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'''Supreme''' adalah sebuah merek pakaian dan [[papan luncur]] asal [[Amerika Serikat]]<ref>{{cite news | title = PULSE: LAFAYETTE STREET; 'Kids' Welcome, Dress: Baggy | url = http://select.nytimes.com/gst/abstract.html?res=F30F12FB385A0C708CDDA90994D1494D81 | first = Julia | last = Chaplin | work = [[The New York Times]] | date = October 3, 1999 | accessdate = September 29, 2012}}</ref><ref name="Complex 50 Things">{{cite web|last=Nugraha|first=Andi|date=04-08-2001|title=50 Things You Didn't Know About Supreme|url=http://www.complex.com/style/2013/03/50-things-you-didnt-know-about-supreme|title=50 Things You Didn't Know About Supreme|website=Complex|others=@http:///www.first pumptrack support|accessdate=16 November 2017}}</ref> yang didirikan di [[New York City]] pada bulan April 1994.<ref name=":0">{{cite web|title=Supreme Clothing, Looking Behind the Hype of a Supreme NYC Drop|url=http://www.thedapifer.com/supreme-clothing-nyc-drop/|website=The Dapifer|accessdate=20 February 2017|archive-date=2020-08-25|archive-url=https://web.archive.org/web/20200825103111/http://www.thedapifer.com/supreme-clothing-nyc-drop/|dead-url=yes}}</ref>
 
Merek ini mencoba mengangkat budaya [[seluncur papan]] dan [[hip hop]], serta budaya pemuda secara umum. Merek ini memproduksi pakaian, replika, aksesoris, serta papan luncur. Sepatu, pakaian, dan aksesorisnya juga dijual di pasar sekunder.
 
Logo kotak merah khas "Supreme" dengan huruf [[Futura (huruf)|Futura]] Heavy Oblique berwarna putih terinspirasi dari seni propaganda [[Barbara Kruger]].<ref name="Complex 50 Things"/>
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Pada tanggal 5 Oktober 2017, Supreme membuka gerai ke-11 sekaligus gerai kedua di New York City, tepatnya di [[Williamsburg, Brooklyn|Williamsburg]], [[Brooklyn]].<ref>{{cite web|url=http://www.papermag.com/supreme-is-opening-a-store-in-brooklyn-this-week-2492419972.html|title=Supreme Is Opening a Store in Brooklyn This Week|date=3 October 2017|publisher=|accessdate=16 November 2017}}</ref><ref>{{cite web|url=https://www.highsnobiety.com/2017/10/05/supreme-brooklyn-store-opening-new-york|title=Here's Why Supreme Decided to Open a Second Store in New York|date=16 November 2017|publisher=|accessdate=16 November 2017}}</ref> Pada tanggal 6 Oktober 2017, James Jebbia membenarkan bahwa mereka telah menjual sekitar 50% saham Supreme (senilai sekitar $500 juta) ke [[The Carlyle Group]].<ref name="businessoffashion.com">{{cite web|url=https://www.businessoffashion.com/articles/bof-exclusive/bof-exclusive-supreme-confirms-investment-from-carlyle-group|title=BoF Exclusive - Supreme Confirms Investment From Carlyle Group|date=6 October 2017|publisher=|accessdate=16 November 2017}}</ref><ref name="businessoffashion.com"/><ref>{{cite web|url=https://www.businessoffashion.com/articles/bof-exclusive/supreme-grew-1-billion-business-with-secret-partner|title=How Supreme Grew a $1 Billion Business with a Secret Partner|date=10 October 2017|publisher=|accessdate=16 November 2017}}</ref> Pada tanggal 25 Februari 2019, Supreme memindahkan gerainya di Manhattan dari Lafayette Street no. 274 ke Bowery no. 190.<ref>{{cite web |url=https://www.supremenewyork.com/news}}</ref>
 
