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{{Infobox company
{{Short description|jaringan restoran cepat saji Filipina}}
| name = Jollibee Foods Corporation
{{About|jaringan logorestoran cepat saji|perusahaan yang memiliki merek dan rantai makanan cepat saji = lainnya|Jollibee Foods Corporation logo.svg}}
{{Infobox brand
| caption =
| type name = [[Perusahaan publik|Publik]] Jollibee
| traded_aslogo = {{Pse|JFC}}Jollibee 2011 logo.svg
| logo_upright =
| foundation = [[Quezon City]], [[Filipina]] ({{start date and years ago|1978|1|28}}) |
| logo_alt =
| location = Lantai 5, Jollibee Plaza, Emerald Ave. [[Ortigas Center]], [[Pasig]], [[Filipina]]
| logo_caption = Logo sejak 2011
| key_people = [[Tony Tan (wirausahawan)|Tony Tan Caktiong]] <small>([[Ketua]])</small><br />Ernesto Tanmantiong <small>([[Presiden (jabatan perusahaan)|Presiden]] dan [[CEO]])</small>
| industryimage = [[Restoran]]
| image_upright =
| products = [[hamburger]]{{•}}[[ayam (makanan)|ayam]]{{•}}[[kentang goreng]]{{•}}[[minuman ringan]]{{•}}[[kopi]]{{•}}[[salad]]{{•}}[[makanan penutup]]{{•}}[[sarapan]]
| alt =
| subsid = [[Chowking]]<br />[[Greenwich Pizza]]<br />[[Red Ribbon (toko roti)|Red Ribbon]]<br />[[Mang Inasal]]
| caption = logo Jollibee sejak 2011
| revenue = {{increase}}{{peso Filipina|100.78 miliar}} <small>([[tahun fiskal|FY]] 2015)</small><ref name="financials">{{cite press release|url=http://www.marketwatch.com/investing/stock/jbfcf/financials|title=Jollibee Foods Corporation 2015 annual report (SEC FORM 17-A)|date=December 31, 2011}}</ref>
| producttype = [[Fast food chain]]
| operating_income = {{increase}}{{peso Filipina|3.90 miliar}} <small>(FY 2011)</small><ref name="financials"/>
| module = {{Infobox company
| net_income = {{increase}}{{peso Filipina|3.25 miliar}} <small>(FY 2011)</small><ref name="financials"/>
| embed = ya
| assets = {{increase}}{{peso Filipina|38.90 miliar}} <small>(FY 2011)</small><ref name="financials"/>
| founder = [[Tony Tan Caktiong]]
| equity = {{increase}}{{peso Filipina|3.25 miliar}} <small>(FY 2011)</small><ref name="financials"/>
| hq_location = Jollibee Plaza Building, Emerald Ave, [[Ortigas Center]], [[Pasig]], [[Metro Manila]], Filipina<ref>{{cite web |title=Company Information |url=https://edge.pse.com.ph/companyInformation/form.do?cmpy_id=86 |website=Philippine Stock Exchange Inc. |access-date=3 September 2020}}</ref>
| num_employees = 14,635 (FY 2011)<ref name="financials"/>
| num_locations = 1,500<ref name="Jollibee About Us Page">{{cite web |title=Jollibee About Us Page |url=https://www.jollibeefoods.com/pages/about-us |website=Jollibee |access-date=24 December 2021}}</ref>
| website = [http://www.jollibee.com.ph/ Situs web merek Jollibee]
| num_locations_year = 2021
| intl = yes
}}
| currentowner = [[Jollibee Foods Corporation]]
| producedby =
| country = [[Filipina]]
| introduced = {{start date and age|1978|01|11}}
| discontinued =
| related =
| markets = Asia Tenggara, Timur Tengah, Eropa Barat, Amerika Utara, Asia Timur (<small>Hong Kong, Makau</small>)
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline = ''Langhap-Sarap''<br>''Bida ang sarap/saya!''<br>''No. 1 Sa Saya''
| website = {{URL|www.jollibee.com.ph}}
}}
'''Jollibee Foods Corporation''' (juga disebut '''JFC''', dan lebih dikenal sebagai '''Jollibee''') adalah sebuah jaringan [[restoran makanan cepat saji]] multinasional asal [[Filipina]] yang bermarkas besar di [[Pasig]], [[Filipina]]. JFC adalah pemilih dari merek [[restoran makanan cepat saji|makanan cepat saji]] populer Jollibee, yang dijuluki sebagai jawaban Asia untuk [[McDonald's]] dalam bisnis makanan cepat saji [[Hamburger|burger]].<ref name=uae2/>
 
