Pepsi: Perbedaan antara revisi

Pada tahun 1893, seorang ahli farmasi dan pengusaha bernama Caleb Bradham mulai menjual minuman bernama Brad's Drink di [[apotek]] miliknya di [[New Bern, Carolina Utara]], [[Amerika Serikat]].<ref name=long>{{Cite web|url=https://www.thoughtco.com/history-of-pepsi-cola-1991656|title=Pepsi Cola's Long, Winding History|website=ThoughtCo|language=en|access-date=May 16, 2019|first5=Video Game Content|last6=inventors}}</ref><ref name="store">{{cite web|url=https://pepsistore.com/index.php/history-of-the-birthplace/|title=The History of the Birthplace of Pepsi-Cola|access-date=October 20, 2022|publisher=Pepsistore.com|archive-date=October 20, 2022|archive-url=https://web.archive.org/web/20221020202701/https://pepsistore.com/index.php/history-of-the-birthplace/|url-status=live}}</ref> Lima tahun kemudian, Bradham mengubah nama produknya menjadi Pepsi-Cola yang diklaim mampu menyembuhkan [[gangguan pencernaan]]<ref name="TompkinsBaughman1994">{{cite book|author1=Vincent Tompkins|url=https://books.google.com/books?id=73IOPUVwruUC|title=American Decades: 1900-1909|author2=Judith Baughman|author3=James W. Hipp|publisher=Gale Research|year=1994|isbn=978-0-8103-5722-8|quote=Pepsi derives its name from the ailment it was advertised to relieve: dyspepsia.|access-date=2020-09-12|archive-date=2023-04-23|archive-url=https://web.archive.org/web/20230423105929/https://books.google.com/books?id=73IOPUVwruUC|url-status=live}}</ref><ref name="store" /><ref name="Donovan2013">{{cite book|author=Tristan Donovan|url=https://books.google.com/books?id=BTIFAQAAQBAJ&pg=PA72|title=Fizz: How Soda Shook Up the World|date=November 1, 2013|publisher=Chicago Review Press|isbn=978-1-61374-725-4|pages=72|quote=The cola part of the name was an obvious nod to the cola flavor of the drink, whil the word Pepsi referred to his goal of making an indigestion-easing beverage. Whether the wor Pepsi came from the digestive enzyme pepsin or dyspesia [...] or both isn't known.|access-date=September 12, 2020|archive-date=April 23, 2023|archive-url=https://web.archive.org/web/20230423105929/https://books.google.com/books?id=BTIFAQAAQBAJ&pg=PA72|url-status=live}}</ref> dan meningkatkan energi peminumnya.<ref name="store"/> Adapun nama "Pepsi" diduga diambil dari [[enzim pencernaan]] [[pepsin]] yang sama seperti (klaim) Pepsi-Cola bisa membantu proses pencernaan, meskipun produk ini tidak menggunakan enzim tersebut,<ref name="Stoddard2011">{{cite book|author=Stoddard|url=https://books.google.com/books?id=5BNjDwAAQBAJ&pg=PP15|title=Encyclopedia of Pepsi-Cola Collectibles|date=February 28, 2011|publisher=Penguin Publishing Group|isbn=978-1-4402-2535-2|pages=15|access-date=September 12, 2020|archive-date=April 23, 2023|archive-url=https://web.archive.org/web/20230423105929/https://books.google.com/books?id=5BNjDwAAQBAJ&pg=PP15|url-status=live}}</ref><ref name="Donovan2013" /><ref name="store" /> sedangkan "Cola" diambil karena rasanya yang mirip rasa [[kola]].<ref name="Donovan2013" />

 

 

[[Depresi Besar]] yang menimpa AS pada tahun 1930-an justru memberikan keuntungan bagi Pepsi-Cola, dengan produknya yang lebih besar dengan harga yang lebih rendah dibanding Coca-Cola, ditambah penggunaan ''[[jingle]]'' yang menarik.<ref>{{Cite web|url=https://baerpm.wordpress.com/2011/07/01/flashback-friday-nickel-nickel/|title=Flashback Friday- "Nickel Nickel"|last=Marketing|first=Baer Performance|date=July 1, 2011|website=Baer Performance Marketing|language=en|access-date=June 13, 2019|archive-date=February 8, 2022|archive-url=https://web.archive.org/web/20220208052435/https://baerpm.wordpress.com/2011/07/01/flashback-friday-nickel-nickel/|url-status=live}}</ref><ref>{{Cite web|url=https://adage.com/article/news/pepsi-cola-advertising-years/65047|title=Pepsi-Cola Advertising Through the Years|date=July 20, 1998|website=adage.com|language=en|access-date=June 13, 2019|archive-date=September 3, 2019|archive-url=https://web.archive.org/web/20190903150135/https://adage.com/article/news/pepsi-cola-advertising-years/65047|url-status=live}}</ref> Tercatat, Pepsi-Cola Company berhasil meningkatkan keuntungannya dari tahun 1936-1938.<ref name="coke at home">Jones, Eleanor & Ritzmann, Florian. [http://xroads.virginia.edu/~class/coke/coke1.html "Coca-Cola at Home"] {{Webarchive|url=https://web.archive.org/web/20210615154953/https://xroads.virginia.edu/~CLASS/coke/coke1.html |date=2021-06-15 }}. Retrieved June 17, 2006.</ref> Namun, upaya Guth mengembangkan Pepsi-Cola dengan dana Loft, membuat bisnis permen perusahaan tersebut mulai terombang-ambing. Para pemegang saham Loft, Inc. yang kecewa kemudian menggugat Guth ke pengadilan di tahun 1935. Hasilnya, Guth terpaksa melepaskan produk yang dibesarkannya tersebut, dengan Pepsi-Cola Company dimerger ke Loft, Inc. yang selanjutnya mengganti namanya juga menjadi Pepsi-Cola Company. Di tahun 1965, perusahaan ini melakukan [[merger]] dengan produsen [[makanan ringan]] [[Frito-Lay]] Inc., membentuk [[PepsiCo]].