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Pada usia 16 tahun, Selena Gomez menandatangani kontrak rekaman dengan perusahaan rekaman [[Hollywood Records]], yang sudah mengontrak [[Miley Cyrus]] dan [[Demi Lovato]].<ref>{{cite web|url=http://www.eonline.com/news/3322/selena-gomez-s-supersweet-16 |title=Selena Gomez's Supersweet 16 |publisher=E! Online UK |date=July 22, 2008 |accessdate=June 18, 2013}}</ref><ref>{{cite web |url=http://www.celebuzz.com/selena-gomez-celebrates-sweet-16-s32741/ |title=Selena Gomez Celebrates Sweet 16 With Record Deal |publisher=Celebuzz |date=July 23, 2008 |accessdate=June 18, 2013 |archive-date=2014-10-29 |archive-url=https://web.archive.org/web/20141029000637/http://www.celebuzz.com/selena-gomez-celebrates-sweet-16-s32741/ |dead-url=yes }}</ref> Selena Gomez membentuk perusahaan produksinya sendiri pada tahun 2008, yang dia namakan ''July Moon Productions''.<ref name="perezhilton2">{{cite web|url=http://perezhilton.com/2013-02-14-selena-gomez-valentines-day-single-tarzana-hiding-behind-scarf|title=Selena Gomez Is Spending Valentine's Day Hiding Her Face With A Scarf|publisher=PerezHilton.com|accessdate=November 7, 2014|archive-date=2017-07-01|archive-url=https://web.archive.org/web/20170701234057/http://perezhilton.com/2013-02-14-selena-gomez-valentines-day-single-tarzana-hiding-behind-scarf|dead-url=yes}}</ref><ref name="oceanup">{{cite web|url=http://oceanup.com/2008/10/30/selena-gomez-july-moon-productions-forms-own-company.html/|title=Selena Gomez July Moon Productions, Forms Own Company|publisher=oceanup.com |accessdate=November 7, 2014}}</ref> Dia bermitra dengan XYZ Films untuk proyek tersebut, memberikan Selena Gomez kesempatan untuk memilih artikel, menyewa penulis dan membentuk paket bakat untuk berbelanja ke studio.<ref name=Eng08>{{cite web|author=Joyce Eng|date=October 30, 2008|url=http://www.tvguide.com/News/Selena-Gomez-Forms-35034.aspx|title=''Wizards''{{'}} Selena Gomez Conjures Own Production Company|work=[[TV Guide]]|accessdate=October 21, 2009}}</ref><ref name="varietydeal">{{cite news|url=http://variety.com/2008/film/news/selena-gomez-forms-production-co-1117994893/ |work=Variety|author=Tatianna Siegel|date=October 29, 2008|title=Selena Gomez forms production co|accessdate=October 21, 2009}}</ref> Selena Gomez dijadwalkan untuk merilis dua film di bawah perusahaan ini. Yang pertama, berjudul ''What Boys Want'', berperan sebagai gadis yang bisa mendengar pikiran-pikiran manusia.<ref>{{cite web|url=http://www.parade.com/celebrity/hollywood-wire/2009/10/20/selena-gomez-to-star-in-what-boys-want.html |title=Selena Gomez to Star in 'What Boys Want' |publisher=Parade |date=October 20, 2009 |accessdate=June 18, 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20121230230650/http://www.parade.com/celebrity/hollywood-wire/2009/10/20/selena-gomez-to-star-in-what-boys-want.html |archivedate=December 30, 2012 }}</ref> Dia kemudian mengumumkan sebuah film adaptasi dari novel ''Thirteen Reasons Why'', yang awalnya dia akan bermain sebagai seorang gadis muda yang melakukan bunuh diri; akhirnya, film tidak dibuat,<ref name="companypond">{{cite web|url=http://www.companypond.com/julymoonproductions|title=July Moon Productions – July Moon Productions|publisher=companypond.com|accessdate=November 7, 2014|archive-date=2014-10-26|archive-url=https://archive.is/20141026231208/http://www.companypond.com/julymoonproductions|dead-url=yes}}</ref> meskipun Selena Gomez kemudian menjadi produser eksekutif adaptasi televisi dari ''Thirteen Reasons Why''.<ref name="13Reasons"/>
 
