Jollibee: Perbedaan antara revisi

| logo = Jollibee 2011 logo.svg

Pada tahun 1975, [[Tony Tan Caktiong]] dan keluarganya membuka [[kedai es krim]] [[Magnolia (merek SMC)|Magnolia]] di Cubao, [[Kota Quezon]].<ref name=Marketing>{{Cite book|last=Go |first=Josiah |title=Fundamentals of Marketing: In The Philippine Setting |year=2001 |publisher=Design Plus |location=Quezon road, [[Philippines]] |isbn=971-91860-5-4| pages =1–2 }}</ref><ref name=JollibeeMilestonesHistory>{{cite news|url=http://www.jollibee.com.ph/about-us#milestones-history|title=About Us|website=Jollibee.com.ph|access-date=August 11, 2018}}</ref> Gerai ini kemudian mulai menawarkan makanan panas dan [[roti lapis]]. Ketika makanan menjadi lebih populer daripada es krim, keluarga ini memutuskan untuk mengubah kedai es krim menjadi [[restoran cepat saji]], yang menjadi gerai Jollibee pertama pada tahun 1978.<ref name="wipo">{{cite news |title=From Ice Cream Parlor to Fast Food Empire: Tony Tan Caktiong's Story |url=http://www.wipo.int/ipadvantage/en/details.jsp?id=2531 |access-date=November 2, 2017 |publisher=World Intellectual Property Organization}}</ref> ManagementKonsultan consultantmanajemen Manuel C. Lumba advisedmemberikan thesaran familykepada onkeluarga themengenai changeperubahan instrategi strategytersebut.<ref name=Marketing/> Jollibee wasawalnya initially namedbernama "Jolibe", butnamun changedberganti its namenama tomenjadi "Jollibee".<ref name=scmphow>{{cite news |last1=Lord |first1=Richard |title=The Jollibee story: how a Philippine fast food franchise took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |access-date=March 18, 2021 |archive-url=https://web.archive.org/web/20190727100046/https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world|archive-date=July 27, 2019|work=South China Morning Post |date=July 21, 2019}}</ref>

[[Jollibee Foods Corporation]] (JFC) wasdidirikan incorporatedpada inbulan JanuaryJanuari 1978.{{refn|The JFC statesmenyatakan thatbahwa itstanggal datependiriannya ofadalah incorporationpada wastanggal on28 January 28,Januari 1978,<ref name="jfc2012">{{cite journal|title=2012 Annual Report|url=http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|publisher=Jollibee Foods Corporation|page=3|archive-url=https://web.archive.org/web/20180626054747/http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|archive-date=June 26, 2018|url-status=dead}}</ref> while thesementara [[PhilippineBursa StockEfek ExchangeFilipina]] listsmencantumkan thetanggal datependirian ofsebagai incorporation11 as January 11,Januari 1978.<ref>{{cite web|title=Company Information – Jollibee Foods Corporation|url=http://edge.pse.com.ph/companyInformation/form.do?cmpy_id=86|website=Philippine Stock Exchange|publisher=Philippine Stock Exchange, Inc.|access-date=November 1, 2017}}</ref>|group="note"|name="incorporation"}} ByPada theakhir endtahun of that yearitu, thereterdapat weretujuh sevencabang Jollibee branches indi [[Metro Manila]]. TheGerai firstwaralaba franchised outlet ofpertama Jollibee openeddibuka indi [[Santa Cruz, Manila]] inpada tahun 1979.<ref name=milestonesasof2017>{{cite web|title=Milestones & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|website=Jollibee.com.ph|access-date=October 19, 2017}}</ref>

