|
=== Sampoerna Exclusive ===
* Nyalakan Nyali (2004-2007)
== Produk ==
=== Merek Besar ===
==== Sigaret Kretek/Putih Tangan ====
{| class="wikitable"
|-
! Nama Produk !! Diluncurkan !! Dihentikan !! Tar !! Nikotin !! Isi !! Digulung
|-
| [[Dji Sam Soe]] Kretek || 1913 || || 39 mg || 2.3 mg || 12's & 16's || Kertas berwarna putih
|-
| [[Dji Sam Soe]] Super Premium || 2004 || || 39 mg || 2.3 mg || 12's || Kertas berwarna putih
|-
| [[Dji Sam Soe]] Gold || 2009 || 2014 || 39 mg || 2.3 mg || 12's || Kertas berwarna putih
|-
| [[Dji Sam Soe]] Plus || 2005 || 2015 || 39 mg || 2.3 mg || 12's || Kertas berwarna putih
|-
| [[Dji Sam Soe]] Elite || 2022 || || 45 mg || 2.3 mg || 12's || Kertas berwarna putih
|-
| Sampoerna Kretek (Hijau) || 1959 || || 38 mg || 2.2 mg || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna Hijau Kemasan Geser || 2004 || 2011 || 38 mg || 2.2 mg|| 12's & 16's || Kertas berwarna putih
|-
| Sampoerna Jingga || 1982 || 1997 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna Tegar || 1971 || 1998 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna Rebus || 1986 || 2001 || || || 12's || Kertas berwarna putih
|-
| Sampoerna Ekampok || 1993 || 2003 || || || 12's || Kertas berwarna putih
|-
| Panamas Kretek || 1971 || || || || 12's || Kertas berwarna putih
|-
| Sampoerna 234 || 2020 || 2021 || || || 12's || Kertas berwarna putih
|-
| [[Marlboro (rokok)|Marlboro Crafted Selection]] || 2020 || || 28 mg || 2.4 mg || 12's || Kertas berwarna putih
|-
|[[Marlboro (rokok)|Marlboro Crafted Origin]] || 2022 || || 28 mg || 2.4 mg || 12's & 16's || Kertas berwarna putih
|-
|}
==== Sigaret Kretek Mesin ''Full Flavor'' ====
{| class="wikitable"
|-
! Nama Produk !! Diluncurkan !! Dihentikan !! Tar !! Nikotin !! Isi !! Digulung
|-
| [[Dji Sam Soe]] Fatsal-9<br>(Dji Sam Soe Filter, 2005) || 1990 || 2011 || 33 mg || 2.3 mg || 12's || Kertas berwarna putih
|-
| [[Dji Sam Soe]] Magnum Filter || 2005 || || 33 mg || 2.3 mg || 12' || Kertas berwarna putih
|-
| [[Dji Sam Soe]] Magnum Classic || 2022 || || 32 mg || 2.0 mg || 12's || Kertas berwarna putih
|-
| [[Marlboro (rokok)|Marlboro Mix 9]] || 2007|| 2010|| || || 12's & 16's || Kertas berwarna putih
|-
| [[Marlboro (rokok)|Marlboro Filter Black]] || 2016 || || 28 mg || 1.9 mg || 12's, 16's & 20's || Kertas berwarna hitam
|-
| Sampoerna Hitam & Mas (H&M) || 1996 || 2007 || || || 12's & 16's || Kertas berwarna hitam
|-
| Sampoerna International || 1990 || 1999 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna Syabas || 1984 || 1994 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna Universal || 1991 || 2003 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna Classic || 2000 || 2005 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna Classic Dark || 2000 || 2005 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna Classic Menthol || 2002 || 2005 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna Exclusive || 1977 || 2007 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna X-Tra || 2004 || 2009 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna A Flava Bold || 2010 || 2014|| || || 12's, 16's & 20's || Kertas berwarna putih
|-
| Sampoerna A Filter || 2019|| 2020 || || || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna U Bold Filter<br>(Philip Morris Bold, 2019) || 2015 || 2022 || || || 12's || Kertas berwarna putih