Supreme membuka gerai ke-12 di [[Market Street (San Francisco)|Market Street]] di [[San Francisco]], pada tanggal 24 Oktober 2019.<ref>{{cite web |last1=Hughes |first1=Aria |title=Supreme to Open San Francisco Store |url=https://wwd.com/fashion-news/fashion-scoops/supreme-to-open-san-francisco-store-1202662469/ |website=WWD |accessdate=19 November 2018}}</ref><ref>{{cite web |last1=Wolf |first1=Cam |title=Supreme's World Domination Tour Starts in San Francisco |url=https://www.gq.com/story/supreme-san-francisco-store-2019 |website=GQ |accessdate=19 November 2018}}</ref><small>in 1999 color of supreme from capoeira BAKER skater and tees.</small><ref>{{Cite web|title=The domain name baker.co is for sale!|url=http://baker.co/|website=baker.co|access-date=2020-08-10}}</ref>
 
== Advertiser LAB ==
Pada tahun 2018 masuk referensi dari '''Dirt Bike Magazine''' untuk Supreme berkolaborasi dengan perusahaan ''Fox Racing'' perlengkapan balapan motocross setelah memilih rider [[Ken Roczen]] untuk mempromosikan produk pertamanya diajang supercross Amerika.
 
== Hasil kerja dan kolaborasi ==
Supreme telah berkolaborasi dengan sekumlahsejumlah merek, antara lain [[Nike, Inc.|Nike]]/[[Air Jordan]], [[Lacoste]], [[Rimowa]],<ref>{{Cite news|url=https://www.standard.co.uk/shopping/esbest/fashion/bags/supreme-rimowa-collaboration-a3809436.html|title=Supreme x Rimowa is a streetwear traveller's dream collaboration|last=Davis|first=Ellie|date=2018-04-09|work=EveningStandard|access-date=2020-02-26|language=en}}</ref>, [[Vans]],<ref>{{cite web | title = Supreme x Vans Spring/Summer 2015 Blends In (Get It?) | url = http://fourpins.com/style/supreme-vans-spring-summer-2015/ | first = Skylar | last = Bergyl | work = Four Pins | publisher = Four Pins | date = March 18, 2015 | access-date = April 21, 2015 | url-status = dead | archive-url = https://web.archive.org/web/20150402204419/http://fourpins.com/style/supreme-vans-spring-summer-2015/ | archive-date = April 2, 2015 | df = }}</ref> [[C. & J. Clark|Clarks]], [[The North Face]],<ref>{{cite web | title = Supreme x The North Face Spring/Summer 2015 | url = http://fourpins.com/style/supreme-the-north-face-spring-summer-2015/ | first = Skylar | last = Bergyl | work = Four Pins | publisher = Four Pins | date = April 20, 2015 | access-date = April 21, 2015 | url-status = dead | archive-url = https://web.archive.org/web/20150422204348/http://fourpins.com/style/supreme-the-north-face-spring-summer-2015/ | archive-date = April 22, 2015 | df = }}</ref> [[Hanes]], [[Playboy]], [[Levi Strauss & Co.|Levi's]], [[The Timberland Company|Timberland]],<ref>{{Cite news|url=https://www.gq.com/story/supreme-timberland-comme-des-garcons-boots|title=3 Legendary Brands Just Made the Most Hyped-Up Boots of the Season|last=Woolf|first=Jake|date=2015-09-21|work=GQ|access-date=2017-07-01|language=en}}</ref> [[Coleman Company|Coleman]],<ref name="vogue" /> [[Comme des Garçons]],<ref>{{Cite news|url=https://www.thedapifer.com/supreme-comme-des-garcons-shirt-ss17/|title=Supreme Comme des Garcons Shirt SS17 Drop Info - THE DAPIFER|date=2017-04-11|work=THE DAPIFER|access-date=2017-06-10|language=en-US|archive-date=2017-05-29|archive-url=https://web.archive.org/web/20170529091120/http://www.thedapifer.com/supreme-comme-des-garcons-shirt-ss17/|dead-url=yes}}</ref> [[Stone Island]],<ref>{{Cite news|url=https://hypebeast.com/2016/3/stone-island-x-supreme-2016-spring-summer-collection|title=Supreme x Stone Island 2016 Spring/Summer Collection|work=HYPEBEAST|access-date=2017-07-01|language=en}}</ref> dan [[Champion (pakaian olahraga)|Champion]].<ref>{{cite web |title=Supreme news |url=https://www.supremenewyork.com/news}}</ref>
 
