Zara (pakaian): Perbedaan antara revisi
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Pada tahun 1985, Amancio Ortega mendirikan sebuah [[perusahaan induk]] untuk Zara, sebelum berekspansi secara global. Pada tahun 1988, perusahaan ini resmi berekspansi ke [[Porto]], Portugal.<ref>{{cite web|url=https://www.marketingmag.com.au/hubs-c/spanish-domination/|title=Spanish domination - Zara brand profile - Marketing Magazine|website=marketingmag.com.au|access-date=13 March 2018}}</ref> Pada tahun 1989, Zara berekspansi ke [[Amerika Serikat]], dan setahun kemudian berekspansi ke [[Prancis]].<ref>{{cite news| title=Why high street giant Zara always gets it right| date=29 October 2015| publisher=Irish Independent}}</ref> Selama dekade 1990-an, Zara berekspansi ke [[Meksiko]] (1992),<ref>{{cite journal| url=https://www.economist.com/news/business/21567963-slashed-import-tariffs-bring-cheap-foreign-brands-middle-class-fashion-invasion| title=Fashion invasion| date=8 December 2012| journal=The Economist| access-date=8 April 2016}}</ref> [[Yunani]], [[Belgia]], dan [[Swedia]] (1993). Pada awal dekade 2000-an, Zara berekspansi ke [[Brazil]] (2000); [[Jepang]] dan [[Singapura]] (2002); [[Rusia]] dan [[Malaysia]] (2003),<ref>{{cite web| url=http://rbth.com/articles/2012/10/25/zara_plans_to_open_over_50_shops_in_russia_every_year_19449.html| title=Zara plans to open over 50 shops in Russia every year| date=25 October 2012| first=Aleksandra| last=Kreknina| publisher=Russia Beyond The Headlines| access-date=8 April 2016}}</ref><ref name=book/><ref>{{cite book| title=Managing Innovation and Entrepreneurship|author1=Robert D. Hisrich |author2=Claudine Kearney | date=25 June 2013| publisher=Sage Publications}}</ref> Tiongkok,<ref>{{cite web| url=http://www.just-style.com/analysis/zara-takes-a-cautious-step-into-china_id92390.aspx| title=Zara takes a cautious step into China| date=6 September 2004| publisher=Just-Style| access-date=8 April 2016| archive-date=16 April 2016| archive-url=https://web.archive.org/web/20160416012159/http://www.just-style.com/analysis/zara-takes-a-cautious-step-into-china_id92390.aspx| url-status=dead}}</ref> Maroko,<ref>{{cite web| url=http://www.businessoffashion.com/articles/market-gps/in-north-africa-a-story-of-morocco-and-the-rest| title=In North Africa, a Story of Morocco and the Rest| author=Robb Young| date=5 November 2013| publisher=Business of Fashion| access-date=8 April 2016}}</ref> Estonia,<ref>{{cite news| url=http://economia.elpais.com/economia/2004/08/17/actualidad/1092727980_850215.html| title=Zara opens in the Baltic republics by opening a store in Estonia| date=17 August 2004| publisher=El Pais| access-date=8 April 2016| newspaper=El País}}</ref> Hungaria, <ref>{{cite web| url=https://www.property-magazine.eu/milestone-in-hungary-s-fashion-life-22752.html| title=Milestones in Hungary's fashion life| date=11 October 2012| publisher=Property Magazine| access-date=8 April 2016}}</ref> dan Romania (2004);<ref>{{cite web| url=http://www.romania-insider.com/zara-launches-online-shop-in-romania/118331/| title=Zara launches online shop in Romania| date=1 April 2014| publisher=Romania Insider| access-date=8 April 2016| archive-date=1 September 2014| archive-url=https://web.archive.org/web/20140901081245/http://www.romania-insider.com/zara-launches-online-shop-in-romania/118331/| url-status=dead}}</ref> Filipina,<ref name=book>{{cite book| title=Strategic Issues in International Retailing|author1=John Dawson |author2=Roy Larke |author3=Masao Mukoyama | date=21 August 2006| publisher=Routledge}}</ref> Kosta Rika<ref>{{cite web| url=http://insidecostarica.com/dailynews/2005/may/16/nac06.htm| title=Zara Opens in Costa