Jollibee: Perbedaan antara revisi

| logo = Jollibee 2011 logo.svg

| image =Jollibee, Central, Hong Kong 1.jpg

Pada tahun 1975, [[Tony Tan Caktiong]] dan keluarganya membuka [[kedai es krim]] [[Magnolia (merek SMC)|Magnolia]] di Cubao, [[Kota Quezon]].<ref name=Marketing>{{Cite book|last=Go |first=Josiah |title=Fundamentals of Marketing: In The Philippine Setting |year=2001 |publisher=Design Plus |location=Quezon road, [[Philippines]] |isbn=971-91860-5-4| pages =1–2 }}</ref><ref name=JollibeeMilestonesHistory>{{cite news|url=http://www.jollibee.com.ph/about-us#milestones-history|title=About Us|website=Jollibee.com.ph|access-date=August 11, 2018}}</ref> Gerai ini kemudian mulai menawarkan makanan panas dan [[roti lapis]]. Ketika makanan menjadi lebih populer daripada es krim, keluarga ini memutuskan untuk mengubah kedai es krim menjadi [[restoran cepat saji]], yang menjadi gerai Jollibee pertama pada tahun 1978.<ref name="wipo">{{cite news |title=From Ice Cream Parlor to Fast Food Empire: Tony Tan Caktiong's Story |url=http://www.wipo.int/ipadvantage/en/details.jsp?id=2531 |access-date=November 2, 2017 |publisher=World Intellectual Property Organization}}</ref> ManagementKonsultan consultantmanajemen Manuel C. Lumba advisedmemberikan thesaran familykepada onkeluarga themengenai changeperubahan instrategi strategytersebut.<ref name=Marketing/> Jollibee wasawalnya initially namedbernama "Jolibe", butnamun changedberganti its namenama tomenjadi "Jollibee".<ref name=scmphow>{{cite news |last1=Lord |first1=Richard |title=The Jollibee story: how a Philippine fast food franchise took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |access-date=March 18, 2021 |archive-url=https://web.archive.org/web/20190727100046/https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world|archive-date=July 27, 2019|work=South China Morning Post |date=July 21, 2019}}</ref>

[[Jollibee Foods Corporation]] (JFC) wasdidirikan incorporatedpada inbulan JanuaryJanuari 1978.{{refn|The JFC statesmenyatakan thatbahwa itstanggal datependiriannya ofadalah incorporationpada wastanggal on28 January 28,Januari 1978,<ref name="jfc2012">{{cite journal|title=2012 Annual Report|url=http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|publisher=Jollibee Foods Corporation|page=3|archive-url=https://web.archive.org/web/20180626054747/http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|archive-date=June 26, 2018|url-status=dead}}</ref> while thesementara [[PhilippineBursa StockEfek ExchangeFilipina]] listsmencantumkan thetanggal datependirian ofsebagai incorporation11 as January 11,Januari 1978.<ref>{{cite web|title=Company Information – Jollibee Foods Corporation|url=http://edge.pse.com.ph/companyInformation/form.do?cmpy_id=86|website=Philippine Stock Exchange|publisher=Philippine Stock Exchange, Inc.|access-date=November 1, 2017}}</ref>|group="note"|name="incorporation"}} ByPada theakhir endtahun of that yearitu, thereterdapat weretujuh sevencabang Jollibee branches indi [[Metro Manila]]. TheGerai firstwaralaba franchised outlet ofpertama Jollibee openeddibuka indi [[Santa Cruz, Manila]] inpada tahun 1979.<ref name=milestonesasof2017>{{cite web|title=Milestones & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|website=Jollibee.com.ph|access-date=October 19, 2017}}</ref>

