Skechers: Perbedaan antara revisi
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| num_employees_year = Jan 2021
| website = {{url|skechers.com}}
| footnotes = <ref name="FinancialResults">{{cite web |title=Skechers Financial Results, Year ending December 31, 2020 |url=https://investors.skechers.com/press-releases/detail/474/skechers-announces-fourth-quarter-and-full-year-2020 |access-date=July 20, 2021 }}</ref><ref name
}}
[[Berkas:Skechers_headquarters_in_Manhattan_Beach.jpg|jmpl|Kantor pusat Skechers di Pantai Manhattan]]
[[Berkas:HK_TST_星光行_Star_House_星光城_Star_City_entrance_Skechers_10-2009.JPG|jmpl|Toko Skechers di Star City, Hong Kong.]]
'''Skechers USA, Inc.''' adalah perusahaan lifestyle dan olahraga untuk alas kaki dari [[Amerika Serikat|Amerika]]. Berkantor pusat di [[Manhattan Beach, California|Manhattan Beach]], [[California]], merek ini didirikan pada tahun 1992 dan sekarang menjadi merek alas kaki atletik terbesar ketiga di Amerika Serikat.<ref name="
== Sejarah ==
Skechers didirikan pada tahun 1992 oleh Robert Greenberg, yang sebelumnya mendirikan [[LA Gear|L. A. Gear]] pada tahun 1978 (ia mengundurkan diri sebagai CEO perusahaan pada tahun yang sama ketika dia mendirikan Skechers).<ref>{{Cite web|last=Lazzareschi|first=Carla|date=January 27, 1992|title=L.A. Gear CEO Greenberg Says He'll Step Down : Management: The co-founder of athletic shoe manufacturer will be replaced by Stanley P. Gold.|url=https://www.latimes.com/archives/la-xpm-1992-01-27-fi-738-story.html|website=[[Los Angeles Times]]|archive-url=https://web.archive.org/web/20200115060954/https://www.latimes.com/archives/la-xpm-1992-01-27-fi-738-story.html|archive-date=January 15, 2020|access-date=January 14, 2020|url-status=live}}</ref><ref>{{Cite web|title=A Brief History of Skechers Shoes|url=https://www.srishoes.com/blogs/news/brief-history-skechers-shoes|website=SRI Shoe Warehouse|language=en|archive-url=https://web.archive.org/web/20190807183200/https://www.srishoes.com/blogs/news/brief-history-skechers-shoes|archive-date=2019-08-07|access-date=2019-08-07|url-status=live}}</ref><ref name=":
=== Proses pengadilan ===
Pada tahun 2012, Skechers setuju untuk menyelesaikan [[Gugatan perwakilan kelompok|gugatan class action]] senilai $40 juta berdasarkan keluhan dari Federal Trade Commission AS yaitu telah menyesatkan konsumen dengan iklan Shape-Ups.<ref name=":02"
=== Investigasi kerja paksa ===
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== Produk dan iklan ==
Perusahaan ini menawarkan dua kategori alas kaki: divisi gaya hidup yang mencakup Skechers Memory Foam, lini BOBS untuk amal dan sepatu nyaman Relaxed Fit, dan divisi olahraga yang mencakup alas kaki Skechers GOrun dan Skechers GOwalk. Melalui perjanjian lisensi, perusahaan menawarkan tas bermerek, jam tangan, kacamata, dan merchandise lainnya.<ref name="
Skechers menggunakan selebriti untuk mempromosikan produknya, [rujukan?] dan telah mempromosikan produknya dengan banyak selebriti termasuk artis musik Demi Lovato<ref>{{Cite web|title=Demi Lovato - SKECHERS The Source|url=https://blog.skechers.com/tag/demi-lovato/|website=Blog.skechers.com|archive-url=https://web.archive.org/web/20190328203329/https://blog.skechers.com/tag/demi-lovato/|archive-date=28 March 2019|access-date=28 March 2019|url-status=dead}}</ref> dan Camila Cabello,<ref>{{Cite news|last=Robin|first=Marci|title=Camila Cabello Is Launching a Havana-Inspired Makeup Collection With L'Oréal|url=https://www.allure.com/story/camilla-cabello-havana-loreal-makeup-collection|work=Allure.com|language=en|archive-url=https://web.archive.org/web/20180713150705/https://www.allure.com/story/camilla-cabello-havana-loreal-makeup-collection|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> pemain