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{{Infobox Company company
| company_namename = Hasbro, Inc.
| company_logologo = [[Berkas:Hasbro-brand logo.svg|201px]]
| logo_size = 150px
| company_type = [[Perusahaan umum|Umum]] ({{nyse|HAS}})
| type = [[Perusahaan publik|Publik]]
| company_slogan = Making the World Smile
| traded_as = {{unbulleted list|{{NASDAQ|HAS}}|[[S&P 500]] komponen}}
| foundation = 1923<ref name="history">[http://www.hasbro.com/default.cfm?page=ci_history_hasbro History of Hasbro] from Hasbro's official website</ref>
| founders = {{unbulleted list|Henry Hassenfeld|Hillel Hassenfeld|Herman Hassenfeld}}
| location = [[Pawtucket, Rhode Island|Pawtucket]], [[Rhode Island]], [[Amerika Serikat|AS]]
| area_served = Seluruh dunia
| key_people = [[Brian Goldner]] ([[chief executive officer]])
| key_people = {{unbulleted list|[[Brian Goldner]] ([[ketua]]{{wbr}}&nbsp;dan [[Pejabat Eksekutif Tertinggi|CEO]])|John Frascotti ([[Presiden (jabatan perusahaan)|presiden]])}}
| industry = [[Mainan]] dan [[permainan]]
| industry = [[Hiburan]]
| revenue = {{increase}}3.838 milyar [[Dolar AS|USD]] (2007)<ref name=zenobank>{{cite web |url=http://zenobank.com/index.php?symbol=HAS&page=quotesearch |title=Company Profile for Hasbro Inc (HAS) |accessdate=2008-10-01}}</ref>
| products = {{unbulleted list|[[Mainan]]|[[Puzzle]]|[[Permainan papan]]|[[Permainan perang]]|[[Permainan bermain peran|RPG]]|[[Peralatan olahraga]]|[[Permainan elektronik ]]}}
| operating_income =
| brands = {{unbulleted list|[[Monopoli (permainan)|Monopoli]]|[[Nerf]]|[[Playskool]]|[[My Little Pony]]|[[Transformers]]|[[Tonka]]}}
| net_income = {{increase}}333 juta [[Dolar AS|USD]] (2007)<ref name=zenobank/>
| revenue = {{increase}} {{US$|5.1 miliar|link=yes}} (2021)<ref name="Hasbrofinance">{{https://investor.hasbro.com/static-files/ec5c5c5b-fa61-4040-bf35-850c92bc3a9f web|url=https://investor.hasbro.com/static-files/0d1057d5-6088-4ab1-97a6-e1d4207e2fc3|title=Hasbro 2018 Annual Report (Form 10-K)|date=February 26, 2019|publisher=U.S. Securities and Exchange Commission|access-date=September 5, 2019}}</ref>
| num_employees = 5,900 (2005)
| owner = [[Alan G. Hassenfeld]] (Ekuitas 7,82%)
| homepage = [http://www.hasbro.com www.hasbro.com]
| num_employees_year = 2021
| parent =
| operating_income = {{increase}} {{US$|220.4&nbsp;juta}} (2021)<ref name="Hasbrofinance"/>
| net_income = {{increase}} {{US$|424.1&nbsp;juta}} (2021)<ref name="Hasbrofinance"/>
| assets = {{increase}} {{US$|5.26&nbsp;miliar}} (2021)<ref name="Hasbrofinance"/>
| equity = {{increase}} {{US$|1.75&nbsp;miliar}} (2021)<ref name="Hasbrofinance"/>
| num_employees = 5,600<ref name="Hasbrofinance"/>
| divisions = Hasbro Consumer Products US<br>Hasbro Consumer Products International
| subsid = [[Entertainment One]]<br>[[Wizards of the Coast]]
| former_name = {{unbulleted list|Hassenfeld Brothers (1923–1968)|Hasbro Industries (1968–1984)|Hasbro Bradley (1984–1985)}}
| foundation = {{Start date and age|1923|12|06}}
| location_city = [[Pawtucket, Rhode Island]]
| location_country = A.S
| homepage = {{URL|https://corporate.hasbro.com}}
}}
 
