05-07}}</ref><ref>{{cite web|url=http://www.billboard.com/song/rihanna/only-girl-in-the-world/22819947#/artist/rihanna/chart-history/658897|title=Only Girl (In the World) – Rihanna|work=Billboard|publisher=Prometheus Global Media|date=|accessdate=2011-05-07|archiveurl=https://web.archive.isorg/tUKVweb/20110331171805/http://www.billboard.com/song/rihanna/only-girl-in-the-world/22819947#/artist/rihanna/chart-history/658897|archivedate=20122011-0603-3031|dead-url=yes}}</ref> sehingga membuat pertama kalinya dalam sejarah tangga lagu yang single pertama album memuncak di nomor satu setelah single yang kedua.<ref>{{cite web|last=Pietroluongo|first=Silvio|url=http://www.billboard.com/#/news/rihanna-s-only-girl-rebounds-to-no-1-on-1004130511.story|title=Rihanna's 'Only Girl' Rebounds to No. 1 on Hot 100|work=Billboard|publisher=Prometheus Global Media|date=2010-11-24|accessdate=2010-11-25}}</ref> Lagu tersebut mencapai nomor satu di Britania Raya dan menjadikan single nomor satu kelimanya di Britania Raya dan yang pertama bagi Drake.<ref>{{cite web|url=http://www.theofficialcharts.com/chart-news/take-that-marks-a-year-at-number-one/|title=Take That Marks A Year At Number One|work= UK Singles Chart|publisher= The Official Charts Company|accessdate=2010-12-21}}</ref>

Kolaborasinya dengan [[Nicki Minaj]], "Raining Men", dirilis untuk radio urban pada 7 Desember 2010.<ref name="Raining Men">{{cite web|url=http://gfa.radioandrecords.com/publishGFA/GFANextPage.asp?sDate=12/07/2010&Format=5|title=®R&R :: Going For Adds™ :: Urban |publisher=GFA Radio and Records|date=2010-12-07|accessdate=2011-01-03|archive-date=2012-08-13|archive-url=https://www.webcitation.org/69spuYVCo?url=http://gfa.radioandrecords.com/publishGFA/GFANextPage.asp?sDate=12%2F07%2F2010|dead-url=yes}}</ref> Lagu tersebut dirilis untuk radio urban radio pada 25 Januari 2011.<ref name="allaccess.com">{{cite web|title=Urban/UAC Future Releases|url=http://www.allaccess.com/urban/future-releases|work=allaccess.com|publisher=All Access Music Group|accessdate=19 January 2011|archiveurl=https://web.archive.org/web/20120609121256/http://www.allaccess.com/urban/future-releases|archivedate=January 25, 20112012-06-09|dead-url=unfit}}</ref> "Raining Men" mencapai nomor empatpuluhdelapan pada tangga lagu US ''Billboard'' R&B/Hip-Hop Songs.<ref>{{cite web|url=http://www.billboard.com/#/artist/Rihanna/chart-history/658897?f=367&g=Singles|title=Rihanna Album & Song Chart History|work= Billboard|publisher= Prometheus Global Media|accessdate=2011-02-09}}</ref> "Raining Men" menerima tinjauan yang beragam dari kritikus yang memuji getaran antara Rihanna dan Minaj tetapi mengecam lagu karena gagal untuk menciptakan sesuatu yang baru atau asli.<ref name="Kellman">{{cite web|last=Kellman|first=Andy|url=http://www.allmusic.com/album/loud-r2021129/review|title= Review: Loud|work=[[Allmusic]]|publisher=Rovi Corporation|date=2010-11-14|accessdate=2011-07-15}}</ref> "[[S&M]]", adalah single keempat dari album di Amerika dan ketiga sebagai single international, dirilis untuk mainstream radio US pada 25 Januari 2011.<ref name=allaccess.com /> Penerimaan dari "S&M" adalah beragam; beberapa pengulas mengkritik terang-terangan penggunaan lirik seksual sementara yang lain dicatat sebagai sebuah lagu stand-out track dari ''Loud''.<ref name="Sun Times">{{cite news|last=Conner|first=Thomas|url=http://www.suntimes.com/entertainment/2896510,conner-rhianna-loud-review-111610.article|title='Loud' a well-deserved party for Rihanna|work=[[Chicago Sun-Times]]|publisher=Sun-Times Media Group|date=2010-11-19|accessdate=2011-01-29}}</ref> "S&M" diremix oleh beberapa DJ terkenal. Salah satu remix menampilkan vokal tamu dari [[Britney Spears]], yang mana dirilis dengan digital pada 11 April 2011.<ref>{{cite web|url=http://itunes.apple.com/album/s-m-remix-single/id431637506|title=S&M (Remix) – Single|work=[[iTunes Store]]|publisher=[[Apple Inc]]|accessdate=2011-04-11}}</ref> "S&M" mencapai sepuluh besar di duapuluhempat negara, mencapai nomor satu di Australia, Kanada dan pada tangga lagu US [[Billboard Hot 100|Hot 100]].<ref>{{cite web|url=http://www.billboard.com/song/rihanna/s-m/23241718#/song/rihanna/s-m/23241718 |title=S&M – Rihanna|work=Billboard|publisher=Prometheus Media Group|accessdate=2010-11-29|archiveurl=https://archive.istoday/VdCp20120630145934/http://www.billboard.com/song/rihanna/s-m/23241718%23/song/rihanna/s-m/23241718#/song/rihanna/s-m/23241718|archivedate=2012-06-30|dead-url=no}}</ref> "S&M" menjadikan lagu nomor satu Rihanna kesepuluh pada tangga lagu tersebut, membuatnya menjadi artis rekaman termuda yang telah mengumpulkan sepuluh lagu nomor satu dalam waktu singkat, melampaui rekor [[Mariah Carey]] .<ref>{{cite web|url=http://www.rap-up.com/2011/04/20/rihanna-breaks-chart-records-with-10th-no-1-single-sm/|title=Rihanna breaks chart records with 10th No.1 single 'S&M'|work=Rap-Up|publisher=Devin Lazerine|accessdate=2011-08-29}}</ref>