Supreme juga berkolaborasi untuk membuat sejumlah aksesoris dan barang non-pakaian lain, seperti sepeda,<ref name="Complex Best Items">{{cite web|url=https://www.complex.com/style/2014/04/the-best-item-supreme-released-every-year-for-the-last-20-years/|title=The Best Items Supreme Has Released Every Year for the Last 20 Years|website=Complex|date=29 April 2014|accessdate=20 June 2018}}</ref> batu bata, linggis, sepeda mini berbahan bakar gas dengan [[Coleman Company|Coleman]],<ref>{{cite web|url=https://theidleman.com/manual/life/the-25-weirdest-supreme-accessories-ever/|title=Men's Accessories - Watches, Sunglasses, Bags at The Idle Man|website=theidleman.com}}</ref> karung tinju dengan [[Everlast (tinju)|Everlast]],<ref>{{cite web|url=https://www.highsnobiety.com/2016/06/24/supreme-everlast-punching-bag/|title=Supreme & Everlast Just Dropped a Punching Bag - Highsnobiety|date=24 November 2018|accessdate=2019-10-20|url-status=live|website=Highsnobiety}}</ref> mesin [[pinball]] dengan Stern,<ref>{{Cite web|url=https://www.highsnobiety.com/p/supreme-stern-pinball-machine-ss18/|title=Supreme Stern Pinball Machine: Release Date, Price & More Info|date=2018-05-24|website=Highsnobiety|language=en-US|access-date=2019-06-19}}</ref>, serta kukis dengan Oreo.<ref>{{cite news|url=https://adage.com/article/digital/supreme-oreos-are-coming-not-everyone-fan/2237551 |last=Liffreing |first=Ilyse |title=SUPREME OREOS ARE COMING, BUT NOT EVERYONE IS A FAN: The bright red cookies, branded with the Supreme logo, will sell for $8 for a three-pack |work=[[Ad Age]] |date=February 18, 2020 |access-date=2020-02-27}}</ref>
 
Pada tanggal 18 Januari 2017, [[Louis Vuitton]] mengadakan pagelaran mode dimana kolaborasi antara keduanya diperkenalkan. Gerai kecil untuk menjual hasil kolaborasi inipun sempat dibuka pada tanggal 30 Juni 2017 di Sydney, Seoul, Tokyo, Paris, London, Miami, dan Los Angeles.<ref>{{cite web|url=http://www.highsnobiety.com/2017/06/28/louis-vuitton-supreme-pop-up/|title=Louis Vuitton Confirms More Supreme Collab Pop-Ups|date=2017-07-01|website=Highsnobiety|access-date=2017-07-01}}</ref> Rencana Louis Vuitton untuk membuka gerai kecil di New York City ditolak oleh Dewan Masyarakat Manhattan No. 2, karena masyarakat "tidak setuju jika gerai tersebut dibuka di [Bond Street]".<ref>{{cite web|url=http://www.highsnobiety.com/2017/05/22/nyc-denies-supreme-louis-vuitton-pop-up/|title=NYC Denies Supreme x Louis Vuitton Pop-Up Proposal|date=2017-07-01|website=Highsnobiety|access-date=2017-07-01}}</ref> Pada tahun 2017, ''[[The Dapifer]]'' melaporkan bahwa [[Lacoste]] bermitra dengan Supreme untuk sebuah koleksi kapsul pria edisi terbatas.<ref>{{Cite news|url=https://www.thedapifer.com/lacoste-supreme-collection-clothing/|title=Lacoste Supreme is Really Happening, See the Collection-The Dapifer|date=2017-03-14|work=THE DAPIFER|access-date=2017-06-10|language=en-US|archive-date=2017-05-26|archive-url=https://web.archive.org/web/20170526224628/http://www.thedapifer.com/lacoste-supreme-collection-clothing/|dead-url=yes}}</ref> Seorang komentator menyatakan bahwa "Pakaian Supreme tidak terlalu spesial, namun logo ikoniknya membuat pakaian tersebut menjadi bernilai ratusan dolar", dan juga menyatakan bahwa "kesuksesan merek ini adalah berkat modelnya yang unik dan diproduksi dalam jumlah yang terbatas tiap minggunya, sehingga tidak dapat memenuhi permintaan", dan menyebabkan harga jualnya di pasar sekunder cukup mahal.<ref>{{cite web|url=https://www.gq.com/story/supreme-x-louis-vuitton-resale-prices-are-already-out-of-control|title=Supreme x Louis Vuitton Resale Prices Are Already Out of Control|first=Matt|last=Sebra|date=30 June 2017|publisher=}}</ref><ref>{{cite web|url=https://www.news.com.au/lifestyle/fashion/designers/cult-streetwear-label-supreme-why-fans-go-nuts-over-these-ugly-clothes/news-story/9f961920a4843b2db1c2d0ff30e635d5|title=The cult genius behind Supreme|publisher=}}</ref>
 