Selena Gomez terus memiliki kesuksesan sepanjang tahun berikutnya, muncul sebagai Alex Russo di episode dari serial Disney ''[[The Suite Life on Deck]]''.<ref>{{cite web|url=http://insidepulse.com/2010/01/04/wizards-on-deck-with-hannah-montana-dvd-review/ |title=Wizards on Deck with Hannah Montana – DVD Review |publisher=Inside Pulse |accessdate=June 18, 2013}}</ref> Dia kemudian membuat penampilan tamu di serial Disney ''[[Sonny With a Chance]]'', yang dibintangi [[Demi Lovato]].<ref>{{cite web |url=http://kidstvmovies.about.com/od/wizardsofwaverlyplace/fr/wofwpr.htm |title=Selena Gomez to Guest Star on Sonny with a Chance |publisher=Kidstvmovies.about.com |accessdate=June 18, 2013 |archive-date=2016-01-17 |archive-url=https://web.archive.org/web/20160117120129/http://kidstvmovies.about.com/od/wizardsofwaverlyplace/fr/wofwpr.htm |dead-url=yes }}</ref> Dia muncul di sebuah remix dari single ''[[Forever the Sickest Kids]]'' "Whoa Oh! (Me vs. Everyone)", dirilis sebagai single pada bulan April tahun itu.<ref>{{cite web|url=http://www.last.fm/music/Forever+the+Sickest+Kids/_/Whoa+Oh!+(Me+vs.+Everyone)+(feat.+Selena+Gomez) |title=Forever The Sickest Kids – Whoa Oh! (Me vs. Everyone) (feat. Selena Gomez) |publisher=Last.fm |accessdate=June 18, 2013}}</ref> Selena Gomez, bersama dengan [[Demi Lovato]], membintangi film Disney channel '' [[Princess Protection Program]]'', yang disiarkan pada bulan Juni 2009. Film ini sukses besar,<ref>{{cite news|last=Lowry |first=Brian |url=http://variety.com/2009/tv/reviews/princess-protection-program-1200474942/ |title=Princess Protection Program |work=Variety |date=June 26, 2009 |accessdate=June 18, 2013}}</ref> dan mendapat total 8.5&nbsp; juta penonton saat tayang perdana.<ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2009/06/27/princess-protection-program-is-tv%E2%80%99s-no-1-entertainment-telecast-of-2009-in-kids-6-11-and-tweens-9-14/21543/ |title=Princess Protection Program is TV's No. 1 Entertainment Telecast of 2009 in Kids 6–11 and Tweens 9–14 |publisher=TV by the Numbers |accessdate=June 18, 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20130731153031/http://tvbythenumbers.zap2it.com/2009/06/27/princess-protection-program-is-tv%E2%80%99s-no-1-entertainment-telecast-of-2009-in-kids-6-11-and-tweens-9-14/21543/ |archivedate=July 31, 2013 |df= }}</ref> Untuk film itu, Selena Gomez dan Demi Lovato merekam lagu "[[One and the Same]]", yang kemudian dirilis sebagai single promosi.<ref>{{cite web|url=http://www.last.fm/music/Selena+Gomez+&+Demi+Lovato/_/One+and+the+Same |title=Selena Gomez & Demi Lovato – One and the Same |publisher=Last.fm |date=January 15, 2013 |accessdate=June 18, 2013}}</ref> Dia kemudian mengisi suara Princess Selenia dalam film animasi '' [[Arthur and the Revenge of Maltazard]] ''.