Red Bull: Perbedaan antara revisi
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|website = [https://www.redbull.com/int-en/energydrink/red-bull-energy-drink www.redbull.com]
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'''Red Bull''' adalah sebuah merek [[minuman energi]] milik [[Red Bull GmbH]] asal [[Austria]]. Dengan pangsa pasar sebesar 38%, Red Bull adalah merek minuman energi terpopuler di dunia hingga tahun 2019.<ref>{{Cite web|last=|first=|date=2019-04-16|title=This century's best-performing US stock sells energy drinks, not iPhones (MNST)|url=https://markets.businessinsider.com/news/stocks/this-centurys-best-performing-us-stock-sells-energy-drinks-not-iphones-2019-4|access-date=2022-01-02|website=markets.businessinsider.com|language=en|archive-date=2 January 2022|archive-url=https://web.archive.org/web/20220102150907/https://markets.businessinsider.com/news/stocks/this-centurys-best-performing-us-stock-sells-energy-drinks-not-iphones-2019-4|url-status=live}}</ref> Sejak diluncurkan pada tahun 1987, lebih dari 100 milyar kaleng Red Bull telah berhasil dijual di seluruh dunia,<ref>{{Cite web|title=Is Red Bull Energy Drink safe?|url=https://www.redbull.com/int-en/energydrink/red-bull-is-safe|access-date=2022-01-02|website=www.redbull.com|language=en|archive-date=2 January 2022|archive-url=https://web.archive.org/web/20220102150906/https://www.redbull.com/int-en/energydrink/red-bull-is-safe|url-status=live}}</ref> termasuk 9,8 milyar kaleng pada tahun 2021.<ref>{{Cite news|title=Dietrich Mateschitz|url=https://www.bloomberg.com/billionaires/profiles/dietrich-mateschitz/|access-date=2022-01-05|newspaper=Bloomberg.com|archive-date=20 January 2022|archive-url=https://web.archive.org/web/20220120233644/https://www.bloomberg.com//billionaires/profiles/dietrich-mateschitz/|url-status=live}}</ref>
Awalnya hanya tersedia dalam satu varian yang dijual dengan kaleng berwarna perak-biru yang tinggi dan ramping, yang diberi nama '''Red Bull Energy Drink''', sejumlah [[Red Bull#Varian|varian]] kemudian diperkenalkan. Slogan Red Bull, yakni "''Gives You Wings''",<ref>{{Cite web |title=What is the slogan of Red Bull? |url=https://www.redbull.com/int-en/energydrink/what-is-the-slogan-of-red-bull |access-date=2022-03-24 |website=www.redbull.com |language=en |archive-date=24 March 2022 |archive-url=https://web.archive.org/web/20220324203000/https://www.redbull.com/int-en/energydrink/what-is-the-slogan-of-red-bull |url-status=live }}</ref> adalah salah satu [[slogan iklan]] paling populer dan paling diingat di Amerika Serikat.<ref>{{Cite web |last=Kinkade |first=Kris |title=Test your knowledge: Can you match these slogans and brands? |url=https://www.usatoday.com/story/money/media/2018/03/19/kfc-kay-jewelers-those-easy-can-you-match-these-other-slogans-and-brands/433176002/ |access-date=2022-03-24 |website=[[USA Today]] |language=en |archive-date=24 March 2022 |archive-url=https://web.archive.org/web/20220324204344/https://www.usatoday.com/story/money/media/2018/03/19/kfc-kay-jewelers-those-easy-can-you-match-these-other-slogans-and-brands/433176002/ |url-status=live }}</ref> Bukannya menggunakan pendekatan pemasaran tradisional, Red Bull mendapat perhatian dan membuat "mitos merek"<ref>{{cite journal|last1=Kuehlwein|first1= JP|last2 =Chaefer|first2= Wolf|title=How modern prestige