Hakuhodo: Perbedaan antara revisi
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|title=Japan - AdAge Encyclopedia of Advertising
|url=http://adage.com/article/adage-encyclopedia/japan/98729
|date=September 15, 2003
|date=September 15, 2003}}</ref> yang awalnya didirikan oleh Hironao Seki pada bulan Oktober 1895 di Nihonbashi-Honshiroganecho, Tokyo, sebagai sebuah perantara ruang iklan dan distributor grosir majalah pendidikan.<ref name=AA1995>{{cite newspaper |newspaper=[[Advertising Age]]▼
|access-date=2021-03-12
|archive-date=2023-06-04
|archive-url=https://web.archive.org/web/20230604114321/https://adage.com/article/adage-encyclopedia/japan/98729
|dead-url=no
▲
|quote=Hakuhodo, founded by Hironao Seki, set up shop in October 1895 serving educational magazines
|date=June 19, 1995 |page=H-3 (special section, 100th Anniv. Hakuhodo)
Baris 38 ⟶ 43:
* 1953: membentuk departemen periklanan TV.
Pada tahun 1996, Hakuhodo ikut mendirikan [[Konsorsium]] DAC, sebuah kelompok yang beranggotakan pemain media global asal Jepang, yang sama-sama berinvestasi di inovasi digital.<ref>{{cite web|url=https://www.dac.co.jp/english/company/history/|title=History|website=Dac.co.jp|accessdate=21 February 2019|archive-date=2023-07-04|archive-url=https://web.archive.org/web/20230704174258/https://www.dac.co.jp/english/company/history/|dead-url=no}}</ref>
Pada tahun 2000, Hakuhodo dan agen asal [[India]], [[Percept]] membentuk sebuah [[joint venture]] bernama Hakuhodo-Percept untuk menggarap pasar periklanan di India.<ref>{{cite web|url=https://www.afaqs.com/news/story/12007_Hakuhodo-Percept-wins-three-businesses-in-Delhi|title=Hakuhodo Percept wins three businesses in Delhi|website=Afaqs.com|date=13 July 2005|accessdate=21 February 2019|archive-date=2019-02-22|archive-url=https://web.archive.org/web/20190222041810/https://www.afaqs.com/news/story/12007_Hakuhodo-Percept-wins-three-businesses-in-Delhi|dead-url=no}}</ref> Pada bulan Desember 2002, Hakuhodo meluncurkan kampanye iklan pertama, di mana [[Beckhams]] muncul bersama-sama (ditampilkan di layar iklan di Tokyo).<ref>{{cite web|url=http://news.bbc.co.uk/2/hi/uk_news/2551393.stm|title=Beckhams sign up for Japanese ad|website=Bbc.co.uk|date=6 December 2002|accessdate=21 February 2019|archive-date=2023-03-16|archive-url=https://web.archive.org/web/20230316190229/http://news.bbc.co.uk/2/hi/uk_news/2551393.stm|dead-url=no}}</ref>
Pada bulan Oktober 2003, perusahaan ini menjadi bagian dari '''Hakuhodo DY Holdings''', setelah bergabung dengan sejumlah perusahaan lain. Hakuhodo DY Holdings kemudian meluncurkan Hakuhodo DY Media Partners Inc., sebuah anak usaha yang bergerak di bidang hiburan dan media unik.<ref>{{cite web|title=Hakuhodo Dy Holdings Inc|url=https://www.investing.businessweek.wallst.com/research/stocks/snapshot/snapshot.asp?ticker=2433:JP|publisher=Bloomberg|accessdate=9 April 2018|archive-date=2018-06-14|archive-url=https://web.archive.org/web/20180614172527/https://www.investing.businessweek.wallst.com/research/stocks/snapshot/snapshot.asp?ticker=2433:JP|dead-url=yes}}</ref> Pada bulan Februari 2009, Hakuhodo mengumumkan kemitraan dengan biro hubungan masyarakat global asal Amerika Serikat, [[Ketchum Inc.|Ketchum]].<ref>{{cite web|url=https://adage.com/article/global-news/global-pr-services-hakuhodo-ketchum-collaborate/134523/|title=Ketchum and Hakuhodo hook up to grow global reach|website=Adage.com|date=10 February 2009|author=Michael bush|accessdate=21 February 2019|archive-date=2019-02-22|archive-url=https://web.archive.org/web/20190222001552/https://adage.com/article/global-news/global-pr-services-hakuhodo-ketchum-collaborate/134523/|dead-url=no}}</ref>
