Taylor Swift: Perbedaan antara revisi

| name = EwTaylor Alison Swift

| image = 191125 File:Taylor Swift at the 20192023 MTV AmericanVideo Music Awards (cropped3).png

| caption = Taylor Swift dalam American Musicpada Awardstahun 20192023

| birth_place = West Reading, [[Pennsylvania]], [[USA]]Amerika Serikat

| net_worth = $3651,1 jutaMiliar (perkiraan 20202023)<ref>{{cite news|url=https://www.forbes.com/profile/taylor-swift/#1637dd7818e2|title=America's Self Made Women — Taylor Swift|date=October 13, 2020|magazine=[[Forbes]]|access-date=October 13, 2020}}</ref>

| instrument = {{flatlisthlist|Vokal|[[gitar]]|[[piano]]|[[banjo]]|[[ukulele]]}}

Album studio keempat Taylor Swift, ''[[Red (album Taylor Swift)|Red]]'' (2012), bereksperimen dengan aliran pop, rock, dan elektronik. Album ini menghasilkan single-single lima besar, "[[We Are Never Ever Getting Back Together]]", lagu nomor satu pertamanya di [[Billboard Hot 100]], dan "[[I Knew You Were Trouble]]". Dengan album studio kelimanya, ''[[1989 (album Taylor Swift)|1989]]'' (2014), dia mengumumkan transisi penuhnya kedalam pop. Rekaman pop ini membuat Taylor Swift menjadi artis solo wanita pertama yang memenangkan Penghargaan Grammy Award kategori Album of theTahun YearIni sebanyak dua kali dan menghasilkan tiga lagu nomor satu di Billboard Hot 100—"[[Shake It Off]]", "[[Blank Space]]", dan "[[Bad Blood (lagu Taylor Swift)|Bad Blood]]". Dia kembali memasukkan bunyi pop-elektronik dalam dua album studionya yang berikutnya: ''[[Reputation (album Taylor Swift)|Reputation]]'' (2017), yang menggabungkan elemen dari hip hop dan menghasilkan single nomor satu di Billboard Hot 100, "[[Look What You Made Me Do]]", ''[[Lover (album)|Lover]]'' (2019), yang merupakan album terlaris di dunia tahun 2019. Pada tahun 2023 salah satu lagu di album Lover yaitu "[[Cruel Summer]]" mendadak viral berkat The Era's Tour yang menjadikan lagu ini menduduki peringkat pertama Hot 100 setelah 4 tahun perilisannya, sekaligus menjadikan Taylor Swift memiliki singel hits nomor satu dalam 7 album berturut-turut ("[[Red (album Taylor Swift)|Red]]", "[[1989 (album Taylor Swift)|1989]]", "[[Reputation (album Taylor Swift)|reputation]]", "[[Lover (album)|Lover]]", "[[Folklore (album Taylor Swift)|folklore]]", "[[Evermore (album Taylor Swift)|evermore]]", dan “[[Midnights]]").
Album studio kedelapan Taylor Swift yang beraliran indie folk dan rock alternatif, ''[[Folklore (album Taylor Swift)|Folklore]]'' (2020), dan single utamanya, "[[Cardigan (lagu Taylor Swift)|Cardigan]]", membuatnya menjadi artis pertama yang memuncaki ''[[Billboard 200]]'' dan Hot 100 secara bersamaan. Dan mengulang lagi kesuksesan dengan merilis Album studio kesembilan masih dengan indie folk dan rock alternatif, ''[[Evermore (album Taylor Swift)|Evermore]]'' dengan hits no.1 "[[Willow (lagu Taylor Swift)|Willow]]".

Pada 21 Oktober 2022, Taylor akhirnya merilis Album kesepuluhnya ''[[midnightsMidnights]]'' yang menandai kembalinya ke genre pop, dan memecahkan sejarah baru menjadi satu-satunya artis wanita dengan debut streaming hari pertama, dan Minggu pertama terbanyak sepanjang masa sejarah [[Spotify]]. Dan juga menjadi satu-satunya artis wanita yang 10 lagunya debut dalam Billboard Hot 100 dalam satu waktu, dengan hits No.1 nya ''"[[Anti-Hero (lagu Taylor Swift)|Anti-Hero]]''". Selain itu juga ''[[midnightsMidnights]]'' memecahkan rekor penjualan terlaris 2022 dan rekor penjualan terlaris Minggu pertama bagi Taylor sendiri, dan menjadi artis wanita yang mempunyai 5 album dengan debut Minggu pertama 1 juta copykopi di USAS.

Selain itu Taylor juga sudah merilis ulang 24 dari 6 album terdahulunya yaitu ''[[Fearless (Taylor's Version)]]'', ''[[Red (Taylor's Version)]]'', ''[[Speak Now (Taylor's Version)]]'', dan ''[[Red1989 (Taylor's Version)]]'' buntut dari persilisihanperselisihan dengan label rekamannya terdahulu terkait masalah penjualan master albumnya. Taylor juga memecahkan rekor menjadi penyanyi yang merilis ulang album sebelumnya dan laris dipasaran sepanjang sejarah musisi merilis ulang sebuah album sejauh ini, dan menghasilkan single nomor satu Swift lainnya yaitu "[[All Too Well (lagu Taylor Swift)|All Too Well 10 Minute Version (From The Vault)

Dengan penjualan rekaman lebih dari 200 juta di seluruh dunia, Swift merupakan salah satu dari [[List of best-selling music artists|artis musik terlaris]] sepanjang sejarah. Penghargaannya termasuk 11 ''[[Penghargaan Grammy|Grammy Awards]],'' 1 [[Penghargaan Emmy|Emmy]], 58 ''[[Guinness World Records]]'', 34 [[AmericanPenghargaan MusicMusik AwardsAmerika]] (artis pemenang terbanyak), dan 29 [[Billboard Music Awards|Penghargaan Musik ''Billboard'' Music Awards]]. Dia berada di peringkat kedelapan di daftar ''Greatest of All Time Artists Chart'' versi Billboard, dan sebagai seorang penulis lagu, dimasukkan kedalam daftar 100 Penulis Lagu Terbaik Yang Pernah Ada oleh majalah ''[[Rolling Stone]]'' (2015). Swift juga telah masuk ke berbagai daftar bergengsi lain, seperti [[Time 100|100 orang paling berpengaruh di dunia]] (2010, 2015 dan 2019) oleh majalah ''[[Time (majalah)|Time]]'' dan Celebrity 100 (berada di nomorperingkat satu di tahun 2016 dan 2019) oleh majalah ''[[Forbes]]''. Dia dinobatkan sebagai WomanWanita ofTerbaik theDekade DecadeIni (2010-an) oleh Billboard dan ArtistArtis ofTerbaik theDekade DecadeIni (2010-an) oleh [[AmericanPenghargaan MusicMusik Awards]]Amerika, dan dua dari albumnya masuk kedalam daftar 500 Album Terbaik Sepanjang Masa (2020) oleh majalah ''[[Rolling Stone (majalah)|Rolling Stones]]''.

Taylor juga menjadi satu dari empat artis wanita yang berhasil menduduki posisi 1 Spotify monthly listener di dunia .

Taylor Alison Swift lahir pada tanggal 13 Desember 1989, di ,West Reading, [[Pennsylvania]], U.S. Ayahnya, Scott Kingsley Swift, dulunya bekerja sebagai penasihat keuangan [[Merrill Lynch]], dan ibunya, Andrea Gardner Swift (''nama belakang'' Finlay), seorang ibu rumah tangga yang dulunya bekerja sebagai seorang eksekutif penjualan dana bersama.<ref name=":5">{{cite book|url=https://books.google.com/books?id=WdEXCwAAQBAJ&pg=PA1|title=Taylor Swift|last=Jepson|first=Louisa|publisher=Simon and Schuster|year=2013|isbn=978-1-4711-3087-8|page=1|accessdate=August 16, 2016}}</ref> Swift, yang menyatakan dia mempunyai keturunan Skotlandia, dinamai seperti nama penyanyi-penulis lagu [[James Taylor]]. Adik laki-lakinya, Austin Kingsley Swift, adalah seorang aktor.<ref>{{cite news|url=http://www.mtv.com/news/2164771/austin-swift-epic-graduation-weekend/|title=Taylor Swift's Brother Had The Most Epic Graduation Weekend Ever|publisher=[[MTV News]]|accessdate=July 25, 2016|date=May 19, 2015|first=Madeline|last=Roth}}</ref> Swift menghabiskan awal-awal tahun hidupnya di sebuah perkebunan pohon Natal yang ayahnya beli dari salah satu kliennya.<ref>{{cite web|last=Raab |first=Scott |url=http://www.esquire.com/entertainment/music/a30491/taylor-swift-1114/ |title=Taylor Swift Interview |work=[[Esquire (majalah)|Esquire]]|date=October 20, 2014 |accessdate=April 11, 2015}}</ref> Swift mengidentifikasi dirinya sebagai seorang [[Kristen]]. Dia memasuki prasekolah dan taman kanak-kanak di Alvernia Montessori School, yang dijalankan oleh biarawati-biarawati Fransiska,<ref>{{cite news |url=http://readingeagle.com/articlephotos.aspx?id=195866 |title=Photos Students at Alvernia Montessori School sending Taylor Swift a valentine |work=[[Reading Eagle]] |date=February 13, 2010 |accessdate=February 25, 2013 |archive-date=2013-10-16 |archive-url=https://web.archive.org/web/20131016085055/http://readingeagle.com/articlephotos.aspx?id=195866 |dead-url=yes }}</ref> sebelum pindah ke The Wyndcroft School.<ref name="readingeagle1">{{cite news |last=Hatza |first=George |url=http://readingeagle.com/article.aspx?id=116460 |title=Taylor Swift: Growing into superstardom |work=Reading Eagle |date=December 8, 2008 |accessdate=April 17, 2012 |archive-date=2012-04-01 |archive-url=https://web.archive.org/web/20120401101613/http://readingeagle.com/article.aspx?id=116460 |dead-url=yes }}</ref> Keluarga ini kemudian pindah ke sebuah rumah sewa di pinggiran kota Wyomissing, Pennsylvania,<ref>{{cite web|last=Mennen|first=Lauren|url=http://www.philly.com/philly/business/real_estate/Taylor_Swifts_Wyomissing_childhood_home_on_the_market_for_799500.html |title=Taylor Swift's Wyomissing childhood home on the market for $799,500 |work=[[Philadelphia Daily News]] |accessdate=October 13, 2016|date=November 12, 2014}}</ref> yang mana dia memasuki Wyomissing Area Junior/Senior High School.<ref>{{cite news | url=http://www.nbcphiladelphia.com/news/local/Taylor-Swift-Wedding-Berks-County-Reading-Pennsylvania-369611241.html | title=Taylor Swift Returns to Reading Pennsylvania as Maid of Honor in Friend's Wedding|date=February 22, 2016 | accessdate=August 26, 2016 | publisher=[[WCAU]]}}</ref>

Big Machine Records masih akan merilis single utamanya, "[[Tim McGraw (lagu)|Tim McGraw]]", di Juni 2006, dan Swift dan ibunya membantu "memasukkan single CD ke amplop untuk dikirim ke radio".<ref name="EW1">{{cite news |last=Willman |first=Chris |title=Taylor Swift's Road to Fame |url=http://www.ew.com/article/2008/02/05/taylor-swifts-road-fame |work=Entertainment Weekly |accessdate=April 22, 2012 |page=3 |date=February 5, 2008}}</ref> Dia banyak menghabikan waktu di tahun 2006 mempromosikan ''Taylor Swift'' dengan tur radio, penampilan televisi, dan tampil sebagai pembuka di tanggal terpilih untuk Rascal Flatts selama tur tahun 2006 mereka setelah mereka memecat artis pembuka sebelumnya, Eric Church, karena tampil terlalu lama melebihi waktu tampilnya. Church secara bercanda memberitahu Swift dia harusnya memberikan Church rekaman emas pertamanya sebagai ucapan terima kasih karena telah dipecat. Swift mengirimkannya rekaman emas pertamanya dengan sebuah catatan yang bertuliskan, "Terima kasih karena tampil terlalu lama dan terlalu berisik di tur Flatts. Aku sangat tulus menghargainya. Taylor."<ref>{{cite web|url=http://www.onecountry.com/5-of-taylor-swifts-most-country-performances-1647918372.html|date=November 12, 2014|title=5 of Taylor Swift's Most Country Performances|last=Cowling|first=Lauren|work=Country Outfitter Life|accessdate=August 2, 2016|archive-date=2016-08-09|archive-url=https://web.archive.org/web/20160809160838/http://www.onecountry.com/5-of-taylor-swifts-most-country-performances-1647918372.html|dead-url=yes}}</ref><ref name="taylorjoinstour">{{cite web |url=http://www.cmt.com/news/1543489/taylor-swift-joins-rascal-flatts-tour/ |title=Taylor Swift Joins Rascal Flatts Tour |date=October 18, 2006 |publisher=CMT |accessdate=March 11, 2010}}</ref>