"[[California King Bed]]" dirilis sebagai single internasional keempat pada 13 Mei 2011,<ref>{{cite web|url=http://itunes.apple.com/dk/album/california-king-bed/id437261352?i=437261353&ign-mpt=uo%3D2|title=California King Bed – Single by Rihanna|work=iTunes|publisher=Apple Inc}}</ref> dan sebagai single keenam di Amerika. Lagu tersebut dikirim untuk format Hot/Modern adult contemporary radio US pada 16 Mei 2011.<ref name="AllAccessHotAC">{{cite web|url=http://www.allaccess.com/hot-modern-ac/future-releases|title=Hot/Modern/AC Future Releases |publisher=All Access Music Group|archiveurl=httphttps://www.webcitation.org/5yfNHdAOM?url=http://www.allaccess.com/hot-modern-ac/future-releases|archivedate=May 14, 2011-05-14|accessdate=May 14, 2011|dead-url=no}}</ref> Kritikus memuji penampilan vokal Rihanna,<ref name="Gill">{{cite news|last=Gill|first=Andy|url=http://www.independent.co.uk/arts-entertainment/music/reviews/album-rihanna-loud-mercury-2131509.html|title=Album: Rihanna, ''Loud'' (Mercury)|work=[[The Independent]]|publisher=Independent Print Limited|date=2010-11-10|accessdate=2010-11-12}}</ref> sementara beberapa menyebutnya sebuah balada yang kuat, membandingkannya dengan lagu "I Don't Want to Miss a Thing" milik [[Aerosmith]].<ref name="Dombal">{{cite web |url= http://pitchfork.com/reviews/albums/14897-loud/|title= Review: Loud|last1= Dombal|first1= Ryan|date= 2010-11-24|work= Pitchfork|publisher=Pitchfork Media|accessdate=2011-08-04}}</ref> Lagu tersebut mencapai nomor empat di Australia dan Selandia Baru,<ref>{{cite web|url=http://ariacharts.com.au/pages/chartifacts.htm |title=Australia's Official Music Charts|work=ARIA Charts|publisher=Australian Recording Industry Association|date=2011-05-02|accessdate=2011-05-07|archive-date=2011-03-22|archive-url=https://www.webcitation.org/5xMmdXVRs?url=http://ariacharts.com.au/pages/chartifacts.htm|dead-url=yes}}</ref><ref>{{cite web|url=http://www.rianz.org.nz/rianz/chart.asp|title= Top 40 singles – Chart#1776 – Monday, June 6, 2011|work=The Official New Zealand Top 40|publisher= Hung Medien|date=2011-06-06|accessdate=2011-02-04|archive-date=2012-05-25|archive-url=https://archive.today/20120525/http://www.rianz.org.nz/rianz/chart.asp|dead-url=yes}}</ref> nomor delapan pada tangga lagu [[UK Singles Chart]]<ref>{{cite web|url=http://www.theofficialcharts.com/archive-chart/_/1/2011-06-11/|title=Top 40 Official UK Singles Archive – 11th June 2011|work=UK Singles Chart|publisher=The Official Charts Company|date=2011-06-11|accessdate= 2011-08-04}}</ref> dan tigapuluhtujuh pada tangga lagu US ''Billboard'' Hot 100.<ref>{{cite web|url=http://www.billboard.com/#/song/rihanna/california-king-bed/23241713|title=Billboard - California King Bed|work=Billboard|publisher=Prometheus Global Media|date=2011-05-31|accessdate=2011-08-07}}</ref> "[[Man Down]]" dirilis sebagai single internasional kelimanya di negara-negara Eropa pada Juli 2011 dan dirilis untuk radio ritmik dan urban US pada 3 Mei 2011.<ref>{{cite web|last=Corner|first=Lewis|url=http://www.digitalspy.co.uk/music/news/a316646/rihanna-switches-new-single-release-dates.html|title=Rihanna switches new single release dates?|work=Digital Spy|publisher=Hachette Filipacchi Médias|date=2011-04-27|accessdate=2011-04-27|archive-date=2012-10-24|archive-url=https://web.archive.org/web/20121024175005/http://www.digitalspy.co.uk/music/news/a316646/rihanna-switches-new-single-release-dates.html|dead-url=yes}}</ref><ref>{{cite web|url=http://www.allaccess.com/top40-rhythmic/future-releases |title=Top 40 Rhythmic Future Releases|publisher=All Access Music Group |archiveurl=httphttps://www.webcitation.org/5yFf2i1Mx?url=http://www.allaccess.com/top40-rhythmic/future-releases|archivedate=2011-04-27|accessdate=2011-04-27|dead-url=no}}</ref> "Man Down" menerima review yang positif dari kritikus, yang menyebutnya sebagai kembali ke ritme Karibia Rihanna. Sebelum rilis resmi, lagu tersebut debut pada tangga lagu US ''Billboard'' R&B/Hip-Hop Songs di nomort delapanpuluhempat pada 9 April 2011<ref>{{cite web|url=http://www.billboard.com/charts/r-b-hip-hop-songs#/charts/r-b-hip-hop-songs?order=gainer|title=Top Hip-Hop and R&B Songs & Singles Charts|work=Billboard|publisher=Prometheus Global Media|accessdate=2011-04-02}}</ref> dan memuncak di nomor sembilan.<ref>{{cite web|url=http://www.billboard.com/artist/rihanna/658897#/artist/rihanna/658897|title=Rihanna Music News & Info|work=Billboard|publisher=Prometheus Media Group|accessdate=2011-05-07|archive-date=2009-08-13|archive-url=https://web.archive.org/web/20090813222630/http://www.billboard.com/artist/rihanna/658897#/artist/rihanna/658897|dead-url=yes}}</ref> "Man Down" juga mencapai puncak limapuluhsembilan di tangga lagu US ''Billboard'' [[Hot 100]]. Lagu tersebut dirilis untuk digital di [[Denmark]], [[Prancis]], [[Belanda]], dan [[Swiss]] pada 11 Juli 2011 sebagai single internasional kelima dari album ''Loud''.<ref name="FRANCE">{{cite web|url=http://itunes.apple.com/fr/album/man-down/id448927545?i=448927651&ign-mpt=uo%3D2|title=Man Down Single Version France iTunes|work=[[iTunes]]|publisher=[[Apple Inc.]]|accessdate=2011-07-21}}</ref><ref name="SWITZERLAND">{{cite web|url=http://itunes.apple.com/ch/album/man-down/id448927545?i=448927651&ign-mpt=uo%3D2|title=Man Down Single Version|work= iTunes|publisher=Apple Inc|accessdate=2011-07-21}}</ref> di Prancis, lagu tersebut memuncak pada nomor satu lima minggu berturut-turut.<ref>{{cite web|url=http://lescharts.com/showitem.asp?interpret=Rihanna&titel=Man%20Down&cat=s|title=lescharts.com - Rihanna - Man Down|work=Lescharts.com|publisher=eMedia Jungen|accessdate=2011-09-01}}</ref>