Jollibee experiencedmengalami rapidpertumbuhan growthyang pesat.<ref>{{Cite web |title=Quest for growth takes Jollibee Foods beyond Asia |url=https://asia.nikkei.com/Business/Company-in-focus/Quest-for-growth-takes-Jollibee-Foods-beyond-Asia2 |access-date=2024-01-30 |website=Nikkei Asia |language=en-GB}}</ref> TheRantai chainini wasmampu ablebertahan todari withstand themasuknya [[McDonald's Philippines|entry]] ofke [[McDonald's]]Filipina intopada the Philippines intahun 1981 bydengan focusingberfokus onpada theselera specificpasar tastes of theFilipina Filipinoyang marketspesifik.<ref name=economist>{{cite news|title=Acquired tastes|url=https://www.economist.com/news/business/21685465-tenacious-filipino-burger-chain-tries-different-way-conquer-world-acquired-tastes|access-date=January 12, 2016|newspaper=The Economist}}</ref>{{Example needed|date=September 2023}} TheGerai firstJollibee provincialprovinsi Jollibeepertama outletdibuka opened indi [[Mabalacat]].<ref>{{cite news|last=Vergara|first=Ricky B.|title=Jollibee stings US rivals, buzzes Brunei|url=https://news.google.com/newspapers?id=ImcVAAAAIBAJ&sjid=QwsEAAAAIBAJ&pg=2887%2C716830|access-date=November 6, 2022|work=[[Manila Standard]]|publisher=Standard Publications, Inc.|date=July 10, 1987|page=9}}</ref> TheJollibee firstluar overseasnegeri Jollibeepertama openeddibuka indi Taiwan inpada tahun 1986; thatlokasi locationtersebut eventuallyakhirnya closedditutup.<ref name="milestone">{{cite web |title=Milestones & History |url=http://www.jollibee.com.ph/about-us/milestones-history/ |url-status=dead |archive-url=https://web.archive.org/web/20140319023031/http://www.jollibee.com.ph/about-us/milestones-history/ |archive-date=March 19, 2014 |access-date=January 7, 2015 |publisher=Jollibee Foods Corporation}}</ref> Jollibee continuedterus tomelakukan expandekspansi anddan setmendirikan upgerai-gerai outletsbaik bothdi withindalam themaupun countrydi andluar abroadnegeri.<ref name="loyalty">{{cite web|title=Inspiring Loyalty, and Serving Chickenjoy at Jollibee|date=February 14, 2019|author=Ligaya Mishan|website=[[The New York Times]]|url=https://www.nytimes.com/2019/02/14/dining/jollibee-review.html}}</ref> OnPada Junetanggal 13, Juni 1998, Jollibee openedmembuka itslokasi firstpertamanya Uniteddi StatesAmerika locationSerikat indi [[Daly City, California|Kota Daly, California]], withdengan franchiseswaralaba soonyang followingsegera inmenyusul di SingaporeSingapura, ItalyItalia, Qatar, anddan ChinaCina.<ref>{{Cite web |date=July 21, 2019 |title=How Jollibee took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |website=South China Morning Post}}</ref><ref name="tonycaktiong">{{cite news |date=February 11, 2013 |title=Billionaire Tony Tan Caktiong Takes Jollibee Foods Global |work=Forbes Asia |url=https://www.forbes.com/sites/forbesasia/2013/01/30/billionaire-tony-tan-caktiong-takes-jollibee-foods-global/ |access-date=January 7, 2015}}</ref><ref name="sjmn-1998jun10">{{cite news |last=Jung |first=Carolyn |date=June 10, 1998 |title=Fast-food Chain From Asia Lands In Daly City |page=2F |newspaper=[[San Jose Mercury News]] |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB721DC95CB1A3D&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-access=subscription |quote=Jollibee International, Asia's fastest-growing food service organization, is opening its first U.S. restaurant on Saturday in Daly City.