←Membuat halaman berisi '{{inuse}} '''Hoax meteorit Latvia 2009''' adalah aksi publisitas di mana perusahaan telekomunikasi Swedia, Tele2, menggelar pendaratan meteorit yang kemudian terungkap palsu. ==Insiden "Meteorit"== Drama ini dimulai sekitar pukul 17:30 waktu setempat (15:30 GMT) di Latvia pada hari Minggu, 25 Oktober 2009.<ref name ="BBC">{{Cite news|url=http://news.bbc.co.uk/1/hi/world/europe/8326483.stm|title=Doubts over Latvia "meteor crash"|wo...'
'''HoaxHoaks meteorit Latvia 2009''' adalah [[aksi publisitas]] di mana perusahaan telekomunikasi [[Swedia|Swedia]], [[Tele2]], menggelar pendaratan [[meteorit]] yang kemudian terungkap palsu.▼
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▲'''Hoax meteorit Latvia 2009''' adalah [[aksi publisitas]] di mana perusahaan telekomunikasi [[Swedia|Swedia]], [[Tele2]], menggelar pendaratan [[meteorit]] yang kemudian terungkap palsu.
==Insiden "Meteorit"==
Baris 63 ⟶ 61:
==Tele2's admission and aftermath==
On Tuesday 27 October 2009, Swedish-based telecommunications company Tele2 admitted to perpetrating the hoaxhoaks as a [[publicity stunt]], and promised to reimburse the Latvian government for expenses incurred in responding to the incident.<ref name ="Local"/>
<ref name ="NYT">
{{Cite news
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was intended "to draw attention away from Latvia's economic crisis and toward something else more interesting."<ref name ="NYT"/> She explained that 9 people had dug the hole and burned chemicals at the bottom to create the elaborate hoaxhoaks.<ref name ="NYT"/> The meteorite hoaxhoaks occurred the day before the recession-hit Latvian government approved an [[austerity]] budget for 2010,<ref name="AU"/> and some officials were not impressed by the stunt. Interior Minister [[Linda Murniece]] accused Tele2 of a "cynical mockery", and announced that the Government would cancel its contract with Tele2, stating "The Interior Ministry doesn't want to do business with a firm that promotes itself at our expense".<ref name="NYT"/><ref name="FT">{{Cite news|last=Ward |first=Andrew |url=http://edition.cnn.com/2009/BUSINESS/10/27/latvia.fake.meteor.ft |title=Tele2 in a hole over 'meteor' publicity stunt |work=[[The Financial Times]] |publisher=[[CNN]] |date=28 October 2009 |accessdate=3 November 2009 |url-status=dead |archiveurl=https://web.archive.org/web/20091031024156/http://edition.cnn.com/2009/BUSINESS/10/27/latvia.fake.meteor.ft |archivedate=31 October 2009 }}</ref>
Pernilla Oldmark, spokesperson for Tele2 in [[Stockholm]], said the hoaxhoaks had been carried out by the Latvian branch of Tele2 though authorised by its head office.<ref name ="NYT"/> She apologised for disruption and said the stunt had been intended to launch a forthcoming marketing campaign, claiming "The message will become clear as soon as the concept is launched".<ref name ="FT"/> Latvian Advertising Association President Girts Ozols said that the situation was unprecedented but the hoaxhoaks could be considered an ethics violation in professional advertising.<ref name="BC"/> Ozols expressed concern that the incident had caused the community to feel insecure, and commented "If such a prank is pulled, the culprits should not have allowed it to drag on for so long without revealing the truth."<ref name="BC"/> The Latvian Advertising Association's board is to review the matter.<ref name="BC"/>{{update inline|date=August 2019}}
