Apple Inc.: Perbedaan antara revisi
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Slogan pertama Apple, "[[Byte]] into an Apple", dicetuskan pada akhir 1970-an.<ref>{{cite web |title=Apple Company |work=Operating System Documentation Project |publisher=Operating System Documentation Project |date=December 10, 2007 |url=http://www.operating-system.org/betriebssystem/_english/fa-apple.htm |accessdate=August 18, 2008 |archiveurl=https://web.archive.org/web/20080921095608/http://www.operating-system.org/betriebssystem/_english/fa-apple.htm |archivedate=September 21, 2008 |deadurl=no}}</ref> Sejak 1997 sampai 2002, slogan "[[Think Different]]" digunakan di berbagai kampanye pemasaran dan sampai sekarang masih dikaitkan dengan Apple.<ref>{{cite web |url=http://www.theinspirationroom.com/daily/2005/apple-think-different |title=Apple Think Different Campaign |work=The Inspiration Room Daily |accessdate=August 12, 2008 |archive-date=2010-08-19 |archive-url=https://web.archive.org/web/20100819174102/http://theinspirationroom.com/daily/2005/apple-think-different/ |dead-url=yes }}</ref> Apple juga memiliki slogan untuk lini produk tertentu — misalnya, "iThink, therefore iMac" digunakan pada tahun 1998 untuk mempromosikan iMac,<ref>{{cite web |url=http://www.wap.org/tours/macworldny/ithink.html |title=MacWorld New York: I think, therefore iMac |accessdate=August 13, 2008}}</ref> dan "Say hello to iPhone" pernah dipakai di iklan iPhone.<ref>{{cite web |url=http://billday.com/2007/06/29/say-hello-to-iphone/ |title=BillDay.com " Say hello to iPhone |accessdate=August 13, 2008 |archiveurl=https://web.archive.org/web/20080907003704/http://billday.com/2007/06/29/say-hello-to-iphone/ |archivedate=September 7, 2008 |deadurl=no}}</ref> "Hello" juga digunakan saat memperkenalkan Macintosh pertama, [[Newton (platform)|Newton]], iMac ("hello (again)"), dan iPod.<ref>{{cite news | title=IMac: What's in a Design, Anyway? | work=[[Wired (magazine)|Wired]] | date=January 11, 2002 | url=https://www.wired.com/2002/01/imac-whats-in-a-design-anyway/ | archive-date=March 4, 2014 | access-date=February 15, 2010 | archiveurl=https://web.archive.org/web/20140304092046/http://www.wired.com/science/discoveries/news/2002/01/49652 |deadurl=no}}</ref>
Sejak Macintosh diperkenalkan tahun 1984 melalui [[1984 (iklan televisi)|iklan Super Bowl 1984]] hingga iklan '[[Get a Mac]]' yang lebih modern, Apple dikenal atas kesungguhannya mengiklankan dan memasarkan produk-produknya secara efektif. Namun, klaim claims made by later campaigns [[Apple Inc. advertising#Criticism|were criticized]],<ref>{{cite web |first=Ian |last=Williams |title=UK watchdog clears Apple ads |url=http://www.computing.co.uk/vnunet/news/2192019/asa-clears-apple-ads |archiveurl=https://archive.
Apple memiliki saluran [[YouTube]] untuk merilis iklan, tips, dan profil singkat produk mereka.<ref>{{cite web |first=Andrew |last=Liptak |title=Apple's new iPhone 8 Plus ad showcases its Portrait Lighting feature |url=https://www.theverge.com/2017/9/30/16390098/apple-iphone-8-plus-ad-portrait-lighting |website=[[The Verge]] |date=September 30, 2017 |accessdate=October 11, 2017}}</ref><ref>{{cite web |first=Zac |last=Hall |title=Apple launches whimsical iPad Pro ad campaign based on PC user tweets |url=https://9to5mac.com/2017/02/17/ipad-pro-pc-ads/ |website=9to5Mac |date=February 17, 2017 |accessdate=October 11, 2017}}</ref>
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