Pada 24 Juli 2011, Rihanna mengumumkan perilisan dari "[[Cheers (Drink to That)]]" sebagai single ketujuh dari album ''Loud''.<ref>{{cite web|last=Corner|first=Lewis|url=http://www.digitalspy.com/music/news/a331476/rihanna-announces-new-single-cheers.html|title=Rihanna announces new single 'Cheers'|work=Digital Spy|publisher=Hachette Filipacchi Médias|date=2011-07-25|accessdate=2011-07-25|archiveurl=httphttps://www.webcitation.org/query?url=http%3A%2F%2Fwww.digitalspy.com%2Fmusic%2Fnews%2Fa331476%2Frihanna-announces-new-single-cheers.html&date=2011-07-25|archivedate=July 25, 2011-07-25|dead-url=no}}</ref> Single tersebut dikirim untuk radio mainstream dan ritmik US pada 2 Agustus 2011.<ref name="Cheers Radio">{{cite web|url=http://www.allaccess.com/top40-mainstream/future-releases|title=Future Releases|work=Allaccess|publisher=All Access Music Group|date=2011-07-25|accessdate=2011-07-25}}</ref> Lagu tersebut memuncak pada nomor tujuh pada tangga lagu US ''Billboard'' Hot 100,<ref name="US/|USPop/US Radio|Canadian peak"/> dan nomor duabelas di tangga lagu US Pop Songs.<ref name="US/|USPop/US Radio|Canadian peak">{{cite web|url=http://www.billboard.com/#/song/rihanna/cheers-drink-to-that/23241716|title='Cheers (Drink to That)' - Rihanna|work=Billboard|publisher=Prometheus Global Media|accessdate=2011-08-25|archiveurl=https://web.archive.org/web/20120331034054/http://www.billboard.com/#/song/rihanna/cheers-drink-to-that/23241716|archivedate=20112012-0803-2631|dead-url=unfit}}</ref>

