Jollibee: Perbedaan antara revisi
Konten dihapus Konten ditambahkan
typo Tag: halaman dengan galat kutipan VisualEditor |
|||
| (44 revisi perantara oleh 7 pengguna tidak ditampilkan) | |||
Baris 1:
{{Short description|jaringan restoran cepat saji Filipina}}
{{About|jaringan
{{Infobox brand
|
|
|
| logo_alt =
| logo_caption = Logo sejak 2011
| image =Jollibee, Central, Hong Kong 1.jpg
| image_upright =
| alt =
| caption = logo Jollibee sejak 2011
| producttype = [[Fast food chain]]
| module = {{Infobox company
| embed = ya
| founder = [[Tony Tan Caktiong]]
| hq_location = Jollibee Plaza Building, Emerald Ave, [[Ortigas Center]], [[Pasig]], [[Metro Manila]], Filipina<ref>{{cite web |title=Company Information |url=https://edge.pse.com.ph/companyInformation/form.do?cmpy_id=86 |website=Philippine Stock Exchange Inc. |access-date=3 September 2020}}</ref>
| num_locations = 1,500<ref name="Jollibee About Us Page">{{cite web |title=Jollibee About Us Page |url=https://www.jollibeefoods.com/pages/about-us |website=Jollibee |access-date=24 December 2021}}</ref>
| num_locations_year = 2021
}}
| currentowner = [[Jollibee Foods Corporation]]
| producedby =
| country = [[Filipina]]
| introduced = {{start date and age|1978|01|11}}
| discontinued =
| related =
| markets = Asia Tenggara, Timur Tengah, Eropa Barat, Amerika Utara, Asia Timur (<small>Hong Kong, Makau</small>)
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline = ''Langhap-Sarap''<br>''Bida ang sarap/saya!''<br>''No. 1 Sa Saya''
| website = {{URL|www.jollibee.com.ph}}
}}
'''Jollibee''' adalah jaringan [[restoran cepat saji]] [[Filipina]] yang dimiliki oleh [[Jollibee Foods Corporation]] (JFC). {{Hingga|2023|September}}, terdapat lebih dari 1.500 gerai Jollibee di seluruh dunia,<ref name="Jollibee About Us Page"/> dengan restoran di [[Asia Tenggara]], [[Timur Tengah]], [[Asia Timur]] ([[Hong Kong]] dan [[Makau]]), [[Amerika Utara]], dan [[Eropa]] (termasuk [[Spanyol]], [[Italia]]),<ref>{{Cite news|url=https://businessmirror.com.ph/blockbuster-lines-greet-jollibees-first-store-opening-in-milan-italy/|title=Blockbuster lines greet Jollibee's first store opening in Milan, Italy |work=BusinessMirror|language=en-US|access-date=April 16, 2018|date=March 26, 2018 }}</ref> dan [[Britania Raya]]).<ref name="UK">{{cite news |title=Jollibee UK Reports Robust Q3 2023 Growth Driven by Strong Consumer Demand |url=https://europeanbusinessmagazine.com/media-outreach/jollibee-uk-reports-robust-q3-2023-growth-driven-by-strong-consumer-demand/ |access-date=4 February 2024 |agency=European Business Magazine |date=29 November 2023}}</ref>
==
Pada tahun 1975, [[Tony Tan Caktiong]] dan keluarganya membuka [[kedai es krim]] [[Magnolia (merek SMC)|Magnolia]] di Cubao, [[Kota Quezon]].<ref name=Marketing>{{Cite book|last=Go |first=Josiah |title=Fundamentals of Marketing: In The Philippine Setting |year=2001 |publisher=Design Plus |location=Quezon road, [[Philippines]] |isbn=971-91860-5-4| pages =1–2 }}</ref><ref name=JollibeeMilestonesHistory>{{cite news|url=http://www.jollibee.com.ph/about-us#milestones-history|title=About Us|website=Jollibee.com.ph|access-date=August 11, 2018}}</ref> Gerai ini kemudian mulai menawarkan makanan panas dan [[roti lapis]]. Ketika makanan menjadi lebih populer daripada es krim, keluarga ini memutuskan untuk mengubah kedai es krim menjadi [[restoran cepat saji]], yang menjadi gerai Jollibee pertama pada tahun 1978.<ref name="wipo">{{cite news |title=From Ice Cream Parlor to Fast Food Empire: Tony Tan Caktiong's Story |url=http://www.wipo.int/ipadvantage/en/details.jsp?id=2531 |access-date=November 2, 2017 |publisher=World Intellectual Property Organization}}</ref> Konsultan manajemen Manuel C. Lumba memberikan saran kepada keluarga mengenai perubahan strategi tersebut.<ref name=Marketing/> Jollibee awalnya bernama "Jolibe", namun berganti nama menjadi "Jollibee".<ref name=scmphow>{{cite news |last1=Lord |first1=Richard |title=The Jollibee story: how a Philippine fast food franchise took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |access-date=March 18, 2021 |archive-url=https://web.archive.org/web/20190727100046/https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world|archive-date=July 27, 2019|work=South China Morning Post |date=July 21, 2019}}</ref>
