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Pada awal-awal sejarah Mac, Apple enggan mengadopsi standar perangkat keras yang sudah ada dan membuat standar sendiri.<ref>{{cite web |url=http://lawlor.cs.uaf.edu/~olawlor/ref/mac_ports/index.html |title=Mac Ports |publisher=Lawlor.cs.uaf.edu |date=March 17, 2001 |accessdate=October 7, 2011}}</ref> Tren ini berubah total pada akhir 1990-an dengan dipasangnya [[Peripheral Component Interconnect|PCI]] di [[Power Macintosh 7500|7500]]/[[Power Macintosh 8500|8500]]/[[Power Macintosh 9500|9500]] [[Power Macintosh|Power Macs]]. Apple memutuskan mengadopsi standar industri untuk memengaruhi masa depan standar-standar teknologi seperti [[USB]], [[Accelerated Graphics Port|AGP]], [[HyperTransport]], [[Wi-Fi]], [[NVM Express|NVMe]], [[PCI Express|PCIe]] yang digunakan di produk-produknya. [[FireWire]] adalah standar asli Apple yang diadopsi oleh seluruh industri teknologi setelah mendapat kode tetap [[IEEE 1394]]. FireWire kini menjadi ''port'' wajib di seluruh perangkat televisi kabel di Amerika Serikat.<ref>{{cite web |url=http://www.1394ta.org/consumers/WhatIsFireWire.html |title=1394 Trade Association: What is 1394? |deadurl=yes |archiveurl=https://web.archive.org/web/20140404152533/http://www.1394ta.org/consumers/WhatIsFireWire.html |archivedate=April 4, 2014}}</ref>
 
Apple perlahan mengupayakan agar produk-produknya diterima di pasar India. Pada Juli 2012, dalam telekonferensi bersama investor, CEO [[Tim Cook]] mengatakan bahwa ia "[suka] India", but that Apple saw larger opportunities outside the region.<ref>{{cite web |first=Ingrid |last=Lunden |title=Apple's Feeling Europe's Economic Crisis: 'Essentially Flat' Sales And A 'Slowdown' In Business, Says Cook |url=https://techcrunch.com/2012/07/24/apples-feeling-europes-economic-crisis-essentially-flat-revenues/ |website=[[TechCrunch]] |publisher=[[AOL]] |date=July 24, 2012 |accessdate=May 24, 2017}}</ref> Syarat 30% kandungan dalam negeri untuk produk-produk asing yang dijual di India "menambah biaya penjualan produk di pasaran [India]".<ref>{{cite web |title=Apple CEO Tim Cook: 'I love India, but...' |url=http://gadgets.ndtv.com/mobiles/news/apple-ceo-tim-cook-i-love-india-but-247307 |website=Gadgets360 |publisher=[[NDTV]] |date=July 25, 2012 |accessdate=May 24, 2017}}</ref> Bulan Oktober 2013, pejabat eksekutif Apple India mengungkapkan rencana menjual produk secara cicilan dengan konsep [[toko di dalam toko]] demi memperluas wilayah penjualannya. Rencana ini muncul setelah Cook menyatakan pada bulan Juli bahwa penjualan iPhone di India naik 400% pada kuartal kedua 2013.<ref>{{cite web |first=Writankar |last=Mukherjee |title=Apple to enter smaller Indian towns with iPhones, iPads |url=http://economictimes.indiatimes.com/tech/hardware/apple-to-enter-smaller-indian-towns-with-iphones-ipads/articleshow/23477011.cms |website=[[The Economic Times]] |publisher=[[The Times Group]] |date=October 4, 2013 |accessdate=May 24, 2017}}</ref><ref>{{cite web |first=Kaylene |last=Hong |title=iPhone sales surge 400% YoY in India, with iPad sales on the rise too, says Apple CEO Tim Cook |url=https://thenextweb.com/apple/2013/07/24/iphone-sales-surge-400-yoy-in-india-with-ipad-sales-on-the-rise-too-says-apple-ceo-tim-cook/ |website=The Next Web |date=July 24, 2013 |accessdate=May 24, 2017}}</ref> Pada Maret 2016, ''[[The Times of India]]'' melaporkan bahwa Apple meminta izin pemerintah India untuk menjual iPhone [[Refurbishment (elektronik)|bekas]] di negara itu.