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Baris 50: Komposisi Coca-Cola umumnya adalah air berkarbonasi, gula, pewarna karamel (kelas IV), konsentrat kola, pengatur keasaman (asam fosfat) dan kafein. [[Formula Coca-Cola\|Isi dari konsentrat kola milik Coca-Cola]] merupakan salah satu [[rahasia dagang]] paling dikenal di dunia. Kini formula tersebut disimpan di brankas yang ditampilkan di museum [[World of Coca-Cola]], Atlanta, AS.<ref>{{Cite journal \| url=http://www.csmonitor.com/Business/Latest-News-Wires/2011/1208/Coca-Cola-formula-after-86-years-in-vault-gets-new-home \| title=Coca-Cola formula, after 86 years in vault, gets new home \| journal=The Christian Science Monitor \| date=December 8, 2011 \| access-date=June 8, 2020 \| archive-url=https://web.archive.org/web/20200124075036/https://www.csmonitor.com/Business/Latest-News-Wires/2011/1208/Coca-Cola-formula-after-86-years-in-vault-gets-new-home \| archive-date=January 24, 2020 \| url-status=live }}</ref> Namun dua komponen utamanya yang diketahui adalah daun koka dan kacang kola (''cola nut''). Mulanya daun koka yang dipakai juga mengandung [[kokain]] (9 mg/gelas);<ref>{{cite web\|url=http://www.thegooddrugsguide.com/cocaine/faq.htm\|title=Cocaine Facts - How to Tell Use of Cocaine - Questions, Myths, Truth\|website=thegooddrugsguide.com\|access-date=June 8, 2020\|archive-url=https://web.archive.org/web/20081006104725/http://www.thegooddrugsguide.com/cocaine/faq.htm\|archive-date=October 6, 2008\|url-status=live}}</ref> pada tahun 1903 kokain dihilangkan dari produk Coca-Cola<ref>Liebowitz, Michael, R. (1983). ''The Chemistry of Love''. Boston: Little, Brown, & Co.</ref> dan sejak saat itu hanya menggunakan daun koka yang sudah dihilangkan/diekstraksi kokainnya.<ref>{{cite web \|url=http://www.straightdope.com/classics/a2_033.html \|title=Is it true Coca-Cola once contained cocaine? \|access-date=February 27, 2007 \|archive-url=https://web.archive.org/web/20070221114907/http://www.straightdope.com/classics/a2_033.html \|archive-date=February 21, 2007 \|url-status=dead \|date=June 14, 1985}}</ref> Sedangkan kacang kola membuat Coca-Cola memiliki sekitar 2-3,5% kafein sehingga rasanya agak pahit. Mulanya, Coca-Cola dikemas ~~hanya~~ dalam botol kaca berbentuk khusus, yang ~~dinamakan~~sangat terkenal, bernama "botol kontur" (''contour bottle'') ~~dan sangat terkenal~~. Botol ini diciptakan oleh [[Earl R. Dean]] dan [[Harold Hirsch]] di tahun 1915, ketika The Coca-Cola Company membuka kompetisi untuk menciptakan botol "yang jika ada di dalam gelap maupun pecah, orang bisa tahu dari mana asalnya".<ref name="vigo.lib.in.us">{{cite web\|title=Inventory: Earl R. Dean Collection\|url=http://www.vigo.lib.in.us/archives/inventories/business/dean.php\|publisher=[[Vigo County Public Library]]\|access-date=December 14, 2008\|archive-url=https://web.archive.org/web/20110608214022/http://www.vigo.lib.in.us/archives/inventories/business/dean.php\|archive-date=June 8, 2011\|url-status=live}}</ref><ref>{{cite web \| url=http://www.coca-colacompany.com/stories/the-story-of-the-coca-cola-bottle \| title=The Story of the Coca-Cola Bottle \| publisher=[[The Coca-Cola Company\|Coca-Cola]] \| date=February 26, 2015 \| access-date=November 20, 2017 \| archive-url=https://web.archive.org/web/20171119092136/http://www.coca-colacompany.com/stories/the-story-of-the-coca-cola-bottle \| archive-date=November 19, 2017 \| url-status=live }}</ref><ref>{{cite web \| url=https://ccbanet.com/wp-content/uploads/2015/04/TBL_Spring-Summer_324.pdf \| title=The Contour Bottle Celebrates Its 100th Birthday! \| publisher=Coca-Cola Bottlers Association \| date=2015 \| access-date=November 20, 2017 \| archive-url=https://web.archive.org/web/20190412085853/https://ccbanet.com/wp-content/uploads/2015/04/TBL_Spring-Summer_324.pdf \| archive-date=April 12, 2019 \| url-status=live }}</ref><ref name="His Life and Madness">{{cite book \|url=https://books.google.com/books?id=bSAChoqpnHUC&q=harold+hirsch \|last=Pendergrast \|first=Mark \|title=For God, Country, and Coca-Cola \|publisher=[[Basic Books]] \|year=2004 \|page=104 \|isbn=9780684826790 \|access-date=June 8, 2020 \|archive-url=https://web.archive.org/web/20191227142753/https://books.google.com/books?id=bSAChoqpnHUC&q=harold+hirsch#v=snippet&q=harold%20hirsch \|archive-date=December 27, 2019 \|url-status=live }}</ref> Uniknya, botol ini terinspirasi bukan dari daun koka atau kacang kola, melainkan [[biji coklat]].