Mengikuti "Tim McGraw", empat single lain yang dirilis sekitar tahun 2007 dan 2008: "[[Teardrops on My Guitar]]", "[[Our Song]]", "[[Picture to Burn]]" dan "[[Should've Said No]]". Semuanya meraih sukses di tangga lagu ''Billboard'' Hot Country Songs, dengan "Our Song" dan "Should've Said No" berada di nomor satu. Swift menjadi orang termuda yang sendirian menulis dan menampilkan lagu nomor satu di tangga lagu tersebut.<ref>{{cite web|url=http://www.gactv.com/gac/cda/article_print/0,3008,GAC_26063_5769818_DS-ARTICLE-RIGHT-RAIL,00.html |archiveurl=https://archive.istoday/20150316163238/http://www.gactv.com/gac/cda/article_print/0,3008,GAC_26063_5769818_DS-ARTICLE-RIGHT-RAIL,00.html |archivedate=March 16, 2015 |title=Taylor Swift No. 1 on iTunes |date=December 19, 2007 |publisher=[[Great American Country]] |accessdate=July 5, 2010 |deadurl=yes |df= }}</ref> "Teardrops on My Guitar" mendapat sukses komersial moderat, berada di nomor tiga belas di [[Billboard Hot 100|''Billboard'' Hot 100]].<ref name="billboard">{{cite web |url={{BillboardURLbyName |artist=taylor swift |chart=all}}|title=Teardrops on My Guitar|work=[[Billboard (majalah)|Billboard]]|accessdate=December 15, 2010}}</ref> Swift juga merilis album liburan berjudul ''Sounds of the Season: The Taylor Swift Holiday Collection'' di bulan Oktober 2007 dan EP berjudul ''Beautiful Eyes'' di bulan Juli 2008.<ref name="cst">{{cite web |url=http://www.countrystandardtime.com/news/newsitem.asp?xid=1947 |title=Taylor Swift owns top of country chart |accessdate=December 26, 2008|date=July 23, 2008 |work=[[Country Standard Time]]}}</ref><ref name="gac">{{cite web|url=http://www.gactv.com/gac/nw_headlines/article/0,3034,GAC_26063_5903580_,00.html |archiveurl=https://archive.istoday/20150316173034/http://www.gactv.com/gac/nw_headlines/article/0,3034,GAC_26063_5903580_,00.html |title=Wal-Mart "Eyes" New Taylor Swift Project |archivedate=March 16, 2015 |accessdate=July 24, 2008 |publisher=Great American Country |deadurl=yes |df= }}</ref> Dia mempromosikan album debutnya secara ektensif sebagai artis pembuka untuk artis lain di tur mereka.<ref>{{cite web|last=Rosa|first=Christopher |url=http://www.vh1.com/news/5861/opening-acts-bigger-than-headliner/ |title=Opening Acts Who Became Bigger Than The Headliner |publisher=[[VH1]] |date=March 24, 2015 |accessdate=November 11, 2015}}</ref>

Swift memenangkan beberapa penghargaan untuk ''Taylor Swift''. Dia merupakan salah satu penerima Nashville Songwriters Association Songwriter/Artist of the Year di 2007, menjadi orang termuda yang pernah diberikan penghargaan tersebut.<ref name=":2">{{cite web|url=http://www.gactv.com/gac/nw_headlines/article/0,,GAC_26063_5723533,00.html |title=Taylor Swift Youngest Winner of Songwriter/Artist Award |date=October 16, 2007 |publisher=Great American Country |accessdate=February 2, 2015 |archiveurl=https://archive.istoday/20150317154440/http://www.gactv.com/gac/nw_headlines/article/0,,GAC_26063_5723533,00.html |archivedate=March 17, 2015 |deadurl=yes |df= }}</ref> Dia juga memenangkan Country Music Association Horizon Award sebagai Best New Artist,<ref>{{cite web |url=http://www.cmt.com/pictures/taylor-swift/photo-gallery/2389485/2657043/artist_photo.jhtml |title=Photos : All Taylor Swift Pictures : Horizon Award Winner Poses in the Pressroom |publisher=CMT |date=September 7, 2007 |accessdate=May 21, 2012}}</ref> Academy of Country Music Awards Top New Female Vocalist,<ref>{{cite web |url=http://www.cmt.com/pictures/43rd-annual-acm-awards-onstage-winners/1587677/2970629/photo.jhtml |title=Photos : 43rd Annual ACM Awards – Onstage: Winners : Acceptance Speech |publisher=CMT |date=May 18, 2008 |accessdate=May 21, 2012}}</ref> dan [[American Music Awards]] Favorite Country Female Artist.<ref>{{cite web|url=http://www.roughstock.com/blog/taylor-swift-rascal-flatts-carrie-underwood-score-@-2008-ama-awards |archiveurl=https://web.archive.org/web/20140710055906/http://www.roughstock.com/blog/taylor-swift-rascal-flatts-carrie-underwood-score-%40-2008-ama-awards |archivedate=July 10, 2014 |title=Taylor Swift, Rascal Flatts, Carrie Underwood Score at 2008 AMA Awards |publisher=Roughstock.com |type=Blog |date=November 24, 2008 |accessdate=May 21, 2012 |deadurl=yes |df= }}</ref> Dia juga dinominasikan sebagai Best New Artist di [[Grammy AwardAwards ke-50|2008Penghargaan Grammy Awardske-50]].<ref>{{cite web |url=http://www.people.com/people/package/article/0,,20173658_20177270,00.html |title=Amy Winehouse Wins Best New Artist, Kanye West Pays Tribute to Mom – Grammy Awards 2008, Grammy Awards |work=[[People (majalah)|People]] |date=October 2, 2008 |accessdate=May 21, 2012}}</ref> Pada Juli tahun itu, Swift mulai berpacaran dengan [[Joe Jonas]] yang berakhir tiga bulan kemudian.<ref>{{cite web|url=http://www.people.com/people/article/0,,20230694,00.html |title=Scoop |last=Caplan |first=David |date=September 8, 2008 |work=People |accessdate=March 6, 2012 |archiveurl=https://web.archive.org/web/20160202044308/http://www.people.com/people/article/0%2C%2C20230694%2C00.html |archivedate=February 2, 2016 |deadurl=yes |df= }}</ref><ref>{{cite web|url=http://www.people.com/people/article/0,,20245498,00.html |archiveurl=https://web.archive.org/web/20160303204136/http://www.people.com/people/article/0%2C%2C20245498%2C00.html |archivedate=March 3, 2016 |title=Scoop – Couples, Camilla Belle, Joe Jonas |last=Rizzo |first=Monica |date=November 24, 2008 |work=People |accessdate=March 6, 2012 |deadurl=yes |df= }}</ref>

Album studio kedua Swift, ''[[Fearless (Album Taylor Swift)|Fearless]]'', dirilis pada 11 November 2008.<ref name="ibtimes" /> Single utama, "[[Love Story (lagu Taylor Swift)|Love Story]]", dirilis pada September 2008. Lagu ini berada di nomor empat di ''Billboard'' Hot 100<ref>{{cite web |url={{BillboardURLbyName |artist=taylor swift |chart=all}}|title=Love Story – Taylor Swift|work=Billboard|accessdate=March 5, 2011}}</ref> dan nomor satu di Australia.<ref name=AUSchart>{{cite web | url=http://australian-charts.com/showinterpret.asp?interpret=Taylor+Swift | title=Discography Taylor Swift | publisher=[[ARIA Charts]] | accessdate=January 2, 2010}}</ref> Empat single lain yang rilis antara 2008 dan 2009: "White Horse", "[[You Belong with Me]]", "Fifteen" dan "[[Fearless]]". "You Belong with Me" adalah single tertinggi yang berada di tangga lagu ''Billboard'' Hot 100, berada di nomor dua.<ref>{{cite web |url=http://www.billboard.com/articles/news/267724/black-eyed-peas-jason-mraz-tie-records-on-billboard-hot-100 |title=Black Eyed Peas, Jason Mraz Tie Records on Billboard Hot 100 |last=Ben-Yehuda |first=Ayala |date=August 13, 2009 |work=Billboard |accessdate=March 13, 2010}}</ref> Album ini debut dinomor satu di ''Billboard'' 200 dan merupakan album paling laris tahun 2009 di Amerika Serikat.<ref>{{cite web |url=https://www.yahoo.com/music/bp/chart-watch-extra-top-albums-last-10-years-181452729.html |title=Chart Watch Extra: Top Albums Of Last 10 Years |first=Paul |last=Grein |date=March 16, 2012 |publisher=Yahoo! Music |type=Blog|accessdate=June 10, 2011}}</ref> Album ini dipromosikan di tur konser pertama Swift, [[Fearless Tour]].<ref>{{cite news |last=Herrera |first=Monica |title=Taylor Swift's "Fearless" Tour Returns March 2010 |url=http://www.rollingstone.com/music/news/taylor-swifts-fearless-tour-returns-march-2010-20091008 |work=Rolling Stone|accessdate=August 3, 2016 |date=October 8, 2009}}</ref><ref>{{cite web |last=Mapes |first=Jillian |title=Taylor Swift Announces 'Speak Now' World Tour |url=http://www.billboard.com/articles/photos/live/950374/taylor-swift-announces-speak-now-world-tour |work=Billboard |accessdate=May 15, 2012 |date=November 23, 2010}}</ref> ''Taylor Swift: Journey to Fearless'', sebuah film konser, tayang ditelevisi dan kemudian dirilis dalam DVD dan Blu-ray.<ref>{{cite news|last1=Weiss|first1=Dan|title=Taylor Swift: Journey To Fearless DVD|url=http://americansongwriter.com/2011/12/taylor-swift-journey-to-fearless-dvd/|accessdate=August 2, 2016|work=American Songwriter|date=December 12, 2011|archive-date=2016-08-15|archive-url=https://web.archive.org/web/20160815191946/http://americansongwriter.com/2011/12/taylor-swift-journey-to-fearless-dvd/|dead-url=yes}}</ref> Swift juga tampil sebagai artis pendukung Escape Together World Tour [[Keith Urban]].<ref>{{cite web|last = Ryan|first = Sarah|url = http://blog.gactv.com/blog/2009/08/10/taylor-swift-pranks-keith-urban/|title = Taylor Swift Pranks Keith Urban |publisher = Great American Country|type=Blog|date = August 10, 2009|accessdate = November 11, 2015|archiveurl = https://web.archive.org/web/20150906062906/http://blog.gactv.com/blog/2009/08/10/taylor-swift-pranks-keith-urban/|archivedate = September 6, 2015}}</ref>

Pada tahun 2009, video musik "You Belong with Me" memenangkan [[MTV Video Music Awards|MTVPenghargaan Musik Video MusicMTV Awarduntuk forVideo BestWanita Female VideoTerbaik]].<ref name="msnbc.msn.com">{{cite news |title=Kanye calls Taylor Swift after 'View' appearance |publisher=MSNBC |date=September 15, 2009 |accessdate=September 16, 2009 |url=http://www.today.com/id/32861800}}</ref> Pidato kemenangannya diganggu oleh rapper [[Kanye West]],<ref name="Beyonce1">{{cite web |title=Taylor Swift Thanks "Gracious" Beyonce for Inviting Her Onstage After Kanye Stunt at VMAs |url=http://www.rollingstone.com/music/news/taylor-swift-thanks-gracious-beyonce-for-inviting-her-onstage-after-kanye-stunt-at-vmas-20090914 |work=Rolling Stone |accessdate=May 15, 2012 |date=September 14, 2009}}</ref> sebuah insiden yang menyebabkan kontroversi dan menarik perhatian media, dan menimbulkan banyak [[Meme Internet]].<ref>{{cite web |accessdate=October 3, 2009 |url=http://www.mtv.com/news/2576681/kanye-wests-vma-interruption-photos/ |title=Kanye West's VMA Interruption Gives Birth To Internet Photo Meme |publisher=MTV |date=September 16, 2009 |last=Anderson|first=Kyle}}</ref> ''Billboard'' menobatkan Swift sebagai Artist of the Year 2009.<ref>{{cite web|url=http://www.billboard.com/articles/news/266432/2009-artists-of-the-year|title=2009 Artists of the Year|work=Billboard|date=December 10, 2009|accessdate=May 21, 2012}}</ref>

Swift juga memenangkan penghargaan untuk ''Fearless'' pada 2010. Di [[52ndPenghargaan Grammy Awardske-52]], ''Fearless'' memenangkan [[Grammy Award for Album of the Year|Album of the Year]] dan Best Country Album, dan "White Horse" memenangkan Best Country Song dan Best Female Country Vocal Performance. Swift merupakan artis termuda yang pernah memenangkan Album of the Year.<ref>{{cite web|url=http://www.rollingstone.com/music/news/beyonce-taylor-swift-dominate-2010-grammy-awards-20100201|title=Beyonce, Taylor Swift Dominate 2010 Grammy Awards|last=Kreps|first=Daniel|date=February 1, 2010|work=Rolling Stone|accessdate=February 13, 2012}}</ref> Ketika acara, Swift menyanyikan "You Belong with Me" dan "Rhiannon" dengan Stevie Nicks. Penampilan vokalnya mendapat penilaian negatif dan ulasan media.<ref name="montgomery1">{{cite web|last=Montgomery|first=James|title=Why You Shouldn't Hate on Taylor Swift|url=http://www.mtv.com/news/1631093/why-you-shouldnt-hate-on-taylor-swift/|publisher=[[MTV]]|access-date=May 15, 2012|date=February 2, 2010|url-status=live|archive-url=https://web.archive.org/web/20140908123609/http://www.mtv.com/news/1631093/why-you-shouldnt-hate-on-taylor-swift/|archive-date=September 8, 2014}}</ref><ref>{{cite web |last=Kreps |first=Daniel |title=Taylor Swift's Label Lashes Out at Critics of Grammy Performance |url=http://www.rollingstone.com/music/news/taylor-swifts-label-lashes-out-at-critics-of-grammy-performance-20100204 |work=[[Rolling Stone]] |accessdate=May 15, 2012 |date=February 4, 2010}}</ref> Swift menjadi artis termuda yang pernah memenangkan Entertainer of the Year oleh Country Music Association.<ref>{{cite web|last1=Kaufman|first1=Gil|title=Taylor Swift Dominates CMA Awards|url=http://www.mtv.com/news/1626132/taylor-swift-dominates-cma-awards/|publisher=MTV News|accessdate=September 13, 2016|date=November 12, 2009}}</ref>