[[Jollibee Foods Corporation]] (JFC) didirikan pada bulan Januari 1978.{{refn|JFC menyatakan bahwa tanggal pendiriannya adalah pada tanggal 28 Januari 1978,<ref name="jfc2012">{{cite journal|title=2012 Annual Report|url=http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|publisher=Jollibee Foods Corporation|page=3|archive-url=https://web.archive.org/web/20180626054747/http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|archive-date=June 26, 2018|url-status=dead}}</ref> sementara [[Bursa Efek Filipina]] mencantumkan tanggal pendirian sebagai 11 Januari 1978.<ref>{{cite web|title=Company Information – Jollibee Foods Corporation|url=http://edge.pse.com.ph/companyInformation/form.do?cmpy_id=86|website=Philippine Stock Exchange|publisher=Philippine Stock Exchange, Inc.|access-date=November 1, 2017}}</ref>|group="note"|name="incorporation"}} Pada akhir tahun itu, terdapat tujuh cabang Jollibee di [[Metro Manila]]. Gerai waralaba pertama Jollibee dibuka di [[Santa Cruz, Manila]] pada tahun 1979.<ref name=milestonesasof2017>{{cite web|title=Milestones & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|website=Jollibee.com.ph|access-date=October 19, 2017}}</ref>
Jollibee mengalami pertumbuhan yang pesat.<ref>{{Cite web |title=Quest for growth takes Jollibee Foods beyond Asia |url=https://asia.nikkei.com/Business/Company-in-focus/Quest-for-growth-takes-Jollibee-Foods-beyond-Asia2 |access-date=2024-01-30 |website=Nikkei Asia |language=en-GB}}</ref> Rantai ini mampu bertahan dari masuknya [[McDonald's]] ke Filipina pada tahun 1981 dengan berfokus pada selera pasar Filipina yang spesifik.<ref name=economist>{{cite news|title=Acquired tastes|url=https://www.economist.com/news/business/21685465-tenacious-filipino-burger-chain-tries-different-way-conquer-world-acquired-tastes|access-date=January 12, 2016|newspaper=The Economist}}</ref>{{Example needed|date=September 2023}} Gerai Jollibee provinsi pertama dibuka di [[Mabalacat]].<ref>{{cite news|last=Vergara|first=Ricky B.|title=Jollibee stings US rivals, buzzes Brunei|url=https://news.google.com/newspapers?id=ImcVAAAAIBAJ&sjid=QwsEAAAAIBAJ&pg=2887%2C716830|access-date=November 6, 2022|work=[[Manila Standard]]|publisher=Standard Publications, Inc.|date=July 10, 1987|page=9}}</ref> Jollibee luar negeri pertama dibuka di Taiwan pada tahun 1986; lokasi tersebut akhirnya ditutup.<ref name="milestone">{{cite web |title=Milestones & History |url=http://www.jollibee.com.ph/about-us/milestones-history/ |url-status=dead |archive-url=https://web.archive.org/web/20140319023031/http://www.jollibee.com.ph/about-us/milestones-history/ |archive-date=March 19, 2014 |access-date=January 7, 2015 |publisher=Jollibee Foods Corporation}}</ref> Jollibee terus melakukan ekspansi dan mendirikan gerai-gerai baik di dalam maupun di luar negeri.<ref name="loyalty">{{cite web|title=Inspiring Loyalty, and Serving Chickenjoy at Jollibee|date=February 14, 2019|author=Ligaya Mishan|website=[[The New York Times]]|url=https://www.nytimes.com/2019/02/14/dining/jollibee-review.html}}</ref> Pada tanggal 13 Juni 1998, Jollibee membuka lokasi pertamanya di Amerika Serikat di [[Daly City, California|Kota Daly, California]], dengan waralaba yang segera menyusul di Singapura, Italia, Qatar, dan Cina.<ref>{{Cite web |date=July 21, 2019 |title=How Jollibee took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |website=South China Morning Post}}</ref><ref name="tonycaktiong">{{cite news |date=February 11, 2013 |title=Billionaire Tony Tan Caktiong Takes Jollibee Foods Global |work=Forbes Asia |url=https://www.forbes.com/sites/forbesasia/2013/01/30/billionaire-tony-tan-caktiong-takes-jollibee-foods-global/ |access-date=January 7, 2015}}</ref><ref name="sjmn-1998jun10">{{cite news |last=Jung |first=Carolyn |date=June 10, 1998 |title=Fast-food Chain From Asia Lands In Daly City |page=2F |newspaper=[[San Jose Mercury News]] |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB721DC95CB1A3D&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-access=subscription |quote=Jollibee International, Asia's fastest-growing food service organization, is opening its first U.S. restaurant on Saturday in Daly City.}}</ref> Jollibee meluncurkan cabang pertamanya di [[Dubai]] pada tahun 1995, yang kemudian ditutup, dan masuk kembali ke pasar pada tahun 2015;<ref name="milestone" /><ref>{{Cite web |date=2015-05-05 |title=LOOK: Hundreds of Pinoys line up for Jollibee in Dubai |url=https://news.abs-cbn.com/global-filipino/05/05/15/look-hundreds-pinoys-line-jollibee-dubai |access-date=2021-09-14 |website=ABS-CBN News |language=en}}</ref> saat ini mengoperasikan 16 waralaba di seluruh Uni Emirat Arab. Sebagai akibat dari [[krisis finansial Asia 1997]], jaringan ini terpaksa menghentikan operasinya di [[Malaysia]] dan [[Indonesia]].