}}</ref> Jollibee launchedmeluncurkan itscabang firstpertamanya branch indi [[Dubai]] inpada tahun 1995, whichyang closedkemudian ditutup, anddan reenteredmasuk thekembali marketke inpasar pada tahun 2015;<ref name="milestone" /><ref>{{Cite web |date=2015-05-05 |title=LOOK: Hundreds of Pinoys line up for Jollibee in Dubai |url=https://news.abs-cbn.com/global-filipino/05/05/15/look-hundreds-pinoys-line-jollibee-dubai |access-date=2021-09-14 |website=ABS-CBN News |language=en}}</ref> itsaat currentlyini operatesmengoperasikan 16 franchiseswaralaba acrossdi theseluruh Uni UnitedEmirat Arab Emirates. AsSebagai aakibat result of thedari [[1997krisis Asianfinansial financialAsia crisis1997]], thejaringan chainini wasterpaksa forcedmenghentikan tooperasinya withdraw its operations indi [[Malaysia]] anddan [[Indonesia]].<ref name="expand">{{cite news |author=Danessa O. Rivera |date=August 6, 2014 |title=Jollibee to export homegrown brands to Malaysia, Indonesia |work=GMA News |url=http://www.gmanetwork.com/news/story/373637/economy/companies/jollibee-to-export-homegrown-brands-to-malaysia-indonesia |access-date=August 8, 2014}}</ref><ref name="auto">{{cite news |last1=Morales |first1=Neil Jerome |date=August 7, 2014 |title=Jollibee expanding to Malaysia, Indonesia |work=The Philippine Star |url=http://www.philstar.com/business/2014/08/07/1354576/jollibee-expanding-malaysia-indonesia |access-date=March 31, 2015}}</ref> Jollibee returnedkembali toke Malaysia inpada Decemberbulan Desember 2018, openingmembuka alokasi location indi [[Kota Kinabalu]]; thesejak chainsaat hasitu sincejaringannya expandedtelah toberkembang sevenke locationstujuh inlokasi thedi negara countrytersebut.<ref>{{cite web |author=Ethan Rakin |date=July 3, 2018 |title=Jollibee plans to open 500 more stores worldwide – and Malaysia will soon have its first outlet |url=https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |url-status=dead |archive-url=https://web.archive.org/web/20181220230618/https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |archive-date=December 20, 2018 |access-date=December 15, 2018 |publisher=Business Insider Malaysia}}</ref><ref>{{cite web |author=Rebecca Vega |date=July 8, 2018 |title=OMG Guys! Jollibee is Finally Opening Their First Branch Malaysia! |url=https://www.worldofbuzz.com/omg-guys-jollibee-is-finally-opening-their-first-branch-malaysia/ |access-date=December 15, 2018 |publisher=World of Buzz}}</ref><ref>{{cite news |author=Olivia Miwil |date=December 15, 2018 |title=Jollibee opens first Malaysian outlet in Kota Kinabalu |newspaper=New Straits Times |url=https://www.nst.com.my/news/nation/2018/12/440861/jollibee-opens-first-malaysian-outlet-kota-kinabalu |access-date=December 15, 2018}}</ref>