'''Hasbro''' (dengan nama aslinya, '''Hassenfeld Brothers''') merupakan sebuah perusahaan [[mainan]] [[Amerika Serikat]]. Merupakan salah satu pembuat mainan terbesar di dunia, di atas [[Mattel]]. Hasbro memiliki merek dagang dan produk dari [[Kenner Products|Kenner]], [[Parker Brothers]], dan [[Milton Bradley Company|Milton Bradley]], diantara yang lain. Hasbro tergabung dalam Rhode Island,<ref>{{cite web|title=10-K|url=https://www.sec.gov/Archives/edgar/data/46080/000004608020000028/0000046080-20-000028-index.htm|website=10-K|access-date=29 July 2020|ref={{harvid|10-K|2019}}|archive-date=2023-02-03|archive-url=https://web.archive.org/web/20230203192213/https://www.sec.gov/Archives/edgar/data/46080/000004608020000028/0000046080-20-000028-index.htm|dead-url=no}}</ref> dan pada Agustus 2020 lebih dari 80% sahamnya dimiliki oleh lembaga keuangan besar.<ref name="hasin2">{{cite web|title=HAS Institutional Holdings|url=https://www.nasdaq.com/market-activity/stocks/has/institutional-holdings|publisher=NASDAQ|access-date=12 August 2020|archive-date=2023-02-03|archive-url=https://web.archive.org/web/20230203185557/https://www.nasdaq.com/market-activity/stocks/has/institutional-holdings|dead-url=no}}</ref>
'''Hasbro''' ({{nyse|HAS}}) merupakan sebuah perusahaan [[mainan]] [[Amerika Serikat]]. Merupakan salah satu pembuat mainan terbesar di dunia, di atas [[Mattel]]. Hasbro juga merupakan pembuat [[permainan papan]] terpopuler di dunia, ''[[Monopoly (permainan)|Monopoly]]''. Kantor pusatnya terletak di [[Pawtucket, Rhode Island|Pawtucket]], [[Rhode Island]], [[Amerika Serikat]].
 
Diantara produknya adalah ''[[Transformers]]'', ''[[G.I. Joe]]'', ''[[Power Rangers]]'', ''[[Rom the Space Knight]]'', ''[[Micronauts]]'', ''[[M.A.S.K.]]'', ''[[Monopoli (permainan)|Monopoly]]'', ''[[Furby]]'', ''[[Nerf]]'', ''[[Twister (permainan)|Twister]]'', dan ''[[My Little Pony]]''. Merek Hasbro juga menelurkan acara TV untuk mempromosikan produknya, seperti ''[[Family Game Night (game show)|Family Game Night]]'' di jaringan [[Discovery Family]], sebuah usaha patungan dengan [[Discovery, Inc.]]. Pada 2019, itu juga merupakan perusahaan induk dari perusahaan media massa dan hiburan [[Entertainment One]].
== Subsidiari ==
 
Beberapa anak perusahaan milik Hasbro adalah:
== Sejarah ==
* [[Avalon Hill]] ([[imprint]] dari Wizards of the Coast)
 
