Accor: Perbedaan antara revisi
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== Sejarah ==
Pada tahun 1967, Paul Dubrule dan Gérard Pélisson mendirikan grup hotel SIEH (''Société d'investissement et d'exploitation hôteliers'') dan membuka hotel [[Novotel]] pertama dibagian luar [[Lille]] di utara Prancis.<ref name="Gerard Pelisson">{{cite web |url=http://www.britishtravelandhospitalityhalloffame.com/travelhalloffame2015/speaker/8003 |title=Gerard Pelisson |publisher=British Travel and Hospitality |date=13 April 2015 |accessdate=29 May 2015 |archive-date=2015-09-26 |archive-url=https://archive.is/20150926180628/http://www.britishtravelandhospitalityhalloffame.com/travelhalloffame2015/speaker/8003 |dead-url=yes }}</ref>
Pada tahun 1974, mereka meluncurkan merek [[Hotel Ibis|ibis]] dengan membuka ibis [[Bordeaux]].<ref name="Gerard Pelisson"/> Pada tahun berikutnya, SIEH membeli merek restoran Courtepaille dan hotel [[Mercure Hotels|Mercure]], dan pada tahun 1980 merek hotel [[Sofitel]], yang memiliki 43 hotel.<ref name="Gerard Pelisson"/> Dua tahun kemudian, pada tahun 1982, SIEH membeli Jacques Borel International, yang pada waktu itu merupakan merek terkemuka dunia yang menawarkan kupon restoran.<ref name="Gerard Pelisson"/> Pada tahun 193, grup ini, yang memiliki [[kupon makan|tiket restoran]] dan hotel, mengganti nama menjadi Accor Group.<ref name="Gerard Pelisson"/>
Pada tahun 1985, grup ini meluncurkan merek [[Hotel
Lima tahun kemudian, pada tahun 1990, grup ini memasuki pasar [[Amerika Utara]] dengan mengakuisisi [[Motel 6]];<ref name=Furlong>{{cite news|url=http://articles.latimes.com/1990-07-13/business/fi-155_1_budget-motels|title=French firm to acquire Motel 6|last=Furlong|first=Tom|date=13 July 1990|work=[[Los Angeles Times]]|accessdate=2014-10-18}}</ref> dan kemudian jaringan [[Red Roof Inn]], yang kemudian dijual kepada [[Starwood Hotels and Resorts Worldwide|Starwood]] dan sebuah konsorsium [[Citigroup|Citi]] Global Special Situations Group dan ''Westbridge Hospitality Fund'', L.P.<ref name=Reuters>{{cite news|url=http://www.reuters.com/article/2007/04/23/accor-redroof-idUSN2332959820070423|title=Accor sells Red Roof Inn unit for $1.32 bln|date=23 April 2007|accessdate=17 October 2014|agency=[[Reuters]]|archive-date=2015-09-27|archive-url=https://web.archive.org/web/20150927210328/http://www.reuters.com/article/2007/04/23/accor-redroof-idUSN2332959820070423|dead-url=yes}}</ref>
Pada bulan Juni 2010, para pemegang saham Accor menyetujui pelepasan kepemilikan hotel-hotelnya dan bisnis kupon. Nama Accor Services menjadi Edenred. Kedua entitas tersebut mulai beroperasi sebagai perusahaan terpisah di Pasar Bursa Paris mulai 2 Juli 2011.<ref name=Breaking>{{cite web| url=http://www.breakingtravelnews.com/news/article/accor-demerger-approved-by-shareholders/ |title=Accor demerger approved by shareholders |publisher=Breakingtravelnews.com |date=30 June 2010 |accessdate=17 October 2014}}</ref> Pada tahun 2011, Accor memperkenalkan penempatan merek terbaru dengan slogan: ''Open new frontiers in hospitality'' (Membuka batasan baru di perhotelan).<ref>{{cite web |url=http://hotel-online.com/News/PR2011_3rd/Sep11_AccorStrategy.html |title=Accor Launches New Operational Strategy with Major Changes Focused on Brands |date=13 September 2011 |accessdate=17 October 2014 |publisher=Hotel-online.com}}</ref>
Pada September 2011, Accor megganti nama merek hotel All Seasons dan Etap Hôtel menjadi ibis Styles dan ibis budget, memberinya kategori sebagai sempalan dari merek ibis.<ref name="biztrav mega">{{cite web|url=https://www.businesstraveller.com/accommodation/2012/06/22/ibis-accelerates-megabrand-revamp/|title=Ibis accelerates 'megabrand' revamp|website=Businesstraveller.com|date=22 June 2012|author=Scott Carey|access-date=25 November 2019}}</ref>