InPada tahun 2013, Jollibee openedmembuka itscabang firstpertamanya branch indi [[SingaporeSingapura]], anddan sejak itsaat hasitu sincetelah openedmembuka fivelima branchescabang.<ref>{{Cite web |title=Jollibee Singapore |url=https://www.facebook.com/439644889414894/posts/1721953631184007/ |access-date=July 24, 2019 |website=www.facebook.com |language=en}}</ref> InPada tahun 2016, thejaringan chainini openedmembuka itsrestoran firstKanada Canadianpertamanya restaurant indi [[Winnipeg]].<ref>Jollibee. 2021 September 2. "[https://www.newswire.ca/news-releases/jollibee-spreads-joy-to-winnipeg-s-east-side-with-new-store-opening-on-sept-2-2021-814583618.html Jollibee Spreads Joy to Winnipeg's East Side with New Store Opening on Sept. 2, 2021]." ''Cision''.</ref> Jollibee firstpertama enteredkali Europemasuk inke 2018Eropa withpada thetahun opening2018 ofdengan amembuka branchcabang indi [[Milan]],<ref name="Europe">{{cite news |date=April 5, 2018 |title=Jollibee lands in Europe |work=Malaya Business Insights |url=http://malaya.com.ph/business-news/living/jollibee-lands-europe |url-status=dead |access-date=April 6, 2018 |archive-url=https://web.archive.org/web/20180406230800/http://malaya.com.ph/business-news/living/jollibee-lands-europe |archive-date=April 6, 2018}}</ref> whichyang wasdiikuti followedoleh bylokasi itsEropa secondkedua European location indi [[London]] onpada Octobertanggal 20, Oktober 2018.<ref name="StraitsTimes-Crowds">{{cite news |date=22 October 2018 |title=Crowds brave London chill for Philippine fast-food giant Jollibee's British debut |language=en |work=The Straits Times |url=https://www.straitstimes.com/world/europe/crowds-brave-london-chill-for-philippine-fast-food-giant-jollibees-british-debut |access-date=22 February 2020}}</ref> InPada tahun 2018, Jollibee openedmembuka locationslokasi indi [[Manhattan]] anddan [[Edmonton]].<ref>{{Cite news |title=Jollibee Takes Manhattan and London |work=Manila Bulletin |url=https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london |url-status=dead |access-date=November 16, 2019 |archive-url=https://web.archive.org/web/20190823031420/https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london/ |archive-date=August 23, 2019}}</ref><ref>{{Cite news |date=September 26, 2018 |title=Jollibee opens first store in London |work=SunStar |url=https://www.sunstar.com.ph/article/1766228}}</ref><ref>{{Cite news |date=July 14, 2018 |title=Mainstreaming Jollibee in Canada, opening one restaurant at a time |work=BusinessMirror |url=https://businessmirror.com.ph/2018/07/14/mainstreaming-jollibee-in-canada-opening-one-restaurant-at-a-time/}}</ref> Jollibee announcedmengumumkan plansrencana tountuk openmembuka 509 storestoko indi theAS USdan andKanada Canadapada intahun 2021.<ref>{{Cite web|title=Jollibee plans to reach 500 stores in North America in 5-7 years|url=https://www.restaurantdive.com/news/jollibee-plans-to-reach-500-stores-in-north-america-in-5-7-years/603614/|access-date=November 25, 2021|website=Restaurant Dive|language=en-US}}</ref> InPada Augustbulan Agustus 2022, Jollibee openedmembuka alokasi [[Times Square]] location.<ref>{{cite web |last=Tara |first=Serena |date=August 22, 2022 |title=Jollibee Opens Its Flagship Times Square Location After Years of Anticipation |url=https://www.thrillist.com/news/new-york/jollibee-times-square-location-opening-date |access-date=September 11, 2022 |website=Thrillist}}</ref>

