Nutella is also very popular in the rest of [[Europe]], [[Canada]], in [[Australia]], [[New Zealand]], [[BrazilBrasil]], and [[South Africa]], mostly with children and teenagers. This is less true in the [[United States]], where the product was only available as an expensive import until the [[2000s]]. In the United States, [[basketball]] star [[Kobe Bryant]] was a former spokesman for Nutella, having grown up in Italy. Nutella is briefly mentioned in Chloé Doutre-Roussel's "The Chocolate [[Connoisseur]]", which includes an anecdote of her mother flying into [[Mexico]] with several jars and smearing it on her face to convince a Customs Officer that it was a facial mask, and not a banned food product.
