Pada 12 Juni 2017, Jax Jones pertama kali membagikan cuplikan lagu di Twitter, bersama dengan tanggal rilis single tersebut.<ref>{{Cite news|last=Kevin Apaza|date=13 June 2017|title=Jax Jones Releasing Demi Lovato Collaboration "Instruction" On June 16: Hear A Snippet!|url=https://www.directlyrics.com/jax-jones-releasing-demi-lovato-collaboration-instruction-on-june-16-hear-a-snippet-news.html|work=[[SpinMedia|Directlyrics]]|access-date=14 June 2017}}</ref><ref>{{Cite web|url=https://twitter.com/JaxJones/status/874296467070038016|title=JaxJones on Twitter: ""New music coming Friday...""|website=[[Twitter]]|date=12 June 2017|access-date=14 June 2017}}</ref> Stefflon Don juga men-tweet cuplikan yang sama beberapa menit kemudian,<ref>{{Cite web|url=https://twitter.com/stefflondon/status/874306092582481920|title=STEFFLONDON on Twitter: ""?;|website=Twitter|date=12 June 2017|access-date=14 June 2017}}</ref> sementara Demi Lovato men-tweet pada 13 Juni 2017, mengungkapkan artis-artis yang masuk dari lagu tersebut.<ref>{{Cite news|title=Jax Jones Has Released A Snippet Of His Demi Lovato Collab & It Has Mad Carnival Vibes|url=http://www.capitalfm.com/artists/demi-lovato/news/jax-jones-instruction/|work=[[Capital (radio network)|Capital]]|date=14 June 2017|access-date=14 June 2016}}</ref><ref>{{Cite news|last=David Watt|date=14 June 2017|title=Hear A Snippet Of Jax Jones "Instruction" – A Collaboration With Demi Lovato|url=http://all-noise.co.uk/hear-a-snippet-of-jax-jones-instruction-a-collaboration-with-demi-lovato/20781/|work=All-Noise|access-date=14 June 2017}}</ref><ref>{{Cite news|last=Jordan Miller|date=13 June 2017|title=Jax Jones Enlists Demi Lovato And Stefflon Don For New Song "Instruction"|url=http://www.breatheheavy.com/jax-jones-enlists-demi-lovato-and-stefflon-don-for-new-song-instruction/|work=Breathe Heavy|access-date=14 June 2017}}</ref> "''This one's about to be fire'' (Yang ini akan menjadi api)", Lovato menuliskan keterangan di postingannya.<ref>{{Cite news|last=Tamlyn Canham|date=14 June 2016|title=Demi Lovato all set to release new track|url=https://www.ecr.co.za/coca-cola-top-40/demi-lovato-all-set-release-new-track/|work=[[East Coast Radio (South Africa)|East Coast Radio]]|access-date=14 June 2017}}</ref><ref>{{Cite web|url=https://twitter.com/ddlovato/status/874666100306214912|title=Demi Lovato on Twitter: ""Hey @jaxjones... This one’s about to be fire coming Friday""|website=Twitter|date=13 June 2017|access-date=14 June 2017}}</ref> Demi Lovato membagikan teaser lagu yang lebih panjang pada 14 Juni 2017, dan menampilkan sebagian lirik lagu.<ref>{{Cite news|last=Mike Wass|date=14 June 2017|title=Demi Lovato Teases Sizzling Jax Jones Collaboration "Instruction"|url=http://www.idolator.com/7664745/demi-lovato-instruction-jax-jones-preview/|work=Idolator|access-date=15 June 2017}}</ref>