<ref>{{cite web|date=March 4, 2016|title=Apple plans to sell used iPhones in India |url=httphttps://wwwdumdumplay.gadgetsnow.comsite/tech-news/Apple-plans-to-sell-used-iPhones-in-India/articleshow/51255355.cms |website=Gadgets Now |publisher=''[[The Times of India]]'' |date=March 4, 2016 |accessdate=May 24, 2017}}</ref><ref>{{cite web |first=Mitchel |last=Broussard |title=Apple Submits Application to Sell Used iPhones in India |url=https://www.macrumors.com/2016/03/04/apple-used-iphones-in-india/ |website=[[MacRumors]] |date=March 4, 2016 |accessdate=May 24, 2017}}</ref> Dua bulan kemudian, permohonannya ditolak atas alasan kebijakan nasional.<ref>{{cite web |first=Saritha |last=Rai |title=Apple's Plan for Refurbished iPhones Is Rejected in India |url=https://www.bloomberg.com/news/articles/2016-05-03/india-thwarts-apple-s-plan-to-sell-cheaper-refurbished-iphones |website=Bloomberg Technology |publisher=[[Bloomberg L.P.]] |date=May 3, 2016 |accessdate=May 24, 2017}}</ref><ref>{{cite web |first=Ashley |last=Carman |title=Apple blocked from selling used iPhones in India |url=https://www.theverge.com/2016/5/3/11576400/apple-india-refurbished-used-iphone-sales-blocked |website=[[The Verge]] |date=May 3, 2016 |accessdate=May 24, 2017}}</ref> Pada Mei 2016, Apple membuka pusat pengembangan aplikasi iOS baru di [[Bangalore]] dan kantor pengembangan peta untuk 4.000 karyawan di Hyderabad.<ref>{{Cite press release|url=https://www.apple.com/in/newsroom/2016/05/19Apple-Opens-Development-Office-in-Hyderabad/|title=Apple Opens Development Office in Hyderabad|publisher=Apple Inc.|access-date=October 18, 2017}}</ref><ref>{{cite web |first=Saritha |last=Rai |title=Apple CEO Makes First India Trip With Billion Phone Sales at Stake |url=https://www.bloomberg.com/news/articles/2016-05-17/apple-ceo-tim-cook-visiting-india-an-important-growth-market |website=Bloomberg Technology |publisher=[[Bloomberg L.P.]] |date=May 17, 2016 |accessdate=May 24, 2017}}</ref><ref>{{cite web |first=Sam |last=Byford |title=Apple announces app development accelerator in Bangalore, India |url=https://www.theverge.com/2016/5/18/11699060/apple-india-app-accelerator-bengaluru |website=[[The Verge]] |date=May 18, 2016 |accessdate=May 24, 2017}}</ref><ref>{{cite web |first=Jon |last=Russell |title=Apple is opening an app design and development accelerator in India |url=https://techcrunch.com/2016/05/17/apple-is-opening-an-app-design-and-development-accelerator-in-india/ |website=[[TechCrunch]] |publisher=[[AOL]] |date=May 17, 2016 |accessdate=May 24, 2017}}</ref> Pada Februari 2017, Apple kembali meminta izin menjual iPhone bekas di negara tersebut.<ref>{{cite web |first=Saritha |last=Rai |title=Apple Said to Revive Efforts to Sell Used iPhones in India |url=https://www.bloomberg.com/news/articles/2017-02-06/apple-said-to-revive-efforts-to-sell-used-iphones-in-india-iytyu64w |website=Bloomberg Technology |publisher=[[Bloomberg L.P.]] |date=February 6, 2017 |accessdate=May 24, 2017}}</ref><ref>{{cite web |first=Don |last=Reisinger |title=Apple Is Trying Again to Sell Used iPhones in India |url=http://fortune.com/2017/02/06/apple-iphone-india-2/ |website=[[Fortune (magazine)|Fortune]] |publisher=[[Time Inc.]] |date=February 6, 2017 |accessdate=May 24, 2017}}</ref> Pada bulan yang sama, ''[[Bloomberg L.P.|Bloomberg]]'' melaporkan bahwa Apple akan diizinkan membuka toko ritel pertama di India.