<!--[[Berkas:177102057.jpg|jmpl|ka|alt=|180px|Cover yang meresahkan Rihanna Navy]]-->

{{artikelutamaMain|Loud Tour}}

Untuk lebih mempromosikan Loud, Rihanna memulai tur konser keempatnya yang bertajuk sama dengan albumnya yaitu Loud Tour, pada [[Juni]] 2011, setelah mengumumkan pada tanggal [[9 Februari]] 2011.<ref>{{cite web|last=Concepcion|first=Mariel|url=http://www.billboard.com/column/the-juice/rihanna-to-kick-off-north-america-loud-tour-1005030502.story#/column/the-juice/rihanna-to-kick-off-north-america-loud-tour-1005030502.story | title=Rihanna To Kick Off North American 'Loud' Tour in June|work=Billboard|publisher=Prometheus Global Media|accessdate=2011-02-10|date=2011-02-10|archive-date=2012-11-10|archive-url=https://web.archive.org/web/20121110132522/http://www.billboard.com/column/the-juice/rihanna-to-kick-off-north-america-loud-tour-1005030502.story#/column/the-juice/rihanna-to-kick-off-north-america-loud-tour-1005030502.story|dead-url=yes}}</ref> Tur tersebut terdiri dari 101 penampilan, 32 di [[Amerika Utara]], 1 di [[Amerika Tengah]], 4 di [[Amerika Selatan]] dan 64 di [[Eropa]].<ref name="official">{{cite web|url=http://rihannanow.com/live|title=Loud Tour Live Concerts|work=''Rihanna's Official Website''|publisher=[[Universal Music Group]]|accessdate=2011-03-10|archive-date=2012-08-16|archive-url=https://www.webcitation.org/69xfuyknm?url=http://www.rihannanow.com/live/|dead-url=yes}}</ref><ref>{{cite press release|url=http://www.prnewswire.com/news-releases/the-barbados-tourism-authority-and-rihanna-ink-three-year-marketing-deal-123925269.html|title=The Barbados Tourism Authority and Rihanna Ink Three-Year Marketing Deal|publisher=PR Newswire|date=2011-06-15|accessdate=2011-06-21 |archiveurl=http://www.webcitation.org/5zbfyJfO7|archivedate=2011-06-21}}</ref><ref>{{cite web|url=http://musica.terra.com.br/noticias/0,,OI5180779-EI1267,00-Alem+do+Rock+in+Rio+Rihanna+fara+shows+em+Sao+Paulo+e+Brasilia.html|title=Além do Rock in Rio, Rihanna fará shows em São Paulo e Brasília|trans_title= Besides the Rock in Rio, Rihanna will be playing shows in Sao Paulo and Brasilia|publisher=Terra Networks|date= 2011-06-10|accessdate=2011-06-15|language=Portuguese}}</ref> Tiket dijual dengan baik di Inggris dan beberapa acara tambahan yang ditambahkan. Dia melakukan sepuluh menunjukkan di [[London|O₂ Arena London]].<ref>{{cite web|last=Gregory|first=Jason|title=Rihanna Adds New Gigs To UK Arena Tour|url=http://www.gigwise.com/news/60875/Rihanna-Adds-New-Gigs-To-UK-Arena-Tour---Tickets|work=Music News|publisher=Gigwise|date=2011-01-25|accessdate=2011-01-26}}</ref> Rihanna diwawancarai oleh [[Ryan Seacrest]] pada [[American Idol]], dan berbicara tentang desain panggung, menyatakan: "Kami baru saja merancang panggung dan kami memiliki bagian yang sedang kami bangun ... dimana para fans dengan sebenarnya dapat dalam acara ini dan di panggung dan lebih dekat daripada mereka yang pernah. lni benar-benar VIP."<ref>{{cite web|url=http://www.contactmusic.com/news.nsf/story/rihanna-plans-to-make-fans-part-of-her-loud-show_1212856|title=Rihanna – Rihanna Plans To Make Fans Part Of Her Loud Show|publisher=Contactmusic|date=2011-04-17|accessdate=2011-04-18}}</ref> Pada putaran penampilan di bagian Amerika Utara dimulai pada tanggal 4 Juni 2011 di [[Baltimore]], [[Amerika Serikat]].<ref>{{cite news|last=Shah|first=Kavi|title=http://www.metro.co.uk/music/865351-rihanna-kicks-off-her-loud-tour-by-giving-female-fan-a-lap-dance-video|title=Rihanna kicks off her Loud tour by giving female fan a lap dance – video|work=Metro (British newspaper)|publisher=Associated Newspapers Ltd|date=2011-06-05}}</ref> Awalnya, J. Cole dan Cee Lo Green yang direncanakan sebagai artis pendukung atau pembuka di bagian Amerika Utara. Namun, Green meninggalkan tur dengan alasan konflik jadwal.<ref>{{cite web|last=Wete|first=Brad|url=http://music-mix.ew.com/2011/06/24/cee-lo-leaves-rihanna-loud-tour/|title=Cee Lo leaves Rihanna's LOUD tour|work=Entertainment Weekly|publisher=Time Warner|date=2011-06-24|accessdate=2011-06-26|archive-date=2011-06-27|archive-url=https://web.archive.org/web/20110627002331/http://music-mix.ew.com/2011/06/24/cee-lo-leaves-rihanna-loud-tour/|dead-url=yes}}</ref> Rapper Drake, Kanye West dan Jay-Z menjadi penyanyi tamu dalam penampilan di beberapa single mereka untuk menyanyikan kolaborasi mereka yaitu "[[What's My Name?]]", "[[Run This Town]]", "[[All of the Lights]]" dan "[[Umbrella]]".<ref>{{cite web|last=Blistein|first=Jon|url=http://www.billboard.com/column/the-juice/drake-joins-rihanna-onstage-watch-1005221202.story|title=Drake Joins Rihanna Onstage: Watch|work=Billboard|publisher=Prometheus Global Media|date=2011-03-25|accessdate=2011-07-20|archive-date=2011-08-15|archive-url=https://web.archive.org/web/20110815081847/http://www.billboard.com/column/the-juice/drake-joins-rihanna-onstage-watch-1005221202.story|dead-url=yes}}</ref><ref>{{cite web|last=Cline|first=Georgette|url=http://www.theboombox.com/2011/07/20/rihanna-takes-shots-brings-out-kanye-west-at-nyc-show/ |title=Rihanna takes shots, brings out Kanye West at N.Y show|publisher=BoomBox|date=2011-07-20|accessdate=2011-07-22}}</ref>