=== Hassenfeld Brothers ===
Tiga bersaudara [[Yahudi-Polandia]],<ref>{{Cite book|last=Stanley|first=James|date=September 15, 2003|url=https://books.google.com/books?id=mGGcTsNWYSkC&q=hassenfeld+brothers+poland&pg=PA204|title=Twin Killing|publisher=AuthorHouse|isbn=9781410776587|via=Google Books|access-date=2022-02-28|archive-date=2023-08-17|archive-url=https://web.archive.org/web/20230817015738/https://books.google.com/books?id=mGGcTsNWYSkC&q=hassenfeld+brothers+poland&pg=PA204|dead-url=no}}</ref><ref>{{cite web|date=December 11, 2009|title=Companies That Almost Weren&#039;t: Hasbro|url=http://www.minyanville.com/businessmarkets/articles/hasbro-toys-textiles-hassenfeld-family-pencil/12/11/2009/id/25774|website=Minyanville|archive-url=https://web.archive.org/web/20150228050124/http://www.minyanville.com/businessmarkets/articles/hasbro-toys-textiles-hassenfeld-family-pencil/12/11/2009/id/25774|archive-date=28 February 2015|url-status=live}}</ref><ref>{{cite web|title=Hasbro Inc &#124; Encyclopedia.com|url=https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/hasbro-inc|website=Encyclopedia.com|access-date=2022-02-28|archive-date=2023-01-13|archive-url=https://web.archive.org/web/20230113075405/https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/hasbro-inc|dead-url=no}}</ref><ref>[https://forward.com/culture/film-tv/375181/why-the-transformers-movies-are-really-stories-of-jewish-resilience-and-ada Why The Transformers Movies Are Really Stories Of Jewish Resilience and Adaptability] {{Webarchive|url=https://web.archive.org/web/20230716032426/https://forward.com/culture/film-tv/375181/why-the-transformers-movies-are-really-stories-of-jewish-resilience-and-ada/ |date=2023-07-16 }} Nathan Abrams, Forward/</ref> Herman, Hillel, dan Henry Hassenfeld,<ref name="idch">{{cite web|title=Hasbro, Inc. History|url=http://www.fundinguniverse.com/company-histories/hasbro-inc-history/|work=International Directory of Company Histories Vol. 16.|publisher=St. James Press|access-date=6 February 2013|archive-date=2017-05-14|archive-url=https://web.archive.org/web/20170514002912/http://www.fundinguniverse.com/company-histories/hasbro-inc-history/|dead-url=no}}</ref> mendirikan Hassenfeld Brothers di [[Providence, Rhode Island|Providence, pulau Rhode]], pada 1923, sebuah perusahaan yang menjual sisa tekstil. Lebih dari dua dekade, perusahaan diperluas untuk memproduksi kotak pensil dan perlengkapan sekolah. Pada 1926, Hassenfeld Brothers didirikan; Hillel pergi ke bisnis tekstil lain sementara Henry mengambil alih perusahaan. Mereka mulai membuat pensil mereka sendiri ketika pemasok pensil mereka mulai membuat kotak pensil juga.<ref name="idch" />
 
=== Hasbro ===
 
==== 2008–2018 ====
Pada 2008, Hasbro mengakuisisi pembuat permainan [[Cranium, Inc.]] seharga $77,5 juta. Kesepakatan itu diumumkan pada 4 Januari dan ditutup pada 25 Januari.<ref>{{cite web|date=January 4, 2008|title=Hasbro Acquires Cranium|url=http://boardgames.about.com/od/companies/a/hasbro_cranium.htm|publisher=Boardgames.about.com|archive-url=https://web.archive.org/web/20080202010034/http://boardgames.about.com/od/companies/a/hasbro_cranium.htm|archive-date=2 February 2008|access-date=June 9, 2011|url-status=live}}</ref>
 
Hasbro dan [[Universal Pictures]] menandatangani perjanjian pada Februari 2008 untuk mendapatkan empat film dari tujuh properti Hasbro untuk produksi.<ref>{{cite news|last=Fritz|first=Ben|date=January 30, 2012|title=Universal-Hasbro deal fizzles with departure of 'Stretch Armstrong'|url=http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/01/universal-hasbro-deal-fizzles-with-departure-of-stretch-armstrong.html|newspaper=Los Angeles Times|access-date=6 February 2013|archive-date=2022-04-25|archive-url=https://web.archive.org/web/20220425005121/https://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/01/universal-hasbro-deal-fizzles-with-departure-of-stretch-armstrong.html|dead-url=no}}</ref> Pada Mei, Bennett Schneir dipekerjakan untuk memimpin divisi [[Allspark (perusahaan)|Hasbro Films]],<ref name="ign">{{cite news|last=Collura|first=Scott|date=May 13, 2008|title=More Hasbro Movies Coming|url=https://www.ign.com/articles/2008/05/13/more-hasbro-movies-coming|newspaper=ign.com|access-date=6 February 2013|archive-date=2023-07-28|archive-url=https://web.archive.org/web/20230728013238/https://www.ign.com/articles/2008/05/13/more-hasbro-movies-coming|dead-url=no}}</ref> sementara Hasbro juga memperoleh kembali seri berdasarkan propertinya dari [[Sunbow Entertainment|Sunbow Productions]].<ref>{{cite news|date=May 15, 2008|title=Hasbro Reacquires Sunbow Cartoons|url=http://www.icv2.com/articles/news/12571.html|newspaper=icv2.com|access-date=6 April 2013|archive-date=2014-10-24|archive-url=https://web.archive.org/web/20141024193738/http://www.icv2.com/articles/news/12571.html|dead-url=no}}</ref>
 
