Alaska Airlines: Perbedaan antara revisi
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Pada tanggal 16 Februari 2012, CEO Alaska Airlines, [[Bill Ayer]] resmi pensiun. Presiden Alaska, [[Brad Tilden]] pun resmi menjadi CEO baru pada tanggal 15 Mei 2012.<ref name="Bill Ayer retires-ST">{{cite news|last=Gates|first=Dominic|title=Brad Tilden new Alaska Air CEO as Bill Ayer announces retirement|url=http://seattletimes.nwsource.com/html/businesstechnology/2017522217_alaskaceo17.html|accessdate=March 4, 2012|newspaper=The Seattle Times|date=February 16, 2012}}</ref>
Pada tanggal 9 Maret 2012, Alaska Airlines membuka rute baru dari Seattle ke Kansas City<ref name="Kansas City service begins">{{cite web|title=Alaska Airlines Inaugurates Nonstop Service Between Seattle and Kansas City, Mo.|url=http://splash.alaskasworld.com/Newsroom/ASNews/ASstories/AS_20120309_064627.asp|publisher=Alaska Airlines|accessdate=August 3, 2012|date=March 9, 2012|archive-date=2016-06-01|archive-url=https://web.archive.org/web/20160601094941/http://splash.alaskasworld.com/Newsroom/ASNews/ASstories/AS_20120309_064627.asp|dead-url=yes}}</ref> dan pada tanggal 11 Juni 2012, Alaska juga membuka rute baru ke Philadelphia.<ref name="Philadelphia begins">{{cite press release|title=Alaska Airlines Inaugurates Daily Flights Between Seattle and Philadelphia|url=http://splash.alaskasworld.com/Newsroom/ASNews/ASstories/AS_20120611_045639.asp|accessdate=August 3, 2012|publisher=Alaska Airlines|date=June 11, 2012}} {{
Pada bulan Oktober 2012, Alaska memesan 50 unit Boeing 737 senilai total {{US$|5}} milliar. Pesanan ini terdiri atas 20 unit [[Boeing 737 MAX|Boeing 737 MAX 8]], 17 unit [[Boeing 737 MAX|Boeing 737 MAX 9]], dan 13 unit [[Boeing 737-900ER]].<ref name="Alaska Airlines places $5 billion 737, MAX order"/><ref name="AS 50 B737 order_Flightglobal">{{cite news|title= Alaska orders 50 Boeing 737s in $5 billion deal|first= Dominic|last= Perry|location= [[London]]|publisher= [[Flightglobal]]|date= October 11, 2012|url= http://www.flightglobal.com/news/articles/alaska-orders-50-boeing-737s-in-5-billion-deal-377561/|archiveurl= https://www.webcitation.org/6BLPoZ1qw?url=http://www.flightglobal.com/news/articles/alaska-orders-50-boeing-737s-in-5-billion-deal-377561/|archivedate= 2012-10-11|accessdate= October 12, 2012|dead-url= no}}</ref><ref name="AS 50 B737 order_Boeing Press release">{{cite web|title= Boeing, Alaska Airlines Announce Order for 737 MAXs and Next Generation 737s|publisher= Boeing|date= October 11, 2012|url= http://boeing.mediaroom.com/index.php?s=43&item=2447|archiveurl= https://www.webcitation.org/6BLNhCKpT?url=http://boeing.mediaroom.com/index.php?s=43|accessdate= October 11, 2012|archivedate= 2012-10-11|dead-url= no}}</ref>
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Alaska Airlines juga mengumumkan pembukaan tiga rute baru dari Seattle, yakni ke Charleston, Nashville, dan Raleigh-Durham mulai akhir tahun 2015 dengan mengunakan Boeing 737 miliknya. Alaska juga mulai melayani rute dari Los Angeles ke Baltimore-Washington pada tanggal 9 September 2015.<ref>http://www.alaskaair.com/content/cities/flights-from/los-angeles/to-baltimore.aspx?terms=true</ref>
Pada tanggal 25 Januari 2016, Alaska Airlines memperkenalkan logo dan ''livery'' baru untuk pertama kalinya dalam 25 tahun terakhir.<ref>{{cite press release |date=January 25, 2016 |title=Alaska Airlines Unveils First Major Brand Change in 25 Years |url=http://splash.alaskasworld.com/Newsroom/ASNews/ASstories/AS_20160125_152633.asp |publisher=Alaska Airlines |accessdate=January 25, 2016 }} {{
Pada tanggal 4 April 2016, [[Alaska Air Group]] mengumumkan rencananya untuk mengakuisisi [[Virgin America]] denga harga sekitar $2,6 milliar. Akuisisi ini diharapkan selesai pada tanggal 1 Januari 2017.<ref name="BBC">{{cite news|title=Alaska Air to acquire Virgin America in $4bn deal|url=http://www.bbc.co.uk/news/business-35960128|accessdate=April 4, 2016|publisher=BBC News|date=April 4, 2016}}</ref> Alaska Air Group juga akan tetap mengakui [[program penumpang setia]] Virgin, tanpa ada syarat tertentu. Pemegang saham Virgin pun harus tetap mengadakan pemungutan suara untuk menyikapi rencana akusisi ini.<ref>http://abcnews.go.com/Business/virgin-america-alaska-air-merger/story?id=38143131</ref>
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| style="text-align:center;" | 147<ref name="738, 739 seating upgrade">{{cite press release|title=Alaska Airlines Upgrading its Aircraft With New Seats and Power Outlets|url=http://splash.alaskasworld.com/Newsroom/ASNews/ASstories/AS_20130423_045423.asp|work=AlaskaAir.com|publisher=Alaska Airlines|accessdate=May 15, 2013|date=April 23, 2013}} {{
| style="text-align:center;" | 163<ref name="738, 739 seating upgrade" />
| 47 unit diantaranya telah dilengkapi [[ETOPS]]
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