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[[File:Deepika p Lux-Award 2016.jpg|thumb|upright=0.9|Padukone di sebuah acara untuk [[Lux (sabun)|Lux]] pada tahun 2016]]
Padukone dianggap sebagai salah satu selebriti yang paling populer dan selebriti kalangan atas di India.<ref name="heroine" /><ref name="high" /> Menganalisis kariernya, Reuters menerbitkan bahwa setelah melakukan debut sukses dengan ''Om Shanti Om'', ia tampil dalam serangkaian film yang membuat para kritikus mencapnya sebagai "kayu" dan "mengejek aksennya."<ref>{{cite news |last=Jamkhandikar |first=Shilpa |url=http://in.reuters.com/article/2013/06/12/deepika-padukone-yeh-jawaani-hai-deewani-idINDEE95B0CM20130612 |title=Deepika Padukone breaks free of Brad Pitt syndrome |agency=[[Reuters]] |accessdate=30 Agustus 2013 |date=12 Juni 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20130827144604/http://in.reuters.com/article/2013/06/12/deepika-padukone-yeh-jawaani-hai-deewani-idINDEE95B0CM20130612 |archivedate=27 Agustus 2013 |df=}}</ref> ''The Indian Express'' menambahkan, "Beberapa waktu lalu setelah beberapa panggilan naskah tidak bijaksana dan publik meledakan hubungannya dengan Ranbir Kapoor, Deepika tercoreng. Penghargaan kepada profesionalisme, dedikasi, kedisiplinan, dan ketekunannya yang dipuji-puji yang dapat ia bangkitkan kembali."<ref>{{cite news |last=Singh |first=Harneet |url=http://archive.indianexpress.com/news/post-chennai-express-yeh-jawaani-hai-deewani-deepika-padukone-is-number-1/1155960/0 |title=Post Chennai Express, Yeh Jawaani Hai Deewani Deepika Padukone is number 1 |work=The Indian Express |accessdate=30 Agustus 2013 |date=16 Agustus 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20160205203526/http://archive.indianexpress.com/news/post-chennai-express-yeh-jawaani-hai-deewani-deepika-padukone-is-number-1/1155960/0 |archivedate=5 Februari 2016 |df=}}</ref> Menyusul keberhasilan besar dari film ''Cocktail'', ''Yeh Jawaani Hai Deewani'', dan ''Chennai Express'', beberapa publikasi media mulai mengkreditnya sebagai aktris kontemporer paling sukses di India.<ref name="top" /><ref>{{cite news |url=http://www.telegraphindia.com/1130822/jsp/t2/story_17256831.jsp |title=Heroine no. 1 – Deepika leads the Bolly girl gang |newspaper=The Telegraph |accessdate=30 August 2013 |date=22 August 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20131002122212/http://www.telegraphindia.com/1130822/jsp/t2/story_17256831.jsp |archivedate=2 October 2013 |df=}}<br />{{cite news |last=Singh |first=Harneet |url=http://archive.indianexpress.com/news/post-chennai-express-yeh-jawaani-hai-deewani-deepika-padukone-is-number-1/1155960/0 |title=Post Chennai Express, Yeh Jawaani Hai Deewani Deepika Padukone is number 1 |newspaper=The Indian Express |accessdate=7 Oktober 2013 |date=16 Agustus 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20160205203526/http://archive.indianexpress.com/news/post-chennai-express-yeh-jawaani-hai-deewani-deepika-padukone-is-number-1/1155960/0 |archivedate=5 Februari 2016 |df=}}</ref> Pada tahun 2017, ''[[India Today]]'' menampilkan Padukone di antara 50 orang terkuat di India.<ref>{{cite news |url=http://indiatoday.intoday.in/story/india-today-top-50-powerful-indians-mukesh-ambani-ratan-tata-kumar-mangalam-birla-gautam-adani-anand-mahindra-srk-amitabh-bacchan/1/928939.html |title=50 power people |work=India Today |date=14 April 2017 |accessdate=21 April 2017 |deadurl=no |archiveurl=https://web.archive.org/web/20170417122537/http://indiatoday.intoday.in/story/india-today-top-50-powerful-indians-mukesh-ambani-ratan-tata-kumar-mangalam-birla-gautam-adani-anand-mahindra-srk-amitabh-bacchan/1/928939.html |archivedate=17 April 2017 |df=}}</ref> Edisi global ''Forbes'' memasukannya ke dalam peringkat sepuluh dalam daftar aktris dengan bayaran tertinggi di dunia pada tahun 2016 dan 2018, majalah ini menempatkannya sebagai selebritas wanita berpenghasilan tertinggi di India.