Hasbro berkolaborasi dengan [[Discovery, Inc.|Discovery]] di [[Discovery Family#Sebagai The Hub/Hub Network (2010–2014)|The Hub]], sebuah jaringan televisi kabel yang menargetkan anak-anak dan keluarga yang lebih muda, yang diluncurkan pada 10 Oktober 2010. Usaha tersebut menemukan kesuksesan yang tak terduga dengan kebangkitan kembali waralaba ''My Little Pony'', ''[[My Little Pony: Friendship Is Magic]]'', yang menjadi program jaringan dengan rating tertinggi dan menarik pengikut kultus<ref>{{Cite news|last=Watercutter|first=Angela|title=Bronies' TV Spot Shows Changing Face of My Little Pony Herd|url=https://www.wired.com/2012/11/my-little-pony-bronies-commercial/|newspaper=Wired|language=en-US|issn=1059-1028|access-date=2022-02-28|archive-date=2023-05-30|archive-url=https://web.archive.org/web/20230530023633/https://www.wired.com/2012/11/my-little-pony-bronies-commercial/|dead-url=no}}</ref> yang signifikan di [[Kepenggemaran My Little Pony: Friendship Is Magic|kalangan remaja dan orang dewasa]]. Hub Network berganti nama menjadi [[Discovery Family]] pada 13 Oktober 2014.
 
==== 2018–sekarang ====
Pada 22 Agustus 2019, mengumumkan pembelian [[Entertainment One]] senilai sekitar US$4 miliar.<ref name="CBC">{{cite news|title=Hasbro to buy Entertainment One for $4B US|url=https://www.cbc.ca/news/business/hasbro-to-buy-entertainment-one-1.5256786|publisher=Thomson Reuters|access-date=August 22, 2019|website=CBC|archive-date=2023-03-29|archive-url=https://web.archive.org/web/20230329082111/https://www.cbc.ca/news/business/hasbro-to-buy-entertainment-one-1.5256786|dead-url=no}}</ref> Kesepakatan itu selesai pada 30 Desember 2019.<ref name="thr">{{cite news|last1=Vlessing|first1=Etan|date=December 30, 2019|title=Hasbro Closes $3.8B Entertainment One Takeover|url=https://www.hollywoodreporter.com/news/entertainment-one-shares-suspended-as-4b-hasbro-deal-nears-conclusion-1265176|work=The Hollywood Reporter|language=en|access-date=December 30, 2019|archive-date=2021-03-08|archive-url=https://web.archive.org/web/20210308122351/https://www.hollywoodreporter.com/news/entertainment-one-shares-suspended-as-4b-hasbro-deal-nears-conclusion-1265176|dead-url=no}}</ref>
 
Pada 24 Oktober 2019, Hasbro mengumumkan penutupan Backflip Studios,<ref name="vbeat">{{cite news|last1=Takahashi|first1=Dean|date=October 24, 2019|title=Hasbro closes Backflip, studio behind DragonVale and Transformers mobile games|url=https://venturebeat.com/2019/10/24/hasbro-shuts-down-backflip-studios-maker-of-mobile-game-dragonvale/|work=VentureBeat|access-date=December 30, 2019|archive-date=2019-10-25|archive-url=https://web.archive.org/web/20191025013636/https://venturebeat.com/2019/10/24/hasbro-shuts-down-backflip-studios-maker-of-mobile-game-dragonvale/|dead-url=no}}</ref> sementara anak perusahaan Wizards of the Coast-nya membeli [[Tuque Games]] pada bulan Oktober.<ref name="wpost">{{cite news|last1=Favis|first1=Elise|date=December 12, 2019|title=Dungeons & Dragons has a long history in video games. Dark Alliance wants to take that further.|url=https://www.washingtonpost.com/video-games/2019/12/12/dungeons-dragons-has-long-history-video-games-dark-alliance-wants-take-that-further/|newspaper=[[The Washington Post]]|language=en|access-date=December 30, 2019|archive-date=2020-01-04|archive-url=https://web.archive.org/web/20200104022558/https://www.washingtonpost.com/video-games/2019/12/12/dungeons-dragons-has-long-history-video-games-dark-alliance-wants-take-that-further/|dead-url=no}}</ref>
 