<ref>{{cite web|url=http://www.amazon.com/Arthur-Invisibles-Revenge-Maltazard/dp/B004T81ZEE |title=Arthur and the Invisibles 2: Arthur and the Revenge of Maltazard: Freddie Highmore, Mia Farrow, Selena Gomez, Snoop Dogg |publisher=Amazon.com |accessdate=June 18, 2013}}</ref> Pada 28 Agustus 2009, Gomez membintangi '' [[Wizards of Waverly Place: The Movie]] '', sebuah film televisi berdasarkan serial tersebut.<ref>{{cite web|url=http://www.disneychannelmedianet.com/DNR/2009/doc/WOWP_MoviePremiere.doc|title=Wizards of Waverly Place Movie|publisher=Disney Channel|accessdate=July 12, 2009|archive-date=2010-01-13|archive-url=https://web.archive.org/web/20100113035337/http://disneychannelmedianet.com/DNR/2009/doc/WOWP_MoviePremiere.doc|dead-url=yes}}</ref> Film ini meraih 11,4 juta pemirsa dan menjadi siaran kabel No 1 pada 2009 dan film perdana Disney channel kedua yang paling banyak ditonton setelah ''[[High School Musical 2]]''.<ref name="tvbythenumbers">[http://tvbythenumbers.zap2it.com/2009/12/29/espn-domination-top-100-most-watched-telecasts-on-basic-cable-for-2009/37284/ Top 100 Most-Watched Telecasts On Basic Cable For 2009] {{Webarchive|url=https://web.archive.org/web/20101207095346/http://tvbythenumbers.zap2it.com/2009/12/29/espn-domination-top-100-most-watched-telecasts-on-basic-cable-for-2009/37284 |date=2010-12-07 }}. Tvbythenumbers.com. Retrieved February 4, 2011.</ref> Film ini memenangkan Emmy kedua berturut-turut serial ini untuk kategori "Outstanding Children's Program" di 62nd Primetime Emmy Awards.
 
Selena Gomez berusaha menggenjot kesuksesannya di dunia musik dengan membentuk band pop-rock [[Selena Gomez & the Scene]] melalui kontrak rekamannya dengan ''Hollywood Records''.<ref>{{cite web|url=https://www.youtube.com/watch?v=7B_Xg0ClSwQ |title=ep 4 band tryouts |publisher=YouTube |date=September 28, 2009 |accessdate=June 18, 2013}}</ref> Grup ini merilis debut album studio mereka pada Agustus 2009,<ref>{{cite web|url=https://itunes.apple.com/us/album/kiss-tell/id329808703 |title=Kiss & Tell by Selena Gomez & The Scene |publisher=iTunes Store |date=September 29, 2009 |accessdate=June 18, 2013}}</ref><ref>{{cite web|author=Michael Slezak |url=http://www.ew.com/ew/article/0,,20307626,00.html |title=Kiss & Tell |work=Entertainment Weekly |date=September 23, 2009 |accessdate=June 19, 2010}}</ref><ref name="nochelatina1">{{cite web|url=http://www.nochelatina.com/Articles/5729/Selena-Gomez-Kiss-and-Tell-Album-Review|title=Selena Gomez Kiss & Tell review |publisher=Nochelatina.com |accessdate=November 12, 2014}}</ref><ref>{{cite web|author=Released on Monday, April 19, 2010 |url=http://www.digitalspy.co.uk/music/albumreviews/a216152/selena-gomez--the-scene-kiss--tell.html |title=Music – Album Review – Selena Gomez & The Scene: 'Kiss & Tell' |work=Digital Spy |date=April 19, 2010 |accessdate=June 19, 2010}}</ref> yang debut di nomor sembilan di tangga lagu album [[Billboard 200|'' Billboard '' 200]] di Amerika Serikat, dengan penjualan minggu pertama sebanyak 66.000 eksemplar.<ref name="CHART info billboard.com">{{cite web|last=Caulfield|first=Keith |author2=Herrera, Monica |title=Barbra Streisand Surprises With Ninth No. 1 On Billboard 200|publisher=[[Billboard (magazine)|Billboard]] |url=http://www.billboard.com/articles/news/267159/barbra-streisand-surprises-with-ninth-no-1-on-billboard-200|date=October 7, 2009 |accessdate=October 7, 2009}}</ref> Album ini mendapat sambutan beragam, beberapa kritikus memuji album untuk gaya "bersenang-senang", sementara yang lain mengkritik Selena Gomez untuk kinerja vokalnya.