Pada tanggal [[8 Juli]] 2011 di [[Dallas]], [[Texas]], kebakaran terjadi setelah penampilan Rihanna menyanyikan singlenya yang betajuk "[[California King Bed]]". Penonton dievakuasi dan konser itu terpaksa diakhiri lebih awal.<ref>{{cite web|last=Stafford|first=Holly|url=http://hollywooddame.com/2011/07/11/rihannas-concert-stage-catches-on-fire-video/|title=Rihanna’s Concert Stage Catches on Fire – Video|publisher=Hollywood Dame|date=2011-07-11|accessdate=2011-07-20}}{{Pranala mati|date=Mei 2021 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Rihanna tampil satu acara di [[Barbados]] dan empat di [[Brasil]], sebelum tur di bagian [[Eropa]], yang dimulai pada [[29 September]] 2011 di [[Belfast]].<ref name="official"/> Tur tersebut telah memperoleh pujian kritis, beberapa menyebutnya "tur Rihanna terbaik yang belum pernah ia tampilkan". Tur tersebut berakhir pada tanggal [[22 Desember]] 2011 di [[London]].<ref>[[Loud Tour]] wiki-indonesia.club. Diakses pada 12 November 2011</ref>

|[[European Top 100 Albums]]<ref name="European Albums">{{cite web|url=http://www.billboard.com/news/rihanna-scores-euro-albums-singles-chart-1004130697.story#/news/rihanna-scores-euro-albums-singles-chart-1004130697.story|title=Rihanna Scores Euro Albums, Singles Chart Double|work=Billboard|publisher=Billboard|date=November 27, 2010|accessdate=2010-11-26}}</ref>