==ProductsProduk==

[[File:Jollibee Chickenjoy with Palabok.jpg|thumb|upright=0.9|A piece ofSepotong Chickenjoy alongsidebersama [[palabokpancit]], a traditionalhidangan Filipinomie noodletradisional dishFilipina]]

[[File:Jollibee Malaysia.jpg|thumb|upright|TwoDua pieces ofpotong Chickenjoy, theproduk chain'sutama corerestoran productini; alongbersama withdengan [[Mushroomkuah gravy|gravyjamur]], Burger Steak, and adan servingsatu ofporsi ricenasi indi [[Kuala Lumpur]], Malaysia]].

Jollibee offersmenawarkan American-influencedmakanan fastcepat foodsaji itemsyang anddipengaruhi casualoleh FilipinoAmerika faredan makanan Filipina yang kasual. AmongDi theantara establishment'smakanan bestterlaris sellersdi arerestoran theini adalah Yumburger, the house hamburger firstyang introducedpertama duringkali theirdiperkenalkan earlypada masa-masa daysawal ofmereka operationberoperasi;<ref name="primer">{{cite news |last1=Gomez |first1=Arvee |date=December 12, 2015 |title=Serving a Jolly Nation: The Jollibee Success Story |work=Philippine Primer |url=http://primer.com.ph/business/2015/12/12/serving-a-jolly-nation-the-jollibee-success-story/ |access-date=April 6, 2018}}</ref> the Chickenjoy, amakanan friedayam chicken mealgoreng, introduceddiperkenalkan inpada thetahun 1980s1980-an, withdengan regularversi andbiasa spicydan versionspedas;<ref name="ukitaly">{{cite news |last1=Montrealegre |first1=Krista |date=November 1, 2015 |title=Jollibee aims to expand in UK, Italy next year |work=BusinessWorld |url=http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |url-status=dead |access-date=November 2, 2015 |archive-url=https://web.archive.org/web/20170608192201/http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |archive-date=June 8, 2017}}</ref> anddan Jolly Spaghetti, a sweet [[Filipinospaghetti spaghettiFilipina]] thatmanis includesyang aberisi beefsaus saucedaging withsapi piecesdengan ofpotongan hot dog anddan ham.<ref name="loyalty" /> InPada tahun 1995, Jollibee introduced thememperkenalkan Burger Steak toke itsdalam menumenunya.<ref>{{cite news |date=July 28, 1995 |title=Sustained marketing push ups Jollibee bottom line |page=17 |work=[[Manila Standard]] |publisher=Kamahalan Publishing Corp. |url=https://news.google.com/newspapers?id=ymUVAAAAIBAJ&sjid=0AoEAAAAIBAJ&pg=6458%2C3845310 |access-date=October 26, 2022}}</ref> AtDi itslokasi international locationsinternasionalnya, Jollibee also offersjuga offersmenawarkan localizedproduk productslokal, such asseperti [[chiliayam chickencabai]] indi Vietnam anddan [[nasi lemak]] indi [[Brunei]].<ref name="scmphow" /> Jollibee servesmenyajikan produk [[Coca-Cola]] productsdi in theFilipina Philippinesdan andproduk [[PepsiCo|Pepsi]] productsdi inpasar itsluar overseas marketsnegeri.{{Citation needed|date=September 2023}}

The Chickenjoy isadalah amakanan crispyayam friedgoreng chickenyang mealrenyah.<ref name="chickjoy">{{cite news |title=Jollibee Brings Its Iconic Chickenjoy Fried Chicken and Other Delicious Menu Items to Chantilly, VA, with New Store Opening Set for November 21, 2023 |url=https://www.prnewswire.com/news-releases/jollibee-brings-its-iconic-chickenjoy-fried-chicken-and-other-delicious-menu-items-to-chantilly-va-with-new-store-opening-set-for-november-21-2023-301992189.html |access-date=4 February 2024 |agency=PR Newswire}}</ref> TheMakanan mealdapat candipesan bedengan orderedbeberapa with several sideslauk, includingtermasuk ricenasi anddan gravysaus, frieskentang goreng, butteredjagung cornmentega, anddan spaghettispageti.<ref name="WTOP">{{cite news |last1=Clabaugh |first1=Jeff |title=Jollibee is bringing Chickenjoy (and ‘deranged’ spaghetti) to Alexandria |url=https://wtop.com/business-finance/2022/06/jollibee-is-bringing-chicken-joy-and-deranged-spaghetti-to-alexandria/ |access-date=4 February 2024 |agency=[[WTOP-FM]] |date=24 June 2022}}</ref><ref name="BusIn">{{cite news |last1=Brown |first1=Jena |title=I tried Jollibee for the first time, and the fast-food chain had everything from pie to spaghetti with hotdogs in it |url=https://www.businessinsider.com/trying-jollibee-first-time-review-photos-2022-10 |access-date=4 February 2024 |agency=[[Business Insider]] |date=11 October 2022}}</ref>

