Alaska Airlines: Perbedaan antara revisi
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Pada tanggal 27 September 2010, Alaska Airlines membuka rute baru dari Seattle ke [[Bandar Udara Internasional Lambert-Saint Louis|Bandara Lambert-St. Louis]].<ref name="St Louis announced">{{cite news|title= Alaska Air To Add Saint Louis Service|first= Ben|last= Mutzabaugh|publisher= USA Today|date= June 17, 2010|url= http://travel.usatoday.com/flights/post/2010/06/alaska-air-to-add-st-louis-service/97086/1|archiveurl= https://www.webcitation.org/69cIb3NfX?url=http://travel.usatoday.com/flights/post/2010/06/alaska-air-to-add-st-louis-service/97086/1|archivedate= 2012-08-02|accessdate= August 2, 2012|dead-url= no}}</ref><ref name="St. Louis begins">{{cite web|title=Alaska Airlines Begins Seattle-St. Louis Service|url=http://splash.alaskasworld.com/Newsroom/ASNews/ASstories/AS_20100927_075725.asp|publisher=Alaska Airlines|accessdate=August 3, 2012|date=September 27, 2010|archive-date=2016-06-01|archive-url=https://web.archive.org/web/20160601045902/http://splash.alaskasworld.com/Newsroom/ASNews/ASstories/AS_20100927_075725.asp|dead-url=yes}}</ref>
Pada tanggal 23 Agustus 2010, Alaska Air Group mengumumkan keputusannya untuk menyerahkan urusan pemilihan rute dan strategi pemasaran Horizon ke Alaska Airlines mulai awal tahun 2011. Sehingga seluruh pendapatan Horizon akan langsung dikirim ke Alaska, dan biaya operasional Horizon juga akan ditanggung oleh Alaska Airlines.<ref>{{cite web|title=Horizon Air Changes Business Model|url=http://www.aviationweek.com/aw/generic/story_generic.jsp?channel=aviationdaily&id=news/avd/2010/08/23/08.xml&headline=Horizon%20Air%20Changes%20Business%20Model|publisher=Aviation Week|accessdate=August 26, 2010|date=August 23, 2010}}</ref> Lebih lanjut, Alaska ternyata memutuskan untuk menghapus merek Horizon, dan seluruh pesawat Horizon pun dicat ulang sehingga menggunakan ''livery'' khas Alaska. Walaupun begitu, seluruh rute Horizon tetap dipertahankan oleh Alaska.<ref>{{cite news | last = Mutzabaugh | first = Ben | url = http://travel.usatoday.com/flights/post/2011/01/horizon-air-alaska/140151/1 | title = Horizon Air to 'retire its public brand' in favor of Alaska Air | date = January 26, 2011 | accessdate = December 13, 2011 | work = USA Today | archive-date = 2012-06-01 | archive-url = https://web.archive.org/web/20120601214136/http://travel.usatoday.com/flights/post/2011/01/horizon-air-alaska/140151/1 | dead-url = yes }}</ref>
Pada bulan Januari 2011, Alaska Airlines resmi memesan tiga belas unit [[Boeing 737-900ER]]. Selain itu, Alaska juga memesan dua unit 737-800.<ref name="737-900ER order">{{cite press release|title= Boeing, Alaska Airlines Complete Contract for 15 Next-Generation 737s|publisher= Boeing|date= January 25, 2011|url= http://boeing.mediaroom.com/index.php?s=43&item=1595|archiveurl= http://www.webcitation.org/69cIJQDNK|archivedate= August 2, 2012|accessdate= August 2, 2012}}</ref><ref name="record profit, 737 order">{{cite news|last= Cohen|first= Aubrey|title= Alaska Air reports record profit, orders Boeing 737s|publisher= Seattlepi.com|date= January 25, 2011|url= http://blog.seattlepi.com/aerospace/2011/01/25/alaska-air-reports-record-profit-orders-boeing-737s/|archiveurl= https://www.webcitation.org/69cHpn5qu?url=http://blog.seattlepi.com/aerospace/2011/01/25/alaska-air-reports-record-profit-orders-boeing-737s/|archivedate= 2012-08-02|accessdate= August 2, 2012|dead-url= no}}</ref><ref name="737-900ER order_king5">{{cite news|title= Boeing lands $1.3 billion Alaska Airlines order | KING5.com | Seattle Business and Technology News|publisher= KING5.com|date= January 25, 2011|url= http://www.king5.com/news/business/Boeing-lands-13-billion-Alaska-Airlines-order-114572504.html|archiveurl= https://www.webcitation.org/69cHDDOPw?url=http://www.king5.com/news/business/Boeing-lands-13-billion-Alaska-Airlines-order-114572504.html|archivedate= 2012-08-02|accessdate= August 2, 2012|dead-url= no}}</ref>
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