Dalam kampanye iklan Nike global menjelang Piala Dunia 2002 di Korea dan Jepang, Figo membintangi iklan " Turnamen Rahasia " (diberi merek oleh [[Nike]] sebagai "Scorpion KO") yang disutradarai oleh [[Terry Gilliam]], muncul bersama pemain sepak bola seperti sebagai [[Thierry Henry]], [[Ronaldinho]], [[Francesco Totti]], [[Roberto Carlos]] dan bintang Jepang [[Hidetoshi Nakata]], dengan mantan pemain [[Éric Cantona|Eric Cantona]] sebagai "wasit" turnamen.<ref>{{cite news|url=http://www.nikebiz.com/story/stry_scorpion.shtml |title=A lighter shoe, cooler kits, a faster ball, a Secret Tournament – every touch counts |work=NikeBiz |publisher=Nike |access-date=21 July 2012 |url-status=dead |archive-url=https://web.archive.org/web/20020602055510/http://www.nikebiz.com/story/stry_scorpion.shtml |archive-date=2 June 2002 }}</ref><ref>{{cite news |url=https://www.theguardian.com/media/2002/apr/03/advertising.worldcupfootball2002?INTCMP=ILCNETTXT3487 |title=Cantona hosts World Cup with a difference |work=The Guardian |first=Claire |last=Cozens |date=3 April 2002 |access-date=21 July 2012 }}</ref>
Fitur Figo featuresdalam inseri [[EA Sports|EA Sports']] [[FIFA (video game series)|''FIFA''video[[EA game seriesSports]] ; hedia wasdisebutkan named in thedalam Ultimate Team Legends indi ''[[FIFA 14]]''.<ref>{{cite web|url=https://www.easports.com/uk/fifa/news/2013/fifa-14-ultimate-team-legends-uk|title=Football Legends Coming to FIFA 14 Ultimate Team|publisher=EA Sports.com|date=24 October 2013|access-date=17 March 2015}}</ref> InPada 2015, the arcadeperusahaan game companyarcade [[Konami]] announcedmengumumkan thatbahwa Figo wouldakan featuretampil in their footballdalam video game ''[[sepak bola mereka Pro Evolution Soccer 2016]]''assebagai onesalah ofsatu the newLegenda myClub Legendsbaru.<ref name="auto">{{cite web|url=http://uk.ign.com/articles/2015/12/09/legends-coming-to-myclub-in-pes-2016|title=Legends Coming to myClub in PES 2016|publisher=IGN|author1=Matt Porter|date=9 December 2015|access-date=10 December 2015}}</ref> InPada tahun 2018, Figo wasditambahkan addedsebagai as an icon to theikon Ultimate Team indi ''[[FIFA 19]]''.<ref>{{cite news |title=FIFA 19 Ultimate Team: What Icons are in the new game and how do you get them? |url=http://www.goal.com/en-ie/news/fifa-19-ultimate-team-what-icons-are-in-the-new-game-and-how/1qrv1f9kllmhd12ffdqdmfy91j |access-date=26 September 2018 |agency=Goal}}</ref>
HeIa hasjuga alsopernah takenmengikuti partbeberapa inacara severaltelevisi IranianIran television shows such asseperti Navad TV duringsaat thepengundian 2018Piala WorldDunia Cup draw2018, together withbersama Hamid Estili anddan formermantan Hamburgpemain playerHamburg Mehdi Mahdavikia.<ref name="auto"/>
InPada AugustAgustus 2022, [[Netflix]] launchedmeluncurkan ''El Caso Figo'' ('' The Figo Affair'' ), asebuah documentaryfilm aboutdokumenter Figo'stentang transfer fromFigo dari Barcelona toke Real MadridMadridIn.<ref>{{cite web |last1=Burton |first1=Chris |title=The Figo Affair: Netflix's deep dive documentary about controversial Barcelona - Real Madrid transfer |url=https://www.goal.com/en/news/the-figo-affair-netflix-documentary-controversial-barcelona-real-madrid-transfer/blt386b726a87f223fe |website=Goal.com |publisher=Goal.com |access-date=27 August 2022 |date=22 August 2022}}</ref>