brands create meaning through mission and myth|journal=Journal of Brand Strategy|volume=5|issue=4|date=Spring 2017}}{{ISSN|2045-855X}}</ref><ref>Kuehlwein, JP. [https://masstoclass.wordpress.com/2015/12/15/ueber-brands-and-the-art-of-myth-making/ Ueber-Brands and The Art of Myth-Making] {{Webarchive|url=https://web.archive.org/web/20170802044012/https://masstoclass.wordpress.com/2015/12/15/ueber-brands-and-the-art-of-myth-making/ |date=2 August 2017 }}. www.ueberbrands.com December 2015</ref> melalui seri [[olahraga ekstrim]] ''proprietary'' seperti [[Red Bull Cliff Diving World Series]], [[Red Bull Air Race]], dan [[Crashed Ice|Red Bull Crashed Ice]], serta aksi yang menonjol seperti [[Red Bull Stratos|proyek Stratos]].<ref>Schaefer, Wolf and Kuehlwein, JP. 2015. Rethinking Prestige Branding – Secrets of the Ueber-Brands. Kogan Page. pp.77ff. {{ISBN|9780749470036}}</ref> Selain seri olahraga, pemasaran Red Bull meliputi kepemilikan atas sejumlah [[tim olahraga]]; [[penjenamaan selebritas|dukungan selebritas]]; dan musik, melalui label [[Red Bull Records]].<ref name="Pump the Music">{{Cite news|title=Pump the Music: Red Bull Eyes Starting Branded Music Label — NYPost.com|url=http://www.nypost.com/p/news/business/item_SY9XQMYwCgtsf6cCoINAOO;jsessionid=A41FF58821B638E4FD7E126596BCABFB|archive-url=https://archive.today/20130130130346/http://www.nypost.com/p/news/business/item_SY9XQMYwCgtsf6cCoINAOO;jsessionid=A41FF58821B638E4FD7E126596BCABFB|url-status=dead|archive-date=30 January 2013|work=New York Post|first=Peter|last=Lauria|date=1 April 2008}}101013 NYPost.com</ref>
Red Bull memulai sejarahnya dari minuman serupa bernama [[Krating Daeng]], yang diperkenalkan pada tahun 1976 di [[Thailand]] oleh ahli farmasi, [[Chaleo Yoovidhya]]. Yoovidhya awalnya memasarkan Krating Daeng ke buruh dan siswa dengan menyebut bahwa Krating Daeng dapat meningkatkan produktivitas. Ia juga mengiklankan Krating Daeng di berbagai ajang olahraga di Thailand, seperti [[Muay Thai]], sehingga popularitas Krating Daeng makin meningkat. Saat sedang berbisnis di Thailand, [[Dietrich Mateschitz]] membeli satu kaleng Krating Daeng dan mengklaim bahwa minuman tersebut berhasil menyembuhkan ''[[jet lag]]''-nya. Mateschitz pun berupaya bermitra dengan Yoovidhya dan memformulasikan sebuah produk yang sesuai dengan selera masyarakat Barat, seperti mengkarbonasi produknya.<ref>{{cite book |url=https://books.google.com/books?id=VrO3O0h6I0wC |title=Asian Brand Strategy: How Asia Builds Strong Brands |last1=Roll |first1=Martin |isbn=9780230513068 |page=199 |publisher=Springer |date=17 October 2005 |access-date=24 September 2012 |archive-date=10 June 2016 |archive-url=https://web.archive.org/web/20160610201453/https://books.google.com/books?id=VrO3O0h6I0wC |url-status=live }}</ref> Pada tahun 1984, keduanya mendirikan Red Bull GmbH di [[Fuschl am See]], [[Salzburg (negara bagian)|Salzburg]], Austria.<ref>{{Cite web |title= Red Bull GMBH - Company Profile and News|url=https://www.bloomberg.com/profile/company/495680Z:AV |access-date=2022-03-08 |website=www.bloomberg.com |archive-date=13 June 2020 |archive-url=https://web.archive.org/web/20200613200512/https://www.bloomberg.com/profile/company/495680Z:AV |url-status=live }}</ref> Untuk menamai produk barunya
==Sejarah==
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