'''Jollibee''' adalah jaringan [[restoran cepat saji]] [[Filipina]] yang dimiliki oleh [[Jollibee Foods Corporation]] (JFC). {{Hingga|2023|September}}, terdapat lebih dari 1.500 gerai Jollibee di seluruh dunia,<ref name="Jollibee About Us Page"/> dengan restoran di [[Asia Tenggara]], [[Timur Tengah]], [[Asia Timur]] ([[Hong Kong]] dan [[Makau]]), [[Amerika Utara]], dan [[Eropa]] (termasuk [[Spanyol]], [[Italia]]),<ref>{{Cite news|url=https://businessmirror.com.ph/blockbuster-lines-greet-jollibees-first-store-opening-in-milan-italy/|title=Blockbuster lines greet Jollibee's first store opening in Milan, Italy |work=BusinessMirror|language=en-US|access-date=April 16, 2018|date=March 26, 2018 }}</ref> dan [[Britania Raya]]).<ref name="UK">{{cite news |title=Jollibee UK Reports Robust Q3 2023 Growth Driven by Strong Consumer Demand |url=https://europeanbusinessmagazine.com/media-outreach/jollibee-uk-reports-robust-q3-2023-growth-driven-by-strong-consumer-demand/ |access-date=4 February 2024 |agency=European Business Magazine |date=29 November 2023}}</ref>
Dengan kesuksesan merek flagship-nya, JFC mengakuisisi beberapa pesaingnya dalam usaha makanan cepat saji di Filipina dan luar negeri seperti [[Chowking]], [[Greenwich Pizza]], [[Red Ribbon (toko roti)|Red Ribbon]], [[Mang Inasal]], dan [[Burger King|Burger King Philippines]].<ref name="mst">{{cite web|url=http://www.abs-cbnnews.com/business/05/05/09/jollibee-2008-profits-dip-despite-sales-jump|title=Jollibee's 2008 profits dip despite sales jump|accessdate=August 6, 2012}}</ref> Pada Januari 2015, JFC memiliki lebih dari 3,000 gerai di seluruh dunia,<ref name=economist>{{cite news|title=Acquired tastes|url=http://www.economist.com/news/business/21685465-tenacious-filipino-burger-chain-tries-different-way-conquer-world-acquired-tastes|accessdate=12 January 2016|publisher=The Economist}}</ref> dengan pendapatan penjualan di setiap sistem sejumlah 82.1 miliar peso untuk tahun fiskal 2011.<ref name="finance">{{cite press release|url=http://www.jollibee.com.ph/wp-content/uploads/2012/04/financial_statements_2011.pdf|title=Jollibee Foods Corporation 2011 financial statements|date=March 2012|accessdate=August 6, 2012|=http://www.jollibee.com.ph/wp-content/uploads/2012/04/financial_statements_2011.pdf}} {{Cite web |url=http://www.jollibee.com.ph/wp-content/uploads/2012/04/financial_statements_2011.pdf |title=Salinan arsip |access-date=2016-09-30 |archive-date=2017-09-12 |archive-url=https://web.archive.org/web/20170912191948/http://www.jollibee.com.ph/wp-content/uploads/2012/04/financial_statements_2011.pdf |dead-url=unfit }}</ref>
 
==Sejarah==
Pada tahun 1975, [[Tony Tan Caktiong]] dan keluarganya membuka [[Magnolia (merek SMC)]] [[kedai es krim Magnolia]] di Cubao, [[Kota Quezon]].<ref name=Marketing>{{Cite book|last=Go |first=Josiah |title=Fundamentals of Marketing: In The Philippine Setting |year=2001 |publisher=Design Plus |location=Quezon road, [[Philippines]] |isbn=971-91860-5-4| pages =1–2 }}</ref><ref name=JollibeeMilestonesHistory>{{cite news|url=http://www.jollibee.com.ph/about-us#milestones-history|title=About Us|website=Jollibee.com.ph|access-date=August 11, 2018}}</ref> The outlet later began offering hot meals and [[sandwich]]es. When the food items became more popular than ice cream, the family decided to convert the ice cream parlor into a [[fast food restaurant]], which became the first Jollibee outlet in 1978.<ref name="wipo">{{cite news |title=From Ice Cream Parlor to Fast Food Empire: Tony Tan Caktiong's Story |url=http://www.wipo.int/ipadvantage/en/details.jsp?id=2531 |access-date=November 2, 2017 |publisher=World Intellectual Property Organization}}</ref> Management consultant Manuel C. Lumba advised the family on the change in strategy.<ref name=Marketing/> Jollibee was initially named "Jolibe", but changed its name to "Jollibee".<ref name=scmphow>{{cite news |last1=Lord |first1=Richard |title=The Jollibee story: how a Philippine fast food franchise took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |access-date=March 18, 2021 |archive-url=https://web.archive.org/web/20190727100046/https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world|archive-date=July 27, 2019|work=South China Morning Post |date=July 21, 2019}}</ref>
 
[[Jollibee Foods Corporation]] (JFC) was incorporated in January 1978.{{refn|The JFC states that its date of incorporation was on January 28, 1978,<ref name="jfc2012">{{cite journal|title=2012 Annual Report|url=http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|publisher=Jollibee Foods Corporation|page=3|archive-url=https://web.archive.org/web/20180626054747/http://www.jollibee.com.ph/wp-content/uploads/2014/12/2012-Annual-Report.pdf|archive-date=June 26, 2018|url-status=dead}}</ref> while the [[Philippine Stock Exchange]] lists the date of incorporation as January 11, 1978.<ref>{{cite web|title=Company Information – Jollibee Foods Corporation|url=http://edge.pse.com.ph/companyInformation/form.do?cmpy_id=86|website=Philippine Stock Exchange|publisher=Philippine Stock Exchange, Inc.|access-date=November 1, 2017}}</ref>|group="note"|name="incorporation"}} By the end of that year, there were seven Jollibee branches in [[Metro Manila]]. The first franchised outlet of Jollibee opened in [[Santa Cruz, Manila]] in 1979.<ref name=milestonesasof2017>{{cite web|title=Milestones & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|website=Jollibee.com.ph|access-date=October 19, 2017}}</ref>
 
