BlackBerry Limited: Perbedaan antara revisi
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Setelah dihujani kritik dan mengalami berbagai penundaan, RIM secara resmi meluncurkan sistem operasi [[BlackBerry 10]] dan dua telepon pintar baru dengan platform ini, [[BlackBerry Z10]] dan [[BlackBerry Q10|Q10]], pada tanggal 30 Januari 2013.<ref name=wsj-bb10rebranding/><ref>{{cite web | url=http://www.thestar.com/business/article/1286254--rim-sets-blackberry-10-launch-for-january| title=BlackBerry 10 to launch January 30 | publisher=The Toronto Star | date=November 12, 2012}}</ref><ref name="onebrand"/>
Pada acara peluncuran itu pula, perusahaan ini menyatakan akan mengubah merek publiknya dari Research In Motion ke BlackBerry.<ref name=wsj-bb10rebranding>{{cite web|title=Research In Motion’s BlackBerry 10 and New Devices|url=http://stream.wsj.com/story/research-in-motions-blackberry-10-and-new-devices/SS-2-150702/|publisher=The Wall Street Journal|accessdate=30 January 2013|archive-date=2013-01-31|archive-url=https://web.archive.org/web/20130131200144/http://stream.wsj.com/story/research-in-motions-blackberry-10-and-new-devices/SS-2-150702/|dead-url=yes}}</ref><ref name="bloom namechange">{{cite news |title=RIM Changes Company Name to BlackBerry |first=Hugo |last=Miller |url=http://www.bloomberg.com/news/2013-01-30/rim-changes-company-name-to-blackberry.html |publisher=Bloomberg News |date=January 30, 2013 | 10:25 AM ET |accessdate=February 2, 2013 |quote=The company has discussed dropping the RIM name for some time, said Boulben, who was hired as marketing chief last May. |archiveurl= |archivedate= |deadurl= |ref=}}</ref> Perubahan nama ini bertujuan "meletakkan merek BlackBerry di tengah-tengah" berbagai merek produk perusahaan ini dan karena pengguna di beberapa negara "mengenal perusahaan ini dengan nama BlackBerry".<ref name="onebrand">{{cite news|url=http://www.thestar.com/business/2013/01/30/blackberry_10_launch_rim_changes_company_name_to_blackberry.html|title=BlackBerry 10 launch: RIM changes company name to BlackBerry|agency=Bloomberg|newspaper=[[Toronto Star]]|date=30 January 2013|accessdate=2013-01-30}}</ref> Meski para pemegang saham setuju pergantian nama resmi menjadi BlackBerry Limited akan dilakukan pada [[rapat umum tahunan]] berikutnya, [[simbol saham]]nya di TSX dan NASDAQ sudah berubah menjadi BB dan BBRY pada tanggal 4 Februari 2013.<ref name="rename-tgam">{{cite web|url=http://www.theglobeandmail.com/globe-investor/whats-in-a-name-why-rim-has-recreated-itself/article7998504/|title=What’s in a name? Maybe corporate survival|first=Susan|last=Krashinsky|work=[[The Globe and Mail]]|date=2013-01-30|accessdate=2013-01-30}}</ref><ref>{{cite web|url=http://press.blackberry.com/press/2013/rim-ticker-change-to-take-effect-monday-february-4.html|title=Research In Motion Ticker Change to Take Effect Monday, February 4|publisher=Research In Motion |date=2013-01-31|accessdate=2013-02-02}}</ref>
Perusahaan ini juga akan mengiklankan BlackBerry 10 di berbagai stasiun televisi Amerika Serikat dan Kanada saat [[Super Bowl XLVII]].<ref name=gandm-bbad>{{cite web|title=Super Bowl to kick off cross-border ad action|url=http://www.theglobeandmail.com/report-on-business/industry-news/marketing/super-bowl-to-kick-off-cross-border-ad-action/article8140216/|publisher=The Globe and Mail|accessdate=2 February 2013}}</ref>
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*Certicom<ref>{{Cite web |url=http://www.certicom.com/index.php/2009-press-releases/59-2009-press-releases/723-certicom-announces-agreement-for-acquisition-by-rim-for-c300-per-common-share |title=Salinan arsip |access-date=2013-02-05 |archive-date=2009-10-03 |archive-url=https://web.archive.org/web/20091003013611/http://www.certicom.com/index.php/2009-press-releases/59-2009-press-releases/723-certicom-announces-agreement-for-acquisition-by-rim-for-c300-per-common-share |dead-url=yes }}</ref>
*[[Dash Navigation]]<ref>{{cite news|last=Lendino |first=Jamie |url=http://www.pcmag.com/article2/0,2817,2348281,00.asp |title=Research in Motion Acquires Dash Navigation & Opinion |publisher=PCMag.com |date=June 5, 2009 |accessdate=February 18, 2011}}</ref>
*DataViz<ref name="PCRIM">{{cite web|last=Bradley|first=Tony|title=RIM Buys "Documents To Go", But Microsoft Missed Out|url=http://www.pcworld.com/businesscenter/article/205025/rim_buys_documents_to_go_but_microsoft_missed_out.html?tk=hp_new|publisher=PC world|accessdate=September 8, 2010|archive-date=2012-04-29|archive-url=https://web.archive.org/web/20120429085859/http://www.pcworld.com/businesscenter/article/205025/rim_buys_documents_to_go_but_microsoft_missed_out.html?tk=hp_new|dead-url=yes}}</ref>
*JayCut<ref name=JayCut>Rachel King, ZDNet. "[http://www.zdnet.com/blog/btl/rim-adds-another-deck-chair-with-jaycut/53042 RIM adds another deck chair with JayCut]." July 22, 2011. Retrieved July 22, 2011.</ref>
*Newbay<ref>[http://tecno.americaeconomia.com/noticias/rim-compra-irlandesa-newbay RIM buys NewBay Irish] {{Webarchive|url=https://web.archive.org/web/20111009172520/http://tecno.americaeconomia.com/noticias/rim-compra-irlandesa-newbay |date=2011-10-09 }} Published July 10, 2011</ref>
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