Pada bulan Agustus 2010, Swift merilis "Mine", yang masuk di nomor tiga di Amerika Serikat, menjadikan Swift sebagai artis wanita kedua dalam sejarah Hot 100 (setelah [[Mariah Carey]]) yang mendebutkan beberapa lagu—salah satunya adalah "Today Was a Fairytale" di nomor dua—di lima besar.<ref name="Billboard">{{cite web|url=http://www.billboard.com/articles/news/956910/taylor-swift-makes-sparkling-hot-100-entrance|title=Taylor Swift Makes Sparkling Hot 100 Entrance|last=Pietroluongo|first=Silvio|date=August 11, 2010|work=Billboard|accessdate=July 25, 2016}}</ref> Lagu ini adalah single utama dari album studio ketiganya, ''[[Speak Now]]'', yang lagu-lagunya ditulis oleh dirinya sendiri.<ref name="NYT">{{cite news |url=https://www.nytimes.com/2010/10/24/arts/music/24swift.html|title=Taylor Swift, Angry on 'Speak Now' |last=Caramanica |first=Jon |work=The New York Times |date=October 20, 2010 |accessdate=October 23, 2010}}</ref> ''[[Speak Now]]'', dirilis pada tanggal 25 Oktober 2010,<ref name="ibtimes" /> mendapat sukses komersial, debut di nomor satu di ''Billboard'' 200, dengan penjualan satu juta unit di minggu pertama, album ke-16 yang berhasil melakukan itu.<ref>{{cite web|last1=Kaufman|first1=Gil|title=Taylor Swift's Speak Now Tops 1 Million In First Week|url=http://www.mtv.com/news/1651391/taylor-swifts-speak-now-tops-1-million-in-first-week/|publisher=MTV News|accessdate=August 8, 2016|date=November 3, 2010}}</ref> Kemudian, album itu menjadi penjualan album digital tercepat dari seorang artis wanita, dengan 278,000 unggahan dalam seminggu. Karena pencapaian ini, Swift meraih ''[[Guinness World Records]]'' 2010; dia mendapat rekor lain setelah 10 lagu di ''Speak Now'' debut di ''Billboard'' Hot 100, menjadikannya wanita pertama yang melakukan hal ini.<ref>{{cite news|title=Fastest-selling digital album in the US by a female artist|url=http://www.guinnessworldrecords.com/world-records/fastest-selling-digital-album-in-the-us-by-a-female-artist/|accessdate=June 16, 2015|work=[[Guinness World Records]]}}</ref><ref>{{cite news|title=Most simultaneous US hot 100 hits by a female|url=http://www.guinnessworldrecords.com/world-records/most-simultaneous-us-hot-100-hits-by-a-female/|accessdate=June 16, 2015|work=Guinness World Records}}</ref> Tiga single dari album ini—"[[Mine (lagu Taylor Swift)|Mine]]", "[[Back to December]]", dan "[[Mean (lagu)|Mean]]"—berada kurang dari sepuluh besar di Kanada,<ref name="canada" /> sedangkan di AS, "Mine" dan "Back to December" bersama dengan lagu berjudul sama seperti judul album berada di 10 besar di tangga lagu Hot 100. Kemudian di tahun 2010, dia berpacaran sebentar dengan aktor [[Jake Gyllenhaal]].<ref>{{cite web|url=http://www.people.com/people/article/0,,20454920,00.html|title=Taylor Swift & Jake Gyllenhaal Break Up: Source|last=Hammel|first=Sara|date=January 4, 2011|work=People|accessdate=March 6, 2012}}</ref>

"Mean" memenangkan Best Country Song dan Best Country Solo Performance di [[Grammy Awards|54th AnnualPenghargaan Grammy Awardske-54]].<ref name="54th Grammys">{{cite web |last = Wyland|first = Sarah|title = Taylor Swift Takes Home Two GRAMMYs at Tribute-Filled Show|url = http://blog.gactv.com/blog/2012/02/12/taylor-swift-takes-home-two-grammys-at-tribute-filled-show/|publisher = Great American Country|type=Blog|accessdate = February 13, 2012|date = February 12, 2012|archiveurl = https://web.archive.org/web/20150906065943/http://blog.gactv.com/blog/2012/02/12/taylor-swift-takes-home-two-grammys-at-tribute-filled-show/|archivedate = September 6, 2015}}</ref> Swift mengadakan Speak Now World Tour, dari Februari 2011 sampai Maret 2012, dan mendapat pendapatan kotor lebih dari $123 juta.<ref name="billboard1">{{cite web|url=http://www.billboard.com/biz/articles/news/touring/1098167/hot-tours-taylor-swift-george-strait-cirque-du-soleil|title=Hot Tours: Taylor Swift, George Strait, Cirque Du Soleil|last=Allen|first=Bob|date=March 29, 2012|work=Billboard|accessdate=May 10, 2012|archive-date=2013-02-21|archive-url=https://web.archive.org/web/20130221010109/http://www.billboard.com/biz/articles/news/touring/1098167/hot-tours-taylor-swift-george-strait-cirque-du-soleil|dead-url=yes}}</ref> Pada bulan November 2011, dia merilis album langsung pertamanya, ''Speak Now World Tour: Live''.<ref name="SpeakNowLiveAlbum">{{cite web |url=http://www.taylorswift.com/news/o1287965052241?post=taylor-to-release-live-cd-dvd#o1287965052241 |archiveurl=https://web.archive.org/web/20111011141259/http://www.taylorswift.com/news/o1287965052241?post=taylor-to-release-live-cd-dvd|archivedate=October 11, 2011|title=Taylor Swift News and Blog |publisher=taylorswift.com |date=September 21, 2011 |accessdate=September 21, 2011}}</ref> Di bulan berikutnya, Swift berkontribusi di album lagu latar untuk film ''[[The Hunger Games (film)|The Hunger Games]]'': dari lagunya "[[Safe & Sound (lagu Taylor Swift)|Safe & Sound]]", yang ikut ditulis dan direkam bersama [[The Civil Wears Monza|The Civil Wars]] dan T-Bone Burnett, dan "[[Eyes Open]]". Setelah menyumbangkan vokal untuk lagu [[B.o.B]] "Both of Us" di Mei 2012,<ref>{{cite web |title=B.o.B Explains Origins of Taylor Swift Collaboration "Both of Us" |url=http://hiphopdx.com/news/id.19471/title.b-o-b-explains-origins-of-taylor-swift-collaboration-both-of-us |publisher=HipHopDX |accessdate=May 15, 2012 |last=Horowitz|first=Steven J.|date=April 20, 2012}}</ref> Swift berpacaran dengan [[Keluarga Kennedy|Conor Kennedy]] dari Juli sampai September 2012.<ref>{{cite web|last=Toomedy|first=Alyssa|url=http://www.eonline.com/news/357246/taylor-swift-and-conor-kennedy-breakup-anatomy-of-a-split|title=Taylor Swift and Conor Kennedy Breakup: Anatomy of a Split|publisher=E!|accessdate=November 10, 2015}}</ref> Pada bulan Agustus, Swift merilis "[[We Are Never Ever Getting Back Together]]"—single utama dari album studio keempatnya, ''[[Red (album Taylor Swift)|Red]]''. Mendapat sukses internasional, lagu ini menjadi lagu nomor satu pertamanya di AS dan Selandia Baru,<ref>{{cite web |url=http://www.billboard.com/articles/news/480315/taylor-swift-scores-first-hot-100-no-1 |title=Taylor Swift Scores First Hot 100 No.&nbsp;1 |last=Trust|first=Gary|work=Billboard|date=August 22, 2012 |accessdate=August 22, 2012}}</ref><ref>{{cite web|title=Discography Taylor Swift|url=http://charts.org.nz/showinterpret.asp?interpret=Taylor+Swift|publisher=New Zealand Charts|accessdate=July 26, 2016|archive-date=2017-07-29|archive-url=https://web.archive.org/web/20170729142604/http://charts.org.nz/showinterpret.asp?interpret=Taylor%20Swift|dead-url=yes}}</ref> dan berada di nomor satu di [[iTunes]] 50 menit setelah rilis, mendapatkan rekor sebagai "Fastest Selling Single in Digital History" dari ''Guinness World Records''.<ref>{{cite news|last1=Lynch|first1=Kevin|title=Calvin Harris trumps Michael Jackson feat to join Taylor Swift, Rihanna and One Direction in Guinness World Records™ 2014 book|url=http://www.guinnessworldrecords.com/news/2013/9/calvin-harris-trumps-michael-jackson-feat-to-join-taylor-swift-rihanna-and-one-direction-in-guinness-world-records%E2%84%A2-2014-book-50998|accessdate=June 16, 2015|work=Guinness World Records|date=September 4, 2013}}</ref> Swift merilis single kedua album yang berjudul "[[Begin Again (lagu Taylor Swift)|Begin Again]]" di bulan Oktober. Lagu ini berada di nomor tujuh di ''Billboard'' Hot 100.<ref name="chart history">{{cite news|title=Taylor Swift – Chart history|url=http://www.billboard.com/artist/371422/taylor+swift/chart?f=793|accessdate=July 26, 2016|work=Billboard|archive-date=2017-04-01|archive-url=https://web.archive.org/web/20170401110320/http://www.billboard.com/artist/371422/taylor%20swift/chart?f=793|dead-url=yes}}</ref> Lagu lain yang rilis dari album tersebut termasuk: "[[I Knew You Were Trouble]]", "[[22 (lagu Taylor Swift)|22]]", "[[Everything Has Changed]]", "[[The Last Time (lagu Taylor Swift)|The Last Time]]", dan "[[Red (lagu Taylor Swift)|Red]]". "[[I Knew You Were Trouble]]" berada di nomor dua di Amerika Serikat.<ref name="chart history" />

''Red'' dirilis pada 22 Oktober 2012.<ref name="ibtimes" /> Album ini mendapat sukses komersial,<ref name="pretty lies">{{cite news |url=https://www.theguardian.com/music/2012/oct/18/taylor-swift-want-believe-pretty-lies|work=[[The Guardian]] |first=Alex |last=MacPherson |title=Taylor Swift: 'I want to believe in pretty lies' |date=October 18, 2012|accessdate=August 3, 2016}}</ref> dan debut di nomor satu di ''Billboard'' 200 dengan penjualan 1.21 juta kopi di minggu pertama. Penjualan ini merupakan pencapaian tertinggi dalam satu dekade, dan menjadikan Swift artis wanita pertama yang mempunyai dua album terjual satu juta kopi di minggu pertama, dan mendapat rekor dari ''Guinness World Records''.<ref>{{cite web |url=http://www.billboard.com/articles/news/474400/taylor-swifts-red-sells-121-million-biggest-sales-week-for-an-album-since-2002 |title=Taylor Swift's 'Red' Sells 1.21 Million; Biggest Sales Week for an Album Since 2002 |work=Billboard |date=September 14, 2009 |accessdate=November 7, 2012}}</ref><ref>{{cite news|last1=Greenwald|first1=David|title=Taylor Swift, Rihanna, Justin Bieber Among 2014 Guinness Record-Setters|url=http://www.billboard.com/articles/news/5687212/taylor-swift-rihanna-justin-bieber-among-2014-guinness-record-setters|accessdate=July 27, 2016|work=Billboard|date=September 6, 2013}}</ref> The Red Tour berlangsung dari bulan Maret 2013 sampai Juni 2014 dan mendapat pendapatan kotor lebih dari $150 juta; tur ini memecahkan rekor penjualan tiket di Tiongkok dengan semua tiket sebanyak 18,000 terjual dalam 60 detik.<ref name=":1">{{cite web|first=Bob |last=Allen |url=http://www.billboard.com/articles/news/6150193/taylor-swift-red-all-time-country-tour |title=Taylor Swift's Red Wraps as All-Time Country Tour |work=Billboard |date=July 3, 2014 |accessdate=April 11, 2015}}</ref> ''Red'' mendapatkan beberapa penghargaan, termasuk empat nominasi di acara tahunan [[Grammy Awards ke-56|Penghargaan Grammy ke-56]]. Dia mendapat Songwriter/Artist Award dari Nashville Songwriters Association untuk tahun kelima dan keenam berturut-turut di tahun 2012 dan 2013.<ref>{{cite web|title=NSAI Songwriter/Artists of the Year|url=https://www.nashvillesongwriters.com/nsai-songwriterartists-year|publisher=[[Nashville Songwriters Association International]]|accessdate=August 2, 2016}}</ref> Swift juga dianugerahi Association dengan Pinnacle Award, menjadikannya orang kedua yang menerima penghargaan tersebut setelah [[Garth Brooks]].<ref>{{cite news |url=https://www.nytimes.com/2013/11/08/arts/music/at-country-music-awards-swift-is-celebrated.html |title=Country Awards Hold Swift Close |last=Caramanica |first=Jon |work=The New York Times |date=November 7, 2013 |accessdate=April 3, 2014}}</ref> Dia berpacaran dengan penyanyi Inggris [[Harry Styles]] dari November 2012 sampai Januari 2013.<ref>{{cite web|date=December 30, 2014|title=Taylor Swift's Boyfriend Timeline: 10 Relationships & Their Songs|url=http://www.billboard.com/photos/1484087/taylor-swifts-boyfriend-timeline-10-relationships-their-songs/2|work=Billboard|access-date=August 26, 2016|archive-date=2016-08-26|archive-url=https://web.archive.org/web/20160826193100/http://www.billboard.com/photos/1484087/taylor-swifts-boyfriend-timeline-10-relationships-their-songs/2|dead-url=yes}}</ref>