Rica| date=16 May 2005| publisher=Inside Costa Rica| access-date=8 April 2016| archive-date=2016-04-19| archive-url=https://web.archive.org/web/20160419064806/http://insidecostarica.com/dailynews/2005/may/16/nac06.htm| dead-url=yes}}</ref>, dan Indonesia (2005);<ref>{{cite web| url=http://www.thejakartapost.com/news/2005/04/24/mitra-adiperkasa-offers-everything-zara-starbucks.html| title=Mitra Adiperkasa offers everything, from Zara to Starbucks| date=24 April 2005| publisher=The Jakarta Post| access-date=8 April 2016| archive-url=https://web.archive.org/web/20140620125012/http://www.thejakartapost.com/news/2005/04/24/mitra-adiperkasa-offers-everything-zara-starbucks.html| archive-date=20 June 2014| url-status=dead| df=dmy-all}}</ref> Korea Selatan (2008);<ref>{{cite web| url=http://www.koreatimes.co.kr/www/news/nation/2008/04/123_23340.html| title=Spains Zara Opens First Store in Korea| date=29 April 2008| publisher=The Korea Times| access-date=8 April 2016}}</ref> India (2010);<ref>{{cite web| url=https://www.bbc.com/news/10198854| title=Fashion chain Zara opens its first Indian store| date=31 May 2010| publisher=BBC| access-date=8 April 2016}}</ref> Taiwan, Afrika Selatan, dan Australia (2011),<ref>{{cite web| url=http://www.ifashion.co.za/index.php?option=com_content&task=view&id=3232| title=Zara to Open in South Africa| date=19 January 2011| author=Emma Jordan| publisher=iFashion| access-date=8 April 2016}}</ref><ref>{{cite web| url=http://www.vogue.com.au/fashion/news/global+phenomenon+zara+finally+opens+in+sydney,11869| title=Global phenomenon Zara finally opens in Sydney| date=19 April 2011| publisher=Vogue| access-date=8 April 2016| archive-date=15 September 2016| archive-url=https://web.archive.org/web/20160915053052/http://www.vogue.com.au/fashion/news/global+phenomenon+zara+finally+opens+in+sydney,11869| url-status=dead}}</ref> serta [[Peru]] (2012).<ref>{{Cite web|title=Gestión {{!}} EL DIARIO DE ECONOMÍA Y NEGOCIOS DE PERÚ|url=https://archivo.gestion.pe/noticia/1366061/zara-abrio-oficialmente-su-primera-tienda-peru|access-date=2021-01-20|website=archivo.gestion.pe}}</ref>
Pada bulan September 2010, Zara meluncurkan butik daring di Spanyol, Britania Raya, Portugal, Italia, Jerman, dan Prancis.<ref>{{cite web |url=https://www.fashionunited.com/fashion-news/fashion/zara-launches-online-boutique-20100609486373 |title=Zara launches online boutique |work=fashionunited.com |date=6 September 2010 |access-date=22 June 2014}}</ref> Pada bulan November 2010, Zara Online berekspansi ke Austria, Irlandia, Belanda, Belgia, dan Luxembourg.<ref name="fashionmag">{{cite web|url=http://th.fashionmag.com/news-131301-Zara-com-launches-in-5-more-countries|title=Zara.com launches in 5 more countries|access-date=30 May 2015|archive-date=2016-05-06|archive-url=https://web.archive.org/web/20160506012844/http://th.fashionmag.com/news-131301-Zara-com-launches-in-5-more-countries|dead-url=yes}}</ref> Butik daring Zara juga mulai beroperasi di [[Amerika Serikat]] pada tahun 2011,<ref>{{cite web|url=http://www.fashionunited.com/fashion-news/fashion/inditex-post-record-profits-20102409486404|title=Inditex post record profits|access-date=30 May 2015|archive-date=2016-08-06|archive-url=https://web.archive.org/web/20160806232951/https://www.fashionunited.com/fashion-news/fashion/inditex-post-record-profits-20102409486404|dead-url=yes}}</ref> di Rusia dan Kanada pada tahun 2013,<ref>{{cite web| url=https://www.forbes.com/sites/walterloeb/2013/10/14/zaras-secret-to-success-the-new-science-of-retailing-a-must-read/| title=Zara's Secret To Success: The New Science Of Retailing| date=14 October 2013| work=Forbes|access-date=29 April 2016}}</ref><ref>{{cite