|[[German Albums Chart]]<ref>[http://musicline.de/de/chartverfolgung_summary/artist/Rihanna/?type=longplay Musicline.de – Chartverfolgung – Rihanna] {{Webarchive|url=https://web.archive.org/web/20130201045138/http://musicline.de/de/chartverfolgung_summary/artist/Rihanna/?type=longplay |date=2013-02-01 }} (in German). Musicline.de. Retrieved 2010-11-27.</ref>

|[[IFPI Greece|Greek Albums Chart]]<ref>{{cite web|url=http://greekcharts.com/showitem.asp?interpret=Rihanna&titel=Loud&cat=a|title=Rihanna – Loud|work=greekcharts.com |publisher=IFPI Greece|date=|accessdate=2010-11-30|archive-date=2012-11-22|archive-url=https://www.webcitation.org/6CMhvi3TT?url=http://greekcharts.com/showitem.asp?interpret=Rihanna|dead-url=yes}}</ref>

|[[Irish Albums Chart]]<ref>{{cite web|title=TOP 75 ARTIST ALBUM, WEEK ENDING 6 January 2011|url=http://www.chart-track.co.uk/index.jsp?c=p%2Fmusicvideo%2Fmusic%2Farchive%2Findex_test.jsp&ct=240002&arch=t&lyr=2011&year=2011&week=1|work=chart-track.co.uk|publisher=GFK Chart-Track - IRMA|accessdate=19 January 2011|archive-date=2012-11-22|archive-url=https://www.webcitation.org/6CMhxnVpr?url=http://www.chart-track.co.uk/index.jsp?c=p%2Fmusicvideo%2Fmusic%2Farchive%2Findex_test.jsp|dead-url=yes}}</ref>

|[[Federasi Industri Musik Italia|Italian Albums Chart]]<ref>{{cite web|title=Chart Track|url=http://www.fimi.it/classifiche_result_artisti.php?anno=2010&mese=11&id=344|work=[[FIMI]]|publisher=GfK|accessdate=26 November 2010|archive-date=2012-07-10|archive-url=https://www.webcitation.org/692lCgFFS?url=http://www.fimi.it/classifiche_result_artisti.php?anno=2010|dead-url=yes}}</ref>

|[[Oricon|Japanese Albums Chart]]<ref name=Oricon.co>{{cite web|title=Weekly Rankings - Western Albums|url=http://www.oricon.co.jp/rank/wa/w/|publisher=Oricon.co.jp|accessdate=4 February 2011}}</ref><ref>{{cite web|title=Rihanna #1 in Japan|url=http://plixi.com/p/73183159|publisher=Plixi|accessdate=4 February 2011}}{{Pranala mati|date=Februari 2021 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

|[[Asociación Mexicana de Productores de Fonogramas y Videogramas|Mexican Albums Chart]]<ref name="LOUD - MEXICAN CHARTS">{{cite web|title=MEXICANCHARTS.COM|url=http://mexicancharts.com/showitem.asp?interpret=Rihanna&titel=Loud&cat=a|work=RIHANNA – LOUD (ALBUM)|publisher=Asociación Mexicana de Productores de Fonogramas y Videogramas |accessdate=8 December 2010|archive-date=2012-11-22|archive-url=https://www.webcitation.org/6CMhzQcw6?url=http://mexicancharts.com/showitem.asp?interpret=Rihanna|dead-url=yes}}</ref>

|[[Recording Industry Association of New Zealand|New Zealand Albums Chart]]<ref>{{cite web |url=http://rianz.org.nz/rianz/chart.asp?chartNum=1748&chartKind=A |title=Top 40 albums (#1748) |publisher=[[RIANZ]] |accessdate=23 November 2010 }}{{Pranala mati|date=Februari 2021 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

|Norwegian Albums Chart<ref>{{cite web|title=RIHANNA - LOUD (ALBUM)|url=http://www.norwegiancharts.com/showitem.asp?interpret=Rihanna&titel=Loud&cat=a|work=norwegiancharts.com|publisher=Hung Medien|accessdate=19 January 2011}}</ref>

| [[Swiss Albums Chart]]<ref>{{cite web|title=SWISS YEAR-END CHARTS 2010|url=http://swisscharts.com/year.asp?key=2010|work=swisscharts.com|publisher=Hung Medien|accessdate=19 January 2011}}</ref>

| Dutch Albums Chart<ref>{{cite web|title=JAAROVERZICHTEN - ALBUMS 2010 (ANNUAL REVIEW - 2010 ALBUMS)|url=http://www.dutchcharts.nl/yearchart.asp?cat=a|work=dutchcharts.nl|publisher=Hung Medien|accessdate=19 January 2011}}</ref>