Pada 2013, Swift ikut menulis "Sweeter Than Fiction" dengan Jack Antonoff untuk lagu latar film berjudul ''[[One Chance (film)|One Chance]]'', dan mendapat nominasi sebagai Best Original Song di [[Golden Globe Awards ke-71]].<ref>{{cite web |last=Labrecque|first=Jeff|url=http://www.ew.com/article/2013/12/12/golden-globe-nominations-2013 |title='12 Years a Slave' and 'American Hustle' lead Golden Globe nominees |work=Entertainment Weekly |date=December 12, 2013 |accessdate=December 12, 2013}}</ref> Dia menjadi vokal tamu di lagu [[Tim McGraw]] berjudul "Highway Don't Care", yang fitur dengan gitar dari Urban.<ref>{{cite web |last=Bonaguro|first=Alison |url=http://www.cmt.com/news/1668771/offstage-taylor-swift-covers-fall-out-boy/ |title=News : Offstage: Tim McGraw Wanted to Make Taylor Swift Duet an Event |publisher=CMT |date=January 25, 2013 |accessdate=February 25, 2013}}</ref> Swift menyanyikan "As Tears Go By" dengan [[The Rolling Stones]] di Chicago sebagai bagian dari tur 50 & Counting.<ref>{{cite web |last = Blistein|first = Doyle|url = http://www.rollingstone.com/music/videos/taylor-swift-joins-rolling-stones-for-as-tears-go-by-20130604|title = Taylor Swift Joins Rolling Stones for 'As Tears Go By'|work = Rolling Stone|date = June 4, 2013|accessdate = June 10, 2013}}</ref> Dia juga bergabung dengan Florida Georgia Line di panggung Country Radio Seminar 2013 menyanyikan "Cruise".<ref>{{cite web |url=http://tasteofcountry.com/taylor-swift-florida-georgia-line-perform-cruise/ |title=Taylor Swift Joins Florida Georgia Line Onstage for 'Cruise' |work=Taste of Country |date=March 2, 2013 |accessdate=March 29, 2013}}</ref> Swift mengisi suara Audrey, seorang pecinta pohon, di film animasi ''[[The Lorax (film)|The Lorax]]'' (2012),<ref>{{cite news|last1=Collin|first1=Robbie|title=The Lorax, review|url=http://www.telegraph.co.uk/culture/film/filmreviews/9429666/The-Lorax-review.html|accessdate=August 3, 2016|work=The Daily Telegraph|date=July 26, 2012}}</ref> menjadi kameo di komsit ''[[New Girl]]'' (2013),<ref>{{cite web|url=http://www.ew.com/article/2013/05/01/taylor-swift-new-girl-first-look|title=Taylor Swift says 'I do' to 'New Girl'|date=May 1, 2013|work=Entertainment Weekly|last=Beard|first=Lanford|accessdate=August 4, 2016}}</ref> dan mendapat peran pendukung di [[The Giver (film)|film adaptasi]] dari ''[[The Giver (film)|The Giver]]'' (2014).<ref>{{cite web|url=http://www.ew.com/article/2013/09/27/taylor-swift-the-giver-movie|title=Taylor Swift will co-star in long-awaited adaptation of 'The Giver'|date=September 27, 2013|work=Entertainment Weekly|last=Busis|first=Hillary|accessdate=August 2, 2016}}</ref>

''1989'' terjual 1.28 juta eksemplar di AS di minggu pertama perilisannya dan debut di puncak ''Billboard'' 200—hal ini membuat Swift menjadi orang pertama yang mempunyai tiga album terjual lebih dari satu juta eksemplar di minggu pertama rilis, yang membuatnya mendapatkan ''Guinness World Record''.<ref>{{cite web |url=http://www.billboard.com/articles/columns/chart-beat/6304536/official-taylor-swifts-1989-debuts-with-1287-million-sold-in |title=Taylor Swift's "1989" debuts with 1.287 million copies sold |last=Caulfield|first=Keith |work=Billboard |date=November 4, 2014 |accessdate=November 4, 2014}}</ref><ref>{{cite news|last1=Swatman|first1=Rachel|title=Taylor Swift enters Guinness World Records 2016 with yet another record-breaking achievement|url=http://www.guinnessworldrecords.com/news/2015/8/taylor-swift-enters-guinness-world-records-2016-with-yet-another-record-breaking-394566|accessdate=July 31, 2016|work=Guinness World Records|date=August 31, 2015}}</ref> Sampai Februari 2015, ''1989'' telah terjual lebih dari 8.6 juta eksemplar diseluruh dunia.<ref name="best selling artist 2014 IFPI">{{cite web|url = http://www.ifpi.org/news/Taylor-Swift-named-IFPI-global-recording-artists-of-2014|title = Taylor Swift named IFPI Global Recording Artist of 2014|date = February 23, 2015|accessdate = February 24, 2015|publisher = [[International Federation of the Phonographic Industry]]|archive-date = 2015-06-18|archive-url = https://web.archive.org/web/20150618045141/http://www.ifpi.org/news/Taylor-Swift-named-IFPI-global-recording-artists-of-2014|dead-url = yes}}</ref> Single utama album ini, "[[Shake It Off]]", dirilis pada Agustus 2014 dan debut di nomor satu di ''Billboard'' Hot 100.<ref name="Hot100Debut">{{cite web|url = http://www.billboard.com/articles/news/6229439/taylor-swift-shake-it-off-no-1-hot-100-nicki-minaj-anaconda|title = Taylor Swift's 'Shake It Off' Debuts At No. 1 On Hot 100|first = Gray|last = Trust|work = Billboard|date = August 27, 2014|accessdate = August 27, 2014}}</ref> Lagu lain yang berada di nomor satu—"[[Blank Space]]" dan "[[Bad Blood (lagu Taylor Swift)|Bad Blood]]" (featuring [[Kendrick Lamar]])—dan juga lagu-lagu yang berada di sepuluh besar "[[Style (lagu Taylor Swift)|Style]]" dan "[[Wildest Dreams (lagu Taylor Swift)|Wildest Dreams]]", dan single "[[Out of the Woods (lagu)|Out of the Woods]]" dan "[[New Romantics (lagu)|New Romantics]]".<ref name="US-singles">{{cite news|url={{BillboardURLbyName|artist=taylor swift|chart=Hot 100}}|title=Taylor Swift – Chart History: Hot 100|work=Billboard|accessdate=September 18, 2016}}</ref> "Shake It Off", "Blank Space", dan "Bad Blood" juga berada di puncak tangga lagu Australia dan Kanada.<ref name=AUSchart /><ref name="canada" /> Video musik "Blank Space" secara cepat menjadi video yang ditonton satu miliar kali di [[Vevo]].<ref>{{cite news|last1=Strecker|first1=Erin|title=Taylor Swift's 'Blank Space' the Fastest Video to Reach 1 Billion Views on Vevo|url=http://www.billboard.com/articles/columns/pop-shop/6620177/taylor-swift-blank-space-fastest-billion-views-vevo|accessdate=August 3, 2016|work=Billboard|date=July 6, 2015}}</ref> "Blank Space" dan "Bad Blood" memenangkan empat penghargaan di MTVPenghargaan Video MusicMusik AwardsMTV 2015, termasuk kategori Video of the Year dan Best Collaboration.<ref>{{cite news|last1=Stutz|first1=Colin|title=2015 MTV Video Music Awards Nominees Revealed: Taylor Swift, Kendrick Lamar, Ed Sheeran & More|url=http://www.billboard.com/articles/events/vma/6634773/2015-mtv-vma-nominees|accessdate=August 15, 2016|work=Billboard|date=July 21, 2015}}</ref> Tur Swift, 1989 World Tour, berlangsung pada Mei sampai Desember 2015, mendapat keuntungan lebih dari $250 juta, dan menjadi salah satu tur dengan pendapatan terbanyak sepanjang masa.<ref>{{cite web|title=Live Music's $20 Billion Year: The Grateful Dead's Fare Thee Well Reunion, Taylor Swift, One Direction Top Boxscore's Year-End|url=http://www.billboard.com/articles/news/6805333/top-boxscores-2015-power-healthy-touring-industry|website=Billboard}}</ref>

Swift dinobatkan sebagai Woman of the Year of 2014 oleh ''Billboard'', menjadi artis pertama yang memenangkan penghargaan ini sebanyak dua kali.<ref>{{cite web|url=http://www.billboard.com/articles/columns/pop-shop/6281490/taylor-swift-2014-billboard-woman-of-the-year|title=Taylor Swift: 2014 Billboard Woman of the Year|date=October 10, 2014|work=Billboard|accessdate=April 11, 2015}}</ref> jugaJuga pada tahun ini, ia meraih Dick Clark Award for Excellence di [[American Music Awards]].<ref>{{cite web|url=http://www.billboard.com/articles/events/amas-2014/6327564/taylor-swift-win-first-dick-clark-award-of-excellence-amas-2014-diana-ross|title=Taylor Swift Wins Dick Clark Award of Excellence at 2014, Presented by Diana Ross|last=Payne|first=Chris|date=November 23, 2014|work=Billboard|accessdate=April 11, 2015}}</ref> Pada tahun 2015, "Shake It Off" dinominasikan untuk tiga Grammy Awards, termasuk Record of the Year dan Song of the Year dan Swift memenangkan [[Brit Awards|Brit Award for International Female Solo Artist]].<ref>{{cite web|url=http://www.billboard.com/articles/events/grammys-2015/6465596/taylor-swift-grammys-red-carpet-on-shake-it-off-history|title=Taylor Swift Talks Nominated 'Shake It Off' on the Grammys Red Carpet|last=Leight|first=Elias|date=February 8, 2015|work=Billboard|accessdate=April 11, 2015}}</ref><ref name="Jonze">{{cite web|url=https://www.theguardian.com/music/2015/feb/25/taylor-swift-wins-international-female-solo-artist-at-brit-awards-2015|title=Taylor Swift wins international female solo artist at Brit awards 2015|last=Jonze|first=Tim|date=February 25, 2015|archiveurl=https://web.archive.org/web/20160101070259/http://www.theguardian.com/music/2015/feb/25/taylor-swift-wins-international-female-solo-artist-at-brit-awards-2015|archivedate=January 1, 2016|work=The Guardian|accessdate=April 11, 2015}}</ref> Swift merupakan satu dari delapan artis yang meraih 50th Anniversary Milestone Award di Academy of Country Music Awards 2015.<ref>{{cite web|url=http://www.rollingstone.com/music/news/taylor-swift-miranda-lambert-among-2015-acm-awards-milestone-winners-20150325|title=2015 ACM Award Milestone Winners Include Swift, Lambert|last=Betts|first=Stephen L.|date=March 25, 2015|work=Rolling Stone|accessdate=April 11, 2015}}</ref> Pada tahun 2016, Swift memenangkan tiga Grammy Awards untuk ''1989''—Album—[[Penghargaan Grammy untuk Album Terbaik Tahun Ini|Album of the Year]], [[Grammy Award for Best Pop Vocal Album|Best Pop Vocal Album]], dan Best Music Video untuk "Bad Blood". Dia menjadi wanita pertama, dan kelima secara keseluruhan, yang dua kali memenangkan Album of the Year.<ref>{{cite news|url=http://www.billboard.com/articles/news/grammys/6882510/taylor-swift-grammy-album-of-the-year-win-multiple|title=Taylor Swift Joins Elite Club to Win Grammy Album of the Year More Than Once: See the Rest|last=Lynch|first=Joe|date=February 19, 2016|work=Billboard|accessdate=July 31, 2016}}</ref>