CEO lama Hasbro Brian Goldner meninggal pada 12 Oktober 2021, setelah sebuah 7-tahun melawan Kanker.<ref>{{Cite web|last=Saperstein|first=Pat|last2=Saperstein|first2=Pat|date=2021-10-12|title=Hasbro CEO Brian Goldner, Producer on ‘Transformers’ Movies, Dies at 58|url=https://variety.com/2021/film/news/brian-goldner-dead-hasbro-transformers-1235087482/|website=Variety|language=en-US|access-date=2022-02-28|archive-date=2023-03-29|archive-url=https://web.archive.org/web/20230329061017/https://variety.com/2021/film/news/brian-goldner-dead-hasbro-transformers-1235087482/|dead-url=no}}</ref><ref>{{Cite web|last=Business|first=Rob McLean, CNN|title=Hasbro CEO Brian Goldner has died|url=https://www.cnn.com/2021/10/12/business/hasbro-brian-goldner/index.html|website=CNN|access-date=2022-02-28|archive-date=2021-10-22|archive-url=https://web.archive.org/web/20211022170633/https://www.cnn.com/2021/10/12/business/hasbro-brian-goldner/index.html|dead-url=no}}</ref> Richard Stoddart menjabat sebagai [[Manajemen sementara|CEO sementara]] perusahaan setelah kematian Goldner; Chris Cocks dinobatkan sebagai penerus Goldner pada 5 Januari 2022, dan menjadi CEO pada 25 Februari 2022. Cocks sebelumnya adalah presiden dan kepala operasi [[Wizards of the Coast]], sebuah divisi dari Hasbro.
 
== Anak perusahaan ==
 
=== Produk konsumen ===
* Hasbro Gaming
** [[Avalon Hill]] (merek)<ref>{{Cite web|title=Management of Avalon Hill Board Game Brand Will Move From Wizards of the Coast to Hasbro|url=https://icv2.com/articles/news/view/46496/management-avalon-hill-board-game-brand-will-move-from-wizards-coast-hasbro|website=icv2.com|language=en|access-date=2022-02-28|archive-date=2020-09-09|archive-url=https://web.archive.org/web/20200909211313/https://icv2.com/articles/news/view/46496/management-avalon-hill-board-game-brand-will-move-from-wizards-coast-hasbro|dead-url=no}}</ref><ref>{{Cite journal|title="EDITED TRANSCRIPT HAS.OQ - Hasbro Inc Investor Event 2021"|url=https://investor.hasbro.com/static-files/de97af26-93c3-4bfe-92d6-fbc9e0196fe1|journal=|access-date=2022-02-28|archive-date=2021-07-09|archive-url=https://web.archive.org/web/20210709181731/https://investor.hasbro.com/static-files/de97af26-93c3-4bfe-92d6-fbc9e0196fe1|dead-url=no}}</ref>
* [[Funskool]] (40%)
* HasLab (mati pada 2012, dibangun kembali pada 2018)<ref>{{Cite journal|title="Brochure"|url=https://investor.hasbro.com/static-files/acb227e1-ce29-409c-b90e-738bf9b2c3c6|journal=investor.hasbro.com.|access-date=2022-02-28|archive-date=2023-04-04|archive-url=https://web.archive.org/web/20230404234856/https://investor.hasbro.com/static-files/acb227e1-ce29-409c-b90e-738bf9b2c3c6|dead-url=no}}</ref>
* Hasbro Pulse
* [[Playskool]]
* [[Tonka]]
 
=== Hiburan ===
 
* Left Foot Blue
* [[Discovery Family]] (40%)
* [[Entertainment One]]<ref name="thr2" />
** [[Boulder Media]]
** [[Allspark (perusahaan)|Hasbro Studios, LLC]]
** [[Secret Location]]
** [[The Mark Gordon Company]]<ref name="thr3" />
 
=== Pendahulu ===
* [[Claster Television]]
* [[Coleco]]
Baris 34 ⟶ 90:
* [[Wrebbit]]
 