<ref name="forbes">{{cite news |url=https://www.forbes.com/sites/natalierobehmed/2016/08/23/the-worlds-highest-paid-actresses-2016-jennifer-lawrence-banks-46-million-payday-ahead-of-melissa-mccarthy/ |title=The World's Highest-Paid Actresses 2016: Jennifer Lawrence Banks $46 Million Payday Ahead Of Melissa McCarthy |work=Forbes |date=23 Agustus 2016 |accessdate=23 Agustis 2016 |deadurl=no |archiveurl=https://web.archive.org/web/20160823191155/http://www.forbes.com/sites/natalierobehmed/2016/08/23/the-worlds-highest-paid-actresses-2016-jennifer-lawrence-banks-46-million-payday-ahead-of-melissa-mccarthy/ |archivedate=23 Agustus 2016 |df=}}</ref><ref>{{cite news |url=https://www.forbes.com/pictures/emjl45efgmh/10-deepika-padukone/ |title=Deepika Padukone |work=Forbes |accessdate=23 Agustus 2016 |deadurl=no |archiveurl=https://web.archive.org/web/20160823235831/http://www.forbes.com/pictures/emjl45efgmh/10-deepika-padukone/ |archivedate=23 Agustus 2016 |df=}}</ref><ref>{{cite news |last1=Panchal |first1=Salil |last2=Gangal|first2=Neeraj|url=http://www.forbesindia.com/article/2018-celebrity-100/salman-khan-tops-forbes-india-celebrity-100-list-for-third-time-in-a-row/51955/1 |title=Salman Khan tops Forbes India Celebrity 100 list for third time in a row |work=Forbes |accessdate=2 Desember 2017 }}</ref> Dari tahun 2014–2016 dan pada tahun 2018, ia adalah wanita berperingkat tertinggi di edisi India dari ''Forbes'' [[Forbes Celebrity 100|Celebrity 100]] (sebuah daftar berdasarkan pendapatan dan popularitas selebritas), memuncak di posisi keempat pada tahun 2018 dengan pendapatan tahunan yang diperkirakan sebesar lebih dari {{INRConvert|1.12|b}}.<ref>{{cite news |url=http://www.forbesindia.com/celebprofile2016/deepika-padukone/1587/11 |title=Deepika Padukone |work=[[Forbes India]] |accessdate=26 Januari 2016 |deadurl=no |archiveurl=https://web.archive.org/web/20161224132532/http://www.forbesindia.com/celebprofile2016/deepika-padukone/1587/11 |archivedate=24 Desember 2016 |df=}}</ref><ref>{{cite web |title=Salman Khan beats Shah Rukh Khan; tops the ‘2016 Forbes India Celebrity 100 List’ - Bollywood Hungama |url=http://www.bollywoodhungama.com/news/bollywood/salman-khan-beats-shah-rukh-khan-tops-2016-forbes-india-celebrity-100-list/ |publisher=Bollywood Hungama |accessdate=25 Desember 2016 |date=23 Desember 2016 |deadurl=no |archiveurl=https://web.archive.org/web/20161224143231/http://www.bollywoodhungama.com/news/bollywood/salman-khan-beats-shah-rukh-khan-tops-2016-forbes-india-celebrity-100-list/ |archivedate=24 Desember 2016 |df=}}</ref><ref>{{cite news |url=http://www.forbesindia.com/lists/2018-celebrity-100/1735/all |title=2018 Celebrity 100 |work=Forbes India |accessdate=5 Desember 2018 }}</ref> Pada tahun 2018 juga, majalah ''[[Time]]'' menamai Padukone salah satu dari [[Time 100|100 orang paling berpengaruh di dunia]], ''Variety'' menampilkannya di dalam daftar 50 wanita paling berdampak di dunia, dan sebuah firma riset pasar bernama [[YouGov]] menempatkannya di posisi ke-13 sebagai wanita yang paling dikagumi di dunia.