Jollibee experienced rapid growth.<ref>{{Cite web |title=Quest for growth takes Jollibee Foods beyond Asia |url=https://asia.nikkei.com/Business/Company-in-focus/Quest-for-growth-takes-Jollibee-Foods-beyond-Asia2 |access-date=2024-01-30 |website=Nikkei Asia |language=en-GB}}</ref> The chain was able to withstand the [[McDonald's Philippines|entry]] of [[McDonald's]] into the Philippines in 1981 by focusing on the specific tastes of the Filipino market.<ref name=economist>{{cite news|title=Acquired tastes|url=https://www.economist.com/news/business/21685465-tenacious-filipino-burger-chain-tries-different-way-conquer-world-acquired-tastes|access-date=January 12, 2016|newspaper=The Economist}}</ref>{{Example needed|date=September 2023}} The first provincial Jollibee outlet opened in [[Mabalacat]].<ref>{{cite news|last=Vergara|first=Ricky B.|title=Jollibee stings US rivals, buzzes Brunei|url=https://news.google.com/newspapers?id=ImcVAAAAIBAJ&sjid=QwsEAAAAIBAJ&pg=2887%2C716830|access-date=November 6, 2022|work=[[Manila Standard]]|publisher=Standard Publications, Inc.|date=July 10, 1987|page=9}}</ref> The first overseas Jollibee opened in Taiwan in 1986; that location eventually closed.<ref name="milestone">{{cite web |title=Milestones & History |url=http://www.jollibee.com.ph/about-us/milestones-history/ |url-status=dead |archive-url=https://web.archive.org/web/20140319023031/http://www.jollibee.com.ph/about-us/milestones-history/ |archive-date=March 19, 2014 |access-date=January 7, 2015 |publisher=Jollibee Foods Corporation}}</ref> Jollibee continued to expand and set up outlets both within the country and abroad.<ref name="loyalty">{{cite web|title=Inspiring Loyalty, and Serving Chickenjoy at Jollibee|date=February 14, 2019|author=Ligaya Mishan|website=[[The New York Times]]|url=https://www.nytimes.com/2019/02/14/dining/jollibee-review.html}}</ref> On June 13, 1998, Jollibee opened its first United States location in [[Daly City, California]], with franchises soon following in Singapore, Italy, Qatar, and China.<ref>{{Cite web |date=July 21, 2019 |title=How Jollibee took on the world |url=https://www.scmp.com/lifestyle/food-drink/article/3019240/story-jollibee-how-philippine-fast-food-franchise-took-world |website=South China Morning Post}}</ref><ref name="tonycaktiong">{{cite news |date=February 11, 2013 |title=Billionaire Tony Tan Caktiong Takes Jollibee Foods Global |work=Forbes Asia |url=https://www.forbes.com/sites/forbesasia/2013/01/30/billionaire-tony-tan-caktiong-takes-jollibee-foods-global/ |access-date=January 7, 2015}}</ref><ref name="sjmn-1998jun10">{{cite news |last=Jung |first=Carolyn |date=June 10, 1998 |title=Fast-food Chain From Asia Lands In Daly City |page=2F |newspaper=[[San Jose Mercury News]] |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=SJ&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB721DC95CB1A3D&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-access=subscription |quote=Jollibee International, Asia's fastest-growing food service organization, is opening its first U.S. restaurant on Saturday in Daly City.}}</ref> Jollibee launched its first branch in [[Dubai]] in 1995, which closed, and reentered the market in 2015;<ref name="milestone" /><ref>{{Cite web |date=2015-05-05 |title=LOOK: Hundreds of Pinoys line up for Jollibee in Dubai |url=https://news.abs-cbn.com/global-filipino/05/05/15/look-hundreds-pinoys-line-jollibee-dubai |access-date=2021-09-14 |website=ABS-CBN News |language=en}}</ref> it currently operates 16 franchises across the United Arab Emirates. As a result of the [[1997 Asian financial crisis]], the chain was forced to withdraw its operations in [[Malaysia]] and [[Indonesia]].<ref name="expand">{{cite news |author=Danessa O. Rivera |date=August 6, 2014 |title=Jollibee to export homegrown brands to Malaysia, Indonesia |work=GMA News |url=http://www.gmanetwork.com/news/story/373637/economy/companies/jollibee-to-export-homegrown-brands-to-malaysia-indonesia |access-date=August 8, 2014}}</ref><ref name="auto">{{cite news |last1=Morales |first1=Neil Jerome |date=August 7, 2014 |title=Jollibee expanding to Malaysia, Indonesia |work=The Philippine Star |url=http://www.philstar.com/business/2014/08/07/1354576/jollibee-expanding-malaysia-indonesia |access-date=March 31, 2015}}</ref> Jollibee returned to Malaysia in December 2018, opening a location in [[Kota Kinabalu]]; the chain has since expanded to seven locations in the country.<ref>{{cite web |author=Ethan Rakin |date=July 3, 2018 |title=Jollibee plans to open 500 more stores worldwide – and Malaysia will soon have its first outlet |url=https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |url-status=dead |archive-url=https://web.archive.org/web/20181220230618/https://www.businessinsider.my/jollibee-plans-to-open-500-more-stores-worldwide-and-malaysia-will-soon-have-its-first-outlet/ |archive-date=December 20, 2018 |access-date=December 15, 2018 |publisher=Business Insider Malaysia}}</ref><ref>{{cite web |author=Rebecca Vega |date=July 8, 2018 |title=OMG Guys! Jollibee is Finally Opening Their First Branch Malaysia! |url=https://www.worldofbuzz.com/omg-guys-jollibee-is-finally-opening-their-first-branch-malaysia/ |access-date=December 15, 2018 |publisher=World of Buzz}}</ref><ref>{{cite news |author=Olivia Miwil |date=December 15, 2018 |title=Jollibee opens first Malaysian outlet in Kota Kinabalu |newspaper=New Straits Times |url=https://www.nst.com.my/news/nation/2018/12/440861/jollibee-opens-first-malaysian-outlet-kota-kinabalu |access-date=December 15, 2018}}</ref>
 
