'''Pantone 448 C''',jugaatau dikenal'''Cokelat sebagailumpur "Warnatua''' terjelekadalah disuatu dunia",corak adalah sebuah[[warna]] [[Cokelat (warna)|cokelat]] dalam sistem warna [[Pantone]]. DigambarkanDijuluki sebagai "[[cokelat]]Warna tuaterjelek yangdi membosankandunia", warna tersebut dipilih pada tahun 2016 sebagai warna untuk kemasan tembakau dan rokok di [[Australia]], setelah para peneliti pasar menentukan bahwa Pantonewarna 448 Cini adalah warna yang paling tidak menarik.<ref>{{Cite web|url=https://www.legislation.gov.au/Details/F2013C00801/Html/Text#_Toc367282493|title=Tobacco Plain Packaging Regulations 2011|date=08 Agustus 2013|at=2.2.1 (2) & passim|website=Australian Government Federal Register of Legislation|language=en-AU|access-date=24 Januari 2020}}</ref><ref>{{Cite web|url=https://www.standard.co.uk/lifestyle/the-worlds-ugliest-colour-is-pantone-448c-experts-say-a3265856.html|title=This is the world's ugliest colour, according to experts|date=07 Juni 2016|website=Evening Standard|language=en-GB|access-date=24 Januari 2020}} Catatan: Pada 29 Maret 2018, gambar di sana keliru memakai warna <span style="background-color: #5D4914; color: white">#5D4914</span>, daripada <span style="background-color: #4A412A; color: white">#4A412A</span>.</ref><ref>{{Cite web|url=https://www.digitaltrends.com/photography/pantone-448-c-ugliest-color/|title=Researchers discover the ugliest color in the world: Pantone 448 C|date=16 Juni 2016|website=Digital Trends|language=en-US|access-date=24 Januari 2020}} Catatan: Pada 29 Maret 2018, gambar di sana keliru memakai warna <span style="background-color: #4D442E; color: white">#4D442E</span>, daripada <span style="background-color: #4A412A; color: white">#4A412A</span>.</ref><ref>{{Cite web|url=https://www.smh.com.au/national/does-this-colour-turn-you-off-20120816-24bf4.html|title=Does this colour turn you off?|website=The Sydney Morning Herald|access-date=24 Januari 2020}} Catatan: Pada 29 Maret 2018, gambar di sana keliru memakai warna <span style="background-color: #594A13; color: white">#594A13</span>, daripada <span style="background-color: #4A412A; color: white">#4A412A</span>.</ref> Departemen Kesehatan Australia awalnya menyebut warna tersebut sebagai "[[Zaitun (warna)|hijau zaitun]]", tetapinamun sebutan namanya diubah setelah pendapatadanya keluhan yang diungkapkan oleh Australian Olive Association.<ref>{{Cite web|url=https://www.theage.com.au/national/does-this-colour-turn-you-off-20120816-24bf4.html|title=Does this colour turn you off?|author=Rachel Wells|website=[[The Age]]|date=17 Agustus 2012|access-date=24 Januari 2020}}</ref>
Sejak tahun 2016, warna yang sama juga digunakan untuk kemasan rokok biasa di [[Prancis]], [[Britania Raya]], [[Israel]], [[Norwegia]], [[Selandia Baru]], [[Slovenia]], [[Arab Saudi]], dan [[Turki]].<ref>{{Cite web|url=http://www.legislation.govt.nz/regulation/public/2017/0123/10.0/whole.html|title=Smoke-free Environments Regulations 2017 (LI 2017/123) – New Zealand Legislation|website=legislation.govt.nz|access-date=24 Januari 2020}}</ref><ref>{{Cite web|url=https://www.independent.co.uk/news/world/australasia/worlds-ugliest-colour-revealed-pantone-448c-a7076446.html|title=The world's ugliest colour has been revealed|date=11 Juni 2016|website=The Independent|language=en-GB|access-date=24 Januari 2020}}</ref><ref>{{Cite web|url=https://www.independent.co.uk/news/uk/home-news/new-tobacco-laws-comes-into-effect-with-standardised-green-packaging-and-no-menthol-cigarettes-a7038886.html#gallery|title=This new law could save your life|date=25 Mei 2016|website=The Independent|language=en-GB|access-date=24 Januari 2020}}</ref><ref>{{Cite web|url=https://main.knesset.gov.il/News/PressReleases/Pages/press18.12.18jj.aspx|language=he|website=Knesset|title=Historical Revolution: The Economics Committee approved for the second and third reading the proposal to ban advertising of smoking products|date=18 Desember 2018|access-date=24 Januari 2020}}</ref><ref>{{Cite web|url=https://www.lexology.com/library/detail.aspx?g=66f2f866-e809-4b0f-86e9-402739019532|language=en|website=Lexology|title=New Regulation on Supervision and Labelling of Tobacco Products: Plain Packaging in Turkey|date=05 Agustus 2019|access-date=24 Januari 2020}}</ref>