== ProdukPermainan dan mainan ==
Hasbro memiliki beberapa merek mainan dan permainan yang ditujukan pada berbagai lapisan masyarakat. Sejumlah diantaranya yang terkenal adalah:
{{div col|colwidth=20em}}
* [[Army Ants (mainan)|Army Ants]]
* ''[[Action Man]]''
* ''[[Battle Beasts]]''
* ''[[Beyblade]]''
* [[Battle Beasts]]
* [[Cabbage Patch Kids]] (1989-1994)
* [[Easy-Bake Oven]] <ref>{{cite web|last1=Coopee|first1=Todd|title=Light Bulb Baking|url=https://toytales.ca/category/light-bulb-baking/|website=ToyTales.ca|access-date=2022-02-28|archive-date=2023-04-05|archive-url=https://web.archive.org/web/20230405081517/https://toytales.ca/category/light-bulb-baking/|dead-url=no}}</ref>
* [[Easy-Bake Oven]] (akan ditarik)
* ''[[G.I. Joe]]''
* [[Lincoln Logs]]
* [[Lite-Brite]]
Baris 51 ⟶ 110:
* [[Transformers]]
* [[NERF]]
{{div col end}}
 
Hasbro adalah produsen [[permainan papan]] terbesar di dunia karena populernya [[Parker Brothers]], [[Waddingtons]], [[Milton Bradley Company|Milton Bradley]], [[Wizards of the Coast]], dan [[Avalon Hill]] (semua pengambilalihan sejak 1980-an). Hasbro mulai dikenal dan permainan terbaiknya adalah:
Baris 62 ⟶ 122:
* ''[[The Game of Life]]''
* ''[[Magic: The Gathering]]'' (merek terkenal Hasbro)
* ''[[Permainan monopoli|Monopoly]]'' (permainan papan yang paling banyak terjual menurut ''[[Guinness Book ofWorld Records|Guinness Book of World Records]]'')
* ''[[Ouija (film)|Ouija]]''
* ''[[Pictionary]]''
* ''[[Risk game|Risk]]''
Baris 76 ⟶ 136:
* [[Daftar pembuat permainan]]
 
== Catatan kakiReferensi ==
{{reflist|2}}
 
== Pranala luar ==
* [http://www.hasbro.com Situs resmi Hasbro] {{Webarchive|url=https://web.archive.org/web/20131011212728/http://www.hasbro.com/?CFID=24050411&CFTOKEN=73891719 |date=2013-10-11 }}
* [http://www.hasbro.com Hasbro's official website]
* [http://www.hasbro.com/default.cfm?page=ci_history History ofSejarah Hasbro] {{Webarchive|url=https://web.archive.org/web/20081028064656/http://www.hasbro.com/default.cfm?page=ci_history |date=2008-10-28 }}
* [http://www.hasbro.com/monkeybartv MonkeyBarTV, HasbroSitus children'sweb entertainmenthiburan websiteanak-anak Hasbro] {{Webarchive|url=https://web.archive.org/web/20081207141223/http://www.hasbro.com/monkeybartv/ |date=2008-12-07 }}
* [http://www.cpsc.gov/cpscpub/prerel/prhtml08/08169.html CPSC Lead Paint Recall on Cranium Cadoo] {{Webarchive|url=https://web.archive.org/web/20120906134851/http://www.cpsc.gov/cpscpub/prerel/prhtml08/08169.html |date=2012-09-06 }}
** [https://corporate.hasbro.com Informasi perusahaan] {{Webarchive|url=https://web.archive.org/web/20230817015728/https://corporate.hasbro.com/en-us |date=2023-08-17 }}
{{Finance links
| name = Hasbro
| symbol = HAS
| sec_cik = HAS
| yahoo = HAS
| google = HAS
| bloomberg = HAS:US
| reuters = HAS.O
}}
 
 
[[Kategori:Perusahaan mainan]]
{{Avalon Hill}}
[[Kategori:Perusahaan mainan yang berpusat di Amerika Serikat]]
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[[Kategori:Perusahaan yang berpusat di Rhode Island]]
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[[Kategori:Perusahaan yang diperdagangkan di Nasdaq]]
 
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