Supreme secara rutin berkolaborasi dengan [[Hanes]] untuk merilis jajaran produk [[pakaian dalam]], serta celana papan luncur dengan [[Independent Truck Company|Independent Trucks]] dan [[Deluxe Distribution#Spitfire|Spitfire Wheels]].
 
Supreme juga merilis dek papan luncur yang bergambarkan karya seni dari [[Harmony Korine]], [[Rammellzee]], [[Ryan McGinness]], [[KAWS (seniman)|KAWS]], [[Larry Clark]], [[Cary Ford]], [[Jeff Koons]], [[Richard Prince]], [[Gilbert & George]], [[Christopher Wool]], [[Alessandro Mendini]], [[Martin Wong]], [[Nate Lowman]], [[Damien Hirst]],<ref name="vice-2018" /> dan [[John Baldessari]]. Selain itu, mereka juga berkolaborasi dengan fotografer, seniman, dan desainer lain, seperti [[Peter Fox]], [[David Lynch]], [[Robert Crumb]], [[Marilyn Minter]],<ref>{{cite web|url=http://www.complex.com/style/2014/05/artists-supreme-introduced-to-hypebeasts/marilyn-minter|title=15 Artists Supreme Introduced to HypebeastsMarilyn Minter|website=Complex|language=en|access-date=2018-01-05}}</ref> [[Takashi Murakami]],<ref>{{Cite news|url=https://www.gq.com/story/takashi-murakami-louis-vuitton-supreme-interview|title=Takashi Murakami Wants to Paint Over the Louis Vuitton x Supreme Collaboration|last=Sklar|first=Samuel Hine, Ben|date=2017-02-06|work=GQ|access-date=2018-01-05|language=en}}</ref> [[Daniel Johnston]],<ref>{{cite web|url=http://www.complex.com/style/2013/11/history-supreme-artist-collaboration/daniel-johnston|title=A History of Supreme's Artist CollaborationsDaniel Johnston|website=Complex|language=en|access-date=2018-01-05}}</ref> [[Peter Saville (perancang grafis)|Peter Saville]],<ref>{{cite web|url=http://www.complex.com/style/2013/06/supreme-collaborations-music-history/joy-division|title=The History of Supreme's Music CollaborationsPeter Saville for Supreme|website=Complex|language=en|access-date=2018-01-05}}</ref> [[Futura 2000|Futura]], [[Bad Brains]], [[Public Enemy (band)|Public Enemy]], [[H. R. Giger]], [[Mark Gonzales]], [[M.C. Esher]], [[Dash Snow]], dan [[Nan Goldin]].<ref>{{cite web|url=http://www.complex.com/style/2013/06/supreme-collaborations-music-history/|title=The History of Supreme's Music Collaborations|website=Complex|language=en|access-date=2018-01-05}}</ref>
 
== Referensi ==
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[[Kategori:Perusahaan Amerika Serikat]]
[[Kategori:Merek Amerika Serikat]]