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{{infobox beverage
|image = Logo Kratingdaeng.png
|type = [[Minuman energi]]
|abv =
|proof =
|distributor =
|origin = [[Thailand]]
|founder = [[Chaleo Yoovidhya]]
|introduced = {{start date and age|1976}}
|discontinued =
|color =
|variants =
|related = [[Red Bull]]
|website = {{url|www.kratingdaeng.com}}
}}
'''{{PAGENAMEPURE}}''' ({{lang-th|กระทิงแดง}}, {{rtgs|''krathing daeng''}}, {{IPA-th|krà.tʰīŋ dɛ̄ːŋ|pron}}; artinya "banteng merah" atau "[[seladang]] merah")<ref name="export.redbullthailand.com">{{cite web |url=http://export.redbullthailand.com/index.php/corporate/data |title=T.C. PHARMACEUTICAL INDUSTRIES CO., LTD. export product: COMPANY PROFILE |website=export.redbullthailand.com |date=2011 |access-date=2016-10-18 |archive-date=2016-10-25 |archive-url=https://web.archive.org/web/20161025113349/http://export.redbullthailand.com/index.php/corporate/data |url-status=dead }}</ref> adalah [[minuman energi]] yang diciptakan oleh [[Chaleo Yoovidhya]]. Minuman ini dijual di [[Asia Tenggara]], [[Asia Timur]], dan 165 negara lain.<ref name=BP-20151228>{{cite news|last1=Nivatpumin|first1=Chiratas|last2=Treerapongpichit|first2=Busrin|title=Red Bull still charging ahead|url=http://www.bangkokpost.com/business/news/808868/red-bull-still-charging-ahead|access-date=29 December 2015|work=Bangkok Post|date=2015-12-28|archive-date=2020-10-17|archive-url=https://web.archive.org/web/20201017052005/https://www.bangkokpost.com/business/808868/red-bull-still-charging-ahead|url-status=live}} (Subscription required.)</ref> Chaleo menamakannya dari seladang (Thai: {{lang|th|กระทิง }} {{lang|th-Latn|krathing}}), salah satu banteng liar Asia Tenggara. Logonya berupa dua banteng merah yang saling beradu melambangkan kekuatan; merah bermakna keberanian, dan matahari melambangkan energi.<ref name=BP-20151228 /> Kratingdaeng menjadi dasar dari minuman energi [[Red Bull]]. Saat Chaleo meninggal pada 2012 dalam usia 88 tahun, Chaleo sudah tergolong multi-miliarder.<ref>{{cite news |title= Thai billionaire who created Red Bull dies at 88 |url= http://asiancorrespondent.com/78331/thai-billionaire-who-created-red-bull-dies-at-89/ |agency= [[Associated Press|AP]] |newspaper= [[Asian Correspondent]] |publisher= Hybrid News Limited |location= Bristol, England |date= March 17, 2012 |access-date= March 17, 2012 |archive-date= March 20, 2012 |archive-url= https://web.archive.org/web/20120320030122/http://asiancorrespondent.com/78331/thai-billionaire-who-created-red-bull-dies-at-89/ |url-status= live }}</ref>.
Di Indonesia, produk ini diproduksi oleh PT. Asia Health Energi Beverages, induk dari [[ABC Holding]].
[[bg:Red Bull]]▼
==Sejarah==
Kratingdaeng diresepkan tahun 1975, mengandung air, gula tebu, [[caffeine|kafein]], [[taurine|taurin]], [[inositol]], dan vitamin B. Diperkenalkan di seantero [[Thailand]] tahun 1976 sebagai minuman penyegar dahaga para pekerja di sana. "Awalnya tidak populer...," kata Saravoot sang direktur saat ini, "itu sangat berbeda dari pasar, dan Chaleo memfokuskan pada pasar pedesaan daripada di kota tempat banyaknya kompetitor mencari pasar."<ref name=BP-20151228 />
Keidentikan minuman ini dengan kelas pekerja diwujudkan dalam sponsor dalam perhelatan [[Muay Thai|Muaythai]] matches, saat logo Kratingdaeng tampil di sela-sela acara.