<ref name="nochelatina1"/><ref>{{cite web|author=Michael Slezak |url=http://www.ew.com/ew/article/0,,20307626,00.html |title=Kiss & Tell &#124; Music |publisher=EW.com |date=September 23, 2009 |accessdate=June 19, 2010}}</ref><ref>{{cite web|url=http://www.albumoftheyear.org/album/18045-selena-gomez-the-scene-kiss-tell.php |title=Selena Gomez & The Scene - Kiss & Tell - Reviews |publisher=Album of The Year |date= |accessdate=2016-12-08}}</ref> Single utama gagal sukses komersial,<ref name="SINGLES.about.com">{{cite web|url=http://top40.about.com/od/singles/gr/selenagomezfallingdown.htm|title=Selena Gomez and the Scene – "Falling Down"|publisher=[[About.com]]|accessdate=September 5, 2009|first=Bill|last=Lamb|archive-date=2012-09-24|archive-url=https://web.archive.org/web/20120924105752/http://top40.about.com/od/singles/gr/selenagomezfallingdown.htm|dead-url=yes}}</ref> namun single kedua berhasil. Dengan banyak promosi melalui Disney dan pertunjukan, lagu ini meraih sukses di radio dan penjualan.<ref name="Billboard Naturally">[{{BillboardURLbyName|artist=selena gomez & the scene|chart=all}} Billboard.com Naturally – Selena Gomez Song Information.]. Retrieved January 21, 2010.</ref> Pada tahun 2010, Selena Gomez berperan sebagai salah satu dari dua pemeran perempuan utama di '' [[Ramona and Beezus]]'', sebuah film adaptasi dari seri novel anak-anak oleh Beverly Cleary.<ref name="MTV">{{cite web|author=Vena, Jocelyn|url=http://www.mtv.com/movies/news/articles/1604489/story.jhtml|title=Selena Gomez To Star In 'Ramona and Beezus' Movie|publisher=MTV|date=February 6, 2009|accessdate=October 21, 2009}}</ref><ref name="kilday">{{cite news|author=Kilday, Gregg|url=http://www.reuters.com/article/2009/02/06/us-beezus-idUSTRE51515A20090206|title=Young actresses cast for 'Beezus and Ramona'|agency=Reuters|date=February 5, 2009|accessdate=October 21, 2009|archive-date=2012-11-08|archive-url=https://web.archive.org/web/20121108152837/http://www.reuters.com/article/2009/02/06/us-beezus-idUSTRE51515A20090206|dead-url=yes}}</ref><ref>{{cite news|author=Lylah M. Alphonse|url=http://www.boston.com/community/moms/blogs/in_the_parenthood/2010/07/the_stars_of_ramona_and_beezus_on_family.html|title=The stars of 'Ramona and Beezus' on family, fun, and facing down fear|work=Boston Globe|date=February 23, 2011|accessdate=July 16, 2010}}</ref> Film ini ditayangkan pada 23 Juli 2010, dan bertemu dengan ulasan umumnya yang positif.<ref>{{cite web|url=http://www.rottentomatoes.com/m/ramona_and_beezus|title=Ramona and Beezus (2010)|publisher=Rottentomatoes.com|accessdate=August 2, 2010}}</ref> [[Selena Gomez & the Scene]] merilis album studio kedua mereka ''[[A Year Without Rain]]'' pada tahun yang sama,<ref>{{cite web|url=https://itunes.apple.com/us/album/a-year-without-rain/id391779019 |title=A Year Without Rain by Selena Gomez & The Scene |publisher=iTunes Store |date=September 21, 2010 |accessdate=June 18, 2013}}</ref><ref name="billboard.com">{{cite web|url=http://www.billboard.com/articles/news/956020/zac-brown-band-bows-at-no-1-on-billboard-200 |title=Zac Brown Band Bows At No. 1 on Billboard 200 |work=Billboard |date=September 29, 2010 |accessdate=February 19, 2015}}</ref> yang memulai debutnya di '' Billboard '' 200 AS di nomor 4 dengan penjualan sedikit lebih dari 66.000.