<ref>{{cite news |last=Diesel |first=Vin |url=http://time.com/collection/most-influential-people-2018/5217557/deepika-padukone/ |title=Deepika Padukone |work=Time |accessdate=21 April 2018|archive-url=https://web.archive.org/web/20180420220932/http://time.com/collection/most-influential-people-2018/5217557/deepika-padukone/|archive-date=20 April 2018|dead-url=no}}</ref><ref>{{cite news |url=https://variety.com/gallery/international-womens-impact-report-2018/#!33/deepika-padukone-3 |title=Deepika Padukone |work=Variety |accessdate=28 Juli 2018|archive-url=https://web.archive.org/web/20180322020424/http://variety.com/gallery/international-womens-impact-report-2018/#!33/deepika-padukone-3|archive-date=22 Maret 2018|dead-url=no}}</ref><ref>{{cite web |url=https://yougov.co.uk/news/2018/04/11/worlds-most-admired-2018/ |title=World’s most admired 2018 |publisher=[[YouGov]] |accessdate=28 Juli 2018 |archive-url=https://web.archive.org/web/20180612141722/https://yougov.co.uk/news/2018/04/11/worlds-most-admired-2018/ |archive-date=12 Juni 2018 |dead-url=no |df=dmy-all }}</ref>
Padukone dianggap sebagai simbol seks dan ikon gaya di India – media mengutip sosok, tinggi {{height|m=1.74}}, senyuman, dan matanya sebagai ciri fisiknya yang khas.<ref>{{cite web |url=http://idiva.com/photogallery-entertainment/50-most-beautiful-indian-faces/11401/21 |title=50 Most Beautiful Indian Faces |accessdate=19 Juli 2013 |date=9 Maret 2012 |publisher=iDiva |archiveurl=https://www.webcitation.org/6JwBO91br?url=http://idiva.com/photogallery-entertainment/50-most-beautiful-indian-faces/11401/21 |archivedate=27 September 2013 |deadurl=yes}}</ref> Aktris ini juga berada di peringkat tinggi dalam berbagai daftar selebritas paling menarik di India.<ref>{{cite news |url=http://tribune.com.pk/story/554302/style-icon-deepika-padukone/ |title=Style icon: Deepika Padukone |work=[[The Express Tribune]] |date=24 Mei 2013 |accessdate=19 Juli 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20130608023546/http://tribune.com.pk/story/554302/style-icon-deepika-padukone/ |archivedate=8 Juni 2013 |df=}}</ref> Pada tahun 2008, ia memuncaki "''Hot 100 List''" ''[[Maxim (India)|''Maxim'' India]]''<ref>{{cite news |url=http://articles.timesofindia.indiatimes.com/2008-08-24/news-interviews/27910255_1_sexiest-woman-deepika-padukone-platform |title=Deepika is the world's sexiest woman! |work=The Times of India |date=24 Agustus 2008 |accessdate=4 Agustus 2013}}</ref> dan pada tahun 2012, ia dinamai "Wanita Paling Cantik di India" oleh edisi India dari majalah ''[[People (majalah)|People]]''.<ref name="people most beautiful">{{cite web |url=http://indiatoday.intoday.in/gallery/deepika-padukone-named-india-most-beautiful-woman/1/9386.html#photo1 |title=Deepika named India's Most Beautiful Woman |work=India Today |accessdate=19 Juli 2013 |date=3 Juli 2013 |archiveurl=https://www.webcitation.org/6JwCXdOMt?url=http://indiatoday.intoday.in/gallery/deepika-padukone-named-india-most-beautiful-woman/1/9386.html |archivedate=27 September 2013 |deadurl=yes}}</ref> Padukone sering ditampilkan di daftar "Wanita Paling Diinginkan" versi ''The Times of India'', memuncaki daftar tahun 2012 dan 2013.<ref>{{cite news |url=http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news-interviews/Deepika-Padukone-2013s-Most-desirable-woman/articleshow/35726757.cms? |title=Deepika Padukone: 2013’s Most desirable woman |work=The Times of India |date=30 Mei 2014 |accessdate=31 Mei 2014 |deadurl=no |archiveurl=https://web.archive.org/web/20140531081711/http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news-interviews/Deepika-Padukone-2013s-Most-desirable-woman/articleshow/35726757.cms |archivedate=31 Mei 2014 |df=}}</ref><ref>{{cite news |url=http://articles.timesofindia.indiatimes.com/2013-04-29/news-interviews/38903243_1_entrant-desirable-women-desirable-men |title=Times top 50 Most Desirable Women of 2012 |work=The Times of India |date=29 April 2013 |accessdate=19 Juli 2013}}</ref><ref>{{cite news |url=http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/Priyanka-Chopra-The-Most-Desirable-woman-of-2015/articleshow/52187930.cms |title=Priyanka Chopra: The Most Desirable woman of 2015 |newspaper=The Times of India |accessdate=10 Mei 2016 |date=10 Mei 2016 |deadurl=no |archiveurl=https://web.archive.org/web/20160511112201/http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/Priyanka-Chopra-The-Most-Desirable-woman-of-2015/articleshow/52187930.cms |archivedate=11 Mei 2016 |df=}}</ref> Pada tahun 2010 dan 2014, ia dinamai "Wanita Terseksi Di Dunia" oleh edisi India dari ''[[FHM (India)|FHM]]''<ref>{{cite news |last=KBR |first=Upala |url=http://www.dnaindia.com/entertainment/report-deepika-padukone-displaces-katrina-kaif-in-fhm-100-sexiest-women-in-the-world-2014-1999264 |title=Deepika Padukone displaces Katrina Kaif in FHM 100 Sexiest Women in the World 2014 |work=Daily News and Analysis |accessdate=5 Juli 2014 |date=3 Juli 2014 |deadurl=no |archiveurl=https://web.archive.org/web/20140707022951/http://www.dnaindia.com/entertainment/report-deepika-padukone-displaces-katrina-kaif-in-fhm-100-sexiest-women-in-the-world-2014-1999264 |archivedate=7 Juli 2014 |df=}}</ref> dan ia dipilih oleh majalah Inggris ''[[Eastern Eye]]'' sebagai "Wanita Asia Terseksi" pada tahun 2016 dan 2018.<ref>{{cite web |url=http://www.rediff.com/movies/report/deepika-padukone-is-the-sexiest-asian-women/20161209.htm |title=Deepika Padukone is Asia's sexiest woman! |publisher=Rediff.com |accessdate=8 Februari 2017 |date=9 Desember 2016 |deadurl=no |archiveurl=https://web.archive.org/web/20170112005154/http://www.rediff.com/movies/report/deepika-padukone-is-the-sexiest-asian-women/20161209.htm |archivedate=12 Januari 2017 |df=}}</ref><ref>{{cite news |url=https://indianexpress.com/article/entertainment/bollywood/50-sexiest-asian-women-deepika-padukone-priyanka-chopra-5480941/ |title=50 Sexiest Asian Women: Deepika tops the list, Priyanka is in second position |work=The Indian Express |accessdate=8 Desember 2018 |date=6 Desember 2018 }}</ref> Memperhatikan selera berpakaiannya, ''Filmfare'' memujinya sebagai salah satu dari "beberapa aktris yang bereksperimen dengan warna, potongan, dan siluet."<ref>{{cite news |last=Tandan |first=Raedita |url=http://www.filmfare.com/features/poll-most-fashionable-star-3034.html |title=Poll: Most Fashionable Star |work=Filmfare |accessdate=4 Agustus 2013 |date=3 Mei 2008 |archiveurl=https://www.webcitation.org/6JwBG075Y?url=http://www.filmfare.com/features/poll-most-fashionable-star-3034.html |archivedate=27 September 2013 |deadurl=yes}}</ref> Di buku kebugaran ''The Four-Week Countdown Diet'', aktris ini dikutip oleh Namita Jain sebagai "panutan utama untuk gaya hidup yang sehat, pas, dan aktif."<ref name="Jain2011">{{cite book |last=Jain |first=Namita |title=The Four-Week Countdown Diet |url=https://books.google.com/books?id=-Ru_R9r07RgC&pg=PR9 |date=1 January 2011 |publisher=Penguin Books India |isbn=978-0-14-306781-8 |page=9 |deadurl=no |archiveurl=https://web.archive.org/web/20131028162350/http://books.google.com/books?id=-Ru_R9r07RgC&pg=PR9 |archivedate=28 Oktober 2013 |df=}}</ref>
Padukone adalah ''celebrity endroser'' aktif untuk beberapa merk dan produk, seperti [[Tissot]], [[Maybelline]], [[Coca-Cola]], [[L'Oreal|L'Oreal Paris]], dan lain-lain.