The Yumburger (alsojuga spelleddieja assebagai Yum Burger, oratau Yum!), onesalah ofsatu theproduk firstpertama productsyang solddijual byoleh Jollibee, is aadalah hamburger containingyang a beefberisi patty toppeddaging sapi dengan withtopping mayonnaisemayones.<ref name="primer" /><ref>{{Cite news |author=<!--Staff writer(s); no by-line.--> |department=ANCX |title=Jollibee has stakes in these 8 global food brands—including your favorite dimsum place |work=ABS-CBN News |url=https://news.abs-cbn.com/ancx/culture/spotlight/07/26/19/jollibee-has-stakes-in-these-eight-global-food-brandsincluding-your-favorite-dimsum-place}}</ref><ref>{{Cite news |url=https://www.manilatimes.net/kwentong-jollibee-campaign-sets-bar-digital-marketing/379510/ |title='Kwentong Jollibee' campaign sets bar for digital marketing |work=The Manila Times|date=11 February 2018}}</ref><ref>{{Cite news |last=Arcalas |first=Jasper Y. |date=April 8, 2018 |title=The burger chains' embrace - Jasper Y. Arcalas |work=BusinessMirror |url=https://businessmirror.com.ph/2018/04/08/the-burger-chains-embrace/}}</ref><ref name="Telegraph review">{{Cite news |last=Deacon |first=Michael |author-link=Michael Deacon (journalist) |date=November 29, 2018 |title=Michael Deacon reviews Jollibee, London: 'The queue was like a chicken-shop version of The Hobbit' |newspaper=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/food-and-drink/restaurants/michael-deacon-reviewsjollibee-london-queue-like-chicken-shop/ |url-status=live |url-access=subscription |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/food-and-drink/restaurants/michael-deacon-reviewsjollibee-london-queue-like-chicken-shop/ |archive-date=January 12, 2022}}{{cbignore}}</ref> InDalam ''[[The Daily Telegraph]]'', [[Michael Deacon (journalist)|Michael Deacon]] described themenggambarkan Yumburger assebagai "ahamburger yang slimramping, floppylembek, somewhatdan dampagak hamburgerlembab slatheredyang withdiolesi adengan strangelymayones sweetyang mayoanehnya manis" indalam hisulasan three-startiga reviewbintangnya oftentang alokasi Jollibee location indi London.<ref name="Telegraph review" />

InPada tahun 2017, Jollibee introduced thememperkenalkan Aloha Yumburger.<ref>{{Cite news|url=https://cebudailynews.inquirer.net/149149/say-aloha-jollibees-amazing-aloha-yumburger|title=Say Aloha to Jollibee's Amazing Aloha Yumburger!|newspaper=Philippine Daily Inquirer}}</ref> ThatPada sametahun yearyang sama, an advertisingsebuah video oniklan di [[YouTube]] about thetentang Yumburger wentmenjadi [[viral video|viral]] in thedi PhilippinesFilipina.<ref>{{Cite news|url=https://www.gmanetwork.com/news/hashtag/content/619866/yum-burger-sales-quadrupled-because-of-viral-crush-ad-jollibee-exec/story/|title=Yum! burger sales quadrupled because of viral 'Crush' ad —Jollibee exec|work=GMA News}}</ref> A 2019Iklan Yumburger commercial2019 abouttentang lovecinta onpada [[Father'sHari DayAyah]] wasmenjadi the subject ofbahan [[Internet meme|memes]].<ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2019/06/14/watch-kwentong-jollibee-celebrates-true-love-this-fathers-day/|title=WATCH: Kwentong Jollibee celebrates "True Love" this Father's Day|date=June 14, 2019|access-date=November 16, 2019|archive-date=June 16, 2019|archive-url=https://web.archive.org/web/20190616083217/https://businessmirror.com.ph/2019/06/14/watch-kwentong-jollibee-celebrates-true-love-this-fathers-day/|url-status=dead}}</ref><ref>{{Cite news|url=https://news.abs-cbn.com/trending/02/10/17/aww-to-ouch-jollibees-valentine-ads-spur-memes-hugot-lines|title=Aww to ouch: Jollibee's Valentine ads spur memes, 'hugot' lines|first=Kat|last=Domingo|work=ABS-CBN News}}</ref> Merchandise depictingyang themenggambarkan Yumburger wasdirilis releasedpada intahun 2018 assebagai aset collectiblemainan toyyang setdapat withdikoleksi thedengan Jolly Kiddie Meal.<ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2018/04/19/kids-get-a-feel-of-working-at-jollibee-with-collectible-toy-set/|title=Kids get a feel of working at Jollibee with collectible toy set|date=April 19, 2018}}</ref><ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2018/06/06/jollibee-back-to-school-toys-make-learning-more-fun-and-exciting/|title=Jollibee back-to-school toys make learning more fun and exciting|date=June 6, 2018}}</ref>