| [[German Albums Chart]]<ref name="VIVA album charts of the year 2010">{{cite web|title=VIVA Album Jahrescharts 2010 (VIVA album charts of the year 2010)|url=http://www.viva.tv/charts/viva-album-jahrescharts-2010-2010-211/?start=30|work=VIVA.TV|publisher=VIVA Germany|accessdate=19 January 2011|archive-date=2011-01-10|archive-url=https://web.archive.org/web/20110110064548/http://www.viva.tv/charts/viva-album-jahrescharts-2010-2010-211/?start=30|dead-url=yes}}</ref>

| [[Polish Music Charts|Poland Albums Chart]]<ref>{{cite web|url=http://zpav.pl/rankingi/listy/top100/roczna.php?lang=2|title= Top 100 - annual chart - 2010 Poland Albums|work= ZPAV|accessdate=2011-08-26|archive-date=2013-11-01|archive-url=https://web.archive.org/web/20131101233740/http://zpav.pl/rankingi/listy/top100/roczna.php?lang=2|dead-url=yes}}</ref>

| style="text-align:center;"|Gold<ref>{{cite web|url=http://www.abpd.org.br/certificados.asp|title=Associação Brasileira dos Produtores de Discos|publisher=[[Associação Brasileira dos Produtores de Discos]]|language=Brazilian Portuguese|accessdate=2011-08-06|archive-date=2010-09-06|archive-url=https://web.archive.org/web/20100906003856/http://www.abpd.org.br/certificados.asp|dead-url=yes}}</ref>

| style="text-align:center;"|3× Platinum<ref>{{cite web|url=http://www.musiccanada.com/GPSearchResult.aspx?st=&ica=False&sa=rihanna&sl=&smt=0&sat=-1&ssb=Artist/5wCzQgARD|title=Canadian Recording Industry Association (CRIA): Gold & Platinum – January 2011|publisher=[[Canadian Recording Industry Association]]|accessdate=2011-07-22|archive-date=2012-11-22|archive-url=https://www.webcitation.org/6CMihZTkR?url=http://www.musiccanada.com/GPSearchResult.aspx?st=|dead-url=yes}}</ref>

| style="text-align:center;"|2× Platinum<ref>{{cite web|url=http://ifpi.com/content/section_news/plat2011.html|title=IFPI Platinum Europe Awards – Q1 2011|publisher=[[International Federation of the Phonographic Industry]]|date=2011-04-26| accessdate=2011-04-26|archive-date=2011-08-18|archive-url=https://web.archive.org/web/20110818082726/http://ifpi.com/content/section_news/plat2011.html|dead-url=yes}}</ref>

| style="text-align:center;"|Gold<ref>{{cite web|url=http://www.ifpi.org/content/section_news/mideast_latest.html|title=IFPI Middle East Awards - H2 2010 |publisher=[[International Federation of the Phonographic Industry]] Middle East|accessdate=2011-04-26|archive-date=2011-07-24|archive-url=https://www.webcitation.org/60QQl9nJs?url=http://www.ifpi.org/content/section_news/mideast_latest.html|dead-url=yes}}</ref>

|[[HongariaHungaria]]

| style="text-align:center;"|Gold<ref>{{cite web|url=http://www.fimi.it/temp/cert_Gfk_week1011.pdf |title=FIMI Certifications Week 1011|publisher=[[Federation of the Italian Music Industry]]|accessdate=2011-05-07|language= Italian|archive-date=2012-11-22|archive-url=https://www.webcitation.org/6CMiqZ6UV?url=http://www.fimi.it/temp/cert_Gfk_week1011.pdf|dead-url=yes}}</ref>

| style="text-align:center;"|Platinum<ref>{{cite web|title=The Official New Zealand Music Chart|url=http://rianz.org.nz/rianz/chart.asp|publisher=[[Recording Industry Association of New Zealand]]|accessdate=2011-07-23|archive-date=2006-12-05|archive-url=https://web.archive.org/web/20061205032837/http://rianz.org.nz/rianz/chart.asp|dead-url=yes}}</ref>

|style="text-align:center;"|3× Platinum<ref>{{Cite web |url=http://zpav.pl/rankingi/wyroznienia/platynowe/index.php |title=Salinan arsip |access-date=2010-12-29 |archive-date=2010-04-13 |archive-url=https://web.archive.org/web/20100413120449/http://www.zpav.pl/rankingi/wyroznienia/platynowe/index.php |dead-url=yes }}</ref>

| style="text-align:center;"|5× Platinum<ref name="BPI">{{cite web | url = http://www.bpi.co.uk/certifiedawards/search.aspx|title=BPI – Certified Awards Search |publisher=[[British Phonographic Industry]]|accessdate=2011-03-06|format=To access, enter the search parameter "Rihanna" and select "Search by Keyword"|archive-date=2012-06-02|archive-url=https://www.webcitation.org/688BLAAPS?url=http://www.bpi.co.uk/certifiedawards/search.aspx|dead-url=yes}}</ref>

