|
| num_employees_year = Jan 2021
| website = {{url|skechers.com}}
| footnotes = <ref name="FinancialResults">{{cite web |title=Skechers Financial Results, Year ending December 31, 2020 |url=https://investors.skechers.com/press-releases/detail/474/skechers-announces-fourth-quarter-and-full-year-2020 |access-date=July 20, 2021 }}</ref><ref name = CorporateInfo"CorporateInfo4"/>
}}
[[Berkas:Skechers_headquarters_in_Manhattan_Beach.jpg|jmpl|Kantor pusat Skechers di Pantai Manhattan]]
[[Berkas:HK_TST_星光行_Star_House_星光城_Star_City_entrance_Skechers_10-2009.JPG|jmpl|Toko Skechers di Star City, Hong Kong.]]
'''Skechers USA, Inc.''' adalah perusahaan lifestyle dan olahraga untuk alas kaki dari [[Amerika Serikat|Amerika]]. Berkantor pusat di [[Manhattan Beach, California|Manhattan Beach]], [[California]], merek ini didirikan pada tahun 1992 dan sekarang menjadi merek alas kaki atletik terbesar ketiga di Amerika Serikat. <ref name="CorporateInfoCorporateInfo4">{{Cite web|title=Skechers Investors Site|url=https://investors.skechers.com/|website=Investors.skx.com|archive-url=https://web.archive.org/web/20210129055509/https://investors.skechers.com/|archive-date=29 January 2021|access-date=14 February 2019|url-status=live}}</ref> <ref>{{Cite news|date=February 6, 2018|title=US Athletic Footwear Market Report|url=https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/us-athletic-footwear-industry-sales-grew-2-percent-to-19-6-billion-in-2017-npd-group-reports/|publisher=[[NPD Group]]|archive-url=https://web.archive.org/web/20210127194208/https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/us-athletic-footwear-industry-sales-grew-2-percent-to-19-6-billion-in-2017-npd-group-reports/|archive-date=January 27, 2021|access-date=May 30, 2018|url-status=live}}</ref>
Di Indonesia, Skechers dikelola oleh [[Mitra Adiperkasa]] melalui [[MAP Aktif Adiperkasa]].
== Sejarah ==
Skechers didirikan pada tahun 1992 oleh Robert [[Greenberg (film)|Greenberg]], yang sebelumnya mendirikan [[LA Gear|L. A. Gear]] pada tahun 1978 (ia mengundurkan diri sebagai CEO perusahaan pada tahun yang sama ketika dia mendirikan Skechers).<ref>{{Cite web|last=Lazzareschi|first=Carla|date=January 27, 1992|title=L.A. Gear CEO Greenberg Says He'll Step Down : Management: The co-founder of athletic shoe manufacturer will be replaced by Stanley P. Gold.|url=https://www.latimes.com/archives/la-xpm-1992-01-27-fi-738-story.html|website=[[Los Angeles Times]]|archive-url=https://web.archive.org/web/20200115060954/https://www.latimes.com/archives/la-xpm-1992-01-27-fi-738-story.html|archive-date=January 15, 2020|access-date=January 14, 2020|url-status=live}}</ref><ref>{{Cite web|title=A Brief History of Skechers Shoes|url=https://www.srishoes.com/blogs/news/brief-history-skechers-shoes|website=SRI Shoe Warehouse|language=en|archive-url=https://web.archive.org/web/20190807183200/https://www.srishoes.com/blogs/news/brief-history-skechers-shoes|archive-date=2019-08-07|access-date=2019-08-07|url-status=live}}</ref><ref name=":002">{{Cite web|title=History of Skechers - Express Trainers|url=https://www.expresstrainers.com/page.php/skechersHistory|website=www.expresstrainers.com|archive-url=https://web.archive.org/web/20190807183159/https://www.expresstrainers.com/page.php/skechersHistory|archive-date=2019-08-07|access-date=2019-08-07|url-status=live}}</ref> Greenberg berusaha untuk fokus pada pasar alas kaki kasual. Produk awal Skechers adalah sepatu bot kerja dan sepatu untuk papan seluncur.<ref name=":002" /> Perusahaan telah melakukan diversifikasi untuk memasukkan sepatu bergaya atletik dan kasual untuk pria, wanita dan anak-anak, serta sepatu olah raga.<ref>{{Cite web|title=History of Skechers U.S.A. Inc.|url=http://www.fundinguniverse.com/company-histories/Skechers-USA-Inc-Company-History.html|website=Fundinguniverse.com|archive-url=https://web.archive.org/web/20120521022240/http://www.fundinguniverse.com/company-histories/Skechers-USA-Inc-Company-History.html|archive-date=21 May 2012|access-date=11 September 2015|url-status=live}}</ref> serta sepatu kinerja. <ref name="CorporateInfo2CorporateInfo4">{{Cite web|title=Skechers Investors Site|url=https://investors.skechers.com/|website=Investors.skx.com|archive-url=https://web.archive.org/web/20210129055509/https://investors.skechers.com/|archive-date=29 January 2021|access-date=14 February 2019|url-status=live}}</ref> Pada Januari 2019, perusahaan memulai perluasan kantor pusat perusahaan untuk menggandakan ruang kantor, desain, dan ruang pamer perusahaan di South Bay. <ref>{{Cite web|title=Skechers Breaks Ground on Corporate Headquarters Expansion|url=https://investors.skechers.com/press-releases/detail/378/skechers-breaks-ground-on-corporate-headquarters-expansion|website=Skechers U.S.A., Inc.|language=en|access-date=2021-08-14}}</ref>