Setelah perilisan ''1989'', Swift menekankan pentingnya album untuk para artis dan penggemar.<ref name="Mann">{{Cite web|last1=Weissmann|first1=Jordan|title=Taylor Swift Has Written an Op-Ed in the Wall Street Journal|url=http://www.slate.com/blogs/moneybox/2014/07/07/taylor_swift_in_the_wall_street_journal_the_music_business_can_be_saved.html|website=[[Slate (majalah)|Slate]]|type=Blog|accessdate=January 23, 2015|date=July 7, 2014|deadurl=no|archiveurl=https://web.archive.org/web/20150123074145/http://www.slate.com/blogs/moneybox/2014/07/07/taylor_swift_in_the_wall_street_journal_the_music_business_can_be_saved.html|archivedate=January 23, 2015}}</ref> Pada bulan November 2014, dia menghapus semua lagunya di [[Spotify]], dengan alasan bahwa layanan streaming yang didukung iklan perusahaan itu merusak layanan premium, yang memberikan royalti lebih tinggi bagi penulis lagu.<ref>{{Cite news|last=Knopper|first=Steve|url=https://www.rollingstone.com/music/news/taylor-swift-scott-borchetta-spotify-20141108|title=Taylor Swift's Label Head Explains Spotify Removal|work=Rolling Stone|date=November 8, 2014|accessdate=April 11, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150421045432/http://www.rollingstone.com/music/news/taylor-swift-scott-borchetta-spotify-20141108|archivedate=April 21, 2015}}</ref> Di sebuah surat terbuka pada bulan Juni 2015, Swift mengkritik Apple MusicSpotify karena tidak menawarkan royalti kepada para artis selama periode percobaan tiga bulan gratis layanan streaming ini dan menyatakan bahwa dia akan menarik "1989" dari katalog mereka.<ref>{{Cite web|url=https://www.billboard.com/articles/news/6605541/taylor-swift-pens-open-letter-explaining-why-1989-wont-be-on-apple-music|title=Taylor Swift Pens Open Letter Explaining Why '1989' Won't Be on Apple Music|last=Peters|first=Mitchell|work=Billboard|date=June 21, 2015|accessdate=June 22, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150622135521/https://www.billboard.com/articles/news/6605541/taylor-swift-pens-open-letter-explaining-why-1989-wont-be-on-apple-music|archivedate=June 22, 2015}}</ref> Di hari berikutnya, [[Apple Inc.|Apple]] mengumumkan mereka akan membayar para artis selama periode percobaan gratis,<ref>{{Cite web|url=http://www.billboard.com/articles/news/6605568/apple-changes-course-after-taylor-swift-open-letter-will-pay-labels-during|title=Apple Changes Course After Taylor Swift Open Letter: Will Pay Labels During Free Trial|last=Halperin|first=Shirley|work=Billboard|date=June 21, 2015|accessdate=June 22, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150622065723/https://www.billboard.com/articles/news/6605568/apple-changes-course-after-taylor-swift-open-letter-will-pay-labels-during|archivedate=June 22, 2015}}</ref> dan Swift setuju ''1989'' dapat didengarkan daring di layanan streaming ini.<ref>{{Cite news|url=http://www.ew.com/article/2015/06/25/taylor-swift-1989-apple-music|title=Taylor Swift is putting 1989 on Apple Music|last=Rosen|first=Christopher|work=Entertainment Weekly|date=June 25, 2015|accessdate=June 25, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150626164203/http://www.ew.com/article/2015/06/25/taylor-swift-1989-apple-music|archivedate=June 26, 2015}}</ref> [[Kekayaan intelektual]] manajemen hak dan perusahaan induk Swift, TAS Rights Management, mengajukan 73 [[merek dagang]] terkait dengan Swift dan meme era album ''1989''.<ref>{{Cite news|last1=Daly|first1=Thomas J.|title=Taylor Swift's Trademark Play|url=http://www.natlawreview.com/article/taylor-swift-s-trademark-play|accessdate=January 23, 2016|work=[[The National Law Review]]|date=January 13, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20160116083044/http://www.natlawreview.com/article/taylor-swift-s-trademark-play|archivedate=January 16, 2016}}</ref> Dia kembali menambahkan semua lagunya di katalog Spotify, Amazon Music dan [[Google Play]] pada bulan Juni 2017.<ref>{{Cite news|url=http://www.bbc.co.uk/newsbeat/article/40215361/taylor-swift-returns-to-spotify-on-the-day-katy-perrys-album-comes-out|title=Taylor Swift returns to Spotify on the day Katy Perry's album comes out|date=June 9, 2017|accessdate=June 9, 2017|archive-url=https://web.archive.org/web/20170609075820/http://www.bbc.co.uk/newsbeat/article/40215361/taylor-swift-returns-to-spotify-on-the-day-katy-perrys-album-comes-out|archive-date=June 9, 2017|dead-url=no|work=''BBC News''}}</ref>

Swift dinobatkan sebagai [[Woman of the Year]] pada tahun 2014 oleh ''[[Billboard]]'', menjadi artis pertama yang memenangkan penghargaan ini sebanyak dua kali. Di [[American Music Awards]] 2014, Swift menerima Dick Clark Award for Excellence yang pertama. Pada tahun 2015, Swift memenangkan [[Brit Awards]] sebagai International Female Solo Artist. Swift merupakan satu dari delapan artis yang menerima Anniversary Milestone Award ke-50 di Academy of Country Music Awards 2015. Di Grammy Awards ke-58 pada tahun 2016, ''1989'' memenagkan tiga penghargaan—Album of the Year, Best Pop Vocal Album, dan Best Music Video untuk "Bad Blood". Swift merupakan wanita pertama dan artis kelima secara keseluruhan yang memenangkan Album of the Year dua kali sebagai artis utama. Swift berpacaran dengan DJ dan produser rekaman berkebangsaan Skotlandia [[Calvin Harris]] dari bulan Maret 2015 sampai Juni 2016.<ref>{{cite magazine|last=Lara|first=Maria Mercedes|title=Calvin Harris Spends the Night at Taylor Swift's LA Home|url=http://www.people.com/article/taylor-swift-calvin-harris-holding-hands-photo|dead-url=no|archive-url=https://www.webcitation.org/6idObcFkH?url=http://www.people.com/article/taylor-swift-calvin-harris-holding-hands-photo|archive-date=2016-06-29|accessdate=May 24, 2015|work=People}}</ref> Pada bulan Juni 2015, mereka dinobatkan sebagai pasangan selebritas dengan pendapatan tertinggi pada tahun sebelumnya oleh ''[[Forbes]]'' dengan kombinasi bernilai $146 juta.<ref>{{cite news|url=http://time.com/3936952/taylor-swift-calvin-harris-highest-paid/|title=Taylor Swift and Calvin Harris Are the Highest-Paid Celebrity Couple|last=Rhodan|first=Maya|date=June 25, 2015|work=Time|archiveurl=https://www.webcitation.org/6idOnrlMM?url=http://time.com/3936952/taylor-swift-calvin-harris-highest-paid/|archivedate=2016-06-29|dead-url=no|accessdate=June 26, 2015}}</ref> Sebelum mereka berpisah,<ref>{{cite magazine|last=Chiu|first=Melody|date=June 1, 2016|title=Taylor Swift and Calvin Harris Split After 15 Months Together|url=http://www.people.com/people/article/0,,21010217,00.html|archiveurl=https://www.webcitation.org/6idOvF23z?url=http://www.people.com/people/package/article/0,,20981907_21010217,00.html|archive-date=2016-06-29|accessdate=June 1, 2016|work=People|dead-url=no}}</ref> Swift dan Harris menulis lagu yang berjudul "This Is What You Came For", yang fitur bersama penyanyi berkebangsaan Barbados [[Rihanna]]; Swift mulanya dikreditkan dibawah nama samaran Nils Sjöberg.<ref>{{cite news | url=http://www.rollingstone.com/music/news/taylor-swift-wrote-calvin-harris-smash-hit-this-is-what-you-came-for-20160713 | title=Taylor Swift Co-Wrote Calvin Harris' Smash Hit 'This Is What You Came For' | work=Rolling Stone | date=July 13, 2016 | accessdate=July 31, 2016 |last=Spanos|first=Brittany}}</ref> Tak lama setelah putus dari Harris, dia berpacaran dengan aktor [[Tom Hiddleston]], yang berakhir di bulan September, dan di bulan yang sama mulai berpacaran dengan aktor berkebangsaan Inggris [[Joe Alwyn]]. Swift menulis "[[Better Man (lagu Little Big Town)|Better Man]]" untuk Little Big Town dari album ketujuh mereka, ''The Breaker'', yang rilis pada bulan November.<ref>{{cite news|last1=Bailey|first1=Alyssa|title=Which Ex Is This New Taylor Swift Song "Better Man" About?|url=http://www.elle.com/culture/celebrities/news/a40417/taylor-swift-better-man-lyrics-calvin-harris-tom-hiddleston/|accessdate=November 1, 2016|work=[[Elle (majalah)|Elle]]|date=November 1, 2016}}</ref> Lagu ini membuat Swift memenangkan sebuah penghargaan sebagai Song of the Year di CMA Awards ke-51.<ref>{{Cite news|title=Taylor Swift, pop princess, wins song of the year at the CMA Awards|url=https://www.usatoday.com/story/life/entertainthis/2017/11/08/taylor-swift-pop-princess-wins-song-year-cma-awards/846929001/|accessdate=November 9, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20171109060227/https://www.usatoday.com/story/life/entertainthis/2017/11/08/taylor-swift-pop-princess-wins-song-year-cma-awards/846929001/|archivedate=November 9, 2017|work=USA Today}}</ref> Swift dan penyanyi berkebangsaan Inggris [[Zayn Malik]] merilis sebuah single bersama berjudul "[[I Don't Wanna Live Forever]]", sebagai lagu latar untuk film ''[[Fifty Shades Darker (film)|Fifty Shades Darker]]'' (2017).<ref>{{cite news|author=Hunt, Elle|title=Taylor Swift and Zayn Malik release surprise duet for Fifty Shades Darker soundtrack|url=https://www.theguardian.com/music/2016/dec/09/taylor-swift-and-zayn-malik-release-surprise-duet-for-fifty-shades-darker-soundtrack|newspaper=The Guardian|date=December 9, 2016|accessdate=December 9, 2016}}</ref> Lagu ini berada di nomor dua di Amerika Serikat dan memenangkan penghargaan sebagai Best Collaboration di MTVPenghargaan Video MusicMusik AwardsMTV 2017.<ref>{{Cite web|last1=France|first1=Lisa Respers|title=MTV Video Music Awards 2017: Winners list|url=http://edition.cnn.com/2017/08/27/entertainment/mtv-video-music-awards/index.html|publisher=CNN|accessdate=August 28, 2017|date=August 28, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20170827233510/http://edition.cnn.com/2017/08/27/entertainment/mtv-video-music-awards/index.html|archivedate=August 27, 2017}}</ref>

Pada bulan Agustus 2017, Swift sukses menuntut David Mueller, seorang mantan pembawa acara siaran pagi di [[Denver]] KYGO-FM. Empat tahun sebelumnya, Swift telah menginformasikan pada bos Mueller bahwa Mueller telah melakukan pelecahanpelecehan seksual padanya dengan meraba-raba bagian tubuhnya di sebuah acara. Setelah dipecat, Mueller menuduh Swift berbohong dan menuntut Swift karena telah membuatnya kehilangan pekerjaan. Tak lama setelah itu, Swift dituntut balik atas kasus pelecehan seksual. Saksi menolak klaim Mueller dan berbalik membela Swift.<ref>{{Cite web|last1=Gonzalez|first1=Sandra|last2=McLean|first2=Scott|last3=Weisfeldt|first3=Sara|last4=Gauk-Roger|first4=Topher|title=Taylor Swift wins court case|url=http://edition.cnn.com/2017/08/14/entertainment/taylor-swift-verdict/index.html|publisher=CNN|accessdate=August 20, 2017|date=August 15, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20170819230306/http://edition.cnn.com/2017/08/14/entertainment/taylor-swift-verdict/index.html|archivedate=August 19, 2017}}</ref> Swift kemudian menghapus akun-akun media sosialnya<ref>{{Cite news|url=http://www.news.com.au/entertainment/music/music-videos/taylor-swift-appears-to-have-deleted-all-of-her-social-media-accounts/news-story/7e19aa3db991a58a6a5d73241608ffe0|title=Speculation rife over Swift's social media disappearance|date=August 19, 2017|publisher=News.com.au|access-date=August 19, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20170819062321/http://www.news.com.au/entertainment/music/music-videos/taylor-swift-appears-to-have-deleted-all-of-her-social-media-accounts/news-story/7e19aa3db991a58a6a5d73241608ffe0|archivedate=August 19, 2017}}</ref> dan merilis "[[Look What You Made Me Do]]" sebagai single utama dari album keenamnya, ''[[Reputation (album Taylor Swift)|Reputation]]''.<ref>{{Cite journal|last1=Aswad|first1=Jem|title=Taylor Swift's New Single, 'Look What You Made Me Do,' Arrives (Listen)|magazine=Variety|date=August 24, 2017|url=https://variety.com/2017/music/news/taylor-swifts-new-single-look-what-you-made-me-do-arrives-listen-1202538781/|accessdate=August 29, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20170828211858/http://variety.com/2017/music/news/taylor-swifts-new-single-look-what-you-made-me-do-arrives-listen-1202538781/|archivedate=August 28, 2017}}</ref> Lagu ini kemudian memuncaki tangga lagu di Australia, Irlandia, Selandia Baru, Britania Raya, dan Amerika Serikat.<ref>Peak positions:<br />

Swift merilis ''Reputation'' pada bulan November 2017. Album ini menggabungkan suara elektopop yang lebih berat, lebih dalam dengan pengaruh hip hop dan EDM, aliran baru untuk Swift. Album ini memuncaki ''Billboard 200'' dengan penjualan di minggu pertama sebanyak 1.21 juta eksemplar. Dengan pencapaian ini, Swift menjadi orang pertama yang mempunyai empat album terjual sebanyak satu juta kopi kurang dari satu minggu di A.S. Album ini berada di puncak di Britania Raya, Australia, dan Kanada. Penjualan di seluruh dunia selama satu minggu berjumlah dua juta eksemplar. Album ini telah terjual sebanyak 4.5 juta eksemplar per tahun 2018. Album ini menghasilkan enam single lain, termasuk lagu lima besar di AS yaitu "[[...Ready For It?|...Ready for It?]]", dan tiga single 20 besar—"[[End Game (lagu)|End Game]]", yang fitur bersama [[Ed Sheeran]] dan rapper bernama Future, "[[Gorgeous (lagu Taylor Swift)|Gorgeous]]", dan "Delicate". Single-single lain termasuk "[[New Year's Day (lagu Taylor Swift)|New Year's Day]]", yang secara eksklusif dirilis di radio di AS dan "Getaway Car", yang disajikan sebagai single terakhir di Australia.