<ref>{{cite web |first1=Shruti |last1=Srivastava |first2=Sunil |last2=Jagtiani |first3=Adi |last3=Narayan |title=Apple Said to Be on Course for Approval to Open India Stores |url=https://www.bloomberg.com/news/articles/2016-02-07/apple-said-to-be-on-course-for-approval-to-open-stores-in-india |website=Bloomberg Technology |publisher=[[Bloomberg L.P.]] |date=February 7, 2016 |accessdate=May 24, 2017}}</ref><ref>{{cite web |first=Mitchel |last=Broussard |title=Apple Close to Approval for Opening Retail Locations in India |url=https://www.macrumors.com/2016/02/08/apple-retail-locations-in-india/ |website=[[MacRumors]] |date=February 8, 2016 |accessdate=May 24, 2017}}</ref> Pada bulan Maret, ''[[The Wall Street Journal]]'' melaporkan bahwa Apple akan memproduksi berbagai model iPhone di India "dalam kurun dua bulan berikutnya",<ref>{{cite news |first1=Rajesh |last1=Roy |first2=Newley |last2=Purnell |title=Apple to Start Making iPhones in India Over Next Two Months |url=https://www.wsj.com/articles/apple-likely-to-start-making-iphones-in-india-over-next-two-months-1490269258 |work=[[The Wall Street Journal]] |date=March 23, 2017 |accessdate=May 24, 2017 |url-access=subscription}}</ref><ref>{{cite web |first=Chaim |last=Gartenberg |title=Apple reportedly to start manufacturing iPhones in India |url=https://www.theverge.com/circuitbreaker/2017/3/23/15041572/apple-manufacturing-iphones-india-wistron-corp |website=[[The Verge]] |date=March 23, 2017 |accessdate=May 24, 2017}}</ref> kemudian pada bulan Mei, ''Journal'' menulis bahwa produsen Apple mulai memproduksi [[iPhone SE]] di negara itu.<ref>{{cite news |first1=Rajesh |last1=Roy |first2=Newley |last2=Purnell |first3=Tripp |last3=Mickle |title=Apple Assembles First iPhones in India |url=https://www.wsj.com/articles/apple-assembles-first-iphones-in-india-1495016276 |work=[[The Wall Street Journal]] |date=May 17, 2017 |accessdate=May 24, 2017 |url-access=subscription}}</ref><ref>{{cite web |first=Benjamin |last=Mayo |title=Apple has started production of iPhone SE in India, shipping to customers later in May |url=https://9to5mac.com/2017/05/17/iphone-made-in-india-2/ |website=9to5Mac |date=May 17, 2017 |accessdate=May 24, 2017}}</ref> Apple memberitahu ''[[CNBC]]'' bahwa pabriknya hanya memproduksi unit dalam jumlah kecil.<ref>{{cite web |first=Todd |last=Haselton |title=Apple begins manufacturing iPhone SE in India |url=https://www.cnbc.com/2017/05/17/apple-begins-manufacturing-iphone-se-in-india.html |website=[[CNBC]] |publisher=[[NBCUniversal News Group]] |date=May 17, 2017 |accessdate=May 24, 2017}}</ref> [[Reuters]] melaporkan pada Desember 2017 bahwa Apple dan pemerintah India mempersoalkan rencana kenaikan pajak impor untuk komponen produksi telepon genggam. Apple berunding dengan pemerintah untuk menunda rencana tersebut, tetapi pemerintah mempertahankan kebijakannya tanpa pengecualian dalam inisiatif "Made in India".<ref>{{cite web |first1=Aditya |last1=Kalra |first2=Sanjeev |last2=Miglani |title=Apple, India wrangle over import tax on mobile parts: sources |url=https://www.reuters.com/article/us-apple-india/apple-india-wrangle-over-import-tax-on-mobile-parts-sources-idUSKBN1E50WK |publisher=[[Reuters]] |date=December 11, 2017 |accessdate=December 13, 2017}}</ref><ref>{{cite web |first=Ben |last=Lovejoy |title=Indian government likely to reject Apple's request to delay new import taxes |url=https://9to5mac.com/2017/12/11/iphone-manufacturing-in-india-taxes/ |website=9to5Mac |date=December 11, 2017 |accessdate=December 13, 2017}}</ref> Kenaikan pajak impor diberlakukan beberapa hari kemudian. Apple menjadi perusahaan telepon yang paling dirugikan di negara itu karena sembilan dari sepuluh unit telepon diimpor ke India, sedangkan pesaing utamanya, [[Samsung]], memproduksi hampir semua perangkatnya di India.<ref>{{cite web |first=Ben |last=Lovejoy |title=India hikes tax on mobile phone imports in a move which will hurt Apple most |url=https://9to5mac.com/2017/12/15/india-import-taxes-on-iphones/ |website=9to5Mac |date=December 15, 2017 |accessdate=December 16, 2017}}</ref>
 
