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{{Short description|jaringan restoran cepat saji Filipina}}
{{About|jaringan restoran cepat saji|perusahaan yang memiliki merek dan rantai makanan cepat saji lainnya|Jollibee Foods Corporation}}
{{Infobox brand
| name = Jollibee
| logo =
| logo_upright =
| logo_alt =
| logo_caption = Logo sejak 2011
| image =Jollibee, Central, Hong Kong 1.jpg
| image_upright =
| alt =
Baris 37 ⟶ 36:
==Sejarah==
Pada tahun 1975, [[Tony Tan Caktiong]] dan keluarganya membuka [[kedai es krim]] [[Magnolia (merek SMC)|Magnolia]] di Cubao, [[Kota Quezon]].<ref name=Marketing>{{Cite book|last=Go |first=Josiah |title=Fundamentals of Marketing: In The Philippine Setting |year=2001 |publisher=Design Plus |location=Quezon road, [[Philippines]] |isbn=971-91860-5-4| pages =1–2 }}</ref><ref name=JollibeeMilestonesHistory>{{cite news|url=http://www.jollibee.com.ph/about-us#milestones-history|title=About Us|website=Jollibee.com.ph|access-date=August 11, 2018}}</ref> Gerai ini kemudian mulai menawarkan makanan panas dan [[roti lapis]]. Ketika makanan menjadi lebih populer daripada es krim, keluarga ini memutuskan untuk mengubah kedai es krim menjadi [[restoran cepat saji]], yang menjadi gerai Jollibee pertama pada tahun 1978.<ref name="wipo">{{cite news |title=From Ice Cream Parlor to Fast Food Empire: Tony Tan Caktiong's Story |url=http://www.wipo.int/ipadvantage/en/details.jsp?id=2531 |access-date=November 2, 2017 |publisher=World Intellectual Property Organization}}</ref>
[[Jollibee Foods Corporation]] (JFC)
Jollibee
==
[[File:Jollibee Chickenjoy with Palabok.jpg|thumb|upright=0.9|
[[File:Jollibee Malaysia.jpg|thumb|upright|
Jollibee
▲[[File:Jollibee Malaysia.jpg|thumb|upright|Two pieces of Chickenjoy, the chain's core product; along with [[Mushroom gravy|gravy]], Burger Steak and a serving of rice in [[Kuala Lumpur]], Malaysia]]
▲Jollibee offers American-influenced fast food items and casual Filipino fare. Among the establishment's best sellers are the Yumburger, the house hamburger first introduced during their early days of operation;<ref name="primer">{{cite news |last1=Gomez |first1=Arvee |date=December 12, 2015 |title=Serving a Jolly Nation: The Jollibee Success Story |work=Philippine Primer |url=http://primer.com.ph/business/2015/12/12/serving-a-jolly-nation-the-jollibee-success-story/ |access-date=April 6, 2018}}</ref> the Chickenjoy, a fried chicken meal, introduced in the 1980s, with regular and spicy versions;<ref name="ukitaly">{{cite news |last1=Montrealegre |first1=Krista |date=November 1, 2015 |title=Jollibee aims to expand in UK, Italy next year |work=BusinessWorld |url=http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |url-status=dead |access-date=November 2, 2015 |archive-url=https://web.archive.org/web/20170608192201/http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |archive-date=June 8, 2017}}</ref> and Jolly Spaghetti, a sweet [[Filipino spaghetti]] that includes a beef sauce with pieces of hot dog and ham.<ref name="loyalty" /> In 1995, Jollibee introduced the Burger Steak to its menu.<ref>{{cite news |date=July 28, 1995 |title=Sustained marketing push ups Jollibee bottom line |page=17 |work=[[Manila Standard]] |publisher=Kamahalan Publishing Corp. |url=https://news.google.com/newspapers?id=ymUVAAAAIBAJ&sjid=0AoEAAAAIBAJ&pg=6458%2C3845310 |access-date=October 26, 2022}}</ref> At its international locations, Jollibee also offers offers localized products, such as [[chili chicken]] in Vietnam and [[nasi lemak]] in [[Brunei]].<ref name="scmphow" /> Jollibee serves [[Coca-Cola]] products in the Philippines and [[PepsiCo|Pepsi]] products in its overseas markets.{{Citation needed|date=September 2023}}
=== Chickenjoy ===
Baris 56 ⟶ 54:
=== Yumburger ===
[[File:Cheesy Yumburger.jpg|thumb|left|Cheesy Yumburger]]
==Kepemilikan dan pengelolaan==
Baris 67 ⟶ 65:
