Tata Starbucks: Perbedaan antara revisi

{{Infobox company

| name = Tata Starbucks Limited

| caption =

| type = [[Usaha patungan]]

'''Tata Starbucks Ltd.''' adalah sebuah perusahaan patungan 50:50 yang dimiliki oleh Starbucks Corporation dan [[Tata Global Beverages]],<ref>{{cite web|url=http://indiatoday.intoday.in/story/starbucks-first-india-store-appoints-chief-executive/1/222574.html |title=Starbucks to open first India store in Oct, appoints chief executive : India, News - India Today |publisher=Indiatoday.intoday.in |date=2012-09-28 |accessdate=2012-10-03}}</ref> yang memegang kepemilikan dan mengoperasikan semua kedai [[Starbucks]] di [[India]].<ref>{{cite web|author=Business Standard |url=http://www.business-standard.com/india/news/the-lady-who-knows-whats-brewing-at-tata-starbucks/488005/ |title=The lady who knows what's brewing at Tata Starbucks |publisher=Business-standard.com |date=2012-09-29 |accessdate=2012-10-03}}</ref> Kedai-kedainya diberi merek ''Starbucks Coffee "A Tata Alliance"''. Starbucks, melalui persetujuan dengan [[Tata Coffee]], menyediakan kopi yang 100% bersumber dan dipanggang di India.<ref>{{cite web|author=Sapna Agarwal |url=http://www.livemint.com/Industry/3wb6oj2oBsFbrQU8XiJ2RI/Starbucks-to-open-first-India-outlet-in-Mumbai.html |title=Starbucks to open first India outlet in Mumbai |publisher=Livemint |date=2012-09-28 |accessdate=2012-10-03}}</ref>.

 

Pada bulan Januari 2011, Starbucks dan [[Tata Coffee]], perusahaan [[perkebunan]] kopi terbesar di Asia, merencanakan membentuk aliansi strategis yang membawa [[Starbucks]] ke India sekaligus membeli kopi yang bersumber dan dipanggang di pabrik Tata Coffee di [[Kodagu]].<ref>{{cite web|url=http://www.business-standard.com/india/news/tata-coffee-brings-starbucks-to-india/421757/ |title=Tata Coffee brings Starbucks to India |publisher=Business-standard.com |date=January 14, 2011 |accessdate=July 7, 2011}}</ref> Meski sempat salah langkah tahun 2007,<ref>{{cite news|url=http://www.bloomberg.com/apps/news?pid=20601091&sid=asQWaXye9LOk&refer=india|title=Starbucks Delays India Entry, Withdraws Application (Update2)|last=Chatterjee|first=Saikat|date=July 20, 2007|publisher=Bloomberg L.P.|accessdate=April 15, 2009}}</ref> pada Januari 2012, Starbucks akhirnya membentuk [[usaha patungan]] 50:50 dengan [[Tata Global Beverages]], bernama Tata Starbucks Ltd., yang akan memegang kepemilikan kedai dan beroperasi dengan nama ''Starbucks Coffee "A Tata Alliance"''.<ref>{{cite web|title=Tata Global Beverages and Starbucks Form Joint Venture to Open Starbucks Cafés across India|url=http://news.starbucks.com/article_display.cfm?article_id=616|publisher=Starbucks Press Release|accessdate=January 31, 2012}}</ref> Starbucks sebelumnya pernah berupaya masuk India pada tahun 2007 melalui usaha patungan yang melibatkan waralaba Indonesia dan [[Kishore Biyani]] dari [[Future Group]]. Sayangnya, usaha patungan ini membatalkan rencana investasi asingnya dengan pemerintah India. Starbucks tidak menyebutkan alasan apapun tentang pembatalan ini.<ref>[http://articles.economictimes.indiatimes.com/2012-06-26/news/32424796_1_starbucks-flag-festive-season Starbucks set for festive season flag-off from Mumbai – Economic Times<!-- Bot generated title -->]</ref>

 

Pada tanggal 19 Oktober 2012, Starbucks membuka kedai pertamanya di India dnegan luas 4.500 kaki persegi di [[Elphinstone Building]], [[Horniman Circle]], [[Mumbai]].<ref>http://businesstoday.intoday.in/photoplay/us-coffee-giant-starbucks-enters-india-with-mumbai-store/1/326.html</ref><ref>{{cite web|author=Special Correspondent |url=http://www.mayursha.com/blog/where-is-starbucks-in-india-mumbai |title=Business / Companies : Starbucks India Store in Mumbai 28}}</ref> Kedai pertama di [[Delhi]] akan dibuka tahun 2013.<ref>{{cite web|last=Bahree |first=Megha |url=http://blogs.wsj.com/indiarealtime/2012/09/28/delhi-will-have-to-wait-for-starbucks/ |title=Delhi Will Have to Wait for Starbucks - India Real Time - WSJ |publisher=Blogs.wsj.com |date=2012-09-28 |accessdate=2012-10-03}}</ref>

 

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