Hakuhodo [[Merger dan akuisisi|mengakuisisi]] SYPartners LLC dan Red Peak Group LLC asal Amerika Serikat pada bulan Mei 2014,<ref>{{cite web|url=https://blogs.wsj.com/cmo/2014/05/09/japans-hakuhodo-buys-red-peak-sypartners/|title=Japan’s Hakuhodo Buys Red Peak, SYPartners|website=Wsj.com|date=9 May 2014|author=Nathalie Tadena|accessdate=21 February 2019|archive-date=2020-07-04|archive-url=https://web.archive.org/web/20200704220822/https://blogs.wsj.com/cmo/2014/05/09/japans-hakuhodo-buys-red-peak-sypartners/|dead-url=yes}}</ref> perusahaan pemasaran asal [[Amerika Serikat]], [[Digital Kitchen]] pada bulan Juni 2015,<ref>{{cite web|url=https://adage.com/article/agency-news/hakuhodo-dy-holdings-acquires-digital-kitchen/298844/|title=Hakuhodo DY Holdings acquires Digital Kitchen|website=Adage.com|date=2 June 2015|author=Maureen Morrison|accessdate=21 February 2019|archive-date=2021-04-17|archive-url=https://web.archive.org/web/20210417185240/https://adage.com/article/agency-news/hakuhodo-dy-holdings-acquires-digital-kitchen/298844|dead-url=no}}</ref> agen kreatif asal [[Montreal]], [[Sid Lee]] pada bulan Juli 2015,<ref>{{cite web|url=https://www.theglobeandmail.com/report-on-business/industry-news/marketing/ad-agency-sid-lee-bought-by-japans-hakuhodo/article25315077/|title=Ad agency Sid Lee bought by Japan’s Hakuhodo|website=Theglobeandmail.com|date=6 July 2015|author=Susan Krashinsky|accessdate=21 February 2019|archive-date=2023-03-16|archive-url=https://web.archive.org/web/20230316141250/https://www.theglobeandmail.com/report-on-business/industry-news/marketing/ad-agency-sid-lee-bought-by-japans-hakuhodo/article25315077/|dead-url=no}}</ref> dan agen asal [[Singapura]], Integrated Communications Group (ICG) pada bulan Februari 2017.<ref>{{cite web|url=https://www.marketing-interactive.com/hakuhodo-buys-integrated-communications-group/|title=Hakuhodo buys out Integrated Communications Group|website=Marketing-interactive.com|date=7 February 2017|accessdate=21 February 2019|archive-date=2020-02-24|archive-url=https://web.archive.org/web/20200224181427/http://www.marketing-interactive.com/hakuhodo-buys-integrated-communications-group/|dead-url=no}}</ref> Perusahaan ini juga membeli 30% saham [[IDEO]] asal [[Palo Alto]] pada bulan Februari 2016.<ref>{{cite web|url=https://www.marketing-interactive.com/hakuhodo-buys-us-based-innovation-firm-ideo/|title=Hakuhodo DY Holdings buys into innovation firm Ideo|website=Marketing-interactive.com|date=10 February 2016|accessdate=21 February 2019|archive-date=2019-02-21|archive-url=https://web.archive.org/web/20190221224255/https://www.marketing-interactive.com/hakuhodo-buys-us-based-innovation-firm-ideo/|dead-url=no}}</ref>
== Deskripsi ==
Baris 53 ⟶ 58:
* 1993: Grand Prix di [[Cannes Lions International Festival of Creativity]] untuk ''Hungry?'' (klien: [[Cup Noodles]])
* 2007: Silver Lion di Cannes Lions International Festival of Creativity untuk ''Humanity'' (klien: Toyota)<ref>{{cite web|url=https://adage.com/article/news/japan-continues-dominance-asian-cannes/115642/|title=Tokyo Agencies Win Best of Show in Four Top Categories|website=Adage.com|date=19 March 2007|author=Normandy Madden|accessdate=21 February 2019|archive-date=2019-02-21|archive-url=https://web.archive.org/web/20190221231001/https://adage.com/article/news/japan-continues-dominance-asian-cannes/115642/|dead-url=no}}</ref>
* 2018: Silver Lion di Cannes Lions International Festival of Creativity untuk ''[[Long Long Man]]'' (klien: UHA Mikakuto)<ref>{{cite web |url=https://www.hakuhodo-global.com/news/mitsuaki-imura-on-sakeru-gummy-and-his-career.html |title=Mitsuaki Imura on “Sakeru Gummy” and his career |publisher=Hakuhodo |date=2018-11-21 |accessdate=2019-11-28 |archive-date=2023-03-24 |archive-url=https://web.archive.org/web/20230324213825/https://www.hakuhodo-global.com/news/mitsuaki-imura-on-sakeru-gummy-and-his-career.html |dead-url=no }}</ref>
==Referensi==
Baris 60 ⟶ 65:
==Pranala luar==
* [https://www.hakuhodo.co.jp/ Hakuhodo Inc.] {{Webarchive|url=https://web.archive.org/web/20230807234722/https://www.hakuhodo.co.jp/ |date=2023-08-07 }} {{ja}}
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