In 2013, Jollibee opened its first branch in [[Singapore]], and it has since opened five branches.<ref>{{Cite web |title=Jollibee Singapore |url=https://www.facebook.com/439644889414894/posts/1721953631184007/ |access-date=July 24, 2019 |website=www.facebook.com |language=en}}</ref> In 2016, the chain opened its first Canadian restaurant in [[Winnipeg]].<ref>Jollibee. 2021 September 2. "[https://www.newswire.ca/news-releases/jollibee-spreads-joy-to-winnipeg-s-east-side-with-new-store-opening-on-sept-2-2021-814583618.html Jollibee Spreads Joy to Winnipeg's East Side with New Store Opening on Sept. 2, 2021]." ''Cision''.</ref> Jollibee first entered Europe in 2018 with the opening of a branch in [[Milan]],<ref name="Europe">{{cite news |date=April 5, 2018 |title=Jollibee lands in Europe |work=Malaya Business Insights |url=http://malaya.com.ph/business-news/living/jollibee-lands-europe |url-status=dead |access-date=April 6, 2018 |archive-url=https://web.archive.org/web/20180406230800/http://malaya.com.ph/business-news/living/jollibee-lands-europe |archive-date=April 6, 2018}}</ref> which was followed by its second European location in [[London]] on October 20, 2018.<ref name="StraitsTimes-Crowds">{{cite news |date=22 October 2018 |title=Crowds brave London chill for Philippine fast-food giant Jollibee's British debut |language=en |work=The Straits Times |url=https://www.straitstimes.com/world/europe/crowds-brave-london-chill-for-philippine-fast-food-giant-jollibees-british-debut |access-date=22 February 2020}}</ref> In 2018, Jollibee opened locations in [[Manhattan]] and [[Edmonton]].<ref>{{Cite news |title=Jollibee Takes Manhattan and London |work=Manila Bulletin |url=https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london |url-status=dead |access-date=November 16, 2019 |archive-url=https://web.archive.org/web/20190823031420/https://lifestyle.mb.com.ph/2018/10/16/jollibee-takes-manhattan-and-london/ |archive-date=August 23, 2019}}</ref><ref>{{Cite news |date=September 26, 2018 |title=Jollibee opens first store in London |work=SunStar |url=https://www.sunstar.com.ph/article/1766228}}</ref><ref>{{Cite news |date=July 14, 2018 |title=Mainstreaming Jollibee in Canada, opening one restaurant at a time |work=BusinessMirror |url=https://businessmirror.com.ph/2018/07/14/mainstreaming-jollibee-in-canada-opening-one-restaurant-at-a-time/}}</ref> Jollibee announced plans to open 509 stores in the US and Canada in 2021.<ref>{{Cite web|title=Jollibee plans to reach 500 stores in North America in 5-7 years|url=https://www.restaurantdive.com/news/jollibee-plans-to-reach-500-stores-in-north-america-in-5-7-years/603614/|access-date=November 25, 2021|website=Restaurant Dive|language=en-US}}</ref> In August 2022, Jollibee opened a [[Times Square]] location.<ref>{{cite web |last=Tara |first=Serena |date=August 22, 2022 |title=Jollibee Opens Its Flagship Times Square Location After Years of Anticipation |url=https://www.thrillist.com/news/new-york/jollibee-times-square-location-opening-date |access-date=September 11, 2022 |website=Thrillist}}</ref>
 
==Products==
[[File:Jollibee Chickenjoy with Palabok.jpg|thumb|upright=0.9|A piece of Chickenjoy alongside [[palabok]], a traditional Filipino noodle dish]]
 