web| url=http://www.huffingtonpost.ca/2013/02/07/zara-online-canada_n_2638679.html| title=Zara To Launch Canadian Online Story| author=Mary Kim| date=12 February 2013| website=The Huffington Post| access-date=29 April 2016}}</ref><ref>{{cite web| url=http://torontolife.com/shopping/style/zara-online-shopping-canada-launch/| title=Zara launches online shopping in Canada| author=Michelle Reddick| date=5 March 2013| publisher=Toronto Life| access-date=29 April 2016}}</ref> di Meksiko pada tahun 2014,<ref>{{cite web| url=https://www.internetretailer.com/2014/09/10/zara-sells-online-mexico| title=Zara sells online in Mexico| author=Katie Evans| date=10 September 2014| publisher=Internet Retailer| access-date=29 April 2016}}</ref> di Korea Selatan pada tahun 2014,<ref>{{cite web| url=https://insideretail.asia/2014/10/07/zara-launches-online-south-korea/| title=Zara launches online in South Korea| date=7 October 2014| publisher=Inside Retail| access-date=29 April 2016}}</ref><ref>{{cite web| url=https://evigo.com/9397-inditex-zara-launch-online-platforms-south-korea-mexico/| title=Inditex: Zara to launch online platforms in South Korea and Mexico| date=12 December 2013| publisher=Evigo| access-date=29 April 2016}}</ref> di Romania pada tahun 2016,<ref>{{cite web| url=https://ecommercenews.eu/zara-launches-online-store-in-romania/| title=Zara launches online store in Romania| date=28 March 2014| publisher=Ecommerce News| access-date=29 April 2016}}</ref> di India pada tahun 2017, di Brazil pada tahun 2019, dan di Peru pada tahun 2020.<ref>{{Cite web|date=2020-06-03|title=Perú: Zara anuncia la apertura de su tienda online|url=http://guiadelretail.com/peru-zara-anuncia-la-apertura-de-su-tienda-online/|access-date=2021-01-20|website=Perú Retail|language=en-US}}</ref>
Pada tahun 2014, Zara memperkenalkan penggunaan teknologi [[Radio-frequency identification|RFID]] di gerainya. Chip RFID diletakkan di label yang dilepas dari produknya setelah dibayar, dan chip tersebut dapat digunakan kembali. Chip tersebut memungkinkan perusahaan ini untuk mengetahui lokasi produknya dengan cepat, dengan mendeteksi sinyal radio dari chip RFID tersebut. Saat produk tersebut terjual, gudang juga akan mendapat notifikasi bahwa stok dari produk tersebut dapat segera dikeluarkan dari gudang. Produk yang tidak ada di rak juga dapat ditemukan dengan mudah menggunakan RFID.<ref>{{cite web| url=https://www.wsj.com/articles/at-zara-fast-fashion-meets-smarter-inventory-1410884519| title=Zara Builds Its Business Around RFID| first=Christopher | last=Bjork| date=16 September 2014| newspaper=The Wall Street Journal| access-date=29 April 2016}}</ref>
Pada tahun 2015, Zara menempati peringkat ke-30 dalam daftar merek global terbaik di dunia yang disusun oleh [[Interbrand]].<ref>{{cite web| url=http://interbrand.com/best-brands/best-global-brands/2015/ranking/zara/| title=Zara| publisher=Interbrand| access-date=9 June 2016| archive-date=2020-08-05| archive-url=https://web.archive.org/web/20200805185431/https://www.interbrand.com/best-brands/best-global-brands/2015/ranking/zara/| dead-url=yes}}</ref>
Pada tahun 2019, Zara mengubah logonya.<ref>{{cite web| url=https://www.fastcompany.com/90298669/zaras-new-logo-may-be-the-future-of-branding-love-it-or-hate-it| title=Zara's new logo may be the future of branding, love it or hate it| date=29 January 2019| newspaper=Fast Company| access-date=15 July 2019}}</ref> Logo tersebut dirancang oleh Baron & Baron asal Prancis.<ref>{{Cite web|title=ZARA's new logo squeezes out criticism from other designers|url=https://www.designboom.com/design/zara-new-logo-baron-baron-02-05-2019/|url-status=live}}</ref>
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