|-
| Philip Morris Magnum || 2020 || 2023 || || || 12's || Kertas berwarna putih
|-
|}
==== Sigaret Kretek Mesin LTLN ====
{| class="wikitable"
|-
! Nama Produk !! Diluncurkan !! Dihentikan !! Tar !! Nikotin !! Isi !! Digulung
|-
| Sampoerna A Mild || 1989 || || 14 mg || 1.0 mg || 12's, 16's & 50's || Kertas berwarna putih
|-
| Sampoerna A Mild Menthol<br>(Sampoerna A Mild Menthol Burst, 2017) || 1991 || || 14 mg || 1.0 mg || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna A Mild Blue || 2015 || 2018 || || || 12's & 16's || Kertas berwarna putih
|-
| [[Sampoerna U Mild]]<br>(Sampoerna A Ultramild, 2021) || 2005 || || 15 mg || 1.0 mg || 12's & 16's || Kertas berwarna putih
|-
| [[Sampoerna U Mild|Sampoerna U Mild Cool]] || 2011 || 2021 || 15 mg || 1.0 mg || 12's & 16's || Kertas berwarna putih
|-
| Sampoerna A Mild Splash Spring || 2021 || || || || 16's || Kertas berwarna putih
|-
| Sampoerna A Mild Splash Tropical || 2019 || || || || 16's || Kertas berwarna putih
|-
| Sampoerna A Mild Splash Sunny || 2019 || || || || 16's || Kertas berwarna putih
|-
| Sampoerna A Volution Original Slim || 2008 || || 14 mg || 1.0 mg || 12's & 20's || Kertas berwarna putih
|-
| Sampoerna A Volution Menthol Slim || 2009 || || 14 mg || 1.0 mg || 12's & 20's || Kertas berwarna putih
|-
| [[Dji Sam Soe]] Magnum Blue<br>(Dji Sam Soe Magnum Mild, 2017) || 2014 || || 16 mg || 1.0 mg || 16's & 20's || Kertas berwarna putih
|-
| Sampoerna A Flava || 2010|| 2011 || || || 12's & 16's || Kertas berwarna putih
|-
| L&M Mild || 2009 || 2013|| || || 16's|| Kertas berwarna putih
|-
| [[Marlboro (rokok)|Marlboro Mild Black]] || 2018 || 2019 || || || 12's, 16's & 20's || Kertas berwarna hitam
|-
| [[Marlboro (rokok)|Marlboro]] Advance || 2021 || 2023 || || || 12's, 16's & 20's || Kertas berwarna putih
|}
==== Sigaret Putih Mesin ====
{| class="wikitable"
|-
! Nama Produk !! Diluncurkan !! Dihentikan !! Tar !! Nikotin !! Isi !! Digulung
|-
| [[Marlboro (rokok)|Marlboro]] Red || 1984 || || || || 20's || Kertas berwarna putih
|-
| [[Marlboro (rokok)|Marlboro]] Menthol || 2002 || 2013 || || || 20's || Kertas berwarna putih
|-
| [[Marlboro (rokok)|Marlboro]] Menthol Lights || 2002 || 2018 || || || 20's || Kertas berwarna putih
|-
| [[Marlboro (rokok)|Marlboro]] Black Menthol || 2009|| 2018 || || || 20's || Kertas berwarna hitam
|-
| [[Marlboro (rokok)|Marlboro]] Lights<br>(Marlboro Gold Lights, 2011) || 1988|| || || || 20's || Kertas berwarna putih
|-
| [[Marlboro (rokok)|Marlboro]] Ice Burst || 2018 || || || || 20's || Kertas berwarna putih
|}
==== Klembak Kemenyan ====
{| class="wikitable"
|-
! Nama Produk !! Diluncurkan !! Dihentikan !! Tar !! Nikotin !! Isi !! Digulung
|-
| [[Marlboro (rokok)|Marlboro Crafted Authentic]] || 2022 || 2023 || || || 12's || Kertas berwarna putih
|}
==== Perangkat Tembakau Bebas Asap ====
* IQOS Duo
* IQOS 3 Multi
* IQOS 2.4 Plus
* IQOS 3 Duos Kit
* IQOS 3 Multi Kit
* IQOS Colored Cap
* IQOS Accessories
=== Merek Kecil ===
Selain memiliki merek besar, HM Sampoerna juga memiliki berbagai produk dari anak perusahaannya, berbagai segmen seperti rokok kretek, rokok low tar low nikotin, dan lain-lain, demi kebutuhan pasar dengan harga terjangkau. Sebagian besar merek mungkin hanya tersedia di wilayah tertentu.