<ref name="vigo.lib.in.us" /> Setelah beberapa penyempurnaan, botol tersebut mulai digunakan secara resmi pada tahun 1920.<ref name="history-of-bottling">{{cite web \|url=http://www.coca-colacompany.com/our-company/history-of-bottling \|title=History Of Bottling \|access-date=January 7, 2013 \|archive-url=https://web.archive.org/web/20130116234350/http://www.coca-colacompany.com/our-company/history-of-bottling \|archive-date=January 16, 2013 \|url-status=dead }}</ref> Botol ini kemudian juga diadaptasi dalam bentuk kemasan plastik dan dibuat menyesuaikan ukuran. Sedangkan untuk versi kalengnya sendiri, baru diluncurkan pada tahun 1955.<ref>{{cite web \|url=http://home.comcast.net/~collectiblesodacans/Cokepg1.htm \|title=Coke Can History \|archive-url=https://archive.today/20120530045557/http://home.comcast.net/~collectiblesodacans/Cokepg1.htm \|archive-date=May 30, 2012 \|url-status=dead }}</ref> == Penyebaran dan kompetisi == Coca-Cola merupakan salah satu merek yang penyebarannya paling luas di dunia. Secara resmi, ada dua negara yang tidak memiliki pemasaran/produksi Coca-Cola, yaitu [[Kuba]] dan [[Korea Utara]], meskipun faktanya minuman ini tetap dapat ditemukan di sana lewat ''grey import''.<ref>{{cite news \|title= Cuba stocks US brands despite embargo \|last= Weissert \|first= Will \|agency= Associated Press \|url= http://usatoday30.usatoday.com/money/economy/2007-05-14-1080210184_x.htm \|date= May 15, 2007 \|access-date= August 11, 2013 \|work= USA Today \|archive-url= https://web.archive.org/web/20160313015718/http://usatoday30.usatoday.com/money/economy/2007-05-14-1080210184_x.htm \|archive-date= March 13, 2016 \|url-status= live }}</ref><ref>{{cite news \|title= Coca-Cola denies 'cracking' North Korea \|last= Ryall \|first= Julian \|url= https://www.telegraph.co.uk/news/worldnews/asia/northkorea/9511235/Coca-Cola-denies-cracking-North-Korea.html \|newspaper= The Telegraph \|date= August 31, 2012 \|access-date= August 11, 2013 \|location= London \|archive-url= https://web.archive.org/web/20130906214111/http://www.telegraph.co.uk/news/worldnews/asia/northkorea/9511235/Coca-Cola-denies-cracking-North-Korea.html \|archive-date= September 6, 2013 \|url-status= live }}</ref> Produk Coca-Cola biasanya diproduksi oleh pembotol-pembotol yang telah diberikan lisensi produksi oleh The Coca-Cola Company untuk suatu/beberapa daerah tertentu. The Coca-Cola Company nantinya akan menyuplai konsentrat kola, sedangkan para pembotol akan mengolahnya menjadi minuman jadi, mengemas dan mendistribusikannya ke tangan konsumen atau usaha-usaha seperti restoran.<ref>{{cite web\|url=http://www.thecoca-colacompany.com/ourcompany/aboutbottling.html \|title=Offices & Bottling Plants \|access-date=January 7, 2013 \|archive-url=https://web.archive.org/web/20070216144908/http://www.thecoca-colacompany.com/ourcompany/aboutbottling.html \|archive-date=February 16, 2007 \|url-status=dead }}</ref> Model bisnis ini dikenal sebagai ''franchised system'' ([[waralaba]]).<Ref name=persada/> Adapun status kepemilikan dari para pembotol tersebut mayoritas independen/tidak dimiliki oleh The Coca-Cola Company, namun dalam beberapa produsen Coca-Cola raksasa seperti [[Coca-Cola Enterprises]], [[Coca-Cola Europacific Partners]], [[Coca-Cola Hellenic Bottling Company]] dan [[Coca-Cola FEMSA]], The Coca-Cola Company dapat memiliki saham minoritas.