Pada bulan April 2018, Swift menjadi fitur di lagu milik Sugarland yang berjudul "Babe" dari album mereka yang berjudul ''Bigger''.{{efn|Swift dan [[Pat Monahan]] dari [[Train (band)|Train]] menulis lagu bersama untuk album Swift tahun 2012 yang bernama ''[[Red (album Taylor Swift)|Red]]''.<ref name="Bigger">{{Cite web|last1=Hudak|first1=Joseph|title=Sugarland Announce New Album 'Bigger,' Taylor Swift Collaboration|url=https://www.rollingstone.com/country/news/sugarland-announce-new-album-bigger-taylor-swift-collaboration-w519097|website=Rolling Stone|accessdate=April 13, 2018|deadurl=no|archiveurl=https://web.archive.org/web/20180414113840/https://www.rollingstone.com/country/news/sugarland-announce-new-album-bigger-taylor-swift-collaboration-w519097|archivedate=April 14, 2018}}</ref>}} Swift dan Pat Monahan dari band Train menulis lagu ini awalnya untuk album Swift tahun 2012 yang berjudul ''[[Red (album Taylor Swift)|Red]]''.<ref name="Bigger"/> Untuk mempromosikan ''Reputation'', Swift mengadakan Reputation Stadium Tour dari bulan Mei sampai November 2018.<ref>{{Cite magazine|last1=Stubblebine|first1=Allison|title=Taylor Swift Announces First Round of Reputation Stadium Tour Dates|magazine=Billboard|date=November 13, 2017|url=http://www.billboard.com/articles/columns/pop/8031415/taylor-swift-reputation-tour-dates|accessdate=November 18, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20171114063459/http://www.billboard.com/articles/columns/pop/8031415/taylor-swift-reputation-tour-dates|archivedate=November 14, 2017|df=mdy-all}}</ref> Tur ini memecahkan beberapa rekor pendapatan dan jumlah penonton terbanyak di Amerika Serikat, memperoleh $266.1 juta dan menjual lebih dari dua juta tiket. Pada akhirnya, Swift memecahkan rekornya sendiri sebagai tur domestik dengan pendapatan kotor-tertinggi oleh seorang wanita {{efn|Pada bulan Agustus 2015, [[The 1989 World Tour|1989 World Tour]] mendapat pendapatan kotor sebesar $181.5 juta.<ref name="reputationtour">{{cite magazine |last1=Frankenberg |first1=Eric |title=Taylor Swift's Reputation Stadium Tour Breaks Record for Highest-Grossing U.S. Tour |url=https://www.billboard.com/articles/columns/chart-beat/8487606/taylor-swift-reputation-stadium-tour-breaks-record-highest-grossing-us-tour |accessdate=December 2, 2018 |magazine=Billboard |date=November 30, 2018 |archiveurl=https://web.archive.org/web/20181201062855/https://www.billboard.com/articles/columns/chart-beat/8487606/taylor-swift-reputation-stadium-tour-breaks-record-highest-grossing-us-tour |archivedate=December 1, 2018}}</ref>}} Di seluruh dunia, tur ini mendapat pendapatan kotor sebesar $345.7 juta,<ref>{{cite news|url=https://www.billboard.com/biz/articles/news/touring/8489131/taylor-swift-closes-reputation-stadium-tour-with-345-million|title=Taylor Swift Closes Reputation Stadium Tour with $345 Million|work=Billboard|first=Eric|last=Frankenberg|date=December 6, 2018|archive-url=https://web.archive.org/web/20181209172637/https://www.billboard.com/biz/articles/news/touring/8489131/taylor-swift-closes-reputation-stadium-tour-with-345-million|archive-date=December 9, 2018|dead-url=no|accessdate=December 22, 2018}}</ref> membuatnya menjadi tur konser berpendapatan kotor tertinggi kedua pada tahun itu.<ref>{{cite news|url=https://www.forbes.com/sites/hughmcintyre/2018/12/06/these-are-the-10-highest-grossing-tours-of-2018/|title=These Are The 10 Highest-Grossing Tours Of 2018|first=Hugh|last=McIntyre|work=Forbes|date=December 6, 2018|accessdate=December 22, 2018|deadurl=no|archiveurl=https://web.archive.org/web/20181207122741/https://www.forbes.com/sites/hughmcintyre/2018/12/06/these-are-the-10-highest-grossing-tours-of-2018/|archivedate=December 7, 2018}}</ref> Di American Music Awards of 2018, Swift memenangkan Tour of the Year, Artist of the Year, Favorite Pop/Rock Female Artist, dan Favorite Pop/Rock Album atas ''Reputation''. Dengan total 23 penghargaan, dia menjadi pemenang wanita terbanyak di sejarah AMA, sebuah rekor yang sebelumnya dipegang oleh [[Whitney Houston]].<ref name="AMA Record">{{cite magazine|author=Havens, Lyndsey|title=Taylor Swift Breaks an All-Time AMA Record -- And Urges People to Vote In Midterm Elections|url=https://www.billboard.com/articles/events/amas/8479150/taylor-swift-breaks-record-most-AMA-wins-woman-urges-voting-midterms|archiveurl=https://web.archive.org/web/20181010082243/https://www.billboard.com/articles/events/amas/8479150/taylor-swift-breaks-record-most-AMA-wins-woman-urges-voting-midterms|magazine=Billboard|accessdate=October 10, 2018|archivedate=October 10, 2018|date=October 9, 2018}}</ref>

''Reputation'' merupakan album terakhir Swift di bawah kontraknya selama 12-tahun bersama [[Big Machine Records]]. Pada bulan November 2018, Swift menandatangani kontrak multi-album bersama distributor Big Machine [[Universal Music Group]]; di Amerika Serikat, album-album Swift selanjutnya akan dipromosikan dibawah [[Republic Records]]. Swift menyatakan bahwa kontrak tersebut termasuk ketentuan baginya untuk mempertahankan kepemilikan hak master dan versi demonya. Sebagai tambahan, UMG setuju, dalam hal dia menjual sebagian sahamnya di [[Spotify]], mendistribusikan keuntungannya untuk para artis dan membuatnya tidak dapat dikembalikan.<ref>{{Cite news|url=https://www.rollingstone.com/music/music-news/taylor-swift-universal-republic-deal-spotify-758102/|title=Taylor Swift's New Record Deal Affects Thousands of Other Musicians|last=Wang|first=Amy X.|date=November 19, 2018|work=Rolling Stone|accessdate=November 26, 2018}}<br>{{Cite news|url=https://variety.com/2018/music/news/taylor-swift-stands-to-make-music-business-history-as-a-free-agent-1202918336/|title=Taylor Swift Stands to Make Music Business History as a Free Agent|last=Willman|first=Chris|date=August 27, 2018|work=Variety|accessdate=August 29, 2018}}<br>{{cite news|url=https://variety.com/2018/music/news/taylor-swift-news-alert-1203032124/|title=Taylor Swift Signs New Deal With Universal Music Group|last1=Aswad|first1=Jem|date=November 19, 2018|work=Variety|accessdate=November 19, 2018|last2=Willman|first2=Chris}}</ref> Pada akhir November, Big Machine Records merilis sebuah daftar putar Reputation Stadium Tour untuk layanan streaming. Daftar putar tersebut berisi semua lagu yang dibawakan di versi-panggung saat Reputation Stadium Tour.<ref>{{cite web|url=https://www.billboard.com/articles/columns/pop/8487527/taylor-swift-reputation-stadium-tour-surprise-songs-playlist|title=Taylor Swift Shares Reputation Stadium Tour 'Surprise' Songs Playlist|first=Shelby|last=Reitman|work=[[Billboard (magazine)|Billboard]]|date=November 30, 2018|accessdate=June 17, 2019|archiveurl=https://web.archive.org/web/20190104023406/https://www.billboard.com/articles/columns/pop/8487527/taylor-swift-reputation-stadium-tour-surprise-songs-playlist|archivedate=January 4, 2019|url-status=live}}</ref> Pada tanggal 31 Desember, ''Reputation Stadium Tour'', sebuah film konser, dirilis di [[Netflix]].<ref>{{cite web |last1=Stiernberg |first1=Bonnie |title=Taylor Swift's 'Reputation' Hits Netflix: Twitter Reacts |url=https://www.billboard.com/articles/news/8491775/taylor-swift-netflix-reputation-twitter-reaction |website=[[Billboard (magazine)|Billboard]] |date=December 31, 2018 |accessdate=June 16, 2019|archiveurl=https://web.archive.org/web/20190104085338/https://www.billboard.com/articles/news/8491775/taylor-swift-netflix-reputation-twitter-reaction|archivedate=January 4, 2019|url-status=live}}</ref>

=== 2019–sekarang2019–2022: ''Lover'', ''Folklore'', ''Evermore'', dan ''EvermoreMidnights'' ===

Swift merilis album studio ketujuhnya, ''[[Lover (album)|Lover]]'', pada tanggal 23 Agustus 2019.<ref>{{cite web|title=Lover by Taylor Swift|url=https://www.metacritic.com/music/lover/taylor-swift|publisher=[[Metacritic]]|accessdate=September 4, 2019}}</ref> ''Lover'' merupakan album keenam berturut-turutnya yang terjual lebih dari 500.000 kopi dalam satu minggu,membuat Swift menjadi artis wanita pertama yang melakukannya.<ref name="BB200">{{cite web|url=https://www.billboard.com/articles/business/chart-beat/8528870/taylor-swift-lover-album-debuts-at-no-1-on-billboard-200-chart|title=Official: Taylor Swift's 'Lover' Debuts at No. 1 on Billboard 200 Chart With 867,000 Units Earned in First Week in U.S.|first=Keith|last=Caulfield|work=[[Billboard (magazine)|Billboard]]|date=September 1, 2019|accessdate=September 2, 2019|archive-url=https://web.archive.org/web/20190901210332/https://www.billboard.com/articles/business/chart-beat/8528870/taylor-swift-lover-album-debuts-at-no-1-on-billboard-200-chart|archive-date=September 1, 2019|url-status=live}}</ref><ref>{{cite web|url=https://www.billboard.com/articles/business/chart-beat/8528870/taylor-swift-lover-album-debuts-at-no-1-on-billboard-200-chart|title=Official: Taylor Swift's 'Lover' Debuts at No. 1 on Billboard 200 Chart With 867,000 Units Earned in First Week in U.S.|first=Keith|last=Caulfield|work=Billboard|date=September 1, 2019|accessdate=September 1, 2019}}</ref> Semua dari 18 lagu dalam album itu memasuki ''[[Billboard Hot 100]]'', mencetak rekor sabagaisebagai lagu terbanyak yang masuk secara bersamaan oleh seorang wanita.<ref>{{cite web|url=https://www.billboard.com/articles/business/chart-beat/8528903/every-song-taylor-swift-lover-charts-hot-100|title=All 18 Songs From Taylor Swift's New Album 'Lover' Chart On the Billboard Hot 100|first=Gary|last=Trust|work=[[Billboard (magazine)|Billboard]]|date=September 3, 2019|accessdate=September 10, 2019}}</ref> Tiga lagu dirilis dari ''Lover:'': "[[Me!]]", "[[You Need to Calm Down]]", dan "Lover", yang semuanya memasuki 10 besar di Billboard Hot 100. "Me!" debut di nomor 100 dan naik ke nomor dua seminggu kemudian, menjadikannya single dengan lompatan tertinggi dalam-seminggu di sejarah tangga lagu ini. Single keempat, "The Man", berada di 40 besar di Billboard Hot 100. Di MTVPenghargaan Video MusicMusik AwardsMTV 2019, "Me!" memenangkan Best Visual Effects, dan "You Need to Calm Down" memenangkan Video of the Year<ref>{{Cite web|url=https://www.billboard.com/articles/news/awards/8528396/12-records-2019-vma-awards|title=12 Records That Were Set at the 2019 VMAs|last=Grein|first=Paul|date=August 26, 2019|website=[[Billboard (magazine)|Billboard]]|access-date=January 11, 2020}}</ref> dan Video for Good. Swift merupakan wanita pertama dan artis kedua secara keseluruhan yang memenangkan Video of the Year atas video yang mereka sutradarai.<ref>{{cite web|url=https://pitchfork.com/news/mtv-vmas-2019-winners-see-the-full-list-here/|title=MTV VMAs 2019 Winners: See the Full List Here|work=[[Pitchfork (website)|Pitchfork]]|date=August 27, 2019|accessdate=August 27, 2019}}</ref>\ [[International Federation of the Phonographic Industry]] (IFPI), menobatkan Swift sebagai artis terlaris secara global tahun 2019. Hal ini menjadikan Swift sebagai wanita pertama yang memenangkan gelar ini sebanyak dua kali; dia sebelumnya menang pada tahun 2014.<ref name=":8">{{Cite web|url=http://www.billboard.com/articles/business/9326226/taylor-swift-ifpi-global-best-selling-artist-2019|title=Taylor Swift Crowned IFPI&#39;s Global Best-Selling Artist|last=Cirisano|first=Tatiana|date=March 2, 2020|website=Billboard|access-date=March 2, 2020}}</ref>