==== Sigaret Kretek Tangan ====
{| class="wikitable"
|-
! Nama Produk !! Diluncurkan !! Dihentikan !! Tar !! Nikotin !! Isi !! Wilayah
|-
| Bokormas Universal Kretek || 2007 || || || || 12's || [[Pulau Jawa]]
|-
| Drogo Kretek || 2014 || || || || 12's || [[Lampung]]
|-
| Baja Kretek || 2011 || || || || 12's || [[Sumatera Utara]]
|-
| Braja Kretek || 2012 || || || || 12's || [[Jawa Tengah]]
|-
| Segara Kretek || 2015 || || || || 12's || [[Jawa Barat]]
|-
| Serasa Kretek || 2022 || || || || 12's || [[Jawa Tengah]], [[DI Yogyakarta]], & [[Jawa Timur]]
|-
| Terbit Kretek || 2017 || || || || 12's || [[Banten]], [[Jabodetabek]], & [[Jawa Barat]]
|-
| Roar Kretek || 2020 || || || || 12's || [[Sulawesi Selatan]]
|-
| Kama Kretek || 2019 || || || || 12's || [[Medan]] & [[Banda Aceh]]
|-
| Katon Kretek || 2018 || || || || 12's || [[DI Yogyakarta]]
|-
| Blake Kretek || 2021 || || || || 12's || [[Bali]]
|-
| Bhumi Kretek || 2022 || || || || 12's || [[Jawa Timur]]
|-
| Oepet Kretek || 2022 || || || || 12's || [[Jawa Tengah]], [[DI Yogyakarta]], [[Jawa Timur]], & [[Bali]]
|-
| Selera Hijau Sejuk || 2022 || || || || 12's || Seluruh [[Indonesia]]
|-
|}
==== Sigaret Kretek Mesin ''Full Flavor'' ====
{| class="wikitable"
|-
! Nama Produk !! Diluncurkan !! Dihentikan !! Tar !! Nikotin !! Isi !! Wilayah
|-
| Bokormas Universal Filter || 2008 || || || || 12's || [[Pulau Jawa]]
|-
| Forza || 2019 || || || || 12's & 16's || [[Jawa Barat]], [[Jawa Tengah]], & [[Jawa Timur]]
|-
| Sonar || 2018 || || || || 12's & 16's || [[Riau]], [[Lampung]], [[Banten]], [[Jabodetabek]], & [[Jawa Barat]]
|-
| Kripton || 2020 || || || || 12's & 16's || Seluruh [[Indonesia]]
|-
| Braja Filter || 2013 || || || || 12's || [[Jawa Tengah]]
|-
| Drogo Filter || 2014 || || || || 12's || [[Lampung]]
|-
| Roar Filter || 2021 || || || || 12's || [[Sulawesi Selatan]]
|-
| Spade Filter || 2020 || || || || 12's & 16's || [[Kalimantan Timur]]
|-
| Blake Filter || 2021 || || || || 12's & 16's || [[Kalimantan Tengah]]
|-
| Bhumi Filter || 2022 || || || || 12's || [[Jawa Timur]]
|-
| Ares Kaizer || 2019 || || || || 12's & 16's || Seluruh [[Indonesia]]
|-
| Ares Bold Series || 2018 || || || || 12's, 16's & 20's || Seluruh [[Indonesia]]
|-
| Nation Bold || 2019 || || || || 12's, 16's & 20's || [[Banten]], [[Jabodetabek]], & [[Jawa Barat]]
|-
| Triton Bold || 2022 || || || || 12's, 16's & 20's || Seluruh [[Indonesia]]
|-
|}
==== Sigaret Kretek Mesin LTLN ====
{| class="wikitable"
|-
! Nama Produk !! Diluncurkan !! Dihentikan !! Tar !! Nikotin !! Isi !! Wilayah
|-
| CityLite || 2022 || || || || 12's & 16's || Seluruh [[Indonesia]]
|-
| Twizz Royal Crush || 2022 || || || || 16's || Seluruh [[Indonesia]]
|-
| Twizz Yellow Crush || 2022 || || || || 16's || Seluruh [[Indonesia]]
|-
|| Ares Mind || 2022 || || 35 mg || 2.5 mg || 12's & 16's || Seluruh [[Indonesia]]
|-
| Vegaz || 2022 || || || || 12's & 16's || [[Jawa Barat]]
|-
| Tren || 2021 || || || || 12's & 16's || [[Jawa Tengah]] & [[Jawa Timur]]
|-
| Ziggy || 2022 || || || || 12's & 16's || [[Sumatera Barat]]
|-
|}
== Insiden ==
| 