<ref name="billboard.com"/> Album ini menerima penilaian positif di mana beberapa memperhatikan bahwa vokal Selena Gomez mengandung efek [[Koreksi pitch|Auto-Tune]].<ref>{{cite web|url=http://blog.washingtonpost.com/clicktrack/2010/09/album_review_selena_gomez_a_ye.html |title=Album review: Selena Gomez, "A Year Without Rain" |author=Allison Stewart |work=[[The Washington Post]] |accessdate=September 21, 2009 |deadurl=yes |archiveurl=https://web.archive.org/web/20120511205242/http://blog.washingtonpost.com/clicktrack/2010/09/album_review_selena_gomez_a_ye.html |archivedate=May 11, 2012 |df=mdy }}</ref> Dua single album mencapai keberhasilan moderat.<ref name="US release">{{cite web|url=https://itunes.apple.com/us/album/round-round-single/id376899592 |title=Round & Round&nbsp;– Single by Selena Gomez & the Scene |publisher=iTunes Store |accessdate=June 30, 2010 |archiveurl=https://web.archive.org/web/20100626032510/https://itunes.apple.com/us/album/round-round-single/id376899592 |archivedate=June 26, 2010 |deadurl=no |df= }}</ref><ref name="US Digital">{{cite web|url=https://itunes.apple.com/us/album/a-year-without-rain-single/id387935992 |title=A Year Without Rain&nbsp;– Single by Selena Gomez & the Scene |publisher=iTunes Store |accessdate=September 16, 2010 |archiveurl=https://web.archive.org/web/20100910084649/https://itunes.apple.com/us/album/a-year-without-rain-single/id387935992 |archivedate=September 10, 2010 |deadurl=no |df= }}</ref> Setelah sebelumnya mengumumkan rencana untuk meluncurkan lini pakaian, Selena Gomez meluncurkan Dream Out Loud pada tahun 2010.<ref name="clothinglinemtv">{{cite web|url=http://hollywoodcrush.mtv.com/2009/10/15/selena-gomez-introduces-dream-out-loud-her-own-line-of-eco-friendly-bohemian-clothes|title=Selena Gomez Introduces 'Dream Out Loud,' Her Own Line Of Eco-Friendly, Bohemian Clothes|author=Lauren Joskowitz|publisher=[[MTV|MYV.com]]|date=October 15, 2009|accessdate=October 22, 2009}}</ref><ref name="cl">{{cite web|url=http://www.eonline.com/uberblog/b149093_selena_gomez_gets_her_own_fashion_line.html|title=Seelna Gomez Gets Her Own Fashion Line|author=Ella Ngo|publisher=[[E! Online|E!]]|date=October 15, 2009|accessdate=October 22, 2009}}</ref> Koleksi ini terdiri dari, dan menampilkan, gaun bohemian, atasan bunga, celana jeans, rok, jaket, syal, dan topi, yang semuanya terbuat dari bahan daur ulang atau ramah lingkungan.<ref name="twncl">{{cite web|url=http://www.transworldnews.com/NewsStory.aspx?id=130338&cat=2|title=Selena Gomez to Launch Clothing Line|publisher=TransWorldNews.com|date=October 15, 2009|accessdate=October 22, 2009|archive-date=2010-06-11|archive-url=https://web.archive.org/web/20100611234416/http://www.transworldnews.com/NewsStory.aspx?id=130338&cat=2|dead-url=yes}}</ref><ref name="cl2"/> Untuk merancang item yang sebenarnya, Selena Gomez bekerja sama dengan perancang busana Tony Melillo dan Sandra Campos, yang sebelumnya bekerja dengan rumah mode besar.<ref name="cl"/> Melillo dan Campos bekerja sama dengan Adjmi Apparel yang berbasis di New York untuk memproduksi merek ini, yang dibentuk oleh Adjmi CH Brands LLC, perusahaan induk merek tersebut.<ref>{{cite web|url=http://www.wwd.com/markets-news/denim/as-a-designer-selena-gomez-has-big-dreams-2343323|work=[[Women's Wear Daily]]|date=October 15, 2009|title=Disney Star Selena Gomez Launching Fashion Brand|author=Julee Kaplan|accessdate=October 25, 2009}}</ref>
 