Jollibee experiencedmengalami rapidpertumbuhan growthyang pesat.<ref>{{Cite web |title=Quest for growth takes Jollibee Foods beyond Asia |url=https://asia.nikkei.com/Business/Company-in-focus/Quest-for-growth-takes-Jollibee-Foods-beyond-Asia2 |access-date=2024-01-30 |website=Nikkei Asia |language=en-GB}}</ref> TheRantai chainini wasmampu ablebertahan todari withstand themasuknya [[McDonald's Philippines|entry]] ofke [[McDonald's]]Filipina intopada the Philippines intahun 1981 bydengan focusingberfokus onpada theselera specificpasar tastes of theFilipina Filipinoyang marketspesifik.<ref name=economist>{{cite news|title=Acquired tastes|url=https://www.economist.com/news/business/21685465-tenacious-filipino-burger-chain-tries-different-way-conquer-world-acquired-tastes|access-date=January 12, 2016|newspaper=The Economist}}</ref>{{Example needed|date=September 2023}} TheGerai firstJollibee provincialprovinsi Jollibeepertama outletdibuka opened indi [[Mabalacat]].<ref>{{cite news|last=Vergara|first=Ricky B.|title=Jollibee stings US rivals, buzzes Brunei|url=https://news.google.com/newspapers?id=ImcVAAAAIBAJ&sjid=QwsEAAAAIBAJ&pg=2887%2C716830|access-date=November 6, 2022|work=[[Manila Standard]]|publisher=Standard Publications, Inc.|date=July 10, 1987|page=9}}</ref> TheJollibee firstluar overseasnegeri Jollibeepertama openeddibuka indi Taiwan inpada tahun 1986; thatlokasi locationtersebut eventuallyakhirnya closedditutup.<ref name="milestone">{{cite web |title=Milestones & History |url=http://www.jollibee.com.ph/about-us/milestones-history/ |url-status=dead |archive-url=https://web.archive.org/web/20140319023031/http://www.jollibee.com.ph/about-us/milestones-history/ |archive-date=March 19, 2014 |access-date=January 7, 2015 |publisher=Jollibee Foods Corporation}}</ref> Jollibee continuedterus tomelakukan expandekspansi anddan setmendirikan upgerai-gerai outletsbaik bothdi withindalam themaupun countrydi andluar abroadnegeri.<ref name="loyalty">{{cite web|title=Inspiring Loyalty, and Serving Chickenjoy at Jollibee|date=February 14, 2019|author=Ligaya Mishan|website=[[The New York Times]]|url=https://www.nytimes.com/2019/02/14/dining/jollibee-review.html}}</ref> OnPada Junetanggal 13, Juni 1998, Jollibee openedmembuka itslokasi firstpertamanya Uniteddi StatesAmerika locationSerikat indi [[Daly City, California|Kota Daly, California]], withdengan franchiseswaralaba soonyang followingsegera inmenyusul di SingaporeSingapura, ItalyItalia, Qatar, anddan ChinaCina.<ref>{{Cite web |date=July 21, 2019 |title=How Jollibee took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |website=South China Morning Post}}</ref><ref name="tonycaktiong">{{cite news |date=February 11, 2013 |title=Billionaire Tony Tan Caktiong Takes Jollibee Foods Global |work=Forbes Asia |url=https://www.forbes.com/sites/forbesasia/2013/01/30/billionaire-tony-tan-caktiong-takes-jollibee-foods-global/ |access-date=January 7, 2015}}</ref><ref name="sjmn-1998jun10">{{cite news |last=Jung |first=Carolyn |date=June 10, 1998 |title=Fast-food Chain From Asia Lands In Daly City |page=2F |newspaper=[[San Jose Mercury News]] |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB721DC95CB1A3D&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-access=subscription |quote=Jollibee International, Asia's fastest-growing food service organization, is opening its first U.S. restaurant on Saturday in Daly City.}}</ref> Jollibee launchedmeluncurkan itscabang firstpertamanya branch indi [[Dubai]] inpada tahun 1995, whichyang closedkemudian ditutup, anddan reenteredmasuk thekembali marketke inpasar pada tahun 2015;<ref name="milestone" /><ref>{{Cite web |date=2015-05-05 |title=LOOK: Hundreds of Pinoys line up for Jollibee in Dubai |url=https://news.abs-cbn.com/global-filipino/05/05/15/look-hundreds-pinoys-line-jollibee-dubai |access-date=2021-09-14 |website=ABS-CBN News |language=en}}</ref> itsaat currentlyini operatesmengoperasikan 16 franchiseswaralaba acrossdi theseluruh Uni UnitedEmirat Arab Emirates. AsSebagai aakibat result of thedari [[1997krisis Asianfinansial financialAsia crisis1997]], thejaringan chainini wasterpaksa forcedmenghentikan tooperasinya withdraw its operations indi [[Malaysia]] anddan [[Indonesia]].<ref name="expand">{{cite news |author=Danessa O. Rivera |date=August 6, 2014 |title=Jollibee to export homegrown brands to Malaysia, Indonesia |work=GMA News |url=http://www.gmanetwork.com/news/story/373637/economy/companies/jollibee-to-export-homegrown-brands-to-malaysia-indonesia |access-date=August 8, 2014}}</ref><ref name="auto">{{cite news |last1=Morales |first1=Neil Jerome |date=August 7, 2014 |title=Jollibee expanding to Malaysia, Indonesia |work=The Philippine Star |url=http://www.philstar.com/business/2014/08/07/1354576/jollibee-expanding-malaysia-indonesia |access-date=March 31, 2015}}</ref> Jollibee returnedkembali toke Malaysia inpada Decemberbulan Desember 2018, openingmembuka alokasi location indi [[Kota Kinabalu]]; thesejak chainsaat hasitu sincejaringannya expandedtelah toberkembang sevenke locationstujuh inlokasi thedi negara countrytersebut.<ref>{{cite web |author=Ethan Rakin |date=July 3, 2018 |title=Jollibee plans to open 500 more stores worldwide – and Malaysia will soon have its first outlet |url=https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |url-status=dead |archive-url=https://web.archive.org/web/20181220230618/https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |archive-date=December 20, 2018 |access-date=December 15, 2018 |publisher=Business Insider Malaysia}}</ref><ref>{{cite web |author=Rebecca Vega |date=July 8, 2018 |title=OMG Guys! Jollibee is Finally Opening Their First Branch Malaysia! |url=https://www.worldofbuzz.com/omg-guys-jollibee-is-finally-opening-their-first-branch-malaysia/ |access-date=December 15, 2018 |publisher=World of Buzz}}</ref><ref>{{cite news |author=Olivia Miwil |date=December 15, 2018 |title=Jollibee opens first Malaysian outlet in Kota Kinabalu |newspaper=New Straits Times |url=https://www.nst.com.my/news/nation/2018/12/440861/jollibee-opens-first-malaysian-outlet-kota-kinabalu |access-date=December 15, 2018}}</ref>

