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== Penayangan ==
=== Konteks ===
{{seelihat alsopula|1981Film indalam filmtahun 1981}}
{{ external media
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| video1 = [https://www.youtube.com/watch?v=gz4crpFaW4M ''Raiders of the Lost Ark'' theatrical trailer] at [[YouTube]]
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ByPada themusim summerpanas oftahun 1981 (June–SeptemberJuni–September), theindustri film industrymengalami hadpenurunan beenselama inlebih declinedari forsetahun, overyang aberpunca year.dari Thisbeberapa waskesuksesan thefilm resultterlaris, ofkenaikan fewbiaya box office successes, risingproduksi film production costs, diminishingberkurangnya audiencespenonton, anddan increasingkenaikan ticketharga pricestiket.<ref name="NYTimesSupermanRelease"/> The season was predictedMusim toini bediperkirakan downturun 10% oratau $250{{nbsp}}million againstjuta thedibandingkan previoustahun yearsebelumnya.<ref name="NYTimesPrediction"/> Over 60 films were scheduled for release—more than the previous year—by studios eager to make the next [[Blockbuster (entertainment)|blockbuster]] film. This increased competition to attract audiences, mainly those aged 12 to 24, at the most profitable time of the year.<ref name="NYTimesSupermanRelease"/><ref name="NYTimesPrediction"/>
 
The superhero film ''[[Superman II]]'' was expected to dominate the season,<ref name="NYTimesPrediction"/> and based on industry experts and audience polling, films including ''[[History of the World, Part I]]'', the latest James Bond film, ''[[For Your Eyes Only (film)|For Your Eyes Only]]'' and ''[[The Great Muppet Caper]]'', were also expected to perform well.<ref name="NYTimesPrediction"/> Conversely, audience polling by [[CinemaScore]] showed little awareness or anticipation for ''Raiders'' until nationwide previews a week prior to its release.<ref name="NYTimesPrediction"/><ref name="NYTimesPreviews"/> ''[[The New York Times]]'' reported Paramount had provided theater owners with a more beneficial deal than usual to ensure ''Raiders'' was screened in the best theaters and locations.<ref name="NYTimesSupermanRelease"/>
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