Di American Music Awards 2019, Swift memenangkan enam penghargaan, termasuk Artist of the Year dan Artist of the Decade. Swift berperan sebagai Bombalurina dalam film adaptasi musikal [[Andrew Lloyd Webber]] yang berjudul ''[[Cats (film)|Cats]]'' (2019). Dia merekam dan merilis "Beautiful Ghosts", sebuah lagu asli yang dia tulis bersama Webber sebagai lagu latar film ini pada bulan November 2019.<ref>{{cite magazine|url=https://www.billboard.com/articles/news/8543715/taylor-swift-beautiful-ghosts-cat|title=Taylor Swift Releases 'Beautiful Ghosts,' Co-Written With Andrew Lloyd Webber for 'Cats' Film|last=Aniftos|first=Rania|magazine=[[Billboard (magazine)|Billboard]]|date=November 15, 2019|accessdate=November 15, 2019}}</ref> Meskipun para kritikus menilai film ini secara negatif, peran Swift mendapat umpan balik positif. Pada bulan Desember, ia menyusun, merekam, dan merilis sebuah singel Natal, "Christmas Tree Farm",<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/pop/8545470/taylor-swift-christmas-song|title=Cancel All Your Holiday Plans, Taylor Swift Is About to Drop a New Christmas Song|last=Kaufman|first=Gil|magazine=[[Billboard (magazine)|Billboard]]|date=December 5, 2019|accessdate=December 5, 2019}}</ref><ref>{{cite web|url=https://www.gq.com/story/cats-trailer|title=Look What the Cats Trailer Dragged In|date=July 18, 2019|work=GQ|accessdate=August 27, 2019}}</ref> Para kritikus mengulas film ini secara negatif dan mencatat peran singkat Swift.<ref>{{cite news |last1=Rooney |first1=David |title='Cats': Film Review |url=https://www.hollywoodreporter.com/review/cats-review-1263550 |accessdate=December 21, 2019 |work=[[The Hollywood Reporter]] |date=December 18, 2019 |language=en |archiveurl=https://web.archive.org/web/20191220042249/https://www.hollywoodreporter.com/review/cats-review-1263550 |archivedate=December 20, 2019}}</ref> Film dokumenternya yang berjudul ''[[Miss Americana]]'', yang mengikuti bagian dari kehidupan dan karier Swift, ditayangkan perdana di Sundance Film Festival 2020 dan dirilis di [[Netflix]] pada tanggal 31 Januari.<ref name="billboard-20">{{cite magazine|url=https://www.billboard.com/articles/news/movies/8548174/taylor-swift-miss-americana-netflix-documentary-release-date|title=Taylor Swift 'Miss Americana' Netflix Doc Has a Release Date & We're So Ready for It|last=Mamo|first=Heran|magazine=[[Billboard (magazine)|Billboard]]|date=January 15, 2020|accessdate=January 19, 2020}}</ref><ref>{{cite web|title=Miss Americana (2020)|url=https://www.rottentomatoes.com/m/taylor_swift_miss_americana|publisher=[[Fandango Media]]|work=[[Rotten Tomatoes]]|accessdate=February 2, 2020}}</ref> Film dokumenter ini menyertakan lagu "Only the Young", yang ditulis Swift setelah pemilihan umum Amerika Serikat 2018.<ref>{{cite magazine|url=https://variety.com/2020/music/features/taylor-swift-politics-sundance-documentary-miss-americana-1203471910/|title=Taylor Swift: No Longer 'Polite at All Costs'|last=Willman|first=Chris|magazine=[[Variety (magazine)|Variety]]|date=January 21, 2020|accessdate=January 21, 2020}}</ref> Pada bulan Februari 2020, Swift menandatangani perjanjian penerbitan global eksklusif dengan [[Universal Music Group|Universal Music Publishing Group]], setelah kontraknya selama enam belas tahun dengan [[Sony/ATV Music Publishing|Sony/ATV]] berakhir.<ref>{{cite web|url=https://variety.com/2020/music/news/taylor-swift-signs-umpg-publishing-deal-1203484798/|title=Taylor Swift Moves to Universal Music Publishing Group with New Pact|last=Willman|first=Chris|date=February 6, 2020|website=Variety|language=en|access-date=February 6, 2020}}</ref> Rekaman dari konser City of Lover Swift di Paris tahun 2019,<ref>{{cite web|url=https://www.billboard.com/articles/columns/pop/8551175/taylor-swift-teases-the-man-live-from-paris-song-video-release-date|title=Taylor Swift Teases 'The Man -- Live from Paris' Song & Video Release Date|first=Mitchell|last=Peters|date=Feb 17, 2020|accessdate=Feb 18, 2020|website=[[Billboard (magazine)|Billboard]]}}</ref><ref>{{cite magazine|url=https://www.billboard.com/articles/columns/pop/9323927/taylor-swift-the-man-video|title=Watch Taylor Swift Manspread and Mark a Wall Standing Up in Mind-Blowing 'The Man' Video|last=Aniftos|first=Rania|magazine=[[Billboard (magazine)|Billboard]]|date=February 27, 2020|access-date=February 28, 2020}}</ref> yang merupakan bagian dari kampanye promosi dari albumnya ''Lover'', tayang di ABC pada tanggal 17 Mei 2020. Swift merilis versi langsung beberapa lagu dari ''Lover'' yang dia bawakan selama konser tersebut setelah tayang perdana di televisi.

Selama promosi ''Lover'' pada tahun 2019, Swift terlibat dalam perselisihan yang dipublikasikan dengan manajer bakat [[Scooter Braun]] dan mantan labelnya Big Machine, mengenai akuisisi master katalog lagu-lagu lamanya. Swift meremehkan transaksi tersebut, menyatakan dia telah mencoba untuk membeli masternya selama bertahun-tahun, dan menggambarkan Braun sebagai "penindas manipulatif yang tak bisa berhenti". Dia mengklaim bahwa Braun menawarinya kesempatan untuk menawar masternya dengan syarat menandatangani perjanjian tertutup mengenai pernyataan publiknya atas Braun, yang dia tolak. Menurut Swift, Braun dan pendiri Big Machine Scott Borchetta memblokirnya membawakan lagu-lagu lamanya di American Music Awards 2019 dan menggunakan materi lama untuk film dokumenternya ''[[Miss Americana]]'', yang kemudian diselesaikan. Pada bulan April 2020, Big Machine merilis ''Live from Clear Channel Stripped 2008'', album penampilan langsung Swift di acara radio 2008, yang tidak diizinkan oleh Swift. Pada bulan Oktober, Braun menjual master, video, dan karya seni Swift kepada Shamrock Holdings seharga $300 juta. Swift mulai merekam ulang katalog lagu-lagu lamanya pada bulan November 2020, dan menolak tawaran Shamrock untuk menjadi mitra ekuitas, dengan alasan bahwa Braun akan terus mendapat untung dari pekerjaannya.

Album studio kedelapan Swift, ''[[Folklore (album Taylor Swift)|Folklore]]'', merupakan album kejutan yang rilis pada tanggal 24 Juli 2020.<ref>{{cite news|title=Taylor Swift to release surprise new album Folklore|url=https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-folklore-new-album-stream-release-date-tracklist-listen-a9634261.html|last=Harrison|first=Ellie|date=July 23, 2020|access-date=July 23, 2020|newspaper=The Independent}}</ref> Ditulis dan direkam ketika Swift berada dalam isolasi karena COVID-19, album ini mencakup kolaborasi musik dengan [[Bon Iver]], Aaron Dessner, dan Jack Antonoff.<ref>{{cite web|url=https://www.billboard.com/articles/columns/pop/9423659/taylor-swift-folklore-review-first-listen|title=Taylor Swift's 'Folklore': There's Nothing Quiet About This Songwriting Tour De Force|last=Lipshutz|first=Jason|website=[[Billboard (magazine)|Billboard]]|date=July 24, 2020|accessdate=July 24, 2020}}</ref> ''Folklore'' terjual sebanyak dua juta unit di seluruh dunia kurang dari satu minggu dan memecahkan rekor sebagai album yang paling banyak didengar daring oleh seorang artis wanita di [[Spotify]]. Single utamanya yang berjudul "[[Cardigan (lagu)|Cardigan]]" debut di puncak ''Billboard Hot 100'', membuat Swift menjadi artis pertama yang debut album dan singlenya memuncaki ''Billboard 200'' dan Hot 100 di minggu yang sama.<ref>{{Cite web|last=McHenry|first=Jackson|date=July 23, 2020|title=Taylor Swift Wants to Sell You a 'Cardigan' Cardigan|url=https://www.vulture.com/2020/07/taylor-swift-merch-store-cardigan-album-bundle.html|url-status=live|archive-url=https://web.archive.org/web/20200723145415/https://www.vulture.com/2020/07/taylor-swift-merch-store-cardigan-album-bundle.html|archive-date=July 23, 2020|access-date=July 27, 2020|website=Vulture|language=en-us}}</ref> Single-single lain dari album ini termasuk single 10- besar di ''Billboard Hot 100'' yaitu "Exile" dan "The 1", dan single radio country berjudul "Betty". Di American Music Awards 2020, Swift memenangkan tiga penghargaan, termasuk Artist of the Year dengan rekor memenangkan kategori ini tiga kali berturut-turut. Pada tanggal 25 November, dia merilis film konser yang disutradarai sendiri yang berjudul ''Folklore: The Long Pond Studio Sessions'' di [[Disney+]]. Di Penghargaan Grammy Awards ke-63, Swift menerima enam nominasi, termasuk Album of the Year.

Tahun 2020 jadi tahun yang produktif untuk Taylor Swift. Setelah album "''Folklore"'', dia juga merilis album "''Evermore"'' beberapa bulan setelahnya. Bahkan sebuah video musik dari lagu baru,”Willow,"[[Willow (lagu)|Willow]]” dikeluarkan bersamaan dengan peluncuran album barunya yang kesembilan.