InPada tahun 2013, Jollibee openedmembuka itscabang firstpertamanya branch indi [[SingaporeSingapura]], anddan sejak itsaat hasitu sincetelah openedmembuka fivelima branchescabang.<ref>{{Cite web |title=Jollibee Singapore |url=https://www.facebook.com/439644889414894/posts/1721953631184007/ |access-date=July 24, 2019 |website=www.facebook.com |language=en}}</ref> InPada tahun 2016, thejaringan chainini openedmembuka itsrestoran firstKanada Canadianpertamanya restaurant indi [[Winnipeg]].<ref>Jollibee. 2021 September 2. "[https://www.newswire.ca/news-releases/jollibee-spreads-joy-to-winnipeg-s-east-side-with-new-store-opening-on-sept-2-2021-814583618.html Jollibee Spreads Joy to Winnipeg's East Side with New Store Opening on Sept. 2, 2021]." ''Cision''.</ref> Jollibee firstpertama enteredkali Europemasuk inke 2018Eropa withpada thetahun opening2018 ofdengan amembuka branchcabang indi [[Milan]],<ref name="Europe">{{cite news |date=April 5, 2018 |title=Jollibee lands in Europe |work=Malaya Business Insights |url=http://malaya.com.ph/business-news/living/jollibee-lands-europe |url-status=dead |access-date=April 6, 2018 |archive-url=https://web.archive.org/web/20180406230800/http://malaya.com.ph/business-news/living/jollibee-lands-europe |archive-date=April 6, 2018}}</ref> whichyang wasdiikuti followedoleh bylokasi itsEropa secondkedua European location indi [[London]] onpada Octobertanggal 20, Oktober 2018.<ref name="StraitsTimes-Crowds">{{cite news |date=22 October 2018 |title=Crowds brave London chill for Philippine fast-food giant Jollibee's British debut |language=en |work=The Straits Times |url=https://www.straitstimes.com/world/europe/crowds-brave-london-chill-for-philippine-fast-food-giant-jollibees-british-debut |access-date=22 February 2020}}</ref> InPada tahun 2018, Jollibee openedmembuka locationslokasi indi [[Manhattan]] anddan [[Edmonton]].<ref>{{Cite news |title=Jollibee Takes Manhattan and London |work=Manila Bulletin |url=https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london |url-status=dead |access-date=November 16, 2019 |archive-url=https://web.archive.org/web/20190823031420/https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london/ |archive-date=August 23, 2019}}</ref><ref>{{Cite news |date=September 26, 2018 |title=Jollibee opens first store in London |work=SunStar |url=https://www.sunstar.com.ph/article/1766228}}</ref><ref>{{Cite news |date=July 14, 2018 |title=Mainstreaming Jollibee in Canada, opening one restaurant at a time |work=BusinessMirror |url=https://businessmirror.com.ph/2018/07/14/mainstreaming-jollibee-in-canada-opening-one-restaurant-at-a-time/}}</ref> Jollibee announcedmengumumkan plansrencana tountuk openmembuka 509 storestoko indi theAS USdan andKanada Canadapada intahun 2021.<ref>{{Cite web|title=Jollibee plans to reach 500 stores in North America in 5-7 years|url=https://www.restaurantdive.com/news/jollibee-plans-to-reach-500-stores-in-north-america-in-5-7-years/603614/|access-date=November 25, 2021|website=Restaurant Dive|language=en-US}}</ref> InPada Augustbulan Agustus 2022, Jollibee openedmembuka alokasi [[Times Square]] location.<ref>{{cite web |last=Tara |first=Serena |date=August 22, 2022 |title=Jollibee Opens Its Flagship Times Square Location After Years of Anticipation |url=https://www.thrillist.com/news/new-york/jollibee-times-square-location-opening-date |access-date=September 11, 2022 |website=Thrillist}}</ref>