[[File:Jollibee Malaysia.jpg|thumb|upright|Two pieces of Chickenjoy, the chain's core product; along with [[Mushroom gravy|gravy]], Burger Steak and a serving of rice in [[Kuala Lumpur]], Malaysia]]
Jollibee offers American-influenced fast food items and casual Filipino fare. Among the establishment's best sellers are the Yumburger, the house hamburger first introduced during their early days of operation;<ref name="primer">{{cite news |last1=Gomez |first1=Arvee |date=December 12, 2015 |title=Serving a Jolly Nation: The Jollibee Success Story |work=Philippine Primer |url=http://primer.com.ph/business/2015/12/12/serving-a-jolly-nation-the-jollibee-success-story/ |access-date=April 6, 2018}}</ref> the Chickenjoy, a fried chicken meal, introduced in the 1980s, with regular and spicy versions;<ref name="ukitaly">{{cite news |last1=Montrealegre |first1=Krista |date=November 1, 2015 |title=Jollibee aims to expand in UK, Italy next year |work=BusinessWorld |url=http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |url-status=dead |access-date=November 2, 2015 |archive-url=https://web.archive.org/web/20170608192201/http://www.bworldonline.com/content.php?section=Corporate&title=jollibee-aims-to-expand-in-uk-italy-next-year&id=117911 |archive-date=June 8, 2017}}</ref> and Jolly Spaghetti, a sweet [[Filipino spaghetti]] that includes a beef sauce with pieces of hot dog and ham.<ref name="loyalty" /> In 1995, Jollibee introduced the Burger Steak to its menu.<ref>{{cite news |date=July 28, 1995 |title=Sustained marketing push ups Jollibee bottom line |page=17 |work=[[Manila Standard]] |publisher=Kamahalan Publishing Corp. |url=https://news.google.com/newspapers?id=ymUVAAAAIBAJ&sjid=0AoEAAAAIBAJ&pg=6458%2C3845310 |access-date=October 26, 2022}}</ref> At its international locations, Jollibee also offers offers localized products, such as [[chili chicken]] in Vietnam and [[nasi lemak]] in [[Brunei]].<ref name="scmphow" /> Jollibee serves [[Coca-Cola]] products in the Philippines and [[PepsiCo|Pepsi]] products in its overseas markets.{{Citation needed|date=September 2023}}
 
=== Chickenjoy ===
The Chickenjoy is a crispy fried chicken meal.<ref name="chickjoy">{{cite news |title=Jollibee Brings Its Iconic Chickenjoy Fried Chicken and Other Delicious Menu Items to Chantilly, VA, with New Store Opening Set for November 21, 2023 |url=https://www.prnewswire.com/news-releases/jollibee-brings-its-iconic-chickenjoy-fried-chicken-and-other-delicious-menu-items-to-chantilly-va-with-new-store-opening-set-for-november-21-2023-301992189.html |access-date=4 February 2024 |agency=PR Newswire}}</ref> The meal can be ordered with several sides, including rice and gravy, fries, buttered corn, and spaghetti.<ref name="WTOP">{{cite news |last1=Clabaugh |first1=Jeff |title=Jollibee is bringing Chickenjoy (and ‘deranged’ spaghetti) to Alexandria |url=https://wtop.com/business-finance/2022/06/jollibee-is-bringing-chicken-joy-and-deranged-spaghetti-to-alexandria/ |access-date=4 February 2024 |agency=[[WTOP-FM]] |date=24 June 2022}}</ref><ref name="BusIn">{{cite news |last1=Brown |first1=Jena |title=I tried Jollibee for the first time, and the fast-food chain had everything from pie to spaghetti with hotdogs in it |url=https://www.businessinsider.com/trying-jollibee-first-time-review-photos-2022-10 |access-date=4 February 2024 |agency=[[Business Insider]] |date=11 October 2022}}</ref>
 
=== Yumburger ===
[[File:Cheesy Yumburger.jpg|thumb|left|Cheesy Yumburger]]
The Yumburger (also spelled as Yum Burger, or Yum!), one of the first products sold by Jollibee, is a hamburger containing a beef patty topped with mayonnaise.<ref name="primer" /><ref>{{Cite news |author=<!--Staff writer(s); no by-line.--> |department=ANCX |title=Jollibee has stakes in these 8 global food brands—including your favorite dimsum place |work=ABS-CBN News |url=https://news.abs-cbn.com/ancx/culture/spotlight/07/26/19/jollibee-has-stakes-in-these-eight-global-food-brandsincluding-your-favorite-dimsum-place}}</ref><ref>{{Cite news |url=https://www.manilatimes.net/kwentong-jollibee-campaign-sets-bar-digital-marketing/379510/ |title='Kwentong Jollibee' campaign sets bar for digital marketing |work=The Manila Times|date=11 February 2018}}</ref><ref>{{Cite news |last=Arcalas |first=Jasper Y. |date=April 8, 2018 |title=The burger chains' embrace - Jasper Y. Arcalas |work=BusinessMirror |url=https://businessmirror.com.ph/2018/04/08/the-burger-chains-embrace/}}</ref><ref name="Telegraph review">{{Cite news |last=Deacon |first=Michael |author-link=Michael Deacon (journalist) |date=November 29, 2018 |title=Michael Deacon reviews Jollibee, London: 'The queue was like a chicken-shop version of The Hobbit' |newspaper=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/food-and-drink/restaurants/michael-deacon-reviewsjollibee-london-queue-like-chicken-shop/ |url-status=live |url-access=subscription |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/food-and-drink/restaurants/michael-deacon-reviewsjollibee-london-queue-like-chicken-shop/ |archive-date=January 12, 2022}}{{cbignore}}</ref> In ''[[The Daily Telegraph]]'', [[Michael Deacon (journalist)|Michael Deacon]] described the Yumburger as "a slim, floppy, somewhat damp hamburger slathered with a strangely sweet mayo" in his three-star review of a Jollibee location in London.<ref name="Telegraph review" />
 