<ref>{{cite web |title=Deepika Padukone brand ambassador for Tissot |url=http://www.dnaindia.com/money/report_deepika-padukone-brand-ambassador-for-tissot_1139085 |work=Daily News and Analysis |accessdate=9 Maret 2013}}<br />{{cite news |title=Deepika Padukone is Sony brand ambassador |url=http://www.deccanherald.com/content/62603/deepika-padukone-sony-brand-ambassador.html |work=[[Deccan Herald]] |accessdate=9 Maret 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20130927121724/http://www.deccanherald.com/content/62603/deepika-padukone-sony-brand-ambassador.html |archivedate=27 September 2013 |df=}}<br />{{cite video |title=Nescafe announces Deepika Padukone as brand ambassador |url=http://www.ndtv.com/video/player/news/nescafe-announces-deepika-padukone-as-brand-ambassador/150166 |publisher=NDTV |accessdate=9 Maret 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20130928210902/http://www.ndtv.com/video/player/news/nescafe-announces-deepika-padukone-as-brand-ambassador/150166 |archivedate=28 September 2013 |df=}}<br />{{cite news |title=Deepika Padukone lives her DDLJ moment in Chennai Express |url=http://www.dnaindia.com/entertainment/report-deepika-padukone-lives-her-ddlj-moment-in-chennai-express-1849731 |accessdate=22 Januari 2014 |newspaper=Daily News and Analysis |date=18 Juni 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20140202203154/http://www.dnaindia.com/entertainment/report-deepika-padukone-lives-her-ddlj-moment-in-chennai-express-1849731 |archivedate=2 Februari 2014 |df=}}<br />{{cite web |last=Singh |first=Aarti K. |title=All at 20! May be she is born with it |date=3 August 2006 |url=http://ibnlive.in.com/news/all-at-20-may-be-she-is-born-with-it/17520-8.html |publisher=CNN-IBN |accessdate=30 September 2013 |archiveurl=https://web.archive.org/web/20141007061205/http://ibnlive.in.com/news/all-at-20-may-be-she-is-born-with-it/17520-8.html |archivedate=7 Oktober 2014}}<br />{{cite book |last=Kapoor |first=Jagdeep |title=Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers |url=https://books.google.com/books?id=fmmkwDy9_QIC&pg=PA68 |date=9 Februari 2009 |publisher=SAGE Publications |isbn=978-81-7829-943-3 |page=68 |deadurl=no |archiveurl=https://web.archive.org/web/20160504103925/https://books.google.com/books?id=fmmkwDy9_QIC&pg=PA68 |archivedate=4 Mei 2016 |df=}}</ref> Pada tahun 2016, ''Business Standard'' melaporkan bahwa Padukone menghasilkan {{INRConvert|50|m}} sampai {{INRConvert|60|m}} per kesepakatan ''endrosement'' dan [[TAM Media Research|TAM AdEX]] menyebut Padukone sebagai sosok yang paling sering terlihat di layar kaca di India pada tahun tersebut.<ref>{{cite news |last1=Pinto |first1=Viveat Susan |title=Deepika: Leading lady in brand fees |url=http://www.business-standard.com/article/management/deepika-leading-lady-in-brand-fees-114030700027_1.html |accessdate=5 March 2017 |work=Business Standard |date=11 Maret 2014 |deadurl=no |archiveurl=https://web.archive.org/web/20160704181135/http://www.business-standard.com/article/management/deepika-leading-lady-in-brand-fees-114030700027_1.html |archivedate=4 Juli 2016 |df=}}</ref><ref>{{cite news |title=Deepika Padukone is leading the advertisement space |url=http://www.dnaindia.com/entertainment/report-deepika-padukone-is-leading-the-advertisement-space-2045937 |accessdate=5 Maret 2017 |work=Daily News and Analysis |date=21 Desember 2014 |deadurl=no |archiveurl=https://web.archive.org/web/20170306032102/http://www.dnaindia.com/entertainment/report-deepika-padukone-is-leading-the-advertisement-space-2045937 |archivedate=6 Maret 2017 |df=}}</ref> Pada tahun 2016, [[Duff & Phelps]] memperkirakan nilai merk-nya sebesar US$86 juta, tertinggi ketiga dari selebritas India.<ref>{{cite news |last1=Anand |first1=Shambhavi |title=Bollywood steals show on celeb ambassadors’ list |url=http://economictimes.indiatimes.com/industry/services/advertising/bollywood-steals-show-on-celeb-ambassadors-list/articleshow/55167789.cms |accessdate=5 March 2017 |work=The Economic Times |date=1 November 2016}}</ref>
== Filmografi ==
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