<ref>{{cite web \|url=http://www.cokecce.com/pages/allContent.asp?page_id=84#q1 \|title=What Is the Difference Between Coca-Cola Enterprises and the Coca-Cola Company \|access-date=December 9, 2014 \|archive-url=https://web.archive.org/web/20121021100615/http://cokecce.com/pages/allContent.asp?page_id=84 \|archive-date=October 21, 2012}}</ref> Pesaing utama Coca-Cola adalah [[Pepsi]], produk [[PepsiCo]] yang umumnya menjadi nomor dua setelah Coca-Cola dalam pangsa pasar produk kola ataupun mengunggulinya di beberapa kawasan tertentu; serta [[RC Cola]] (dari [[Dr Pepper Snapple Group]]/RC Global Beverages Inc.) yang tersedia di sejumlah negara.<ref>{{Cite news\|date=February 4, 2003\|title=Islamic cola launched in the UK\|language=en-GB\|url=http://news.bbc.co.uk/2/hi/business/2720803.stm\|access-date=July 23, 2020\|archive-date=March 21, 2022\|archive-url=https://web.archive.org/web/20220321181035/http://news.bbc.co.uk/2/hi/business/2720803.stm\|url-status=live}}</ref> Sedangkan untuk pasar yang lebih spesifik, Coca-Cola mendapat tantangan dari merek-merek seperti [[Big Cola]] (Kola Real) di [[Amerika Latin]],<ref>{{cite news \|first=Ricardo\|last= Mireles \|title= In Mexico, Big Cola is the real thing \|url= http://www.logisticstoday.com/sNO/6366/iID/20876/LT/displayStory.asp\|publisher=Logistics Today \|archive-url = https://web.archive.org/web/20041109222153/http://www.logisticstoday.com/sNO/6366/iID/20876/LT/displayStory.asp \|archive-date = November 9, 2004\|url-status=dead}}</ref> [[Corsica Cola]] (buatan [[Pietra Brewery\|Pietra beer]]) di pulau [[Korsika]], [[Julmust]] di [[Swedia]], [[Breizh Cola]] di [[Brittany]] ([[Prancis]]),<ref>{{cite web\|url=http://kristallbeverage.com/KBJulmust.html \|title=About Kristall Beverage \|access-date=January 31, 2006 \|url-status=dead \|archive-url=https://web.archive.org/web/20031219013722/http://kristallbeverage.com/KBJulmust.html \|archive-date=December 19, 2003 }}</ref> [[Irn-Bru]] di [[Skotlandia]] (sebelum 2005),<ref>Murden, Terry (January 30, 2005). [https://web.archive.org/web/20050304094426/http://scotlandonsunday.scotsman.com/business.cfm?id=112872005 Coke adds life to health drinks sector]. ''Scotland on Sunday''. Retrieved February 14, 2006.</ref> [[Vita Cola]] di eks-[[Jerman Timur]], [[Mecca-Cola]],<ref>{{cite web \|url=https://www.arabianbusiness.com/industries/retail/mecca-cola-plans-new-factories-for-middle-east-148332 \|date=March 1, 2007 \|title=Mecca-Cola plans new factories for Middle East \|work=www.arabianbusiness.com \|access-date=April 7, 2022 \|archive-date=March 21, 2022 \|archive-url=https://web.archive.org/web/20220321181035/https://www.arabianbusiness.com/industries/retail/mecca-cola-plans-new-factories-for-middle-east-148332 \|url-status=live }}</ref> [[Qibla Cola]]<ref>{{Cite web \|date=April 23, 2003 \|title='Protest' drinks range targets Muslims \|url=http://www.theguardian.com/media/2003/apr/23/marketingandpr.iraq \|access-date=March 2, 2022 \|website=[[The Guardian]] \|language=en \|archive-date=March 21, 2022 \|archive-url=https://web.archive.org/web/20220321181035/https://www.theguardian.com/media/2003/apr/23/marketingandpr.iraq \|url-status=live }}</ref> [[Zamzam Cola]] dan [[Parsi Cola]] di [[Timur Tengah]], [[Cola Turka]] di [[Turki]], [[Future Cola]] di [[Tiongkok]], [[Kofola]] di [[Republik Ceko]] dan [[Slowakia]], [[Cockta]] dan Mercator Cola di Slovenia, serta Classiko Cola di [[Madagaskar]].<ref>{{Cite web\|url=https://www.coursehero.com/file/p1hh0sb/Around-the-world-many-local-brands-compete-with-Coke-In-South-and-Central/\|access-date=January 8, 2022\|website=www.coursehero.com\|title=Mentoring at Coca-Cola Foods\|archive-date=January 11, 2022\|archive-url=https://web.archive.org/web/20220111091705/https://www.coursehero.com/file/p1hh0sb/Around-the-world-many-local-brands-compete-with-Coke-In-South-and-Central/\|url-status=live}} {{Unreliable source?\|date=March 2022}}</ref> Di beberapa negara, The Coca-Cola Company juga mengakuisisi merek kola lokal yang populer, seperti [[Inca Kola]] ([[Peru]]) dan [[Thums Up]] ([[India]]).

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