Aashiqui 2: Perbedaan antara revisi
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Poster pratinjau film yang menunjukkan Aditya dan Shraddha di bawah jaket di jalan berawan hujan dengan lampu jalan yang menebarkan cahaya dilepaskan bersama dengan musik pada 8 April 2013.<ref name="it">{{cite web|title=Aashiqui 2 music launch brings back memories of prequel |url=http://indiatoday.intoday.in/story/aashiqui-2-music-launch-brings-back-memories-of-the-original-aashiqui/1/261598.html |author=Mankermi, Shivani |work=[[India Today]] |date=10 May 2013 |accessdate=21 May 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20130523181339/http://indiatoday.intoday.in/story/aashiqui-2-music-launch-brings-back-memories-of-the-original-aashiqui/1/261598.html |archivedate=23 May 2013 |df= }}</ref><ref>{{cite web|title=Coating love the Ashiqui way... again |url=http://www.punemirror.in/article/19/201304152013041507293265641cb8ca1/Coating-love-the-Ashiqui-way-again.html |work=Pune Mirror |date=15 April 2013 |accessdate=21 May 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20140221104328/http://www.punemirror.in/article/19/201304152013041507293265641cb8ca1/Coating-love-the-Ashiqui-way-again.html |archivedate=21 February 2014 |df= }}</ref> Pada acara perilisan musik, Aditya dan Shraddha membuat ulang adegan dari ''Aashiqui'' dari bawah jaket (seperti poster) di atas panggung.<ref name="it"/> Trailer teater dirilis pada pertengahan April 2013, dua minggu sebelum rilis film, dan diterima dengan baik oleh para kritikus dan penonton.<ref name="koi"/><ref>{{cite web|title=WATCH: Love and passion in the first official trailer of ‘Aashiqui 2’ |url=http://zeenews.india.com/entertainment/bollywood/watch-passionate-love-in-the-first-official-trailer-of-aashiqui-2_132088.htm |publisher=Zee News |date=15 April 2013 |accessdate=22 May 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20130517222851/http://zeenews.india.com/entertainment/bollywood/watch-passionate-love-in-the-first-official-trailer-of-aashiqui-2_132088.htm |archivedate=17 May 2013 |df= }}</ref>
Tidak seperti kebanyakan film Bollywood yang menikmati promosi berbulan-bulan sebelum rilis, ''Aashiqui 2'' memiliki kurang dari tiga minggu untuk promosi sebelum dirilis.<ref name="bh"/> Konser musik tempat penyanyi (yang menyanyikan lagu di album soundtrack) tampil di lagu masing-masing diselenggarakan untuk mempromosikan film.<ref>{{cite web|title=Shraddha and Aditya at the Aashiqui 2 concert |url=http://www.filmfare.com/photos/shraddha-and-aditya-at-the-aashiqui-2-concert-2961-7.html |work=Filmfare |date=25 April 2013 |accessdate=22 May 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20150513010538/http://www.filmfare.com/photos/shraddha-and-aditya-at-the-aashiqui-2-concert-2961-7.html |archivedate=13 May 2015 |df= }}</ref> Pembuat film meluncurkan ''Aashiqui 2'' jaket, seperti yang terlihat di poster film. Patung-patung yang menyerupai gambar tanda tangan dari pasangan yang bersembunyi di bawah jaket itu ditempatkan di dalam berbagai teater.<ref>{{cite web|title=Aashiqui 2: the proverbial rock star returns? |url=http://www.hindustantimes.com/Entertainment/Bollywood/Aashiqui-2-the-proverbial-rock-star-returns/Article1-1050639.aspx |author=Menon, Serena |work=Hindustan Times |date=26 April 2013 |accessdate=22 May 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20130604024138/http://www.hindustantimes.com/Entertainment/Bollywood/Aashiqui-2-the-proverbial-rock-star-returns/Article1-1050639.aspx |archivedate=4 June 2013 |df= }}</ref> Karena tema film yang romantis, pada awalnya direncanakan untuk [[Hari Valentine]] rilis pada 14 Februari 2013, tetapi ini ditunda karena penundaan produksi.<ref>{{cite web|title='Aashiqui 2' to be released on Valentine's Day|url=http://ibnlive.in.com/news/aashiqui-2-to-be-released-on-valentines-day/270093-8-66.html|author=Indo-Asian News Service|publisher=[[CNN-IBN]]|date=8 July 2012|accessdate=26 April 2013|archive-date=2013-06-16|archive-url=https://archive.today/20130616025123/http://ibnlive.in.com/news/aashiqui-2-to-be-released-on-valentines-day/270093-8-66.html|dead-url=yes}}</ref><ref>{{cite web|title='Aashiqui 2' gets postponed again|url=http://articles.timesofindia.indiatimes.com/2012-10-29/news-interviews/34797172_1_aashiqui-2-mohit-suri-bhatt-camp|author=Thakkar, Mehul S|work=The Times of India|date=29 October 2012|accessdate=22 May 2013|archive-date=2013-12-07|archive-url=https://web.archive.org/web/20131207045820/http://articles.timesofindia.indiatimes.com/2012-10-29/news-interviews/34797172_1_aashiqui-2-mohit-suri-bhatt-camp|dead-url=yes}}</ref> Tanggal rilis baru film adalah 10 Mei 2013,<ref>{{cite web|title=May 10 is lucky for the makers of 'Aashiqui' sequel|url=http://www.mid-day.com/entertainment/2012/dec/211212-May-10-is-lucky-for-the-makers-of-Aashiqui-sequel.htm|author=Pitale, Sonali Joshi|work=[[Mid Day]]|accessdate=22 May 2013}}
</ref> tetapi dirilis dua minggu lebih awal pada 26 April 2013 di lebih dari 2800 layar di seluruh India.<ref>{{cite web|title=Today's big releases: Aashiqui 2 and Iron Man 3 |url=http://movies.ndtv.com/bollywood/today-s-big-releases-aashiqui-2-and-iron-man-3-359114 |author=Ranawat, Purnima |publisher=NDTV |date=26 April 2013 |accessdate=22 May 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20130430045640/http://movies.ndtv.com/bollywood/today-s-big-releases-aashiqui-2-and-iron-man-3-359114 |archivedate=30 April 2013 |df= }}</ref><ref>{{cite web|title=Aashiqui 2 sails smoothly amidst Iron Man 3 fever! |url=http://daily.bhaskar.com/article/ENT-aashiqui-2-sails-smoothly-amidst-iron-man-3-fever-4249882-NOR.html |author=Razdan, Esha |work=[[Dainik Bhaskar]] |accessdate=22 May 2013 |deadurl=no |archiveurl=https://web.archive.org/web/20130603181958/http://daily.bhaskar.com/article/ENT-aashiqui-2-sails-smoothly-amidst-iron-man-3-fever-4249882-NOR.html |archivedate= 3 June 2013 |df= }}</ref> Film ini tidak dirilis di pasar utama seperti Inggris, AS, Kanada, Australia dan Selandia Baru.<ref>{{cite web|title='Lucky Di Unlucky Story' scores, 'Shadow' fails! |url=http://www.bollywoodhungama.com/trade/boxofficeoverseas/id/470 |author=Adarsh, Taran |publisher=Bollywood Hungama |date=30 April 2013 |accessdate=25 May 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20130503023347/http://www.bollywoodhungama.com/trade/boxofficeoverseas/id/470 |archivedate=3 May 2013 |df= }}</ref>
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