Ketika sedang mempromosikan album debutnya, Swift tampil sebagai wajah dari kampanye Mobile Music oleh [[Verizon Wireless]].<ref>{{Cite web|url=http://www.gactv.com/gac/nw_headlines/article/0,,GAC_26063_5677660,00.html|archiveurl=https://archive.istoday/20131221003110/http://www.gactv.com/gac/nw_headlines/article/0,,GAC_26063_5677660,00.html|archivedate=December 21, 2013|title=Taylor Swift at Top for Fourth Week|publisher=Great American Country|date=August 20, 2007|accessdate=July 3, 2012|deadurl=yes}}</ref> Di era ''Fearless'', dia meluncurkan sebuah gaun tidur l.e.i. di [[Wal-Mart]],<ref>{{Cite news|url=http://www.wwd.com/markets-news/ready-to-wear-sportswear/taylor-swift-does-dresses-1955844|last=Kaplan|first=Julee|title=Taylor Swift Launches Sundress Line – Ready-to-Wear and Sportswear – Media|work=[[Women's Wear Daily]]|date=January 29, 2009|accessdate=August 7, 2012|deadurl=no|archiveurl=https://web.archive.org/web/20130729041933/http://www.wwd.com/markets-news/ready-to-wear-sportswear/taylor-swift-does-dresses-1955844|archivedate=July 29, 2013}}</ref> dan mendesain kartu dari American Greetings dan boneka dari Jakks Pacific.<ref>{{Cite news|url=https://www.usatoday.com/life/people/2009-11-18-swift-greeting-cards_N.htm|title=Taylor Swift to have greeting card line|work=USA Today|date=November 18, 2009|accessdate=August 7, 2012|deadurl=no|archiveurl=https://web.archive.org/web/20091214031541/http://www.usatoday.com/life/people/2009-11-18-swift-greeting-cards_N.htm|archivedate=December 14, 2009}}</ref><ref>{{Cite web|first=Gina|last=Serpe|url=http://www.eonline.com/uberblog/b66141_taylor_swift_gets_all_dolled_up.html|title=Taylor Swift Gets All Dolled Up|publisher=E!|type=Blog|date=October 29, 2008|accessdate=September 20, 2010|deadurl=no|archiveurl=https://web.archive.org/web/20110305182030/http://www.eonline.com/uberblog/b66141_taylor_swift_gets_all_dolled_up.html|archivedate=March 5, 2011}}</ref> Dia menjadi pembicara untuk kamera digital [[National Hockey League]] (NHL) [[Nashville Predators]] dan Sony Cyber-shot.<ref>{{Cite web|url=http://nhl.fanhouse.com/2009/02/03/taylor-swift-is-the-newest-nhl-celebrity-spokesperson/|title=Taylor Swift: NHL's New Spokesperson|publisher=AOL|archiveurl=https://web.archive.org/web/20090207070135/http://nhl.fanhouse.com/2009/02/03/taylor-swift-is-the-newest-nhl-celebrity-spokesperson|archivedate=February 7, 2009|date=February 3, 2009|accessdate=September 20, 2010}}</ref><ref>{{Cite web|url=https://news.sel.sony.com/en/press_room/consumer/digital_imaging/digital_cameras/cyber-shot/archive/57135.html?archive=1|title=Sony Electronics News and Information|publisher=[[Sony]]|date=April 26, 2010|accessdate=August 7, 2012}}</ref> Di era ''Speak Now'', dia merilis sebuah edisi spesial albumnya di [[Target Corporation|Target]].<ref>{{Cite news|url=http://www.bizjournals.com/twincities/stories/2010/09/13/daily35.html|archiveurl=https://web.archive.org/web/20150712175451/http://www.bizjournals.com/twincities/stories/2010/09/13/daily35.html|archivedate=July 12, 2015|title=Target lands Taylor Swift exclusive – Minneapolis / St. Paul Business Journal|last=Vomhof Jr.|first=John|work=The Business Journals|accessdate=August 7, 2012}}</ref> Swift menjadi seorang pembicara untuk CoverGirl,<ref>{{Cite web|last=Bratskeir|first=Anne|url=http://www.newsday.com/lifestyle/fashion-and-shopping/shop-talk-1.811931/taylor-swift-a-new-covergirl-1.1893202?qr=1|title=Taylor Swift, a new CoverGirl|work=[[Newsday]]|date=May 3, 2010|accessdate=August 7, 2012|archiveurl=https://web.archive.org/web/20141028020139/http://www.newsday.com/lifestyle/fashion-and-shopping/shop-talk-1.811931/taylor-swift-a-new-covergirl-1.1893202?qr=1|archivedate=October 28, 2014}}</ref> dan meluncurkan dua parfum bersama [[Elizabeth Arden#Elizabeth Arden today|Elizabeth Arden]]—Wonderstruck dan Wonderstruck Enchanted.<ref>{{Cite news|last=Nika|first=Colleen|url=https://www.rollingstone.com/culture/news/taylor-swift-to-launch-second-fragrance-wonderstruck-enchanted-20120703|title=Taylor Swift to Launch Second Fragrance, 'Wonderstruck Enchanted'|work=Rolling Stone|date=July 3, 2012|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151209094646/http://www.rollingstone.com/culture/news/taylor-swift-to-launch-second-fragrance-wonderstruck-enchanted-20120703|archivedate=December 9, 2015}}</ref>

Ketika sedang mempromosikan album keempatnya, ''Red'', Swift ditawari promosi album eksklusif melalui Target,<ref>{{Cite web|url=http://uk.eonline.com/news/344779/first-look-taylor-swift-flies-high-in-new-target-commercial|title=First Look Taylor Swift Flies High in New Target Commercial|publisher=E!|last=Malkin|first=Marc|accessdate=September 14, 2012|deadurl=no|archiveurl=https://archive.istoday/20130122061337/http://uk.eonline.com/news/344779/first-look-taylor-swift-flies-high-in-new-target-commercial|archivedate=January 22, 2013}}</ref> Papa John's Pizza,<ref name="haruch1">{{Cite news|url=http://www.prnewswire.com/news-releases/taylor-swift-plans-tv-appearances-for-1022-launch-of-red-album-paid-song-downloads-top-38-million-in-advance-of-release-174609791.html|title=Taylor Swift Plans TV Appearances For 10/22 Launch Of "Red" Album, Paid Song Downloads Top 3.8 Million in Advance of Release|date=October 17, 2012|agency=PR Newswire|accessdate=August 2, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20160619221440/http://www.prnewswire.com/news-releases/taylor-swift-plans-tv-appearances-for-1022-launch-of-red-album-paid-song-downloads-top-38-million-in-advance-of-release-174609791.html|archivedate=June 19, 2016}}</ref> dan [[Walgreens]].<ref>{{Cite web|last=Hampp|first=Andrew|url=http://www.billboard.com/biz/articles/news/branding/1083475/taylor-swift-teams-with-walgreens-for-exclusive-store-to-promote|title=Taylor Swift Teams With Walgreens For Exclusive Store To Promote 'Red'|work=Billboard|date=October 9, 2012|accessdate=October 23, 2012|deadurl=no|archiveurl=https://web.archive.org/web/20131221033759/http://www.billboard.com/biz/articles/news/branding/1083475/taylor-swift-teams-with-walgreens-for-exclusive-store-to-promote|archivedate=December 21, 2013}}</ref> Dia menjadi seorang pembicara untuk [[Coca-Cola|Diet Coke]] dan sepatu sneaker oleh Keds,<ref>{{Cite web|url=http://adage.com/article/news/diet-coke-signs-taylor-swift-brand-ambassador/239418/|title=Diet Coke Signs Taylor Swift As Brand Ambassador|last1=Zmuda|first1=Natalie|last2=Parekh|first2=Rupal|work=[[Advertising Age]]|date=January 25, 2013|accessdate=November 10, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151022185409/http://adage.com/article/news/diet-coke-signs-taylor-swift-brand-ambassador/239418/|archivedate=October 22, 2015}}</ref> merilis parfum ketiganya bersama Elizabeth Arden bernama ''Taylor by Taylor Swift'',<ref>{{Cite web|last=DelliCarpini Jr.|first=Gregory|url=http://www.billboard.com/articles/columns/the-hook/1565046/taylor-swift-reveals-third-fragrance-taylor-by-taylor-swift|title=Taylor Swift Reveals Third Fragrance: Taylor by Taylor Swift|work=Billboard|date=May 29, 2013|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20160116064914/http://www.billboard.com/articles/columns/the-hook/1565046/taylor-swift-reveals-third-fragrance-taylor-by-taylor-swift|archivedate=January 16, 2016}}</ref> dan kembali bermitra bersama Sony Electronics dan American Greetings.<ref>{{Cite web|last=Sciarretto|first=Amy|url=http://tasteofcountry.com/taylor-swift-sony-camera-commercial/|title=Taylor Swift Is Photogenic in Sony Camera Commercial|publisher=Taste of Country|date=December 24, 2012|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151208043221/http://tasteofcountry.com/taylor-swift-sony-camera-commercial/|archivedate=December 8, 2015}}</ref><ref>{{Cite news|url=http://www.prnewswire.com/news-releases/american-greetings-sends-taylor-swift-greeting-card-mobile-app-abroad-225014942.html|title=American Greetings Sends Taylor Swift Greeting Card Mobile App Abroad|agency=PR Newswire|date=September 24, 2013|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151208161152/http://www.prnewswire.com/news-releases/american-greetings-sends-taylor-swift-greeting-card-mobile-app-abroad-225014942.html|archivedate=December 8, 2015}}</ref> Swift juga bermitra bersama perusahaan seperti [[AirAsia]]<ref>{{Cite web|url=http://www.pharpartnerships.com/airasia-unveiled-as-the-official-airline-of-taylor-swifts-red-tour-throughout-south-east-asia/|archiveurl=https://web.archive.org/web/20160116064914/http://www.pharpartnerships.com/airasia-unveiled-as-the-official-airline-of-taylor-swifts-red-tour-throughout-south-east-asia/|archivedate=January 16, 2016|title=AirAsia unveiled as the official airline of Taylor Swift's Red Tour throughout South East Asia|publisher=PHAR Partnerships|date=June 17, 2014|last=Corosu|first=Irene|accessdate=December 3, 2015}}</ref> dan [[Qantas]]<ref>{{Cite web|url=http://www.qantasnewsroom.com.au/media-releases/qantas-named-exclusive-official-airline-for-australia-and-new-zealand-leg-of-taylor-swifts-the-red-tour/|title=Qantas named exclusive official airline for Australia and New Zealand leg of Taylor Swift's The Red Tour|publisher=[[Qantas]]|date=August 21, 2013|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151208145908/http://www.qantasnewsroom.com.au/media-releases/qantas-named-exclusive-official-airline-for-australia-and-new-zealand-leg-of-taylor-swifts-the-red-tour/|archivedate=December 8, 2015}}</ref> selama Red Tour. Perusahaan-perusahaan tersebut sebagai maskapai resmi untuk konser di Australia dan Asia, dan [[Cornetto (es krim)|Cornetto]] mempromosikan konser di Asia dari tur ini.<ref>{{Cite web|url=http://www.campaignasia.com/BlogEntry/383987,Taylor+Swift+melts+Cornettos+brand+image+in+Asia.aspx|title=Taylor Swift melts Cornetto's brand image in Asia|publisher=Campaign Asia|type=Blog|last=Reed|first=Chris|date=November 25, 2015|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151206133519/http://www.campaignasia.com/BlogEntry/383987%2CTaylor%2BSwift%2Bmelts%2BCornettos%2Bbrand%2Bimage%2Bin%2BAsia.aspx|archivedate=December 6, 2015}}</ref> Ketika sedang mempromosikan ''1989'', Swift bermitra bersama [[Subway (restoran)|Subway]], Keds, Target dan Diet Coke.<ref>{{cite web|url=http://www.billboard.com/articles/columns/pop-shop/6266355/meet-taylor-swift-subway-campaign|title=Taylor Swift|work=Billboard|accessdate=November 20, 2014|deadurl=no|archiveurl=https://web.archive.org/web/20141129145212/http://www.billboard.com/articles/columns/pop-shop/6266355/meet-taylor-swift-subway-campaign|archivedate=November 29, 2014}}</ref> Pada tahun 2014, Swift merilis parfum keempatnya, ''Incredible Things''.<ref>{{Cite web|last=Mychaskiw|first=Marianne|url=http://news.instyle.com/2014/10/01/taylor-swift-fragrance-incredible-things/|title=Taylor Swift Is Launching Her Fourth Fragrance!|work=[[InStyle]]|date=October 1, 2014|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150107132326/http://news.instyle.com/2014/10/01/taylor-swift-fragrance-incredible-things/|archivedate=January 7, 2015}}</ref>

Pada tahun 2016, Swift dikontrak selama beberapa tahun oleh [[AT&T]];<ref>{{Cite news|url=https://www.forbes.com/sites/hughmcintyre/2016/10/04/taylor-swift-has-signed-a-multi-year-deal-with-att/|title=Taylor Swift Has Signed A Multi-Year Deal With AT&T|last=McIntyre|first=Hugh|work=Forbes|accessdate=September 11, 2018}}</ref> dia kemudian membintangi Super Saturday Night di [[DirecTV]], di malam sebelum [[Super Bowl]] 2017. Ketika sedang mempromosikan ''Reputation'', Swift merilis sebuah seri video yang menunjukkan proses rekaman album tersebut melalui DirecTV.<ref>{{cite news|url=http://fortune.com/2016/10/04/taylor-swift-att-deal-super-bowl/|title=Taylor Swift Signed a 'Multi-Year' Deal with AT&T|work=Fortune|accessdate=September 11, 2018}}</ref> Pada tahun 2018, Swift merilis dua iklan untuk AT&T.<ref>{{cite news|url=https://www.rollingstone.com/music/music-news/taylor-swift-spars-with-andy-samberg-steals-cookie-dough-in-promotional-video-205946/|title=Taylor Swift Spars With Andy Samberg, Steals Cookie Dough in Promo Video|last=Chen|first=Joyce|date=September 7, 2017|work=Rolling Stone|accessdate=September 11, 2018}}</ref><ref>{{cite news|url=https://www.billboard.com/articles/columns/pop/8453777/taylor-swift-rides-caticorn-directtv-now-commercial|title=Taylor Swift Rides a Magical Caticorn in DirectTV NOW Commercial|work=Billboard|accessdate=September 11, 2018}}</ref> Pada tahun yang sama, Swift bermitra bersama [[Fujifilm]] di sebuah edisi-spesial kamera Instax bertanda tangan, yang termasuk sebuah mode-swafoto dan doublepenyinaran exposureganda.<ref>{{cite news|url=https://www.billboard.com/articles/columns/pop/8471742/taylor-swift-instax-camera-videos|title=Taylor Swift Unveils Her Special-Edition Instax Camera: Watch the Videos|last=Mele|first=Sofia|date=August 22, 2018|work=Billboard |accessdate=September 11, 2018}}</ref><ref>{{cite news|url=https://www.cnet.com/news/taylor-swift-teases-her-special-edition-instax-camera-in-three-videos/|title=Taylor Swift teases her special edition Instax camera in three videos|last=Collins|first=Katie|date=August 22, 2018|publisher=[[CNET]] |accessdate=September 11, 2018}}</ref>

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