<ref name="expand">{{cite news |author=Danessa O. Rivera |date=August 6, 2014 |title=Jollibee to export homegrown brands to Malaysia, Indonesia |work=GMA News |url=http://www.gmanetwork.com/news/story/373637/economy/companies/jollibee-to-export-homegrown-brands-to-malaysia-indonesia |access-date=August 8, 2014}}</ref><ref name="auto">{{cite news |last1=Morales |first1=Neil Jerome |date=August 7, 2014 |title=Jollibee expanding to Malaysia, Indonesia |work=The Philippine Star |url=http://www.philstar.com/business/2014/08/07/1354576/jollibee-expanding-malaysia-indonesia |access-date=March 31, 2015}}</ref> Jollibee kembali ke Malaysia pada bulan Desember 2018, membuka lokasi di [[Kota Kinabalu]]; sejak saat itu jaringannya telah berkembang ke tujuh lokasi di negara tersebut.<ref>{{cite web |author=Ethan Rakin |date=July 3, 2018 |title=Jollibee plans to open 500 more stores worldwide – and Malaysia will soon have its first outlet |url=https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |url-status=dead |archive-url=https://web.archive.org/web/20181220230618/https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |archive-date=December 20, 2018 |access-date=December 15, 2018 |publisher=Business Insider Malaysia}}</ref><ref>{{cite web |author=Rebecca Vega |date=July 8, 2018 |title=OMG Guys! Jollibee is Finally Opening Their First Branch Malaysia! |url=https://www.worldofbuzz.com/omg-guys-jollibee-is-finally-opening-their-first-branch-malaysia/ |access-date=December 15, 2018 |publisher=World of Buzz}}</ref><ref>{{cite news |author=Olivia Miwil |date=December 15, 2018 |title=Jollibee opens first Malaysian outlet in Kota Kinabalu |newspaper=New Straits Times |url=https://www.nst.com.my/news/nation/2018/12/440861/jollibee-opens-first-malaysian-outlet-kota-kinabalu |access-date=December 15, 2018}}</ref>
Pada tahun 2013, Jollibee membuka cabang pertamanya di [[Singapura]], dan sejak saat itu telah membuka lima cabang.<ref>{{Cite web |title=Jollibee Singapore |url=https://www.facebook.com/439644889414894/posts/1721953631184007/ |access-date=July 24, 2019 |website=www.facebook.com |language=en}}</ref> Pada tahun 2016, jaringan ini membuka restoran Kanada pertamanya di [[Winnipeg]].<ref>Jollibee. 2021 September 2. "[https://www.newswire.ca/news-releases/jollibee-spreads-joy-to-winnipeg-s-east-side-with-new-store-opening-on-sept-2-2021-814583618.html Jollibee Spreads Joy to Winnipeg's East Side with New Store Opening on Sept. 2, 2021]." ''Cision''.</ref> Jollibee pertama kali masuk ke Eropa pada tahun 2018 dengan membuka cabang di [[Milan]],<ref name="Europe">{{cite news |date=April 5, 2018 |title=Jollibee lands in Europe |work=Malaya Business Insights |url=http://malaya.com.ph/business-news/living/jollibee-lands-europe |url-status=dead |access-date=April 6, 2018 |archive-url=https://web.archive.org/web/20180406230800/http://malaya.com.ph/business-news/living/jollibee-lands-europe |archive-date=April 6, 2018}}</ref> yang diikuti oleh lokasi Eropa kedua di [[London]] pada tanggal 20 Oktober 2018.<ref name="StraitsTimes-Crowds">{{cite news |date=22 October 2018 |title=Crowds brave London chill for Philippine fast-food giant Jollibee's British debut |language=en |work=The Straits Times |url=https://www.straitstimes.com/world/europe/crowds-brave-london-chill-for-philippine-fast-food-giant-jollibees-british-debut |access-date=22 February 2020}}</ref> Pada tahun 2018, Jollibee membuka lokasi di [[Manhattan]] dan [[Edmonton]].<ref>{{Cite news |title=Jollibee Takes Manhattan and London |work=Manila Bulletin |url=https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london |url-status=dead |access-date=November 16, 2019 |archive-url=https://web.archive.org/web/20190823031420/https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london/ |archive-date=August 23, 2019}}</ref><ref>{{Cite news |date=September 26, 2018 |title=Jollibee opens first store in London |work=SunStar |url=https://www.sunstar.com.ph/article/1766228}}</ref><ref>{{Cite news |date=July 14, 2018 |title=Mainstreaming Jollibee in Canada, opening one restaurant at a time |work=BusinessMirror |url=https://businessmirror.com.ph/2018/07/14/mainstreaming-jollibee-in-canada-opening-one-restaurant-at-a-time/}}</ref> Jollibee mengumumkan rencana untuk membuka 509 toko di AS dan Kanada pada tahun 2021.<ref>{{Cite web|title=Jollibee plans to reach 500 stores in North America in 5-7 years|url=https://www.restaurantdive.com/news/jollibee-plans-to-reach-500-stores-in-north-america-in-5-7-years/603614/|access-date=November 25, 2021|website=Restaurant Dive|language=en-US}}</ref> Pada bulan Agustus 2022, Jollibee membuka lokasi [[Times Square]].<ref>{{cite web |last=Tara |first=Serena |date=August 22, 2022 |title=Jollibee Opens Its Flagship Times Square Location After Years of Anticipation |url=https://www.thrillist.com/news/new-york/jollibee-times-square-location-opening-date |access-date=September 11, 2022 |website=Thrillist}}</ref>