[[File:Jolibee Worldwide.svg|thumb|right|upright=1.5|Branches around the world: {{Legend|#EE142A|Current locations}} {{Legend|#5F5FD4|Former locations}} {{Legend|#FF81B3|Planned locations}} {{Legend|B9B9B9|No current or planned locations}}]]
Jollibee dimulai dengan lima cabang pada tahun 1978.{{Hingga|2019|Mei}}, Jollibee mengoperasikan lebih dari 1.300 toko, dengan 1.150 toko di Filipina dan 234 toko di pasar luar negeri.<ref>{{Cite web |date=May 15, 2019 |title=Jollibee to open 500 new stores in 2019 |url=https://www.gmanetwork.com/news/money/companies/694537/jollibee-to-open-500-new-stores-in-2019/story/ |website=GMA News Online}}</ref> Jollibee memiliki lokasi di Asia Tenggara, Asia Timur, Timur Tengah, Amerika Utara, Eropa, dan [[Oseania]].<ref name="TheStandard-Expanding">{{cite news |last1=Austria |first1=Jenniffer B. |date=1 November 2015 |title=Jollibee expanding to UK, Italy, Oman |language=en |work=The Standard |url=http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |access-date=22 February 2020 |archive-url=https://web.archive.org/web/20151105115056/http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |archive-date=5 November 2015}}</ref> Perusahaan ini juga telah membuka cabang di [[Kepulauan Mariana Utara]]<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |date=October 31, 2000 |title=Second Jollibee store opens in January |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/965320f9-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref><ref name="st-2004jul08">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=July 8, 2004 |title=Jollibee outlet shuts down |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/9fe147d7-1dfb-11e4-aedf-250bc8c9958e/}}</ref><ref name="NMIclose">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=November 26, 2009 |title=Jollibee to close in Feb. |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/b3271073-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref>
=== Di Indonesia ===
Indonesia merupakan salah satu negara pertama tempat Jollibee berekspansi ke luar negeri, dengan restoran pertamanya di Indonesia dibuka pada tahun 1991. Namun, perkembangan Jollibee di dalam negeri kurang memuaskan, yang menurut salah satu pimpinannya saat itu, Raffy dela Rosa disebabkan kurangnya ''positioning''. Pada tahun 1995 Jollibee baru memiliki 2 gerai di [[Jakarta]],<ref name="wsj-1995oct03">{{cite web|last=Reyes|first=Rexie|url=https://www.proquest.com/docview/398474745|title=Philippines' Largest Fast-Food Chain Looks to Extend Its Overseas Reach|work=The Wall Street Journal|date=3 October 1995|access-date=5 January 2019|edition=Eastern|url-access=subscription |quote=It already has eight stores abroad: five in Brunei, two in Jakarta, Indonesia, and one in Dubai in the United Arab Emirates... In the Philippines, Jollibee has 160 outlets... Jollibee plans to enter foreign markets through franchising agreements. The company is hesitant about opening outlets abroad through joint ventures because when it first started expanding overseas several of its joint ventures ran into trouble, says Raffy dela Rosa, vice president finance, referring to the company's two Jakarta outlets, which opened about four years ago. "The problem was more of entry positioning," he says, adding that Jollibee has solved the problem by turning the Indonesian stores into franchises this year. Jollibee's first overseas store opened in Brunei in 1988. |id={{ProQuest|398474745}}}}</ref> yang kemudian menjadi 3 pada 1996.<ref name=tia>[https://books.google.co.id/books?newbks=1&newbks_redir=0&hl=id&id=midYAAAAMAAJ&dq=kehadirannya+di+In-+donesia+%2C+perusahaan+ini+baru+membuka+tiga+outlet+saja+...+jollibee&focus=searchwithinvolume&q=jollibee Warta ekonomi: mingguan berita ekonomi & bisnis, Volume 8,Masalah 24-33]</ref> Dua diantaranya ada di [[Mal Ciputra]] dan Jl. Melawai IV, Jakarta.<Ref name=papat>[https://www.skyscrapercity.com/threads/shopping-malls-in-indonesia.1536204/page-627 PART 4 - Jollibee]</ref><Ref>Buku petunjuk telepon Jakarta Belanja Mei 1996-1997, hlm. 941</ref> Pada saat itu direncanakan gerai Jollibee di Indonesia akan diperbanyak menjadi 20.<ref name=ponde/>