baseball Clayton Kershaw,<ref>{{Cite web|title=Skechers Signs Clayton Kershaw|url=https://investors.skechers.com/press-releases/detail/424/los-angeles-all-star-clayton-kershaw-signs-on-to-pitch|language=en|archive-url=https://web.archive.org/web/20210704050530/https://investors.skechers.com/press-releases/detail/424/los-angeles-all-star-clayton-kershaw-signs-on-to-pitch|archive-date=2021-07-04|access-date=2020-02-11|url-status=live}}</ref> David Ortiz,<ref>{{Cite web|title=Big Papi Goes To Bat For Skechers|url=https://www.mediapost.com/publications/article/300479/big-papi-goes-to-bat-for-skechers.html|language=en|archive-url=https://web.archive.org/web/20180713204629/https://www.mediapost.com/publications/article/300479/big-papi-goes-to-bat-for-skechers.html|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> dan pemain American football Tony Romo dan Howie Long.<ref>{{Cite news|title=NFL Star Tony Romo and Wife Approve These Skechers Shoes That'll Get You Through Airport Security|url=https://www.yahoo.com/lifestyle/nfl-star-tony-romo-wife-165329715.html|language=en-US|archive-url=https://web.archive.org/web/20180713205228/https://www.yahoo.com/lifestyle/nfl-star-tony-romo-wife-165329715.html|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref><ref>{{Cite news|title=How Did Skechers Afford That Super Bowl Buy?|url=http://adage.com/article/special-report-super-bowl/skechers-afford-super-bowl-buy/312259/|language=en|archive-url=https://web.archive.org/web/20180713205954/http://adage.com/article/special-report-super-bowl/skechers-afford-super-bowl-buy/312259/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> Divisi Olahraga Skechers menampilkan pelari elit Meb Keflezighi,<ref>{{Cite news|title=Marathon Superstar Reups His Partnership With Skechers|url=http://fortune.com/2016/02/08/skechers-meb-contract-extension/|work=Fortune.com|language=en|archive-url=https://web.archive.org/web/20180713205127/http://fortune.com/2016/02/08/skechers-meb-contract-extension/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> dan pegolf profesional Matt Kuchar, Brooke Henderson dan Wesley Bryan.<ref name="CorporateInfo4">{{Cite web|title=Skechers Investors Site|url=https://investors.skechers.com/|website=Investors.skx.com|archive-url=https://web.archive.org/web/20210129055509/https://investors.skechers.com/|archive-date=29 January 2021|access-date=14 February 2019|url-status=live}}</ref><ref>{{Cite web|title=2018 PGA Merchandise Show: Skechers golf show review|url=https://www.golfchannel.com/video/skechers-golf-shoes-worn-kuchar-bryan-henderson/|website=Golf Channel|archive-url=https://web.archive.org/web/20180713212819/https://www.golfchannel.com/video/skechers-golf-shoes-worn-kuchar-bryan-henderson/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> Pada tahun 2014, Skechers menandatangani kesepakatan dukungan dengan musisi [[Ringo Starr]].<ref>{{Cite web|title=Skechers signs Ringo Starr|url=https://blog.skechers.com/2014/10/20/skechers-signs-ringo-starr/|website=Blog.skechers.com|archive-url=https://web.archive.org/web/20190328191902/https://blog.skechers.com/2014/10/20/skechers-signs-ringo-starr/|archive-date=2019-03-28|access-date=2017-06-06|url-status=dead}}</ref><ref>{{Cite news|title=Ringo Starr to Star in 2015 Skechers Ads|url=https://www.billboard.com/articles/news/6289221/ringo-starr-to-star-in-2015-skechers-ads|work=Billboard.com|archive-url=https://web.archive.org/web/20180719020754/https://www.billboard.com/articles/news/6289221/ringo-starr-to-star-in-2015-skechers-ads|archive-date=2018-07-19|access-date=2018-07-13|url-status=live}}</ref>
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