==Produk==
[[File:Jollibee Chickenjoy with Palabok.jpg|thumb|upright=0.9|Sepotong Chickenjoy bersama [[pancit]], hidangan mie tradisional Filipina]]
[[File:Jollibee Malaysia.jpg|thumb|upright|Dua potong Chickenjoy, produk utama restoran ini; bersama dengan [[kuah jamur]], Burger Steak, dan satu porsi nasi di [[Kuala Lumpur]], Malaysia]]
Jollibee menawarkan makanan cepat saji yang dipengaruhi oleh Amerika dan makanan Filipina yang kasual. Di antara makanan terlaris di restoran ini adalah Yumburger, hamburger yang pertama kali diperkenalkan pada masa-masa awal mereka beroperasi;<ref name="primer">{{cite news |last1=Gomez |first1=Arvee |date=December 12, 2015 |title=Serving a Jolly Nation: The Jollibee Success Story |work=Philippine Primer |url=http://primer.com.ph/business/2015/12/12/serving-a-jolly-nation-the-jollibee-success-story/ |access-date=April 6, 2018}}</ref> Chickenjoy, makanan ayam goreng, diperkenalkan pada tahun 1980-an, dengan versi biasa dan pedas;<ref name="ukitaly">{{cite news |last1=Montrealegre |first1=Krista |date=November 1, 2015 |title=Jollibee aims to expand in UK, Italy next year |work=BusinessWorld |url=http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |url-status=dead |access-date=November 2, 2015 |archive-url=https://web.archive.org/web/20170608192201/http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |archive-date=June 8, 2017}}</ref> dan Jolly Spaghetti, [[spaghetti Filipina]] manis yang berisi saus daging sapi dengan potongan hot dog dan ham.<ref name="loyalty" /> Pada tahun 1995, Jollibee memperkenalkan Burger Steak ke dalam menunya.<ref>{{cite news |date=July 28, 1995 |title=Sustained marketing push ups Jollibee bottom line |page=17 |work=[[Manila Standard]] |publisher=Kamahalan Publishing Corp. |url=https://news.google.com/newspapers?id=ymUVAAAAIBAJ&sjid=0AoEAAAAIBAJ&pg=6458%2C3845310 |access-date=October 26, 2022}}</ref> Di lokasi internasionalnya, Jollibee juga menawarkan produk lokal, seperti [[ayam cabai]] di Vietnam dan [[nasi lemak]] di [[Brunei]].<ref name="scmphow" /> Jollibee menyajikan produk [[Coca-Cola]] di Filipina dan produk [[PepsiCo|Pepsi]] di pasar luar negeri.
=== Chickenjoy ===
Chickenjoy adalah makanan ayam goreng yang renyah.<ref name="chickjoy">{{cite news |title=Jollibee Brings Its Iconic Chickenjoy Fried Chicken and Other Delicious Menu Items to Chantilly, VA, with New Store Opening Set for November 21, 2023 |url=https://www.prnewswire.com/news-releases/jollibee-brings-its-iconic-chickenjoy-fried-chicken-and-other-delicious-menu-items-to-chantilly-va-with-new-store-opening-set-for-november-21-2023-301992189.html |access-date=4 February 2024 |agency=PR Newswire}}</ref> Makanan dapat dipesan dengan beberapa lauk, termasuk nasi dan saus, kentang goreng, jagung mentega, dan spageti.<ref name="WTOP">{{cite news |last1=Clabaugh |first1=Jeff |title=Jollibee is bringing Chickenjoy (and ‘deranged’ spaghetti) to Alexandria |url=https://wtop.com/business-finance/2022/06/jollibee-is-bringing-chicken-joy-and-deranged-spaghetti-to-alexandria/ |access-date=4 February 2024 |agency=[[WTOP-FM]] |date=24 June 2022}}</ref><ref name="BusIn">{{cite news |last1=Brown |first1=Jena |title=I tried Jollibee for the first time, and the fast-food chain had everything from pie to spaghetti with hotdogs in it |url=https://www.businessinsider.com/trying-jollibee-first-time-review-photos-2022-10 |access-date=4 February 2024 |agency=[[Business Insider]] |date=11 October 2022}}</ref>
=== Yumburger ===
[[File:Cheesy Yumburger.jpg|thumb|left|Cheesy Yumburger]]
