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Baris 15:
* Gargiulo, Terrence L. ''The Strategic Use of Stories in Organizational Communication and Learning''. Armonk: [[M.E. Sharpe]]. 2005. ISBN 0-7656-1413-8
* Greiner-Burkert, Barbara ''The magical art of telling fairy tales: A practical guide to enchantment''. Munich, Germany: tausendschlau Verlag. 2012. ISBN 978-3-943328-64-6
* Hensel, Jason. [http://www.hoffman.com/v3/pdf/one.pdf Storytelling and Your Quest for Business Success] {{Webarchive|url=https://web.archive.org/web/20200922144931/http://www.hoffman.com/v3/pdf/one.pdf |date=2020-09-22 }}. ''One + Magazine.'' February 2010.
* Hoffman, Lou. [http://www.ishmaelscorner.com/2010/06/14/aligning-pr-with-storytelling-for-the-happily-ever-after/ Aligning PR with Storytelling for the "Happily Ever After"], ''[http://www.ishmaelscorner.com/ Ishmael's Corner].'' June 14, 2010.
* Hsu, Jeremy. [http://www.scientificamerican.com/article.cfm?id=the-secrets-of-storytelling&page=2 The Secrets of Storytelling: Why We Love a Good Yarn ( Preview )], ''Scientific American.'' August 2008.
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