Skechers: Perbedaan antara revisi
Konten dihapus Konten ditambahkan
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Fitur saranan suntingan: 3 pranala ditambahkan. |
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| num_employees_year = Jan 2021
| website = {{url|skechers.com}}
| footnotes = <ref name="FinancialResults">{{cite web |title=Skechers Financial Results, Year ending December 31, 2020 |url=https://investors.skechers.com/press-releases/detail/474/skechers-announces-fourth-quarter-and-full-year-2020 |access-date=July 20, 2021 }}</ref><ref name
}}
[[Berkas:Skechers_headquarters_in_Manhattan_Beach.jpg|jmpl|Kantor pusat Skechers di Pantai Manhattan]]
[[Berkas:HK_TST_星光行_Star_House_星光城_Star_City_entrance_Skechers_10-2009.JPG|jmpl|Toko Skechers di Star City, Hong Kong.]]
'''Skechers USA, Inc.''' adalah perusahaan lifestyle dan olahraga untuk alas kaki dari [[Amerika Serikat|Amerika]]. Berkantor pusat di [[Manhattan Beach, California|Manhattan Beach]], [[California]], merek ini didirikan pada tahun 1992 dan sekarang menjadi merek alas kaki atletik terbesar ketiga di Amerika Serikat.<ref name="
Di Indonesia, Skechers dikelola oleh [[Mitra Adiperkasa]] melalui [[MAP Aktif Adiperkasa]].
== Sejarah ==
Skechers didirikan pada tahun 1992 oleh Robert [[Greenberg (film)|Greenberg]], yang sebelumnya mendirikan
=== Proses pengadilan ===
Pada tahun 2012, Skechers setuju untuk menyelesaikan [[Gugatan perwakilan kelompok|gugatan class action]] senilai $40 juta berdasarkan keluhan dari Federal Trade Commission AS yaitu telah menyesatkan konsumen dengan iklan Shape-Ups.<ref name=":02"
=== Investigasi kerja paksa ===
Baris 40 ⟶ 42:
== Produk dan iklan ==
Perusahaan ini menawarkan dua kategori alas kaki: divisi gaya hidup yang mencakup Skechers Memory Foam, lini BOBS untuk amal dan sepatu nyaman Relaxed Fit, dan divisi olahraga yang mencakup alas kaki Skechers GOrun dan Skechers GOwalk. Melalui perjanjian lisensi, perusahaan menawarkan tas bermerek, [[jam tangan]], kacamata, dan merchandise lainnya.<ref name="
Skechers menggunakan selebriti untuk mempromosikan produknya, [rujukan?] dan telah mempromosikan produknya dengan banyak selebriti termasuk artis musik Demi Lovato<ref>{{Cite web|title=Demi Lovato - SKECHERS The Source|url=https://blog.skechers.com/tag/demi-lovato/|website=Blog.skechers.com|archive-url=https://web.archive.org/web/20190328203329/https://blog.skechers.com/tag/demi-lovato/|archive-date=28 March 2019|access-date=28 March 2019|url-status=dead}}</ref> dan [[Camila Cabello]],<ref>{{Cite news|last=Robin|first=Marci|title=Camila Cabello Is Launching a Havana-Inspired Makeup Collection With L'Oréal|url=https://www.allure.com/story/camilla-cabello-havana-loreal-makeup-collection|work=Allure.com|language=en|archive-url=https://web.archive.org/web/20180713150705/https://www.allure.com/story/camilla-cabello-havana-loreal-makeup-collection|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> pemain baseball Clayton Kershaw,<ref>{{Cite web|title=Skechers Signs Clayton Kershaw|url=https://investors.skechers.com/press-releases/detail/424/los-angeles-all-star-clayton-kershaw-signs-on-to-pitch|language=en|archive-url=https://web.archive.org/web/20210704050530/https://investors.skechers.com/press-releases/detail/424/los-angeles-all-star-clayton-kershaw-signs-on-to-pitch|archive-date=2021-07-04|access-date=2020-02-11|url-status=live}}</ref> David Ortiz,<ref>{{Cite web|title=Big Papi Goes To Bat For Skechers|url=https://www.mediapost.com/publications/article/300479/big-papi-goes-to-bat-for-skechers.html|language=en|archive-url=https://web.archive.org/web/20180713204629/https://www.mediapost.com/publications/article/300479/big-papi-goes-to-bat-for-skechers.html|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> dan pemain American football Tony Romo dan Howie Long.