Yumburger (juga dieja sebagai Yum Burger, atau Yum!), salah satu produk pertama yang dijual oleh Jollibee, adalah hamburger yang berisi patty daging sapi dengan topping mayones.<ref name="primer" /><ref>{{Cite news |author=<!--Staff writer(s); no by-line.--> |department=ANCX |title=Jollibee has stakes in these 8 global food brands—including your favorite dimsum place |work=ABS-CBN News |url=https://news.abs-cbn.com/ancx/culture/spotlight/07/26/19/jollibee-has-stakes-in-these-eight-global-food-brandsincluding-your-favorite-dimsum-place}}</ref><ref>{{Cite news |url=https://www.manilatimes.net/kwentong-jollibee-campaign-sets-bar-digital-marketing/379510/ |title='Kwentong Jollibee' campaign sets bar for digital marketing |work=The Manila Times|date=11 February 2018}}</ref><ref>{{Cite news |last=Arcalas |first=Jasper Y. |date=April 8, 2018 |title=The burger chains' embrace - Jasper Y. Arcalas |work=BusinessMirror |url=https://businessmirror.com.ph/2018/04/08/the-burger-chains-embrace/}}</ref><ref name="Telegraph review">{{Cite news |last=Deacon |first=Michael |author-link=Michael Deacon (journalist) |date=November 29, 2018 |title=Michael Deacon reviews Jollibee, London: 'The queue was like a chicken-shop version of The Hobbit' |newspaper=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/food-and-drink/restaurants/michael-deacon-reviewsjollibee-london-queue-like-chicken-shop/ |url-status=live |url-access=subscription |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/food-and-drink/restaurants/michael-deacon-reviewsjollibee-london-queue-like-chicken-shop/ |archive-date=January 12, 2022}}{{cbignore}}</ref> Dalam ''[[The Daily Telegraph]]'', Michael Deacon menggambarkan Yumburger sebagai "hamburger yang ramping, lembek, dan agak lembab yang diolesi dengan mayones yang anehnya manis" dalam ulasan tiga bintangnya tentang lokasi Jollibee di London.<ref name="Telegraph review" />
Pada tahun 2017, Jollibee memperkenalkan Aloha Yumburger.<ref>{{Cite news|url=https://cebudailynews.inquirer.net/149149/say-aloha-jollibees-amazing-aloha-yumburger|title=Say Aloha to Jollibee's Amazing Aloha Yumburger!|newspaper=Philippine Daily Inquirer}}</ref> Pada tahun yang sama, sebuah video iklan di [[YouTube]] tentang Yumburger menjadi viral di Filipina.<ref>{{Cite news|url=https://www.gmanetwork.com/news/hashtag/content/619866/yum-burger-sales-quadrupled-because-of-viral-crush-ad-jollibee-exec/story/|title=Yum! burger sales quadrupled because of viral 'Crush' ad —Jollibee exec|work=GMA News}}</ref> Iklan Yumburger 2019 tentang cinta pada [[Hari Ayah]] menjadi bahan [[meme]].<ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2019/06/14/watch-kwentong-jollibee-celebrates-true-love-this-fathers-day/|title=WATCH: Kwentong Jollibee celebrates "True Love" this Father's Day|date=June 14, 2019|access-date=November 16, 2019|archive-date=June 16, 2019|archive-url=https://web.archive.org/web/20190616083217/https://businessmirror.com.ph/2019/06/14/watch-kwentong-jollibee-celebrates-true-love-this-fathers-day/|url-status=dead}}</ref><ref>{{Cite news|url=https://news.abs-cbn.com/trending/02/10/17/aww-to-ouch-jollibees-valentine-ads-spur-memes-hugot-lines|title=Aww to ouch: Jollibee's Valentine ads spur memes, 'hugot' lines|first=Kat|last=Domingo|work=ABS-CBN News}}</ref> Merchandise yang menggambarkan Yumburger dirilis pada tahun 2018 sebagai set mainan yang dapat dikoleksi dengan Jolly Kiddie Meal.<ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2018/04/19/kids-get-a-feel-of-working-at-jollibee-with-collectible-toy-set/|title=Kids get a feel of working at Jollibee with collectible toy set|date=April 19, 2018}}</ref><ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2018/06/06/jollibee-back-to-school-toys-make-learning-more-fun-and-exciting/|title=Jollibee back-to-school toys make learning more fun and exciting|date=June 6, 2018}}</ref>
==Kepemilikan dan pengelolaan==
Jollibee dimiliki oleh [[Jollibee Foods Corporation]], yang berbasis di [[Pasig]], [[Filipina]]. JFC telah beroperasi sebagai pemilik waralaba sejak tahun 1979. JFC juga memiliki merek makanan cepat saji lainnya di Filipina, termasuk [[Chowking]], [[Greenwich Pizza]], [[Red Ribbon Bakeshop]], dan [[Mang Inasal]], dan mengoperasikan waralaba [[Burger King]].<ref>{{cite web|title=Jollibbee Franchise|url=https://www.jollibee.com.ph/franchise/|access-date=April 6, 2018|work=Jollibee}}</ref>
==Lokasi cabang==
{{main|Daftar negara yang memiliki gerai Jollibee}}
[[File:Jolibee Worldwide.svg|thumb|right|upright=1.5|Branches around the world: {{Legend|#EE142A|Current locations}} {{Legend|#5F5FD4|Former locations}} {{Legend|#FF81B3|Planned locations}} {{Legend|B9B9B9|No current or planned locations}}]]