Pada tahun 2011, Selena Gomez membintangi film ''[[Monte Carlo (film 2011)|Monte Carlo]]''.<ref>{{cite web|author=Rebecca Murray|url=http://movies.about.com/od/montecarlo/ig/Monte-Carlo-Photos/|title='Monte Carlo' First Photo|work=[[About.com|Movie.about.com]]|date=April 22, 2011|access-date=2018-11-16|archive-date=2017-08-17|archive-url=https://web.archive.org/web/20170817122221/http://movies.about.com/od/montecarlo/ig/Monte-Carlo-Photos/|dead-url=yes}}</ref> Untuk mempersiapkan peran, Selena Gomez belajar bagaimana bermain [[polo]] dan juga mengambil dua minggu pelatihan vokal untuk belajar dua aksen Inggris yang berbeda.<ref>{{cite web|url=http://www.zimbio.com/Celebrity+Portal/articles/_7CI8Bk-WSX/Selena+Gomez+Practices+Play+Polo+Budapest |date=April 22, 2011 |title=Selena Gomez Practices to Play Polo in Budapest for 'Monte Carlo' Role |author=cmania |work=[[Zimbio.com|Zimbio]] |accessdate=May 7, 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20100509040644/http://www.zimbio.com/Celebrity%20Portal/articles/_7CI8Bk-WSX/Selena%20Gomez%20Practices%20Play%20Polo%20Budapest |archivedate=May $e, 2010 |df= }}</ref><ref>{{cite news|url=http://usatoday30.usatoday.com/life/movies/news/2011-03-22-montecarlofl22_ST_N.htm|date=April 22, 2011|title=First look: Selena Gomez stretches out in 'Monte Carlo'|author=Jayme Deerwester|work=USA Today|accessdate=May 7, 2010}}</ref> Dia juga mulai menjalin hubungan dengan [[Justin Bieber]] tahun itu, yang berlangsung putus sambung hingga tahun 2014.<ref>{{cite news|title=Justin Bieber reveals what broke up his romance with Selena Gomez|first=Micaela|last=Hood|url=http://www.nydailynews.com/entertainment/justin-bieber-reveals-broke-romance-selena-article-1.2377631|accessdate=May 29, 2016|newspaper=New York Daily News|date=September 28, 2015}}</ref> Selena Gomez muncul di peran pendukung dalam film'' [[The Muppets (film)|The Muppets]]''<ref>{{cite web |author=Earl, William |url=http://hollywoodlife.com/2011/11/18/selena-gomez-the-muppets-cameo/ |title=Selena Gomez's Cameo In 'The Muppets' |publisher=Hollywood Life |date=November 18, 2011 |accessdate=June 18, 2013 |archive-date=2013-11-03 |archive-url=https://web.archive.org/web/20131103071409/http://hollywoodlife.com/2011/11/18/selena-gomez-the-muppets-cameo/ |dead-url=yes }}</ref> dan muncul di acara Disney ''So random!'' dan ''PrankStars''.<ref>{{cite web |url=http://hollywoodlife.com/2011/07/13/selena-gomez-pranks-fan-video/ |title=Selena Gomez Pranks Fan In New Disney Channel Show 'PrankStars' WATCH |publisher=Hollywood Life |date=July 13, 2011 |accessdate=June 18, 2013 |archive-date=2013-09-22 |archive-url=https://web.archive.org/web/20130922081638/http://hollywoodlife.com/2011/07/13/selena-gomez-pranks-fan-video/ |dead-url=yes }}</ref> [[Selena Gomez & the Scene]] merilis album studio ketiga dan terakhir mereka pada tahun yang sama.