==ProductsProduk==

[[File:Jollibee Chickenjoy with Palabok.jpg|thumb|upright=0.9|A piece ofSepotong Chickenjoy alongsidebersama [[palabokpancit]], a traditionalhidangan Filipinomie noodletradisional dishFilipina]]

[[File:Jollibee Malaysia.jpg|thumb|upright|TwoDua pieces ofpotong Chickenjoy, theproduk chain'sutama corerestoran productini; alongbersama withdengan [[Mushroomkuah gravy|gravyjamur]], Burger Steak, and adan servingsatu ofporsi ricenasi indi [[Kuala Lumpur]], Malaysia]].

Jollibee offersmenawarkan American-influencedmakanan fastcepat foodsaji itemsyang anddipengaruhi casualoleh FilipinoAmerika faredan makanan Filipina yang kasual. AmongDi theantara establishment'smakanan bestterlaris sellersdi arerestoran theini adalah Yumburger, the house hamburger firstyang introducedpertama duringkali theirdiperkenalkan earlypada masa-masa daysawal ofmereka operationberoperasi;<ref name="primer">{{cite news |last1=Gomez |first1=Arvee |date=December 12, 2015 |title=Serving a Jolly Nation: The Jollibee Success Story |work=Philippine Primer |url=http://primer.com.ph/business/2015/12/12/serving-a-jolly-nation-the-jollibee-success-story/ |access-date=April 6, 2018}}</ref> the Chickenjoy, amakanan friedayam chicken mealgoreng, introduceddiperkenalkan inpada thetahun 1980s1980-an, withdengan regularversi andbiasa spicydan versionspedas;<ref name="ukitaly">{{cite news |last1=Montrealegre |first1=Krista |date=November 1, 2015 |title=Jollibee aims to expand in UK, Italy next year |work=BusinessWorld |url=http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |url-status=dead |access-date=November 2, 2015 |archive-url=https://web.archive.org/web/20170608192201/http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |archive-date=June 8, 2017}}</ref> anddan Jolly Spaghetti, a sweet [[Filipinospaghetti spaghettiFilipina]] thatmanis includesyang aberisi beefsaus saucedaging withsapi piecesdengan ofpotongan hot dog anddan ham.<ref name="loyalty" /> InPada tahun 1995, Jollibee introduced thememperkenalkan Burger Steak toke itsdalam menumenunya.<ref>{{cite news |date=July 28, 1995 |title=Sustained marketing push ups Jollibee bottom line |page=17 |work=[[Manila Standard]] |publisher=Kamahalan Publishing Corp. |url=https://news.google.com/newspapers?id=ymUVAAAAIBAJ&sjid=0AoEAAAAIBAJ&pg=6458%2C3845310 |access-date=October 26, 2022}}</ref> AtDi itslokasi international locationsinternasionalnya, Jollibee also offersjuga offersmenawarkan localizedproduk productslokal, such asseperti [[chiliayam chickencabai]] indi Vietnam anddan [[nasi lemak]] indi [[Brunei]].<ref name="scmphow" /> Jollibee servesmenyajikan produk [[Coca-Cola]] productsdi in theFilipina Philippinesdan andproduk [[PepsiCo|Pepsi]] productsdi inpasar itsluar overseas marketsnegeri.{{Citation needed|date=September 2023}}