Jollibee dimulai dengan lima cabang pada tahun 1978.{{Hingga|2019|Mei}}, Jollibee mengoperasikan lebih dari 1.300 toko, dengan 1.150 toko di Filipina dan 234 toko di pasar luar negeri.<ref>{{Cite web |date=May 15, 2019 |title=Jollibee to open 500 new stores in 2019 |url=https://www.gmanetwork.com/news/money/companies/694537/jollibee-to-open-500-new-stores-in-2019/story/ |website=GMA News Online}}</ref> Jollibee memiliki lokasi di Asia Tenggara, Asia Timur, Timur Tengah, Amerika Utara, Eropa, dan [[Oseania]].<ref name="TheStandard-Expanding">{{cite news |last1=Austria |first1=Jenniffer B. |date=1 November 2015 |title=Jollibee expanding to UK, Italy, Oman |language=en |work=The Standard |url=http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |access-date=22 February 2020 |archive-url=https://web.archive.org/web/20151105115056/http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |archive-date=5 November 2015}}</ref> Perusahaan ini juga telah membuka cabang di [[Kepulauan Mariana Utara]]<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |date=October 31, 2000 |title=Second Jollibee store opens in January |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/965320f9-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref><ref name="st-2004jul08">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=July 8, 2004 |title=Jollibee outlet shuts down |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/9fe147d7-1dfb-11e4-aedf-250bc8c9958e/}}</ref><ref name="NMIclose">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=November 26, 2009 |title=Jollibee to close in Feb. |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/b3271073-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref> dan [[Papua Nugini]].<ref>{{cite book |last1=Martin |first1=John L. Thompson ; with Frank |url=https://books.google.com/books?id=INy2SHeqMhwC&q=jollibee%20in%20papua%20new%20guinea%20-prezi&pg=PA769 |title=Strategic management : awareness and change |date=2005 |publisher=Thomson Learning |isbn=1844800830 |edition=5th |location=London [u.a.] |page=769}}</ref>
=== Di Indonesia ===
Indonesia merupakan salah satu negara pertama tempat Jollibee berekspansi ke luar negeri, dengan restoran pertamanya di Indonesia dibuka pada tahun 1991. Namun, perkembangan Jollibee di dalam negeri kurang memuaskan, yang menurut salah satu pimpinannya saat itu, Raffy dela Rosa disebabkan kurangnya ''positioning''. Pada tahun 1995 Jollibee baru memiliki 2 gerai di [[Jakarta]],<ref name="wsj-1995oct03">{{cite web|last=Reyes|first=Rexie|url=https://www.proquest.com/docview/398474745|title=Philippines' Largest Fast-Food Chain Looks to Extend Its Overseas Reach|work=The Wall Street Journal|date=3 October 1995|access-date=5 January 2019|edition=Eastern|url-access=subscription |quote=It already has eight stores abroad: five in Brunei, two in Jakarta, Indonesia, and one in Dubai in the United Arab Emirates... In the Philippines, Jollibee has 160 outlets... Jollibee plans to enter foreign markets through franchising agreements. The company is hesitant about opening outlets abroad through joint ventures because when it first started expanding overseas several of its joint ventures ran into trouble, says Raffy dela Rosa, vice president finance, referring to the company's two Jakarta outlets, which opened about four years ago. "The problem was more of entry positioning," he says, adding that Jollibee has solved the problem by turning the Indonesian stores into franchises this year. Jollibee's first overseas store opened in Brunei in 1988. |id={{ProQuest|398474745}}}}</ref> yang kemudian menjadi 3 pada 1996.<ref name=tia>[https://books.google.co.id/books?newbks=1&newbks_redir=0&hl=id&id=midYAAAAMAAJ&dq=kehadirannya+di+In-+donesia+%2C+perusahaan+ini+baru+membuka+tiga+outlet+saja+...+jollibee&focus=searchwithinvolume&q=jollibee Warta ekonomi: mingguan berita ekonomi & bisnis, Volume 8,Masalah 24-33]</ref> Dua diantaranya ada di [[Mal Ciputra]] dan Jl. Melawai IV, Jakarta.<Ref name=papat>[https://www.skyscrapercity.com/threads/shopping-malls-in-indonesia.1536204/page-627 PART 4 - Jollibee]</ref><Ref>Buku petunjuk telepon Jakarta Belanja Mei 1996-1997, hlm. 941</ref> Pada saat itu direncanakan gerai Jollibee di Indonesia akan diperbanyak menjadi 20.<ref name=ponde/>