<ref>{{Cite news|title=NFL Star Tony Romo and Wife Approve These Skechers Shoes That'll Get You Through Airport Security|url=https://www.yahoo.com/lifestyle/nfl-star-tony-romo-wife-165329715.html|language=en-US|archive-url=https://web.archive.org/web/20180713205228/https://www.yahoo.com/lifestyle/nfl-star-tony-romo-wife-165329715.html|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref><ref>{{Cite news|title=How Did Skechers Afford That Super Bowl Buy?|url=http://adage.com/article/special-report-super-bowl/skechers-afford-super-bowl-buy/312259/|language=en|archive-url=https://web.archive.org/web/20180713205954/http://adage.com/article/special-report-super-bowl/skechers-afford-super-bowl-buy/312259/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> Divisi Olahraga Skechers menampilkan pelari elit Meb Keflezighi,<ref>{{Cite news|title=Marathon Superstar Reups His Partnership With Skechers|url=http://fortune.com/2016/02/08/skechers-meb-contract-extension/|work=Fortune.com|language=en|archive-url=https://web.archive.org/web/20180713205127/http://fortune.com/2016/02/08/skechers-meb-contract-extension/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> dan pegolf profesional Matt Kuchar, Brooke Henderson dan Wesley Bryan.<ref name="CorporateInfo4">{{Cite web|title=Skechers Investors Site|url=https://investors.skechers.com/|website=Investors.skx.com|archive-url=https://web.archive.org/web/20210129055509/https://investors.skechers.com/|archive-date=29 January 2021|access-date=14 February 2019|url-status=live}}</ref><ref>{{Cite web|title=2018 PGA Merchandise Show: Skechers golf show review|url=https://www.golfchannel.com/video/skechers-golf-shoes-worn-kuchar-bryan-henderson/|website=Golf Channel|archive-url=https://web.archive.org/web/20180713212819/https://www.golfchannel.com/video/skechers-golf-shoes-worn-kuchar-bryan-henderson/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> Pada tahun 2014, Skechers menandatangani kesepakatan dukungan dengan musisi [[Ringo Starr]].<ref>{{Cite web|title=Skechers signs Ringo Starr|url=https://blog.skechers.com/2014/10/20/skechers-signs-ringo-starr/|website=Blog.skechers.com|archive-url=https://web.archive.org/web/20190328191902/https://blog.skechers.com/2014/10/20/skechers-signs-ringo-starr/|archive-date=2019-03-28|access-date=2017-06-06|url-status=dead}}</ref><ref>{{Cite news|title=Ringo Starr to Star in 2015 Skechers Ads|url=https://www.billboard.com/articles/news/6289221/ringo-starr-to-star-in-2015-skechers-ads|work=Billboard.com|archive-url=https://web.archive.org/web/20180719020754/https://www.billboard.com/articles/news/6289221/ringo-starr-to-star-in-2015-skechers-ads|archive-date=2018-07-19|access-date=2018-07-13|url-status=live}}</ref>
Pada 1 Maret 2019, Skechers meluncurkan kampanye iklan komparatif cetak dan digital berjudul "Just Blew It" untuk menyoroti insiden kegagalan sepatu saingannya, [[Nike, Inc.|Nike]] yang digunakan oleh [[Zion Williamson]].<ref>{{Cite web|last=Chochrek|first=Ella|date=2 March 2019|title=Skechers Takes a Direct Hit at Nike's Shoe Explosion Incident With New Ad|url=https://footwearnews.com/2019/focus/athletic-outdoor/skechers-ad-shades-nike-zion-williamson-shoe-explosion-1202755335/|website=Footwearnews.com|archive-url=https://web.archive.org/web/20190328203351/https://footwearnews.com/2019/focus/athletic-outdoor/skechers-ad-shades-nike-zion-williamson-shoe-explosion-1202755335/|archive-date=28 March 2019|access-date=28 March 2019|url-status=live}}</ref>
Pada tanggal 3 Februari 2021, Skechers meluncurkan kampanye komersial berjudul "To the Max" yang menampilkan
== Kedermawanan ==
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