The Yumburger (alsojuga spelleddieja assebagai Yum Burger, oratau Yum!), onesalah ofsatu theproduk firstpertama productsyang solddijual byoleh Jollibee, is aadalah hamburger containingyang a beefberisi patty toppeddaging sapi dengan withtopping mayonnaisemayones.<ref name="primer" /><ref>{{Cite news |author=<!--Staff writer(s); no by-line.--> |department=ANCX |title=Jollibee has stakes in these 8 global food brands—including your favorite dimsum place |work=ABS-CBN News |url=https://news.abs-cbn.com/ancx/culture/spotlight/07/26/19/jollibee-has-stakes-in-these-eight-global-food-brandsincluding-your-favorite-dimsum-place}}</ref><ref>{{Cite news |url=https://www.manilatimes.net/kwentong-jollibee-campaign-sets-bar-digital-marketing/379510/ |title='Kwentong Jollibee' campaign sets bar for digital marketing |work=The Manila Times|date=11 February 2018}}</ref><ref>{{Cite news |last=Arcalas |first=Jasper Y. |date=April 8, 2018 |title=The burger chains' embrace - Jasper Y. Arcalas |work=BusinessMirror |url=https://businessmirror.com.ph/2018/04/08/the-burger-chains-embrace/}}</ref><ref name="Telegraph review">{{Cite news |last=Deacon |first=Michael |author-link=Michael Deacon (journalist) |date=November 29, 2018 |title=Michael Deacon reviews Jollibee, London: 'The queue was like a chicken-shop version of The Hobbit' |newspaper=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/food-and-drink/restaurants/michael-deacon-reviewsjollibee-london-queue-like-chicken-shop/ |url-status=live |url-access=subscription |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/food-and-drink/restaurants/michael-deacon-reviewsjollibee-london-queue-like-chicken-shop/ |archive-date=January 12, 2022}}{{cbignore}}</ref> InDalam ''[[The Daily Telegraph]]'', [[Michael Deacon (journalist)|Michael Deacon]] described themenggambarkan Yumburger assebagai "ahamburger yang slimramping, floppylembek, somewhatdan dampagak hamburgerlembab slatheredyang withdiolesi adengan strangelymayones sweetyang mayoanehnya manis" indalam hisulasan three-startiga reviewbintangnya oftentang alokasi Jollibee location indi London.<ref name="Telegraph review" />

InPada tahun 2017, Jollibee introduced thememperkenalkan Aloha Yumburger.<ref>{{Cite news|url=https://cebudailynews.inquirer.net/149149/say-aloha-jollibees-amazing-aloha-yumburger|title=Say Aloha to Jollibee's Amazing Aloha Yumburger!|newspaper=Philippine Daily Inquirer}}</ref> ThatPada sametahun yearyang sama, an advertisingsebuah video oniklan di [[YouTube]] about thetentang Yumburger wentmenjadi [[viral video|viral]] in thedi PhilippinesFilipina.<ref>{{Cite news|url=https://www.gmanetwork.com/news/hashtag/content/619866/yum-burger-sales-quadrupled-because-of-viral-crush-ad-jollibee-exec/story/|title=Yum! burger sales quadrupled because of viral 'Crush' ad —Jollibee exec|work=GMA News}}</ref> A 2019Iklan Yumburger commercial2019 abouttentang lovecinta onpada [[Father'sHari DayAyah]] wasmenjadi the subject ofbahan [[Internet meme|memes]].<ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2019/06/14/watch-kwentong-jollibee-celebrates-true-love-this-fathers-day/|title=WATCH: Kwentong Jollibee celebrates "True Love" this Father's Day|date=June 14, 2019|access-date=November 16, 2019|archive-date=June 16, 2019|archive-url=https://web.archive.org/web/20190616083217/https://businessmirror.com.ph/2019/06/14/watch-kwentong-jollibee-celebrates-true-love-this-fathers-day/|url-status=dead}}</ref><ref>{{Cite news|url=https://news.abs-cbn.com/trending/02/10/17/aww-to-ouch-jollibees-valentine-ads-spur-memes-hugot-lines|title=Aww to ouch: Jollibee's Valentine ads spur memes, 'hugot' lines|first=Kat|last=Domingo|work=ABS-CBN News}}</ref> Merchandise depictingyang themenggambarkan Yumburger wasdirilis releasedpada intahun 2018 assebagai aset collectiblemainan toyyang setdapat withdikoleksi thedengan Jolly Kiddie Meal.<ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2018/04/19/kids-get-a-feel-of-working-at-jollibee-with-collectible-toy-set/|title=Kids get a feel of working at Jollibee with collectible toy set|date=April 19, 2018}}</ref><ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2018/06/06/jollibee-back-to-school-toys-make-learning-more-fun-and-exciting/|title=Jollibee back-to-school toys make learning more fun and exciting|date=June 6, 2018}}</ref>