<ref name="Metacritic">{{cite web|url=http://www.metacritic.com/music/when-the-sun-goes-down-2011 |title=When the Sun Goes Down Reviews, Ratings, Credits, and More at Metacritic |publisher=Metacritic |accessdate=December 1, 2011}}</ref> Album ini menerima tinjauan yang beragam,<ref name="Metacritic"/> dengan single kedua album menerima sertifikasi 4x Platinum dari RIAA.<ref name="RIAA Platinum">{{cite web|url=http://www.riaa.com/goldandplatinumdata.php?resultpage=1&table=SEARCH_RESULTS&action=&title=&artist=selena%20gomez%20&format=&debutLP=&category=&sex=&releaseDate=&requestNo=&type=&level=&label=&company=&certificationDate=&awardDescription=&catalogNo=&aSex=&rec_id=&charField=&gold=&platinum=&multiPlat=&level2=&certDate=&album=&id=&after=on&before=on&startMonth=1&endMonth=8&startYear=2009&endYear=2011&sort=Artist&perPage=25 |title=Riaa&nbsp;– Gold & Platinum |publisher=Riaa.com |accessdate=July 7, 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20130725004244/http://www.riaa.com/goldandplatinumdata.php?resultpage=1&table=SEARCH_RESULTS&action=&title=&artist=selena+gomez+&format=&debutLP=&category=&sex=&releaseDate=&requestNo=&type=&level=&label=&company=&certificationDate=&awardDescription=&catalogNo=&aSex=&rec_id=&charField=&gold=&platinum=&multiPlat=&level2=&certDate=&album=&id=&after=on&before=on&startMonth=1&endMonth=8&startYear=2009&endYear=2011&sort=Artist&perPage=25 |archivedate=July $e, 2013 |df=mdy }}</ref> Namun, kedua single utama dan single terakhir album mencapai keberhasilan moderat.<ref>{{cite web|url=http://www.billboard.com/articles/news/470615/selena-gomez-the-billboard-cover-story|title=Selena Gomez: The Billboard Cover Story|first=Phil|last=Gallo |date=June 10, 2011|accessdate=June 17, 2011|work=[[Billboard (magazine)|''Billboard'']]}}</ref><ref name="yahoo 2013">{{cite web|url=http://www.billboard.com/articles/columns/chart-beat/1569263/ask-billboard-why-do-some-songs-fade-out-and-others-end-cold?page=0%2C2|title=Ask Billboard: Why Do Some Songs Fade Out And Others End Cold?|work=Billboard|last=Gary|first=Trust |accessdate=July 5, 2013}}</ref> Diumumkan pada tanggal 14 Juli 2011 Selena Gomez telah menandatangani perjanjian lisensi dengan Adrenalina, sebuah merek olahraga ekstrim dan petualangan-bertema gaya hidup, untuk mengembangkan, memproduksi, dan mendistribusikan wewangiannya. Parfum tersebut dirilis pada Mei 2012.<ref>{{cite web |author=June 11, 2012 @ 3:35 PM BY: Selene Milano |url=http://www.instyle.com/news/selena-gomezs-signature-scent-launches-macys |title=Selena Gomez's Signature Scent Launches at Macy's |publisher=InStyle.com |date=2012-06-11 |accessdate=2016-12-08 |archive-date=2017-02-14 |archive-url=https://web.archive.org/web/20170214205912/http://www.instyle.com/news/selena-gomezs-signature-scent-launches-macys |dead-url=yes }}</ref>