In 2017, Jollibee introduced the Aloha Yumburger.<ref>{{Cite news|url=https://cebudailynews.inquirer.net/149149/say-aloha-jollibees-amazing-aloha-yumburger|title=Say Aloha to Jollibee's Amazing Aloha Yumburger!|newspaper=Philippine Daily Inquirer}}</ref> That same year, an advertising video on [[YouTube]] about the Yumburger went [[viral video|viral]] in the Philippines.<ref>{{Cite news|url=https://www.gmanetwork.com/news/hashtag/content/619866/yum-burger-sales-quadrupled-because-of-viral-crush-ad-jollibee-exec/story/|title=Yum! burger sales quadrupled because of viral 'Crush' ad —Jollibee exec|work=GMA News}}</ref> A 2019 Yumburger commercial about love on [[Father's Day]] was the subject of [[Internet meme|memes]].<ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2019/06/14/watch-kwentong-jollibee-celebrates-true-love-this-fathers-day/|title=WATCH: Kwentong Jollibee celebrates "True Love" this Father's Day|date=June 14, 2019|access-date=November 16, 2019|archive-date=June 16, 2019|archive-url=https://web.archive.org/web/20190616083217/https://businessmirror.com.ph/2019/06/14/watch-kwentong-jollibee-celebrates-true-love-this-fathers-day/|url-status=dead}}</ref><ref>{{Cite news|url=https://news.abs-cbn.com/trending/02/10/17/aww-to-ouch-jollibees-valentine-ads-spur-memes-hugot-lines|title=Aww to ouch: Jollibee's Valentine ads spur memes, 'hugot' lines|first=Kat|last=Domingo|work=ABS-CBN News}}</ref> Merchandise depicting the Yumburger was released in 2018 as a collectible toy set with the Jolly Kiddie Meal.<ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2018/04/19/kids-get-a-feel-of-working-at-jollibee-with-collectible-toy-set/|title=Kids get a feel of working at Jollibee with collectible toy set|date=April 19, 2018}}</ref><ref>{{Cite news|work=BusinessMirror|url=https://businessmirror.com.ph/2018/06/06/jollibee-back-to-school-toys-make-learning-more-fun-and-exciting/|title=Jollibee back-to-school toys make learning more fun and exciting|date=June 6, 2018}}</ref>
 
==Ownership and management==
Jollibee is owned by the [[Jollibee Foods Corporation]], which is based in [[Pasig]], [[Philippines]]. JFC has operated as a franchisor since 1979. JFC also owns other fast food brands in the Philippines, including [[Chowking]], [[Greenwich Pizza]], [[Red Ribbon Bakeshop]], and [[Mang Inasal]], and it operates [[Burger King]] franchises.<ref>{{cite web|title=Jollibbee Franchise|url=https://www.jollibee.com.ph/franchise/|access-date=April 6, 2018|work=Jollibee}}</ref>
 
==Branch locations==
{{main|List of countries with Jollibee outlets}}
[[File:Jolibee Worldwide.svg|thumb|right|upright=1.5|Branches around the world: {{Legend|#EE142A|Current locations}} {{Legend|#5F5FD4|Former locations}} {{Legend|#FF81B3|Planned locations}} {{Legend|B9B9B9|No current or planned locations}}]]
 
Jollibee started with five branches in 1978.{{Citation needed|date=September 2023}} {{As of|2019|May}}, Jollibee operated over 1,300 stores, with 1,150 in the Philippines and 234 in foreign markets.<ref>{{Cite web |date=May 15, 2019 |title=Jollibee to open 500 new stores in 2019 |url=https://www.gmanetwork.com/news/money/companies/694537/jollibee-to-open-500-new-stores-in-2019/story/ |website=GMA News Online}}</ref> Jollibee has locations in Southeast Asia, East Asia, the Middle East, North America, Europe, and [[Oceania]].<ref name="TheStandard-Expanding">{{cite news |last1=Austria |first1=Jenniffer B. |date=1 November 2015 |title=Jollibee expanding to UK, Italy, Oman |language=en |work=The Standard |url=http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |access-date=22 February 2020 |archive-url=https://web.archive.org/web/20151105115056/http://thestandard.com.ph/business/190845/jollibee-expanding-to-uk-italy-oman.html |archive-date=5 November 2015}}</ref> It has also opened branches in the [[Northern Mariana Islands]]<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |date=October 31, 2000 |title=Second Jollibee store opens in January |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/965320f9-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref><ref name="st-2004jul08">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=July 8, 2004 |title=Jollibee outlet shuts down |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/9fe147d7-1dfb-11e4-aedf-250bc8c9958e/}}</ref><ref name="NMIclose">{{cite news |author=<!--Staff writer(s); no by-line.--> |date=November 26, 2009 |title=Jollibee to close in Feb. |newspaper=[[Saipan Tribune]] |url=http://www.saipantribune.com/index.php/b3271073-1dfb-11e4-aedf-250bc8c9958e/ |access-date=November 2, 2015}}</ref> and [[Papua New Guinea]].<ref>{{cite book |last1=Martin |first1=John L. Thompson ; with Frank |url=https://books.google.com/books?id=INy2SHeqMhwC&q=jollibee%20in%20papua%20new%20guinea%20-prezi&pg=PA769 |title=Strategic management : awareness and change |date=2005 |publisher=Thomson Learning |isbn=1844800830 |edition=5th |location=London [u.a.] |page=769}}</ref>
 
