BlackBerry Limited: Perbedaan antara revisi

Setelah dihujani kritik dan mengalami berbagai penundaan, RIM secara resmi meluncurkan sistem operasi [[BlackBerry 10]] dan dua telepon pintar baru dengan platform ini, [[BlackBerry Z10]] dan [[BlackBerry Q10|Q10]], pada tanggal 30 Januari 2013.<ref name="onebrand"/><ref name=wsj-bb10rebranding/><ref>{{cite web | url=http://www.thestar.com/business/article/1286254--rim-sets-blackberry-10-launch-for-january| title=BlackBerry 10 to launch January 30 | publisher=The Toronto Star | date=November 12, 2012}}</ref><ref name="onebrand"/>

Pada acara peluncuran itu pula, perusahaan ini menyatakan akan mengubah merek publiknya dari Research In Motion ke BlackBerry.<ref name=wsj-bb10rebranding>{{cite web|title=Research In Motion’s BlackBerry 10 and New Devices|url=http://stream.wsj.com/story/research-in-motions-blackberry-10-and-new-devices/SS-2-150702/|publisher=The Wall Street Journal|accessdate=30 January 2013}}</ref><ref name ="bloom namechange">{{cite news|title=RIM Changes Company Name to BlackBerry|first=Hugo|last=Miller|url=http://www.bloomberg.com/news/2013-01-30/rim-changes-company-name-to-blackberry.html|publisher=Bloomberg News|date=January 30, 2013|10:25 AM ET|accessdate=February 2, 2013|quote=The company has discussed dropping the RIM name for some time, said Boulben, who was hired as marketing chief last May.|archiveurl=|archivedate=|deadurl=|ref=}}</ref><ref name=wsj-bb10rebranding>{{cite web|title=Research In Motion’s BlackBerry 10 and New Devices|url=http://stream.wsj.com/story/research-in-motions-blackberry-10-and-new-devices/SS-2-150702/|publisher=The Wall Street Journal|accessdate=30 January 2013}}</ref> Perubahan nama ini bertujuan "meletakkan merek BlackBerry di tengah-tengah" berbagai merek produk perusahaan ini dan karena pengguna di beberapa negara "mengenal perusahaan ini dengan nama BlackBerry".<ref name="onebrand">{{cite news|url=http://www.thestar.com/business/2013/01/30/blackberry_10_launch_rim_changes_company_name_to_blackberry.html|title=BlackBerry 10 launch: RIM changes company name to BlackBerry|agency=Bloomberg|newspaper=[[Toronto Star]]|date=30 January 2013|accessdate=2013-01-30}}</ref> Meski para pemegang saham setuju pergantian nama resmi menjadi BlackBerry Limited akan dilakukan pada [[rapat umum tahunan]] berikutnya, [[simbol saham]]nya di TSX dan NASDAQ sudah berubah menjadi BB dan BBRY pada tanggal 4 Februari 2013.<ref name="rename-tgam">{{cite web|url=http://www.theglobeandmail.com/globe-investor/whats-in-a-name-why-rim-has-recreated-itself/article7998504/|title=What’s in a name? Maybe corporate survival|first=Susan|last=Krashinsky|work=[[The Globe and Mail]]|date=2013-01-30|accessdate=2013-01-30}}</ref><ref>{{cite web|url=http://press.blackberry.com/press/2013/rim-ticker-change-to-take-effect-monday-february-4.html|title=Research In Motion Ticker Change to Take Effect Monday, February 4|publisher=Research In Motion |date=2013-01-31|accessdate=2013-02-02}}</ref>