Ayumi Hamasaki: Perbedaan antara revisi
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}}</ref> Seperti musiknya, tren yang dimulai Ayumi menyebar di negara-negara Asia seperti Taiwan, Cina, and Singapura.<ref>{{cite web|first=Lisa|last=Takeuchi Cullen|url=http://www.time.com/time/asia/features/ayumi_hamasaki/photoessay/2.html|title=The Many Faces of Ayu|publisher=''[[Time]]''|dateformat=dmy|accessdate=May 3 2008|pages=p. 2|archiveurl=https://web.archive.org/web/20020809141243/http://www.time.com/time/asia/features/ayumi_hamasaki/photoessay/2.html|archivedate=2002-08-09|dead-url=no}}</ref><ref>{{cite web|first=Lisa|last=Takeuchi Cullen|url=http://www.time.com/time/asia/features/ayumi_hamasaki/photoessay/3.html|title=The Many Faces of Ayu|publisher=''[[Time]]''|dateformat=dmy|accessdate=May 3 2008|pages=p. 3|archiveurl=https://web.archive.org/web/20020613222307/http://www.time.com/time/asia/features/ayumi_hamasaki/photoessay/3.html|archivedate=2002-06-13|dead-url=no}}</ref><ref>
{{cite news|last = Pan|first = Philip P.|publisher = ''[[The Washington Post]]''|title=Taiwan's Teens Take Style Cues From Tokyo|date=November 27, 2000|accessdate=January 21, 2008}}</ref> Di antara tren yang dimulai Ayumi adalah ''hime-kei'' (penampilan yang diilhami oleh mode bangsawan [[Prancis]] abad ke-18, dan ''chapatsu'' (pewarnaan rambut).<ref>{{cite news|url=http://www.time.com/time/world/article/0,8599,1876620,00.html|title=Princesses Preen in a Pauper Economy|work=[[Time]]|publisher=[[Time Inc.]]|accessdate=2009-03-03|date=February 3, 2009|first=Michiko|last=Toyama|archive-date=2009-03-02|archive-url=https://web.archive.org/web/20090302184844/http://www.time.com/time/world/article/0%2C8599%2C1876620%2C00.html|dead-url=yes}}</ref><ref>{{cite news|url=http://www.timesonline.co.uk/tol/news/world/article991985.ece|title=Why Japan Is Struggling to Stay in the Black|work=[[The Times]]|publisher=[[News Corporation]]|accessdate=February 3, 2009|date=January 10, 2004|first=Richard Parry|last=Lloyd}}</ref><ref>{{cite news|url=http://www.theage.com.au/cgi-bin/common/popupPrintArticle.pl?path=/articles/2004/04/02/1080544681346.html|title=Anything But Black|publisher=[[Fairfax Media]]|work=[[The Age]]|accessdate=2009-03-03|date=April 2, 2004|archive-date=2009-07-09|archive-url=https://web.archive.org/web/20090709081553/http://www.theage.com.au/cgi-bin/common/popupPrintArticle.pl?path=%2Farticles%2F2004%2F04%2F02%2F1080544681346.html|dead-url=yes}}</ref> Citra Ayumi yang terus berubah nyata tidak hanya dalam pengambilan foto mode dan penggunaan nama komersilnya tetapi juga di sampul rekamannya, unsur yang ia anggap penting dalam menyampaikan pesannya..<ref name="Time5" /> Ayumi menggambarkan dirinya sebagai "dewi perdamaian" berselimutkan sulur atau "dewi Yunani" (di albumnya ''I am...''), sebagai "Joan of Arc abad ke-duapuluhsatu" (untuk singlenya "Free & Easy"), dan sebagai "Lolita" yang funki .