Jollibee isdimiliki owned by theoleh [[Jollibee Foods Corporation]], whichyang isberbasis based indi [[Pasig]], [[PhilippinesFilipina]]. JFC hastelah operatedberoperasi assebagai apemilik franchisorwaralaba sincesejak tahun 1979. JFC alsojuga ownsmemiliki othermerek fastmakanan foodcepat brandssaji inlainnya thedi PhilippinesFilipina, includingtermasuk [[Chowking]], [[Greenwich Pizza]], [[Red Ribbon Bakeshop]], anddan [[Mang Inasal]], anddan itmengoperasikan operateswaralaba [[Burger King]] franchises.<ref>{{cite web|title=Jollibbee Franchise|url=https://www.jollibee.com.ph/franchise/|access-date=April 6, 2018|work=Jollibee}}</ref>

==BranchLokasi locationscabang==

{{main|ListDaftar ofnegara countriesyang withmemiliki Jollibeegerai outletsJollibee}}

Jollibee starteddimulai withdengan fivelima branchescabang inpada tahun 1978.{{Citation needed|date=September 2023}} {{As ofHingga|2019|MayMei}}, Jollibee operatedmengoperasikan overlebih dari 1,.300 storestoko, withdengan 1,.150 intoko thedi PhilippinesFilipina anddan 234 intoko di pasar foreignluar marketsnegeri.<ref>{{Cite web |date=May 15, 2019 |title=Jollibee to open 500 new stores in 2019 |url=https://www.gmanetwork.com/news/money/companies/694537/jollibee-to-open-500-new-stores-in-2019/story/ |website=GMA News Online}}</ref> Jollibee hasmemiliki locationslokasi indi SoutheastAsia AsiaTenggara, EastAsia AsiaTimur, the MiddleTimur EastTengah, NorthAmerika AmericaUtara, EuropeEropa, anddan [[OceaniaOseania]].<ref name="TheStandard-Expanding">{{cite news |last1=Austria |first1=Jenniffer B. |date=1 November 2015 |title=Jollibee expanding to UK, Italy, Oman |language=en |work=The Standard |url=http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |access-date=22 February 2020 |archive-url=https://web.archive.org/web/20151105115056/http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |archive-date=5 November 2015}}</ref> ItPerusahaan hasini alsojuga openedtelah branchesmembuka incabang thedi [[NorthernKepulauan Mariana IslandsUtara]]<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |date=October 31, 2000 |title=Second Jollibee store opens in January |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/965320f9-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref><ref name="st-2004jul08">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=July 8, 2004 |title=Jollibee outlet shuts down |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/9fe147d7-1dfb-11e4-aedf-250bc8c9958e/}}</ref><ref name="NMIclose">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=November 26, 2009 |title=Jollibee to close in Feb. |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/b3271073-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref> anddan [[Papua New GuineaNugini]].<ref>{{cite book |last1=Martin |first1=John L. Thompson ; with Frank |url=https://books.google.com/books?id=INy2SHeqMhwC&q=jollibee%20in%20papua%20new%20guinea%20-prezi&pg=PA769 |title=Strategic management : awareness and change |date=2005 |publisher=Thomson Learning |isbn=1844800830 |edition=5th |location=London [u.a.] |page=769}}</ref>

| caption1 = ALokasi Jollibee location indi [[Toronto]], [[Ontario]], CanadaKanada

| caption2 = Jollibee [[foodTruk truckmakanan]] inJollibee di [[Baliwag]], [[Bulacan]], PhilippinesFilipina

==MarketingPemasaran anddan advertisingperiklanan==

===CustomerBasis basepelanggan===

OutsideDi ofluar the PhilippinesFilipina, Jollibee'sbasis customerpelanggan baseJollibee variesbervariasi byberdasarkan regionwilayah. InDi theTimur Middle EastTengah, pasar utama Jollibee's primaryadalah marketpara arepekerja overseasFilipina Filipinodi workersluar negeri, whilesedangkan indi Vietnam itadalah ispenduduk the local populationlokal. Vietnam hasmemiliki thewaralaba mostterbanyak franchisesdi outsideluar ofFilipina, the Philippines,dengan withlebih overdari 100 locationslokasi.<ref name=scmphow/>