{{multiple image
<!-- Essential parameters -->
| align = right
| direction = vertical
| width = 220
| image1 = Jollibee - Toronto - 20221229.jpg
| caption1 = A Jollibee location in [[Toronto]], [[Ontario]], Canada
| image2 = 2816Jollibee trucks 06.jpg
| caption2 = Jollibee [[food truck]] in [[Baliwag]], [[Bulacan]], Philippines
}}
 
==Marketing and advertising==
===Customer base===
Outside of the Philippines, Jollibee's customer base varies by region. In the Middle East, Jollibee's primary market are overseas Filipino workers, while in Vietnam it is the local population. Vietnam has the most franchises outside of the Philippines, with over 100 locations.<ref name=scmphow/>
 
===Mascots===
[[File:CPCCTMCHjf0077 01.JPG|thumb|upright|Jollibee mascot in [[Trece Martires]], [[Cavite]]]]
Introduced in 1980, Jollibee is a large [[Anthropomorphism|anthropomorphic]] [[bee]] mascot dressed in a red blazer, shirt, and chef's hat.<ref name="milestoneoct2017">{{cite web|title=Milestone & History|url=http://www.jollibee.com.ph/about-us/milestones-history/|publisher=Jollibee|access-date=October 19, 2017}}</ref> Jollibee's design is based on [[Mickey Mouse]].<ref name=scmphow/> The mascot was designed to epitomize Filipino optimism. Tony Tan, Jollibee's founder, has compared the mascot's character to the Filipino working class, stating that the bee "hops around and produces sweet things for life, and is happy even though it is busy".<ref>{{cite news|title=A busy bee in the hamburger hive|url=http://www.economist.com/node/1011021/|access-date=November 2, 2015|newspaper=The Economist|date=February 28, 2002}}</ref> Jollibee developed additional mascots, some of which were featured in ''[[Jollitown]]'', a children's show aired in the Philippines.<ref name=scmphow/>
 
{| class="wikitable plainrowheaders"
|-
! scope="col" | Name
! scope="col" | Year introduced
! scope="col" | Year discontinued
! scope="col" | Representation
|-
! scope="row" | '''Jollibee'''
| 1980<ref name="milestoneoct2017"/>
| {{N/A}}
| Main franchise mascot and chef, Filipino dishes<ref name="Sunstar-Mascots">{{cite news |last1=Valcobero |first1=Jennifer |title=Jollibee opens 18th branch in CDO |url=https://www.sunstar.com.ph/article/101790/Sports/Jollibee-opens-18th-branch-in-CDO |access-date=2 February 2021 |work=Sunstar |date=3 October 2016 |archive-url=https://web.archive.org/web/20200815143157/https://www.sunstar.com.ph/article/101790/Sports/Jollibee-opens-18th-branch-in-CDO |archive-date=15 August 2020 |language=English |quote=Every mascot represents the best-sellers of Jollibee. They have Mr. Yum for its burger, Hetty for spaghetti, Popo for french fries, Twirlie for sundaes and Jollibee for Filipino dishes.}}</ref>
|-
! scope="row" | '''Chickee'''
| 1983<ref name="milestoneoct2017"/>
| Mid-1990s
| Chickenjoy
|-
! scope="row" | '''Lady Moo'''
| 1983<ref name="milestoneoct2017"/>
| Mid-1990s
| Milkshakes
|-
! scope="row" | '''Mico'''
| 1983-1984<ref name="auto1">{{Cite web|url=https://www.discogs.com/Joseph-T-Joaquin-Jollibee-Character-Songs-Volumes-1-And-2/release/9475832|title=Joseph T. Joaquin – Jollibee Character Songs Volumes 1 And 2 (1984, Vinyl)|year=1984 |via=www.discogs.com}}</ref>
| Mid-1990s
| Breakfast and milkshakes
|-
! scope="row" | '''Champ'''
| 1984 (1st incarnation)<ref name="milestoneoct2017"/><br/>2020 (2nd incarnation)
| 2004 (1st incarnation)<br/>present (2nd incarnation)
| Champ premium hamburger
|-
! scope="row" | '''Mr. Yum''' / '''Yum'''
| circa 1980-1983 {{nowrap|(as Mr. Yum)}}<br/>2008 {{nowrap|(as Yum)}}
| 2008 {{nowrap|(as Mr. Yum)}}<br/>present {{nowrap|(as Yum)}}<ref name="Sunstar-Mascots"
/>
| Burgers<ref name="Sunstar-Mascots" />
|-
! scope="row" | '''Twirlie'''
| 1988{{citation needed|date=October 2017}}
| {{N/A}}
| Sundaes<ref name="Sunstar-Mascots" />
|-
! scope="row" | '''Popo'''
| circa 1980-1984<ref name="auto1"/>
| {{N/A}}
| French fries<ref name="Sunstar-Mascots" />
|-
! scope="row" | '''Hetty'''
| 1984<ref name="milestoneoct2017"/>
| {{N/A}}
| Spaghetti<ref name="Sunstar-Mascots" />
|-
|}
 
