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'''SoundOn''' adalah platform pemasaran dan distribusi musik yang didirikan pada tahun 2021 oleh [[TikTok]].<ref>{{Cite web |last1=Woo |first1=Erin |last2=Huang |first2=Kalley |title=TikTok Tests Exclusive Deals With Music Artists, Edging Into Labels' Turf |url=https://www.theinformation.com/articles/tiktok-tests-exclusive-deals-with-music-artists-edging-into-labels-turf |access-date=1 Oktober 2023|website=The Information}}</ref><ref>{{Cite web |last=Newstead |first=Al |date=2023-02-15 |title="Australians deserve better": ARIA sounds off on TikTok limiting and removing music |url=https://www.abc.net.au/doublej/music-reads/music-news/aria-sound-off-tiktok-australian-test-limit-removing-music/101977880 |access-date=1 Oktober 2023 |website=Double J |language=en-AU}}</ref><ref name="TikTok推出音樂分享平台 提供免費宣傳">{{cite web | title=TikTok推出音樂分享平台 提供免費宣傳 | website=Yahoo News | date=2022-03-11 | url=https://tw.news.yahoo.com/tiktok%E6%8E%A8%E5%87%BA%E9%9F%B3%E6%A8%82%E5%88%86%E4%BA%AB%E5%B9%B3%E5%8F%B0-%E6%8F%90%E4%BE%9B%E5%85%8D%E8%B2%BB%E5%AE%A3%E5%82%B3-073649673.html | language=zh | access-date=1 Oktober 2023}}</ref><ref>{{cite web | last=Matsakis | first=Louise | title=TikTok’s plan to take on Spotify and Apple Music | website=Yahoo News | date=2023-08-18 | url=https://news.yahoo.com/tiktok-plan-spotify-apple-music-155415195.html | access-date=1 Oktober 2023}}</ref><ref>{{cite web | title=How much does Spotify pay per stream? Behind the 'streamshare' policy | website=USA TODAY | date=2022-10-22 | url=https://www.usatoday.com/story/life/2022/10/22/how-much-per-spotify-stream/8094437001/ | access-date=1 Oktober 2023}}</ref> Platform ini terutama menyediakan distribusi lagu dan layanan artis.<ref name=":0">{{Cite news |date=2022-03-13 |title='Without TikTok, I'd still be a wedding singer' |language=en-GB |work=BBC News |url=https://www.bbc.com/news/technology-60706269 |access-date=1 Oktober 2023}}</ref><ref>{{Cite web |date=2022-03-10 |title=TikTok launches music distribution platform, Sound On, with most royalties going to artists |url=https://djmag.com/news/tiktok-launches-music-distribution-platform-sound-most-royalties-going-artists |access-date=1 Oktober 2023 |website=DJMag.com |language=en}}</ref>
Didukung oleh [[TikTok]], SoundOn dirancang untuk berfungsi sebagai platform bagi musisi baru.<ref name=":1" /><ref>{{Cite web |last=Cohen |first=David |title=TikTok Debuts SoundOn Promotion and Music Distribution Platform |url=https://www.adweek.com/media/tiktok-debuts-soundon-promotion-and-music-distribution-platform/ |access-date=1 Oktober 2023 |website=www.adweek.com |language=en-US}}</ref> Di platform ini, artis menerima seluruh royalti mereka pada tahun pertama, dan 90% setelahnya.<ref>{{Cite web |date=2022-03-09 |title=TikTok just launched its own music distribution platform, SoundOn |url=https://www.musicbusinessworldwide.com/tiktok-just-launched-its-own-music-distribution-platform-soundon12/ |access-date=1 Oktober 2023 |website=Music Business Worldwide |language=en-US}}</ref> Mulai Juli 2023, ini tersedia antara lain di AS,<ref>{{Cite web |last=Shutler |first=Ali |date=2022-03-10 |title=TikTok launches streaming distribution service SoundOn |url=https://www.nme.com/news/music/tiktok-launches-streaming-distribution-service-soundon-3179912 |access-date=1 Oktober 2023 |website=NME |language=en-GB}}</ref> Inggris Raya, [[Australia]],<ref>{{Cite web |last=Mediaweek |date=2023-02-06 |title=TikTok announces Australian launch of SoundOn at Sydney's Laneway Festival |url=https://mediaweek.com.au/tiktok-announces-australian-launch-of-soundon/ |access-date=1 Oktober 2023 |website=Mediaweek |language=en-AU}}</ref> [[Brasil]],<ref>{{Cite web |date=2022-04-13 |title=TikTok's unsigned musician incubator gets mixed reviews from artists |url=https://restofworld.org/2022/tiktok-soundon-incubator/ |access-date=1 Oktober 2023 |website=Rest of World |language=en-US}}</ref> [[Indonesia]],<ref name=":3" /><ref name="TikTok推出音樂分享平台 提供免費宣傳"/> dan [[Selandia Baru]].<ref>{{Cite web |last=Bennet |first=Sharron |date=2022-03-10 |title=SoundOn: What To Know About TikTok's New Music Distribution Platform |url=https://mspoweruser.com/soundon-what-to-know-about-tiktoks-new-music-distribution-platform/ |access-date=1 Oktober 2023 |website=mspoweruser.com |language=en-US}}</ref>
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