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'''''2048''''' adalah permainan daring yang diciptakan bulan Maret 2014 oleh pengembang web Italia berusia 19 tahun, Gabriele Cirulli. Pemainnya diharuskan menggabungkan kotak-kotak bernomor tertentu supaya membentuk hasil akhir 2048.<ref name=nouse>{{cite web | title=Game Review: 2048 | url=http://www.nouse.co.uk/2014/03/18/game-review-2048/ | first=V. S.|last=Wells | date=March 18, 2014 | publisher=[[Nouse]] | accessdate=March 19, 2014}}</ref> Permainan ini dapat dianggap [[tebakan kotak geser]] (''sliding block puzzle'') dan sangat mirip dengan aplikasi ''[[Threes!]]'' yang dirilis sebulan sebelumnya.<ref name=indie>{{cite web | title=Free Game Pick: 2048 (Gabriele Cirulli) | url=http://indiegames.com/2014/03/2048_gabriele_cirulli.html | author=Tim | date=March 11, 2014 | publisher=UBM Tech | accessdate=March 19, 2014 | archive-date=2018-07-14 | archive-url=https://web.archive.org/web/20180714070500/http://indiegames.com/2014/03/2048_gabriele_cirulli.html | dead-url=yes }}</ref><ref name=clones>{{cite web | title=Clones, Clones Everywhere – '1024,' "2048' and Other Copies of Popular Paid Game 'Threes' Fill The App Stores | url=http://techcrunch.com/2014/03/24/clones-clones-everywhere-1024-2048-and-other-copies-of-popular-paid-game-threes-fill-the-app-stores/ | first=Sarah |last= Perez | date=March 24, 2014 | work=Techcrunch | accessdate=March 25, 2014}}</ref> Cirulli membuat permainan ini dalam satu akhir pekan saja<ref>{{cite web | title=2048: The new app everyone's talking about | url=http://www.latimes.com/business/technology/la-fi-tn-2048-hit-game-creator-gabriele-cirulli-20140327,0,3285397.story#axzz2yiskNuep | first= Salvador |last= Rodriguez | date=March 27, 2014 | work=LA times | accessdate=April 13, 2014}}</ref> untuk menguji apakah ia mampu memprogram sebuah permainan dari nol.<ref name="spence" /> Ia mengaku meniru aplikasi Veewo Studios ''1024'' dan mendapatkan idenya dari ''2048'' milik Sami "Saming" Romdhana.<ref name="clones" /> Ia terkejut saat mengetahui permainan buatannya dikunjungi 4 juta pengguna dalam kurang dari satu minggu,<ref name="spence">{{cite news|last=Spence|first=Peter|title=How One 19 Year Old Won the Internet with Addictive Puzzler 2048|url=http://www.cityam.com/blog/1395045472/how-one-19-year-old-won-internet-addictive-puzzler-2048|newspaper=[[City A.M.]]|date=March 17, 2014|access-date=2014-06-17|archive-date=2014-03-20|archive-url=https://web.archive.org/web/20140320135835/http://www.cityam.com/blog/1395045472/how-one-19-year-old-won-internet-addictive-puzzler-2048|dead-url=yes}}</ref> karena ''2048'' buatannya direncanakan sebagai proyek sampingan.<ref name="weekend">{{cite web | title=Maker of Hit Puzzle Game '2048' Says He Created It over a Weekend | url=http://www.latimes.com/business/technology/la-fi-tn-2048-hit-game-creator-gabriele-cirulli-20140327,0,3285397.story | first=Salvador |last= Rodriguez | date=March 27, 2014 |work= Los Angeles Times | accessdate=March 27, 2014}}</ref> Cirulli mengaku proyek tersebut "adalah caranya menghabiskan waktu".<ref name="arjun">{{cite web | title=19-Year-Old Makes Viral Game Hit in a Weekend | url=http://www.cnbc.com/id/101526616 | first=Arjun |last= Kharpal | date=March 26, 2014 | publisher=CNBC | accessdate=April 8, 2014}}</ref> Permainan ini gratis, dan Cirulli tidak mau meraup untung dari "sesuatu yang tidak [ia] temukan".<ref name="epoch">{{cite news|url=http://www.theepochtimes.com/n3/569847-2048-game-the-next-flappy-bird-addictive-game-skyrockets-in-popularity/|newspaper=[[Epoch Times]]|first= Zachary|last=Stieber|date=March 18, 2014|title=2048 Game the Next Flappy Bird? Addictive Game Skyrockets in Popularity}}</ref> Ia merilis aplikasi gratisnya untuk [[iOS]] dan [[Android (sistem operasi)|Android]] pada bulan Mei 2014.<ref name="cirulli">{{Internetquelle | url=http://gabrielecirulli.com/articles/2048-success-and-me | titel=2048, success and me — Gabriele Cirulli | titelerg= | autor= | hrsg= | werk= | seiten= | datum= | zugriff=2014-05-16 | sprache= | kommentar= | zitat= | offline=}}</ref>
 
Permainan ini dijuluki ''Wall Street Journal'' sebagai "''[[Candy Crush]]''-nya para pencinta matematika",<ref name="anonymous">{{cite news|title=Want to Stay Anonymous? Don’t Make a Hit Computer Game|url=http://blogs.wsj.com/digits/2014/03/18/want-to-stay-anonymous-dont-make-a-hit-computer-game/|first=Ed|last= Ballard|newspaper=[[The Wall Street Journal]]|date=Mar 18, 2014}}</ref> dan ''Business Insider'' menyebutnya "''Threes'' yang meledak".<ref name="insider" /> Karena popularitas ''2048'' begitu masif, banyak orang salah mengira bahwa ''Threes!'' meniru ''2048'', padahal yang terjadi adalah sebaliknya.<ref>{{cite web|title = 2048 is why we can’t have nice things|url = http://www.gamezebo.com/news/2014/03/30/2048-why-we-can%E2%80%99t-have-nice-things|author = Jim Squires|date = March 31, 2014|publisher = Gamezebo, Inc.|accessdate = April 8, 2014|archive-date = 2014-04-06|archive-url = https://web.archive.org/web/20140406101509/http://www.gamezebo.com/news/2014/03/30/2048-why-we-can%E2%80%99t-have-nice-things|dead-url = yes}}</ref>