Tiga gerai tersebut dikelola oleh PT Joli Lebah Indah,<ref name=tia/> bagian dari Ponderosa Group<ref name=ponde>[https://books.google.co.id/books?newbks=1&newbks_redir=0&hl=id&id=9gooAAAAMAAJ&dq=waralaba+jollibee&focus=searchwithinvolume&q=+jollibee Dunia EKUIN dan PERBANKAN, Volume 8,Masalah 19-20]</ref> milik pasangan Ronald Mullers dan Indrajaty Hardiwardoyo. Belakangan bertambah lagi dua gerai Jollibee di [[Medan]] (Pulo Bryan dan [[Deli Plaza]]) di bawah PT Duta Aromakemangi.<Ref name=papat/> Sayang, perkembangan restoran ini masih belum memuaskan, bahkan akibat krisis moneter, sempat dikabarkan akan ditutup seluruhnya.<ref>[https://books.google.co.id/books?newbks=1&newbks_redir=0&hl=id&id=gA5YAAAAMAAJ&dq=waralaba+jollibee&focus=searchwithinvolume&q=+jollibee Warta ekonomi: mingguan berita ekonomi & bisnis, Volume 10,Masalah 11-19]</ref> Penutupan akhirnya terjadi pada awal [[2000-an]], dengan gerai Jollibee terakhir di Jakarta ([[Mal Kelapa Gading]]) ditutup pada tahun 2004 dan di Medan pada tahun 2005.<Ref name=papat/>
Setelah penutupan tersebut, Jollibee tidak pernah beroperasi lagi di Indonesia, meskipun beberapa kali sempat menyatakan minatnya pada waktu-waktu tertentu.<ref name=":1">{{Cite news |date=2019-07-31 |title=Philippines' Jollibee sets sights on Indonesia with Coffee Bean beachhead |language=en |work=Reuters |url=https://www.reuters.com/article/us-jollibee-expansion-idUSKCN1UQ05Q |access-date=2023-11-01}}</ref>
==Pemasaran dan periklanan==
===Basis pelanggan===
Di luar Filipina, basis pelanggan Jollibee bervariasi berdasarkan wilayah. Di Timur Tengah, pasar utama Jollibee adalah para pekerja Filipina di luar negeri, sedangkan di Vietnam adalah penduduk lokal. Vietnam memiliki waralaba terbanyak di luar Filipina, dengan lebih dari 100 lokasi.<ref name=scmphow/>
===Maskot===
[[File:CPCCTMCHjf0077 01.JPG|thumb|upright|Maskot Jollibee di [[Trece Martires]], [[Cavite]]]]
Diperkenalkan pada tahun 1980, Jollibee adalah maskot [[lebah]] [[Antropomorfisme]] besar yang mengenakan blazer, kemeja, dan topi koki berwarna merah.<ref name="milestoneoct2017">{{cite web|title=Milestone & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|publisher=Jollibee|access-date=October 19, 2017}}</ref> Desain Jollibee didasarkan pada [[Mickey Mouse]].<ref name=scmphow/> Maskot ini dirancang untuk melambangkan optimisme orang Filipina. Tony Tan, pendiri Jollibee, telah membandingkan karakter maskot ini dengan kelas pekerja Filipina, dengan menyatakan bahwa lebah "melompat-lompat dan menghasilkan hal-hal yang manis untuk kehidupan, dan bahagia meskipun sibuk".<ref>{{cite news|title=A busy bee in the hamburger hive|url=http://www.economist.com/node/1011021/|access-date=November 2, 2015|newspaper=The Economist|date=February 28, 2002}}</ref> Jollibee mengembangkan maskot tambahan, beberapa di antaranya ditampilkan dalam ''[[Jollitown]]'', sebuah acara anak-anak yang ditayangkan di Filipina.<ref name=scmphow/>
{| class="wikitable plainrowheaders"
|-
! scope="col" | Nama
! scope="col" | Tahun diperkenalkan
! scope="col" | Tahun dihentikan
! scope="col" | Representasi
|-
! scope="row" | '''Jollibee'''
| 1980<ref name="milestoneoct2017"/>
| {{N/A}}
| Maskot dan koki waralaba utama, hidangan khas Filipina<ref name="Sunstar-Mascots">{{cite news |last1=Valcobero |first1=Jennifer |title=Jollibee opens 18th branch in CDO |url=https://www.sunstar.com.ph/article/101790/Sports/Jollibee-opens-18th-branch-in-CDO |access-date=2 February 2021 |work=Sunstar |date=3 October 2016 |archive-url=https://web.archive.org/web/20200815143157/https://www.sunstar.com.ph/article/101790/Sports/Jollibee-opens-18th-branch-in-CDO |archive-date=15 August 2020 |language=English |quote=Setiap maskot mewakili menu-menu terlaris Jollibee. Mereka memiliki Mr Yum untuk burgernya, Hetty untuk spageti, Popo untuk kentang goreng, Twirlie untuk sundae, dan Jollibee untuk hidangan Filipina.}}</ref>
|-
! scope="row" | '''Chickee'''
| 1983<ref name="milestoneoct2017"/>
| Pertengahan 1990
| Chickenjoy
|-
! scope="row" | '''Lady Moo'''
| 1983<ref name="milestoneoct2017"/>
| Pertengahan 1990
| Susu kocok
|-
! scope="row" | '''Mico'''
| 1983-1984<ref name="auto1">{{Cite web|url=https://www.discogs.com/Joseph-T-Joaquin-Jollibee-Character-Songs-Volumes-1-And-2/release/9475832|title=Joseph T. Joaquin – Jollibee Character Songs Volumes 1 And 2 (1984, Vinyl)|year=1984 |via=www.discogs.com}}</ref>
| Pertengahan 1990
| Sarapan dan susu kocok
|-
! scope="row" | '''Champ'''
| 1984 (inkarnasi pertama)<ref name="milestoneoct2017"/><br/>2020 (inkarnasi kedua)
| 2004 (inkarnasi pertama)<br/>sekarang (inkarnasi kedua)
| Burger premium Champ
|-
! scope="row" | '''Mr. Yum''' / '''Yum'''
| sekitar 1980-1983 {{nowrap|(sebagai Mr. Yum)}}<br/>2008 {{nowrap|(sebagai Yum)}}
| 2008 {{nowrap|(sebagai Mr. Yum)}}<br/>sekarang {{nowrap|(sebagai Yum)}}<ref name="Sunstar-Mascots"