===Mass media===
====Television series====
{{main|Jollitown}}
On April 13, 2008, Jollibee premiered ''Jollitown'', a children's television show. The premiere was timed to coincide with Jollibee's 30th anniversary. The show featured several characters, including Jollibee, Yum the scientist, Twirlie the star performer, Hetty the cheerleader, and Popo the gym coach. The show aired aired Sundays at 9:30&nbsp;a.m. on [[GMA Network]].<ref>{{cite news|last=Aguilar|first=Dheza Marie|date=May 17, 2008|url=http://telebisyon.net/balita/The-Jollibee-gang-hits-television/artikulo/35340/|title=The Jollibee gang hits television|newspaper=[[Manila Standard Today]]|access-date=November 1, 2010|archive-date=March 25, 2012|archive-url=https://web.archive.org/web/20120325132915/http://telebisyon.net/balita/The-Jollibee-gang-hits-television/artikulo/35340/|url-status=dead}}</ref> On July 17, 2011, ''Jollitown'' moved to [[ABS-CBN]] for its fourth and fifth seasons, airing Sundays at 9:00&nbsp;a.m. On July 20, 2013, the show moved back to [[GMA Network]] for its sixth season until it ended on October 12.
 
====Web advertising====
In November 2018, the 23 original Kwentong Jollibee videos on its [[YouTube]] channel reached a total of 64 million views.<ref>{{Cite news|url=https://news.abs-cbn.com/business/11/22/18/64-million-views-later-jollibee-goes-digital-from-i-love-you-sabado|title=64 million views later, Jollibee goes digital from 'I Love You Sabado'|last=Fenol|first=Jessica|work=ABS-CBN News|access-date=November 23, 2018|language=en-US}}</ref> After nearly two years the total views had risen to 405 million, with 567,000 subscribers, in July 2020.<ref>{{Cite web|url=https://www.youtube.com/c/JollibeeStudios/about/|title=Jollibee Studios - YouTube|website=www.youtube.com}}</ref>
 
==See also==
* [[Filipino cuisine]]
* [[Filipinos in the New York City metropolitan region]]
* [[Filipino pastries]]
 
==Notes==
{{Reflist|group=note}}
 
==References==
{{Reflist}}
 
==Further reading==
; Videos
* {{cite web|url=https://www.youtube.com/watch?v=kpHeXMbIy2s| archive-url=https://ghostarchive.org/varchive/youtube/20211106/kpHeXMbIy2s| archive-date=2021-11-06 | url-status=live|title=Why Is McDonald's Struggling In The Philippines? Jollibee|publisher=[[CNBC]]|date=2018-11-20}}{{cbignore}}
* {{cite web|url=https://www.youtube.com/watch?v=AHE6u5nc0hk|archive-url=https://web.archive.org/web/20201002030117/https://www.youtube.com/watch?v=AHE6u5nc0hk|archive-date=October 2, 2020|url-status=bot: unknown|title=Jollibee CEO on the homegrown fast food giant's growing appetite for acquisitions|publisher=[[CNBC International TV]]|access-date=2019-05-07}}{{cbignore}}<!--The bottom of https://www.cnbc.com/about-cnbc-international/ points to https://www.youtube.com/user/cnbc/ , which in channels https://www.youtube.com/c/CNBC/channels lists "CNBC International TV" https://www.youtube.com/channel/UCF8HUTbUwPKh2Q-KpGOCVGw so that is also an official channel-->
* {{cite web|url=https://www.youtube.com/watch?v=mTCgnJCyz2Q| archive-url=https://ghostarchive.org/varchive/youtube/20211106/mTCgnJCyz2Q| archive-date=2021-11-06 | url-status=live|title=Why Jollibee's Fast Food has Americans Waiting in Insane Lines — Cult Following|publisher=[[Eater (magazine)|Eater]]/[[Vox Media]]|date=2017-04-13}}{{cbignore}}
* {{cite web|url=https://www.youtube.com/watch?v=Id7yGbtOrdw| archive-url=https://ghostarchive.org/varchive/youtube/20211106/Id7yGbtOrdw| archive-date=2021-11-06 | url-status=live|title=Jollibee: How it became one of the world's biggest Asian fast food companies|publisher=[[South China Morning Post]]|date=2019-07-20}}{{cbignore}}
 
==External links==
*{{Official website|https://www.jollibee.com.ph/}}
*[https://www.jollibeefoods.com Jollibee USA]
*{{commons category-inline}}
 
{{Jollibee|state=expanded}}
{{Establishments serving chicken}}
{{fast food restaurants |state=collapsed}}
{{authority control}}
 
[[Category:Jollibee| ]]
[[Category:Jollibee Foods Corporation brands| ]]
[[Category:Fast-food hamburger restaurants]]
[[Category:Fast-food chains of the Philippines]]
[[Category:Fast-food chains of the United States]]
[[Category:Fast-food chains of Canada]]
[[Category:Regional restaurant chains in the United States]]
[[Category:Regional restaurant chains in Canada]]
[[Category:Restaurants established in 1978]]
[[Category:1978 establishments in the Philippines]]
[[Category:Philippine brands]]
[[Category:Fictional bees]]
[[Category:Restaurants in Manitoba]]
 
== Lokasi cabang ==
Diperoleh dari "https://wiki-indonesia.club/wiki/Jollibee"