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Dari tahun 2010 sampai 2014, Selena Gomez merilis lini pakaiannya sendiri, Dream Out Loud by Selena Gomez, melalui Kmart.<ref>{{cite web|author=mtv |url=http://www.mtv.com/news/2551435/selena-gomez-introduces-dream-out-loud-her-own-line-of-eco-friendly-bohemian-clothes/ |title=Selena Gomez Introduces 'Dream Out Loud,' Her Own Line of Eco-Friendly, Bohemian Clothes |publisher=MTV |date=October 15, 2009 |accessdate=December 8, 2016}}</ref><ref>{{cite web|url=http://wwd.com/business-news/business-features/selena-gomez-and-kmart-dream-out-loud-3017222/|author=Khanh T.L. Tran|publisher=WWD|date=March 30, 2010|title=Selena Gomez and Kmart Dream Out Loud}}</ref> Pada tahun 2012, dia merilis parfum bernama sama seperti namanya, Selena Gomez by Selena Gomez. Diumumkan juga bahwa dia akan bermitra bersama merek telepon seluler, Case-Mate, sebagai bagian dari kampanye pemasaran "Right Case, Right Occasion" yang akan datang. Pada tahun 2013, dia merilis parfum keduanya, Vivamore by Selena Gomez.<ref>{{cite web|author=Celebrity Perfumes |url=http://celebrityperfumestore.com/index.php/selena-gomez-perfume/ |title=Selena Gomez Perfume &#124; Celebrity Perfumes |publisher=Celebrityperfumestore.com |date= |accessdate=December 8, 2016 |deadurl=yes |archiveurl=https://web.archive.org/web/20161022171043/http://celebrityperfumestore.com/index.php/selena-gomez-perfume/ |archivedate=October 22, 2016 |df= }}</ref> Dia juga menciptakan koleksi warna kuteksnya sendiri oleh Nicole by OPI.<ref>{{cite web|author=Name * |url=http://celebrityclothingline.com/brand/nicole-by-opi-x-selena-gomez/ |title=Nicole by OPI x Selena Gomez &#124; Nails &#124; Buy Online |publisher=Celebrityclothingline.com |date=July 22, 1992 |accessdate=December 8, 2016}}</ref>
 
Dari tahun 2013 sampai 2015, Selena Gomez menjadi juru bicara dan mitra dari Neo by [[Adidas]].<ref>{{cite web |last=Hope |first=Kristine |url=http://www.twistmagazine.com/posts/selena-gomez-finishes-her-partnership-with-adidas-neo-81028 |title=Selena Gomez Finishes Her Partnership with Adidas NEO – Twist |publisher=Twistmagazine.com |date= |accessdate=December 8, 2016 |archive-date=2017-08-17 |archive-url=https://web.archive.org/web/20170817163011/http://www.twistmagazine.com/posts/selena-gomez-finishes-her-partnership-with-adidas-neo-81028 |dead-url=yes }}</ref> Pada tahun 2015, Selena Gomez dikontrak sebanyak $3&nbsp;juta dengan [[Pantene]].<ref>{{cite web|url=http://www.eonline.com/news/666866/find-out-how-much-selena-gomez-is-making-with-her-pantene-deal |title=Find Out How Much Selena Gomez Is Making With Her Pantene Deal! &#124; E! News |publisher=Eonline.com |date=June 15, 2015 |accessdate=December 8, 2016}}</ref>
 
Pada tahun 2016, Selena Gomez tampil di kampanye mode untuk merek mewah [[Louis Vuitton]].<ref>{{cite web|last=Alexis |first=Lauren |url=http://www.harpersbazaar.com/fashion/designers/news/a16182/selena-gomez-louis-vuitton-series-5-campaign/ |title=Selena Gomez in Louis Vuitton Series 5 Campaign – Selena Gomez Louis Vuitton Fashion Campaign Photos |publisher=Harpersbazaar.com |date=June 22, 2016 |accessdate=December 8, 2016}}</ref> Selena Gomez juga tampil di iklan [[Coca-Cola]] bernama "Share a Coke", dan dia tampil di iklan kampanye ini dan lirik dari dua lagunya akan diletakkan di produk Coca-Cola secara nasional.<ref>{{cite web|author=Keith Caulfield |url=http://www.billboard.com/articles/news/7350343/selena-gomez-coca-cola-campaign-interview |title=Selena Gomez Is 'Stoked' to Be Part of Coca-Cola's Share a Coke and a Song Campaign |publisher=Billboard |date=April 29, 2016 |accessdate=December 8, 2016}}</ref>
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