Kratingdaeng kalah saing dengan minuman populer lainnya di Thailand seperti [[M-150 (energy drink)|M-150]] dan kini berada pada posisi ketiga,<ref name="financeasia.com">{{cite web |url= http://www.financeasia.com/News/391786,carabao-aims-to-energise-thai-ipo-market.aspx |title= Carabao aims to energise Thai IPO market |date= 2014-11-04 |website= FinanceAsia |access-date= 2015-06-27 |archive-date= 2015-06-29 |archive-url= https://web.archive.org/web/20150629223317/http://www.financeasia.com/News/391786,carabao-aims-to-energise-thai-ipo-market.aspx |url-status= live }}</ref><ref>{{cite web |url= http://www.globalpost.com/dispatch/thailand/100914/energy-drink-red-bull |title= Thailand: Energy drink nation |date= 2010-09-19 |publisher= Global Post |access-date= 2015-06-23 |archive-date= 2015-06-30 |archive-url= https://web.archive.org/web/20150630024409/http://www.globalpost.com/dispatch/thailand/100914/energy-drink-red-bull |url-status= live }}</ref> dan pangsa pasarnya diperkirakan hanya 7 persen tahun 2014.<ref name="financeasia.com"/>
[[File:Red Bull near Potala Palace.jpg|thumb|Kaleng Kratingdaeng Red Bull]]
Produk ini berbeda dengan merek internasional [[Red Bull]] yang diformulasikan oleh wirausahawan Austria [[Dietrich Mateschitz]].<ref>{{Cite web |url=http://www.bized.co.uk/compfact/redbull/redbull5.htm |title=Red Bull's Origins<!-- Bot generated title --> |access-date=2008-07-15 |archive-date=2008-10-12 |archive-url=https://web.archive.org/web/20081012175109/http://www.bized.co.uk/compfact/redbull/redbull5.htm |url-status=live }}</ref> Mateschitz dulunya adalah karyawan pemasaran [[Blendax]], perusahaan pasta gigi Jerman, saat ia berkunjung ke [[Thailand]] pada 1982 dan menemukan bahwa Kratingdaeng membantunya untuk mengobati [[mabuk udara]].<ref>{{Cite web |url=http://www.economist.com/people/displayStory.cfm?story_id=1120373 |title="Selling Energy", ''The Economist'', 9 May 2002 |access-date=15 July 2008 |archive-date=3 June 2008 |archive-url=https://web.archive.org/web/20080603102117/http://www.economist.com/people/displayStory.cfm?story_id=1120373 |url-status=live }}</ref> Ia bekerja bersama dengan produsen Kratingdaeng T.C. Pharmaceuticals untuk mengadaptasi resep dan komposisinya agar sesuai dengan lidah Barat.<ref>{{cite book |url=https://books.google.com/books?id=VrO3O0h6I0wC |title=Asian Brand Strategy: How Asia Builds Strong Brands |last1=Roll |first1=Martin |isbn=9780230513068 |page=199 |publisher=Springer |date=2005-10-17 |access-date=2012-09-24 |archive-date=2016-06-10 |archive-url=https://web.archive.org/web/20160610201453/https://books.google.com/books?id=VrO3O0h6I0wC |url-status=live }}</ref> Red Bull diluncurkan tahun 1987. Keduanya sering disalahartikan; tetapi merupakan entitas yang terpisah dengan target pasar berbeda, dengan saham [[Red Bull GmbH]] selaku produsen dipegang oleh keluarga Chaleo Yoovidhya sebanyak 51 persen selaku pemegang merek dagang.<ref name=BP-20151228 />
==Dampak kesehatan==
Dalam volume, Kratingdaeng memiliki kafein kurang dari 33% daripada [[Red Bull]]; Kratingdaeng mengandung 32 mg kafein per 150 mL botol,<ref name=scmpRedBull>{{cite web |last1=Krausz |first1=Tibor |title=The Red Bull story: how world’s top energy drink began in Thailand, but it took an Austrian to make it a global phenomenon |url=https://www.scmp.com/lifestyle/food-drink/article/2156996/red-bull-story-how-worlds-top-energy-drink-began-thailand-it |website=South China Morning Post |access-date=5 February 2019 |archive-date=11 March 2019 |archive-url=https://web.archive.org/web/20190311115411/https://www.scmp.com/lifestyle/food-drink/article/2156996/red-bull-story-how-worlds-top-energy-drink-began-thailand-it |url-status=live }}</ref> sedangkan Red Bull mengandung 80 mg kafein per 250 mL botol.<ref>{{cite web |title=Caffeine content Red Bull |url=https://energydrink-us.redbull.com/en/caffeine-red-bull |website=redbull.com |access-date=5 February 2019 |archive-date=7 February 2019 |archive-url=https://web.archive.org/web/20190207015839/https://energydrink-us.redbull.com/en/caffeine-red-bull |url-status=live }}</ref>
Kratingdaeng mengandung [[taurine|taurin]], [[glukosa]], dan [[vitamin B]].<ref name=scmpRedBull />
==Bintang iklan==
* [[Asmuni]] (meninggal dunia)
* [[Robby Tumewu]] (meninggal dunia)
* [[Sahrul Gunawan]]
* [[Aksan Sjuman]]
* [[Venna Melinda]]
* [[Adrian Maulana]]
* [[Titiek Puspa]]
* [[Boaz Solossa]]
* [[Hanung Bramantyo]]
* [[Project Pop]]
* [[Raffi Ahmad]]
* [[Ariel (penyanyi)|Ariel NOAH]]
== Referensi ==
{{reflist}}
== Pranala luar ==
* {{resmi|http://www.kratingdaeng.com}}
[[Kategori:Merek Thailand]]
[[Kategori:Minuman energi]]
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