Jollibee dimulai dengan lima cabang pada tahun 1978.{{Hingga|2019|Mei}}, Jollibee mengoperasikan lebih dari 1.300 toko, dengan 1.150 toko di Filipina dan 234 toko di pasar luar negeri.<ref>{{Cite web |date=May 15, 2019 |title=Jollibee to open 500 new stores in 2019 |url=https://www.gmanetwork.com/news/money/companies/694537/jollibee-to-open-500-new-stores-in-2019/story/ |website=GMA News Online}}</ref> Jollibee memiliki lokasi di Asia Tenggara, Asia Timur, Timur Tengah, Amerika Utara, Eropa, dan [[Oseania]].<ref name="TheStandard-Expanding">{{cite news |last1=Austria |first1=Jenniffer B. |date=1 November 2015 |title=Jollibee expanding to UK, Italy, Oman |language=en |work=The Standard |url=http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |access-date=22 February 2020 |archive-url=https://web.archive.org/web/20151105115056/http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |archive-date=5 November 2015}}</ref> Perusahaan ini juga telah membuka cabang di [[Kepulauan Mariana Utara]]<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |date=October 31, 2000 |title=Second Jollibee store opens in January |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/965320f9-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref><ref name="st-2004jul08">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=July 8, 2004 |title=Jollibee outlet shuts down |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/9fe147d7-1dfb-11e4-aedf-250bc8c9958e/}}</ref><ref name="NMIclose">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=November 26, 2009 |title=Jollibee to close in Feb. |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/b3271073-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref> anddan [[Papua New GuineaNugini]].<ref>{{cite book |last1=Martin |first1=John L. Thompson ; with Frank |url=https://books.google.com/books?id=INy2SHeqMhwC&q=jollibee%20in%20papua%20new%20guinea%20-prezi&pg=PA769 |title=Strategic management : awareness and change |date=2005 |publisher=Thomson Learning |isbn=1844800830 |edition=5th |location=London [u.a.] |page=769}}</ref>

Diperkenalkan pada tahun 1980, Jollibee adalah maskot [[lebah]] [[Antropomorfisme]] besar yang mengenakan blazer, kemeja, dan topi koki berwarna merah.<ref name="milestoneoct2017">{{cite web|title=Milestone & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|publisher=Jollibee|access-date=October 19, 2017}}</ref> Desain Jollibee didasarkan pada [[Mickey Mouse]].<ref name=scmphow/> Maskot ini dirancang untuk melambangkan optimisme orang Filipina. Tony Tan, pendiri Jollibee, telah membandingkan karakter maskot ini dengan kelas pekerja Filipina, dengan menyatakan bahwa lebah "melompat-lompat dan menghasilkan hal-hal yang manis untuk kehidupan, dan bahagia meskipun sibuk".<ref>{{cite news|title=A busy bee in the hamburger hive|url=http://www.economist.com/node/1011021/|access-date=November 2, 2015|newspaper=The Economist|date=February 28, 2002}}</ref> Jollibee mengembangkan maskot tambahan, beberapa di antaranya ditampilkan dalam ''[[Jollitown]]'', sebuah acara anak-anak yang ditayangkan di Filipina.<ref name=scmphow/>

| 1984 (1stinkarnasi incarnationpertama)<ref name="milestoneoct2017"/><br/>2020 (2ndinkarnasi incarnationkedua)

| 2004 (1stinkarnasi incarnationpertama)<br/>presentsekarang (2ndinkarnasi incarnationkedua)

| ChampBurger premium hamburgerChamp

| circasekitar 1980-1983 {{nowrap|(sebagai Mr. Yum)}}<br/>2008 {{nowrap|(sebagai Yum)}}

| 2008 {{nowrap|(sebagai Mr. Yum)}}<br/>presentsekarang {{nowrap|(sebagai Yum)}}<ref name="Sunstar-Mascots"