===MascotsMaskot===

[[File:CPCCTMCHjf0077 01.JPG|thumb|upright|JollibeeMaskot mascotJollibee indi [[Trece Martires]], [[Cavite]]]]

IntroducedDiperkenalkan inpada tahun 1980, Jollibee isadalah a largemaskot [[Anthropomorphism|anthropomorphiclebah]] [[beeAntropomorfisme]] mascotbesar dressedyang in a redmengenakan blazer, shirtkemeja, anddan chef'stopi koki berwarna hatmerah.<ref name="milestoneoct2017">{{cite web|title=Milestone & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|publisher=Jollibee|access-date=October 19, 2017}}</ref> Desain Jollibee's designdidasarkan is based onpada [[Mickey Mouse]].<ref name=scmphow/> TheMaskot mascotini wasdirancang designeduntuk tomelambangkan epitomizeoptimisme Filipinoorang optimismFilipina. Tony Tan, pendiri Jollibee's founder, hastelah comparedmembandingkan thekarakter mascot'smaskot characterini todengan the Filipinokelas workingpekerja classFilipina, statingdengan thatmenyatakan thebahwa beelebah "hopsmelompat-lompat arounddan andmenghasilkan produceshal-hal sweetyang thingsmanis foruntuk lifekehidupan, anddan isbahagia happymeskipun even though it is busysibuk".<ref>{{cite news|title=A busy bee in the hamburger hive|url=http://www.economist.com/node/1011021/|access-date=November 2, 2015|newspaper=The Economist|date=February 28, 2002}}</ref> Jollibee developedmengembangkan additionalmaskot mascotstambahan, somebeberapa ofdi whichantaranya wereditampilkan featured indalam ''[[Jollitown]]'', asebuah children'sacara showanak-anak airedyang inditayangkan thedi PhilippinesFilipina.<ref name=scmphow/>

! scope="col" | NameNama

! scope="col" | YearTahun introduceddiperkenalkan

! scope="col" | YearTahun dihentikan discontinued

! scope="col" | RepresentationRepresentasi

| MainMaskot franchisedan mascotkoki andwaralaba chefutama, Filipinohidangan disheskhas Filipina<ref name="Sunstar-Mascots">{{cite news |last1=Valcobero |first1=Jennifer |title=Jollibee opens 18th branch in CDO |url=https://www.sunstar.com.ph/article/101790/Sports/Jollibee-opens-18th-branch-in-CDO |access-date=2 February 2021 |work=Sunstar |date=3 October 2016 |archive-url=https://web.archive.org/web/20200815143157/https://www.sunstar.com.ph/article/101790/Sports/Jollibee-opens-18th-branch-in-CDO |archive-date=15 August 2020 |language=English |quote=EverySetiap mascotmaskot representsmewakili the bestmenu-sellersmenu ofterlaris Jollibee. TheyMereka havememiliki Mr. Yum foruntuk its burgerburgernya, Hetty foruntuk spaghettispageti, Popo foruntuk frenchkentang friesgoreng, Twirlie foruntuk sundaessundae, anddan Jollibee foruntuk Filipinohidangan dishesFilipina.}}</ref>

| 1984 (1stinkarnasi incarnationpertama)<ref name="milestoneoct2017"/><br/>2020 (2ndinkarnasi incarnationkedua)

| 2004 (1stinkarnasi incarnationpertama)<br/>presentsekarang (2ndinkarnasi incarnationkedua)

| ChampBurger premium hamburgerChamp

| circasekitar 1980-1983 {{nowrap|(assebagai Mr. Yum)}}<br/>2008 {{nowrap|(assebagai Yum)}}

| 2008 {{nowrap|(assebagai Mr. Yum)}}<br/>presentsekarang {{nowrap|(assebagai Yum)}}<ref name="Sunstar-Mascots"

| BurgersBurger<ref name="Sunstar-Mascots" />

| SundaesSundae<ref name="Sunstar-Mascots" />

| circasekitar 1980-1984<ref name="auto1"/>

| FrenchKentang friesgoreng<ref name="Sunstar-Mascots" />

===MassMedia mediamassa===