<ref name=joanofarc /><ref>{{cite news|url=http://www.asiaone.com/print/Just%2BWoman/Style%2BGuide/Fashion%2BTrends/Story/A1Story20080107-43966.html|title=Second Chances|first=Noelle|last=Loh|work=[[AsiaOne]]|publisher=[[Singapore Press Holdings]]|accessdate=29 January 2009|date=Jan 03, 2008}}</ref> Meski Ayumi menggambarkan dirinya pada rilis yang lebih awal sebagai "gadis di depan pintu", dia memakai citra yang lebih seksual sejak dirilisnya ''Loveppears''. Sampul rekaman termasuk ''Loveppears'', ''I am...'', dan ''Rainbow'' menampilkan Ayumi dalam keadaan telanjang sebagian, yang menimbulkan kontroversi.<ref>{{cite news|title=Keep Away Unless You've Got a Stuffy Nose!|publisher=[[Singapore Press Holdings]]|work=[[The New Paper]]|date=February 25, 2003|accessdate=February 4, 2009|first=Miharu|last=Chang}}</ref> Ayumi juga memperoleh kritikan setelah dia menjadi model bra untuk pembuat pakaian Wacoal, meski kebanyakan kritikan menduga bahwa Ayumi hanya mencoba "kejar-kejaran" dengan [[Kumi Koda]], yang populer karena citranya yang sangat seksual.<ref>{{cite news|url=http://www.divaasia.com/article/1806|title=Ayumi bumps it up|first=Charlene|last=Chua|date=January 24, 2009|publisher=[[Singapore Press Holdings]]|accessdate=January 24, 2009|work=[[The New Paper]]}}</ref>
Ayume dicari oleh banyak pemilik merek untuk mempromosikan produk mereka. Sepanjang kariernya di Avex, dia telah mempromosikan serangkaian produk dari barang elektronik ([[ponsel]] Tu-Ka) dan [[Panasonic]])<ref name="Metropolis">{{cite web|last=Wilce|first=Matt|url=http://metropolis.co.jp/biginjapan/379/biginjapaninc.htm|title=Big in Japan: Ayumi Hamasaki|publisher=''[[Metropolis Magazine]]''|dateformat=dmy|accessdate=March 23 2008|archive-date=2008-04-10|archive-url=https://web.archive.org/web/20080410103934/http://metropolis.co.jp/BigInJapan/379/biginjapaninc.htm|dead-url=yes}}</ref> hingga berbagai makanan ringan.<ref name="Time2"/> Di antara produk yang dia iklankan di televisi adalah skuter [[Honda]] Crea (Honda CHF50),<ref>{{ja}} {{cite web|url=http://www.oricon.co.jp/music/release/d/45106/1/|title=A|publisher=[[Oricon]]|dateformat=dmy|accessdate=November 17 2008|archive-date=2008-12-01|archive-url=https://web.archive.org/web/20081201030429/http://www.oricon.co.jp/music/release/d/45106/1/|dead-url=yes}}</ref> kosmetik Kosé,<ref name="Time2">{{cite web |first=Lisa |last=Takeuchi Cullen |url=http://www.time.com/time/asia/features/ayumi_hamasaki/cover2.html |title=Empress of Pop |publisher=''[[Time]]'' |dateformat=dmy |accessdate=January 26 2008 |pages=p. 2 |archiveurl=https://web.archive.org/web/20020403091813/http://www.time.com/time/asia/features/ayumi_hamasaki/cover2.html |archivedate=2002-04-03 |dead-url=no }}</ref> donat Mister Donut,<ref name="Wired">{{cite journal |last=Lytle| first= J. Mark |url=http://www.wired.com/wired/archive/11.05/play.html?pg=9 |title=Ayumi Inc.|journal=[[Wired (magazine)|Wired]] |month= May |year= 2003 |issue=''Issue 11.05''}}</ref> dan kopi Boss.<ref>{{ja}} {{cite web |url=http://www.suntory.co.jp/enjoy/cm/log/sd132.html|title= Boss CM|publisher=[[Suntory Limited]] |
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