=== Proses pengadilan ===
Pada tahun 2012, Skechers setuju untuk menyelesaikan [[Gugatan perwakilan kelompok|gugatan class action]] senilai $40 juta berdasarkan keluhan dari Federal Trade Commission AS yaitu telah menyesatkan konsumen dengan iklan Shape-Ups. <ref name=":02">{{Cite web|title=History of Skechers - Express Trainers|url=https://www.expresstrainers.com/page.php/skechersHistory|website=www.expresstrainers.com|archive-url=https://web.archive.org/web/20190807183159/https://www.expresstrainers.com/page.php/skechersHistory|archive-date=2019-08-07|access-date=2019-08-07|url-status=live}}</ref> Pada 2019, [[Nike, Inc.|Nike]] mengajukan [[Pelanggaran paten|gugatan pelanggaran paten]] terhadap Skechers karena menurut Nike, Skechers telah melanggar desain sneakers VaporMax dan Air Max 270 mereka.<ref name=":1">{{Cite web|title=Archived copy|url=https://www.bizjournals.com/portland/news/2019/10/04/nike-again-sues-skechers-over-alleged-knockoff.html|website=www.bizjournals.com|archive-url=https://web.archive.org/web/20201025082843/https://www.bizjournals.com/portland/news/2019/10/04/nike-again-sues-skechers-over-alleged-knockoff.html|archive-date=2020-10-25|access-date=2020-09-17|url-status=live}}</ref>
=== Investigasi kerja paksa ===
== Produk dan iklan ==
Perusahaan ini menawarkan dua kategori alas kaki: divisi gaya hidup yang mencakup Skechers Memory Foam, lini BOBS untuk amal dan sepatu nyaman Relaxed Fit, dan divisi olahraga yang mencakup alas kaki Skechers GOrun dan Skechers GOwalk. Melalui perjanjian lisensi, perusahaan menawarkan tas bermerek, [[jam tangan]], kacamata, dan merchandise lainnya. <ref name="CorporateInfo3CorporateInfo4">{{Cite web|title=Skechers Investors Site|url=https://investors.skechers.com/|website=Investors.skx.com|archive-url=https://web.archive.org/web/20210129055509/https://investors.skechers.com/|archive-date=29 January 2021|access-date=14 February 2019|url-status=live}}</ref>
Skechers menggunakan selebriti untuk mempromosikan produknya, [rujukan?] dan telah mempromosikan produknya dengan banyak selebriti termasuk artis musik [[Demi Lovato]]<ref>{{Cite web|title=Demi Lovato - SKECHERS The Source|url=https://blog.skechers.com/tag/demi-lovato/|website=Blog.skechers.com|archive-url=https://web.archive.org/web/20190328203329/https://blog.skechers.com/tag/demi-lovato/|archive-date=28 March 2019|access-date=28 March 2019|url-status=dead}}</ref> dan [[Camila Cabello]],<ref>{{Cite news|last=Robin|first=Marci|title=Camila Cabello Is Launching a Havana-Inspired Makeup Collection With L'Oréal|url=https://www.allure.com/story/camilla-cabello-havana-loreal-makeup-collection|work=Allure.com|language=en|archive-url=https://web.archive.org/web/20180713150705/https://www.allure.com/story/camilla-cabello-havana-loreal-makeup-collection|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref>, pemain baseball Clayton Kershaw,<ref>{{Cite web|title=Skechers Signs Clayton Kershaw|url=https://investors.skechers.com/press-releases/detail/424/los-angeles-all-star-clayton-kershaw-signs-on-to-pitch|language=en|archive-url=https://web.archive.org/web/20210704050530/https://investors.skechers.com/press-releases/detail/424/los-angeles-all-star-clayton-kershaw-signs-on-to-pitch|archive-date=2021-07-04|access-date=2020-02-11|url-status=live}}</ref> David Ortiz,<ref>{{Cite web|title=Big Papi Goes To Bat For Skechers|url=https://www.mediapost.com/publications/article/300479/big-papi-goes-to-bat-for-skechers.html|language=en|archive-url=https://web.archive.org/web/20180713204629/https://www.mediapost.com/publications/article/300479/big-papi-goes-to-bat-for-skechers.html|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> dan pemain American football Tony Romo dan Howie Long.