Tiga gerai tersebut dikelola oleh PT Joli Lebah Indah,<ref name=tia/> bagian dari Ponderosa Group<ref name=ponde>[https://books.google.co.id/books?newbks=1&newbks_redir=0&hl=id&id=9gooAAAAMAAJ&dq=waralaba+jollibee&focus=searchwithinvolume&q=+jollibee Dunia EKUIN dan PERBANKAN, Volume 8,Masalah 19-20]</ref> milik pasangan Ronald Mullers dan Indrajaty Hardiwardoyo. Belakangan bertambah lagi dua gerai Jollibee di [[Medan]] (Pulo Bryan dan [[Deli Plaza]]) di bawah PT Duta Aromakemangi.<Ref name=papat/> Sayang, perkembangan restoran ini masih belum memuaskan, bahkan akibat krisis moneter, sempat dikabarkan akan ditutup seluruhnya.<ref>[https://books.google.co.id/books?newbks=1&newbks_redir=0&hl=id&id=gA5YAAAAMAAJ&dq=waralaba+jollibee&focus=searchwithinvolume&q=+jollibee Warta ekonomi: mingguan berita ekonomi & bisnis, Volume 10,Masalah 11-19]</ref> Penutupan akhirnya terjadi pada awal [[2000-an]], dengan gerai Jollibee terakhir di Jakarta ([[Mal Kelapa Gading]]) ditutup pada tahun 2004 dan di Medan pada tahun 2005.<Ref name=papat/>
Setelah penutupan tersebut, Jollibee tidak pernah beroperasi lagi di Indonesia, meskipun beberapa kali sempat menyatakan minatnya pada waktu-waktu tertentu.<ref name=":1">{{Cite news |date=2019-07-31 |title=Philippines' Jollibee sets sights on Indonesia with Coffee Bean beachhead |language=en |work=Reuters |url=https://www.reuters.com/article/us-jollibee-expansion-idUSKCN1UQ05Q |access-date=2023-11-01}}</ref>
==Pemasaran dan periklanan==
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===Maskot===
[[File:CPCCTMCHjf0077 01.JPG|thumb|upright|Maskot Jollibee di [[Trece Martires]], [[Cavite]]]]
Diperkenalkan pada tahun 1980, Jollibee adalah maskot [[lebah]] [[Antropomorfisme]] besar yang mengenakan blazer, kemeja, dan topi koki berwarna merah.<ref name="milestoneoct2017">{{cite web|title=Milestone & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|publisher=Jollibee|access-date=October 19, 2017}}</ref> Desain Jollibee didasarkan pada [[Mickey Mouse]].<ref name=scmphow/> Maskot ini dirancang untuk melambangkan optimisme orang Filipina. Tony Tan, pendiri Jollibee, telah membandingkan karakter maskot ini dengan kelas pekerja Filipina, dengan menyatakan bahwa lebah "melompat-lompat dan menghasilkan hal-hal yang manis untuk kehidupan, dan bahagia meskipun sibuk".<ref>{{cite news|title=A busy bee in the hamburger hive|url=http://www.economist.com/node/1011021/|access-date=November 2, 2015|newspaper=The Economist|date=February 28, 2002}}</ref> Jollibee mengembangkan maskot tambahan, beberapa di antaranya ditampilkan dalam ''[[Jollitown]]'', sebuah acara anak-anak yang ditayangkan di Filipina.<ref name=scmphow/>
{| class="wikitable plainrowheaders"
Baris 102 ⟶ 96:
! scope="row" | '''Chickee'''
| 1983<ref name="milestoneoct2017"/>
| Pertengahan 1990
| Chickenjoy
|-
! scope="row" | '''Lady Moo'''
| 1983<ref name="milestoneoct2017"/>
| Pertengahan 1990
| Susu kocok
|-
! scope="row" | '''Mico'''
| 1983-1984<ref name="auto1">{{Cite web|url=https://www.discogs.com/Joseph-T-Joaquin-Jollibee-Character-Songs-Volumes-1-And-2/release/9475832|title=Joseph T. Joaquin – Jollibee Character Songs Volumes 1 And 2 (1984, Vinyl)|year=1984 |via=www.discogs.com}}</ref>
| Pertengahan 1990
| Sarapan dan susu kocok
|-
! scope="row" | '''Champ'''
| 1984 (
| 2004 (
|
|-
! scope="row" | '''Mr. Yum''' / '''Yum'''
|
| 2008 {{nowrap|(sebagai Mr. Yum)}}<br/>
/>
| Burger<ref name="Sunstar-Mascots" />
|-
! scope="row" | '''Twirlie'''
| 1988
| {{N/A}}
| Sundae<ref name="Sunstar-Mascots" />
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{{fast food restaurants |state=collapsed}}
{{authority control}}
[[Kategori:Jaringan makanan cepat saji Filipina]]
[[Kategori:Jaringan makanan cepat saji Amerika Serikat]]
[[Kategori:Merk Jollibee Foods Corporation]]
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