! scope="row" | Australia<ref name="ReleaseOne">[http://www.jbhifionline.com.au/music/pop-rock/loud/574919 LOUD | Music, Music Genres, Pop/Rock: JB HI FI] {{Webarchive|url=https://web.archive.org/web/20121021132704/http://www.jbhifionline.com.au/music/pop-rock/loud/574919 |date=2012-10-21 }} ''[[JB Hi-Fi]]''. Retrieved 2010-09-24.</ref>

! scope="row" | Belanda<ref>[http://www.bol.com/nl/p/muziek/loud/1000004010700442/index.html bol.com | Loud, Rihanna|Muziek] {{Webarchive|url=https://web.archive.org/web/20101007175915/http://www.bol.com/nl/p/muziek/loud/1000004010700442/index.html |date=2010-10-07 }} www.bol.com – Retrieved 2010-10-15.</ref>

! scope="row" | Selandia Baru<ref>[http://www.cdwow.co.nz/CD/rihanna-loud-deluxe-edition/dp/17889783/35171987?wid=productCarousel Rihanna - Loud (CD+DVD) | CD WOW! New Zealand] {{Webarchive|url=https://web.archive.org/web/20120723182933/http://www.wowhd.co.nz/CD/rihanna-loud-cddvd-limited-edition/dp/17889783 |date=2012-07-23 }}. Cdwow.co.nz. Retrieved on 2010-12-12.</ref>

! scope="row" | Portugal<ref>{{cite web|language=portuguese|url=http://cdgo.pt/artigoDetalhe.php?idArtigo=5209318|title=RIHANNA, LOUD CD + DVD|publisher=CDGO |accessdate=2010-12-13|archive-date=2011-12-13|archive-url=https://web.archive.org/web/20111213161203/http://cdgo.pt/artigoDetalhe.php?idArtigo=5209318|dead-url=yes}}</ref>

! scope="row" | Filipina<ref>[http://www.odysseylive.net/Odysseylive/blog/3127/ Rihanna's LOUD] {{Webarchive|url=https://web.archive.org/web/20110723233153/http://www.odysseylive.net/Odysseylive/blog/3127/ |date=2011-07-23 }}. Odysseylive (2010-11-09). Retrieved on 2010-12-12.</ref>

! scope="row" | Mexico<ref>[http://www.mixup.com.mx/mixup/product.aspx?sku=602527523651 Mixup Music Store] {{Webarchive|url=https://web.archive.org/web/20111012183612/http://www.mixup.com.mx/mixup/product.aspx?sku=602527523651 |date=2011-10-12 }}. Mixup.com.mx (2009-11-25). Retrieved on 2010-12-12.</ref>

! scope="row" | Polandia<ref>[http://www.universalmusic.pl/plan.id_6362.backsite_2 universalmusic.pl | Rihanna come back with a new album|DziadekElvis] {{Webarchive|url=https://web.archive.org/web/20120723204020/http://www.universalmusic.pl/katalog.id_6362 |date=2012-07-23 }} www.universalmusic.pl – Retrieved 2010-11-01.</ref>

! scope="row" | Brazil<ref>[http://www.livrariacultura.com.br/scripts/musica/resenha/resenha.asp?nitem=22361259&sid=2051661091298293541897653&k5=6CA2D39&uid= Loud – Rihanna (Brazil release date)]{{Pranala mati|date=Februari 2021 |bot=InternetArchiveBot |fix-attempted=yes }} www.livrariacultura.com.br – Retrieved 2010-11-18.</ref>

* {{en}} [http://www.billboard.com/features/rihanna-the-billboard-cover-story-1004120008.story Rihanna: The Billboard Cover Story] {{Webarchive|url=https://web.archive.org/web/20110308072536/http://www.billboard.com/features/rihanna-the-billboard-cover-story-1004120008.story |date=2011-03-08 }} pada ''[[Billboard (magazine)|Billboard]]''

* {{id}} [http://creativedisc.com/reviews/album-of-the-day/album-of-the-day-rihanna-loud/ Album of the Day: Rihanna - Loud] {{Webarchive|url=https://web.archive.org/web/20110130220938/http://creativedisc.com/reviews/album-of-the-day/album-of-the-day-rihanna-loud/ |date=2011-01-30 }} pada [[Universal Music|CreativeDisc.com/Universal Music Indonesia]]