<ref>{{Cite news|title=NFL Star Tony Romo and Wife Approve These Skechers Shoes That'll Get You Through Airport Security|url=https://www.yahoo.com/lifestyle/nfl-star-tony-romo-wife-165329715.html|language=en-US|archive-url=https://web.archive.org/web/20180713205228/https://www.yahoo.com/lifestyle/nfl-star-tony-romo-wife-165329715.html|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref><ref>{{Cite news|title=How Did Skechers Afford That Super Bowl Buy?|url=http://adage.com/article/special-report-super-bowl/skechers-afford-super-bowl-buy/312259/|language=en|archive-url=https://web.archive.org/web/20180713205954/http://adage.com/article/special-report-super-bowl/skechers-afford-super-bowl-buy/312259/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> Divisi Olahraga Skechers menampilkan pelari elit Meb Keflezighi,<ref>{{Cite news|title=Marathon Superstar Reups His Partnership With Skechers|url=http://fortune.com/2016/02/08/skechers-meb-contract-extension/|work=Fortune.com|language=en|archive-url=https://web.archive.org/web/20180713205127/http://fortune.com/2016/02/08/skechers-meb-contract-extension/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> dan pegolf profesional Matt Kuchar, Brooke Henderson dan Wesley Bryan.<ref name="CorporateInfo4">{{Cite web|title=Skechers Investors Site|url=https://investors.skechers.com/|website=Investors.skx.com|archive-url=https://web.archive.org/web/20210129055509/https://investors.skechers.com/|archive-date=29 January 2021|access-date=14 February 2019|url-status=live}}</ref><ref>{{Cite web|title=2018 PGA Merchandise Show: Skechers golf show review|url=https://www.golfchannel.com/video/skechers-golf-shoes-worn-kuchar-bryan-henderson/|website=Golf Channel|archive-url=https://web.archive.org/web/20180713212819/https://www.golfchannel.com/video/skechers-golf-shoes-worn-kuchar-bryan-henderson/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> Pada tahun 2014, Skechers menandatangani kesepakatan dukungan dengan musisi [[Ringo Starr]].<ref>{{Cite web|title=Skechers signs Ringo Starr|url=https://blog.skechers.com/2014/10/20/skechers-signs-ringo-starr/|website=Blog.skechers.com|archive-url=https://web.archive.org/web/20190328191902/https://blog.skechers.com/2014/10/20/skechers-signs-ringo-starr/|archive-date=2019-03-28|access-date=2017-06-06|url-status=dead}}</ref><ref>{{Cite news|title=Ringo Starr to Star in 2015 Skechers Ads|url=https://www.billboard.com/articles/news/6289221/ringo-starr-to-star-in-2015-skechers-ads|work=Billboard.com|archive-url=https://web.archive.org/web/20180719020754/https://www.billboard.com/articles/news/6289221/ringo-starr-to-star-in-2015-skechers-ads|archive-date=2018-07-19|access-date=2018-07-13|url-status=live}}</ref>
Pada 1 Maret 2019, Skechers meluncurkan kampanye iklan komparatif cetak dan digital berjudul "Just Blew It" untuk menyoroti insiden kegagalan sepatu saingannya, [[Nike, Inc.|Nike]] yang digunakan oleh [[Zion Williamson]].<ref>{{Cite web|last=Chochrek|first=Ella|date=2 March 2019|title=Skechers Takes a Direct Hit at Nike's Shoe Explosion Incident With New Ad|url=https://footwearnews.com/2019/focus/athletic-outdoor/skechers-ad-shades-nike-zion-williamson-shoe-explosion-1202755335/|website=Footwearnews.com|archive-url=https://web.archive.org/web/20190328203351/https://footwearnews.com/2019/focus/athletic-outdoor/skechers-ad-shades-nike-zion-williamson-shoe-explosion-1202755335/|archive-date=28 March 2019|access-date=28 March 2019|url-status=live}}</ref>
Pada tanggal 3 Februari 2021, Skechers meluncurkan kampanye komersial berjudul "To the Max" yang menampilkan [[Tony Romo]] untuk dimasukkan ke dalam pertandingan besar ' [[Super Bowl]] '.<ref>{{Cite web|title=SKECHERS Commercials US Skechers|url=https://www.skechers.com/commercials/}}</ref><ref>{{Cite web|date=3 February 2021|title=Skechers puts Tony Romo in another Super Bowl spot|url=https://adage.com/article/special-report-super-bowl/skechers-puts-tony-romo-another-super-bowl-spot/2311106}}</ref>
== Kedermawanan ==
{{Reflist}}
== TautanPranala eksternalluar ==
* [https://www.skechers.id/ situs resmi] (Indonesia)
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