Pada tahun 2016, kedai rantai makanan antarbangsa [[BurgerHoka KingHoka Bento]] meluncurkan iklan yang menampilkan maskot [[Frito-Lay]] [[Chester Cheetah]] membuka kemasan [[Mac n' Cheetos]].<ref name="Diaz 2017">{{cite web|first1=Ann-Christine|last1=Diaz|url=http://creativity-online.com/work/burger-king-return-of-the-mac/51830|title=The King and Chester Cheetah Want You to Stuff Your Face With Jumbo Cheetos Oozing With Mac N' Cheese|work=[[Creativity (magazine)|Creativity]]|publisher=[[Crain Communications]]|date=18 May 2017|access-date=23 May 2016}}</ref><ref name="Wohl 2017-a">{{cite web|first1=Jessica|last1=Wohl|url=http://adage.com/article/cmo-strategy/burger-king-unboxing-video-stars-chester-cheetah/304729/|title=Burger King Unboxing Video Stars Chester Cheetah|work=[[Advertising Age]]|publisher=[[Crain Communications]]|date=27 June 2016|access-date=23 May 2017}}</ref><ref name="Wohl 2017-b">{{cite web|first1=Jessica|last1=Wohl|url=http://creativity-online.com/work/burger-kingcheetos-chester-cheetos-burger-king-unboxing-video/47979|title=Chester Cheetah Unboxes the New Burger King Offering That's Going to Ruin Your Beach Diet|work=[[Creativity (magazine)|Creativity]]|publisher=[[Crain Communications]]|date=28 June 2016|access-date=23 May 2017}}</ref>