Pada bulan November 2013, Accor memperjelas jalur usaha grup pada dua inti kemampuan: ''hotel operator'' (pengurus hotel) dan penyedia waralaba (HotelServices) dan pemilik hotel dan investor (HotelInvest).<ref name=Strategy>{{cite press release |title=A new strategy to enhance growth and sustained value creation |date=27 November 2013 |url=http://www.accor.com/fileadmin/user_upload/Contenus_Accor/Finance/Pressreleases/2013/UK/20131127_pr_new_strategy_accor.pdf |accessdate=17 October 2014 |publisher=Accor.com }}{{Pranala mati|date=Januari 2021 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
Pada bulan Oktober 2014, Accor mentransfer pengendalian operasional Eropa Tengah-nya ke [[Orbis]]
Pada tanggal 3 Juni 2015, Accor menjadi AccorHotels dan mengadopsi slogan baru '''''Feel Welcome''''' untuk semakin berfokus pada bisnis perhotelan.<ref name="AccorHotels, the world's leading hotel operator" /> Nama perusahaan diganti lagi menjadi Accor pada tahun 2019.▼
Accor melakukan ekspansi besar-besaran sejak tahun 2015 dengan cara mengakuisisi perusahaan-perusahaan perhotelan lain. Pada tahun 2015, Accor membeli FRHI Hotels & Resorts (pemilik [[Fairmont Hotels and Resorts|Fairmont]], [[Raffles Hotels & Resorts|Raffles]], dan [[Swissôtel]])<ref>{{cite web|url=https://skift.com/2015/12/09/accor-buys-fairmont-raffles-and-swissotel-brands-for-2-9-billion/|title=Accor Buys Fairmont, Raffles and Swissotel Brands for $2.9 Billion|website=Skift.com|author=Jason Clampet|date=9 December 2015 |access-date=9 September 2019}}</ref> disusul dengan 25hours Hotels (jaringan hotel asal Jerman),<ref>{{cite web|url=https://skift.com/2016/11/07/accorhotels-invests-in-boutique-brand-25hours-hotels/|title=AccorHotels Invests in Boutique Brand 25hours Hotels|website=Skift.com|date=7 November 2016|author=Deanna Ting|access-date=9 September 2019}}</ref> onefinestay (layanan peminjamaan akomodasi mewah asal Inggris),<ref>{{cite web|url=https://www.hotelmanagement.net/own/accorhotels-combines-travel-keys-squarebreak-and-onefinestay-under-one-brand|title=AccorHotels combines Travel Keys, Squarebreak and Onefinestay under one brand|website=Hotelmanagement.net|date=26 July 2017|author=Jena Tesse Fox|access-date=9 September 2019}}</ref> dan John Paul (layanan peramutamu)<ref>{{cite web|url=https://skift.com/2016/11/17/accorhotels-acquires-majority-stake-in-concierge-and-loyalty-provider-john-paul/|title=AccorHotels Acquires Majority Stake in Concierge and Loyalty Provider John Paul|website=Skift.com|date=17 November 2016|author=Dan Peltier|access-date=9 September 2019}}</ref> pada tahun 2016. Pada tahun 2016, Accor mendirikan jaringan hotel ekonomi JO&JOE<ref>{{cite web|url=https://www.bighospitality.co.uk/Article/2016/09/27/AccorHotels-launches-Jo-Joe-brand-to-appeal-to-Millennials|title=AccorHotels launches Jo&Joe brand to appeal to Millennials|website=Bighospitality.co.uk|date=27 September 2016|author=Hannah Thompson|access-date=9 September 2019}}</ref> serta menginvestasi di jaringan hotel mewah asal Singapura, Banyan Tree.<ref>{{cite web|url=https://www.reuters.com/article/us-accorhotels-banyantree/accorhotels-strengthens-luxury-hotels-portfolio-with-banyan-tree-deal-idUSKBN13X124|title=AccorHotels strengthens luxury hotels portfolio with Banyan Tree deal|website=Reuters.com|date=8 December 2016|access-date=9 September 2019}}</ref> Pada tahun 2017, Accor membeli Gekko (layanan B2B untuk bisnis perhotelan),<ref>{{cite web|url=https://skift.com/2017/10/03/accorhotels-makes-acquisition-to-deliver-other-hotel-brands-to-travel-agencies/|title=AccorHotels Makes Acquisition to Deliver Other Hotel Brands to Travel Agencies|website=Skift.com|date=3 October 2017|author=Sean O'Neill|access-date=8 September 2019}}</ref> VeryChic (situs penjualan diskon hotel),<ref>{{cite news | url=https://www.phocuswire.com/AccorHotels-moves-into-private-sales-with-acquisition-of-VeryChic | title=AccorHotels moves into private sales with acquisition of VeryChic | first=Linda | last=Fox | work=Phocuswire | date=4 April 2017}}</ref> Potel & Chabot (jasa tempat acara),<ref>{{cite web|url=https://www.c-mw.net/accorhotels-comes-acquisition-table-potel-chabot/|title=AccorHotels comes to the acquisition table for Potel & Chabot|website=C-mw.net|date=28 March 2017|author=Paul Colston|access-date=9 September 2019}}</ref> Paris Society (jasa penyelenggara acara, sebelumnya bernama Noctis),<ref>{{cite web|url=https://www.reuters.com/article/press-release-accorhotels-in-talks-about-idUSFWN1IH13X|title=Accorhotels in talks about buying minority stake in Noctis|website=Reuters.com|date=15 May 2017|access-date=9 September 2019}}</ref> dan [[Orient Express]], dengan rencana untuk pemulaian kembali layanan kereta api jarak jauh tersebut.<ref>{{cite web|url=https://skift.com/2017/10/04/accorhotels-buys-into-orient-express-to-launch-new-luxury-brand/|title=AccorHotels Buys into Orient Express to Remake an Iconic Brand|website=Skift.com|date=4 October 2017|author=Patrick Whyte|access-date=9 September 2019}}</ref> Pada tahun 2018, Accor membeli Mantra Group dari Australia (pemilik jaringan hotel Mantra, Peppers, BreakFree, dan Art Series),<ref>{{cite web|url=https://www.smh.com.au/business/companies/accorhotels-expands-footprint-with-1-2b-mantra-deal-20180530-p4zidb.html|title=AccorHotels expands footprint with $1.2b Mantra deal|website=Sydney Morning Herald|date=31 May 2018|author=Carolyn Cummins|access-date=9 September 2019}}</ref> Mövenpick dari Swiss,<ref>{{cite web|url=https://www.businesstimes.com.sg/real-estate/accorhotels-agrees-to-buy-movenpick-hotels-for-560m-swiss-francs|title=AccorHotels agrees to buy Movenpick Hotels for 560m Swiss francs|website=Businesstimes.com.sg|date=30 April 2018|access-date=9 September 2019}}</ref> dan 21c Museum Hotels dari Amerika Serikat. Melalui kerjasama dengan SBE Entertainment Group (pemilik merek Delano, Hyde, Mondrian, dan SLS),<ref>{{cite web|url=https://www.businesstraveller.com/business-travel/2019/03/26/accor-and-sbe-to-introduce-hyde-brand-in-australia/|title=Accor and sbe to introduce Hyde brand in Australia|website=Businesstraveller.com|date=26 March 2019|access-date=9 September 2019}}</ref> Accor meluncurkan koleksi hotel butik The House of Originals (sekarang Morgans Originals).<ref>{{cite web|url=https://www.businesstraveller.com/business-travel/2019/03/06/accor-and-sbe-launch-luxury-hotel-brand-house-of-originals/|title=Accor and SBE launch luxury hotel brand House of Originals|website=Businesstraveller.com|date=6 March 2019|author=Jenni Reid|access-date=8 September 2019}}</ref> Pada tahun 2019, Accor mendirikan greet, hotel ekonomi dengan fokus pada ketahanan lingkungan.<ref>{{Cite web|title=Essentials that make sense|url=https://group.accor.com/en/Actualites/2019/09/greet|access-date=2020-12-10|website=group.accor.com|language=en}}</ref>
Pada tahun 2020, Accor bekerjasama dengan Ennismore, pemilik jasa tempat kerja The Hoxton dan Working From_. Ennismore diluncurkan sebagai salah satu kategori hotel-hotel Accor yang mencakupi beberapa merek hotel milik Accor dengan fokus pada gaya hidup, seperti 21c Museum Hotels, Delano, dan Mondrian.<ref>{{Cite web|date=2020-11-26|title=Accor doubles down on lifestyle and enters into exclusive negotiations with Ennismore|url=https://press.accor.com/cp-lifestyle-eng/?lang=en|access-date=2020-12-10|website=Accor – Newsroom|language=en-EN}}</ref>
▲Pada tanggal 3 Juni 2015, Accor menjadi AccorHotels dan mengadopsi slogan baru '''''Feel Welcome''''' untuk semakin berfokus pada bisnis perhotelan.<ref name="AccorHotels, the world's leading hotel operator" />
== ''Women at Accor Generation (WAAG)'' ==
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