/>
| Burger<ref name="Sunstar-Mascots" />
|-
! scope="row" | '''Twirlie'''
| 1988
| {{N/A}}
| Sundae<ref name="Sunstar-Mascots" />
|-
! scope="row" | '''Popo'''
| sekitar 1980-1984<ref name="auto1"/>
| {{N/A}}
| Kentang goreng<ref name="Sunstar-Mascots" />
|-
! scope="row" | '''Hetty'''
| 1984<ref name="milestoneoct2017"/>
| {{N/A}}
| Spaghetti<ref name="Sunstar-Mascots" />
|-
|}
===Media
====Seri televisi====
{{main|Jollitown}}
Pada tanggal 13 April 2008, Jollibee menayangkan perdana ''Jollitown'', sebuah acara televisi anak-anak. Penayangan perdana ini bertepatan dengan ulang tahun ke-30 Jollibee. Acara ini menampilkan beberapa karakter, termasuk Jollibee, Yum si ilmuwan, Twirlie si pemain bintang, Hetty si pemandu sorak, dan Popo si pelatih olahraga. Acara ini ditayangkan setiap hari Minggu pukul 9:30 pagi di [[GMA Network]].<ref>{{cite news|last=Aguilar|first=Dheza Marie|date=May 17, 2008|url=http://telebisyon.net/balita/The-Jollibee-gang-hits-television/artikulo/35340/|title=The Jollibee gang hits television|newspaper=[[Manila Standard Today]]|access-date=November 1, 2010|archive-date=March 25, 2012|archive-url=https://web.archive.org/web/20120325132915/http://telebisyon.net/balita/The-Jollibee-gang-hits-television/artikulo/35340/|url-status=dead}}</ref> Pada tanggal 17 Juli 2011, ''Jollitown'' pindah ke [[ABS-CBN]] untuk musim keempat dan kelima, ditayangkan pada hari Minggu pukul 09:00. Pada tanggal 20 Juli 2013, acara ini pindah kembali ke [[GMA Network]] untuk musim keenamnya hingga tamat pada tanggal 12 Oktober.
====Iklan web====
Pada bulan November 2018, 23 video orisinal Kwentong Jollibee di saluran [[YouTube]] mencapai total 64 juta penayangan.<ref>{{Cite news|url=https://news.abs-cbn.com/business/11/22/18/64-million-views-later-jollibee-goes-digital-from-i-love-you-sabado|title=64 million views later, Jollibee goes digital from 'I Love You Sabado'|last=Fenol|first=Jessica|work=ABS-CBN News|access-date=November 23, 2018|language=en-US}}</ref> After nearly two years the total views had risen to 405 million, with 567,000 subscribers, in July 2020.<ref>{{Cite web|url=https://www.youtube.com/c/JollibeeStudios/about/|title=Jollibee Studios - YouTube|website=www.youtube.com}}</ref>
==Lihat pula==
* [[Hidangan Filipina]]
* [[Warga Filipina di wilayah metropolitan Kota New York]]
* [[Hidangan Filipina#Roti dan kue]]
==Catatan==
{{Reflist|group=note}}
==Referensi==
{{Reflist}}
==Bacaan lebih lanjut==
; Video
* {{cite web|url=https://www.youtube.com/watch?v=kpHeXMbIy2s| archive-url=https://ghostarchive.org/varchive/youtube/20211106/kpHeXMbIy2s| archive-date=2021-11-06 | url-status=live|title=Why Is McDonald's Struggling In The Philippines? Jollibee|publisher=[[CNBC]]|date=2018-11-20}}{{cbignore}}
* {{cite web|url=https://www.youtube.com/watch?v=AHE6u5nc0hk|archive-url=https://web.archive.org/web/20201002030117/https://www.youtube.com/watch?v=AHE6u5nc0hk|archive-date=October 2, 2020|url-status=bot: unknown|title=Jollibee CEO on the homegrown fast food giant's growing appetite for acquisitions|publisher=[[CNBC International TV]]|access-date=2019-05-07}}{{cbignore}}<!--The bottom of https://www.cnbc.com/about-cnbc-international/ points to https://www.youtube.com/user/cnbc/ , which in channels https://www.youtube.com/c/CNBC/channels lists "CNBC International TV" https://www.youtube.com/channel/UCF8HUTbUwPKh2Q-KpGOCVGw so that is also an official channel-->
* {{cite web|url=https://www.youtube.com/watch?v=mTCgnJCyz2Q| archive-url=https://ghostarchive.org/varchive/youtube/20211106/mTCgnJCyz2Q| archive-date=2021-11-06 | url-status=live|title=Why Jollibee's Fast Food has Americans Waiting in Insane Lines — Cult Following|publisher=[[Eater (magazine)|Eater]]/[[Vox Media]]|date=2017-04-13}}{{cbignore}}
* {{cite web|url=https://www.youtube.com/watch?v=Id7yGbtOrdw| archive-url=https://ghostarchive.org/varchive/youtube/20211106/Id7yGbtOrdw| archive-date=2021-11-06 | url-status=live|title=Jollibee: How it became one of the world's biggest Asian fast food companies|publisher=[[South China Morning Post]]|date=2019-07-20}}{{cbignore}}
==Pranala luar==
*{{Official website|https://www.jollibee.com.ph/}}
*[https://www.jollibeefoods.com Jollibee USA]
*{{commons category-inline}}
{{Jollibee|state=expanded}}
{{Establishments serving chicken}}
{{fast food restaurants |state=collapsed}}
{{authority control}}
[[Kategori:Jaringan makanan cepat saji Filipina]]
[[Kategori:Jaringan makanan cepat saji Amerika Serikat]]
[[Kategori:
| |||