Pada Mei 2017, perusahaan mengumumkan investasi senilai $1 miliar untuk "pabrik mutakhir" di Amerika Serikat,<ref>{{cite web |first=Nick |last=Statt |title=Tim Cook says Apple is investing $1 billion in US manufacturing |url=https://www.theverge.com/2017/5/3/15537742/apple-ceo-tim-cook-1-billion-us-manufacturing-investment |website=[[The Verge]] |publisher=[[Vox Media]] |date=May 3, 2017 |accessdate=December 14, 2017}}</ref><ref>{{cite web |first=Susie |last=Ochs |title=Apple joins 'Made in America' trend with $1 billion fund to promote U.S. manufacturing |url=https://www.macworld.com/article/3194332/hardware/apple-to-invest-1-billion-in-an-advanced-manufacturing-fund.html |website=[[Macworld]] |publisher=[[International Data Group]] |date=May 3, 2017 |accessdate=December 14, 2017}}</ref> dan menanamkan $200{{nbsp}}juta di [[Corning Inc.]], produsen teknologi [[Gorilla Glass]] yang dipakai di [[iPhone]].<ref>{{cite web |first=Chaim |last=Gartenberg |title=Apple's first target for its $1 billion US manufacturing fund is glass supplier Corning |url=https://www.theverge.com/2017/5/12/15629568/apple-us-advanced-manufacturing-fund-corning-gorilla-glass-investment |website=[[The Verge]] |publisher=[[Vox Media]] |date=May 12, 2017 |accessdate=December 14, 2017}}</ref><ref>{{cite web |first=Brian |last=Heater |title=Gorilla Glass maker Corning gets $200 million from Apple's US manufacturing investment fund |url=https://techcrunch.com/2017/05/12/gorilla-glass-maker-corning-gets-200-million-from-apples-us-manufacturing-investment-fund/ |website=[[TechCrunch]] |publisher=[[Oath Inc.]] |date=May 12, 2017 |accessdate=December 14, 2017}}</ref> Pada akhir tahun itu, kepala operasi Apple, [[Jeff Williams (Apple)|Jeff Williams]], mengatakan kepada ''CNBC'' bahwa $1 miliar bukan batas akhir investasinya dan menjelaskan bahwa "Kami tidak peduli seberapa banyak dana yang digelontorkan. ... Bagi kami, apabila ada kesempatan di A.S. untuk membantu membesarkan perusahaan-perusahaan yang memproduksi teknologi canggih — serta pabrikasi canggih — itu sangat penting bagi inovasi kami".<ref>{{cite web |first=Sara |last=Salinas |title=Apple has a $1 billion fund for US manufacturers, but it's ready to spend more, says COO Jeff Williams |url=https://www.cnbc.com/2017/12/13/apple-coo-jeff-williams-we-could-invest-more-than-1-billion-in-us.html |website=[[CNBC]] |publisher=[[NBCUniversal News Group]] |date=December 13, 2017 |accessdate=December 14, 2017}}</ref><ref>{{cite web |first=Chance |last=Miller |title=Jeff Williams says Apple is prepared to invest more than $1B in US manufacturers |url=https://9to5mac.com/2017/12/13/apple-invest-in-us-manufacturing/ |website=9to5Mac |date=December 13, 2017 |accessdate=December 14, 2017}}</ref>
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Pada tahun 2010, pekerja di Tiongkok berencana menggugat kontraktor iPhone atas keracunan cairan pembersih yang dipakai untuk membersihkan layar LCD. Seorang pekerja mengaku bahwa ia dan rekan-rekannya tidak diberitahu soal potensi kecelakaan kerja.<ref>{{Cite journal |url=https://www.wired.com/gadgetlab/2010/05/wintek-employees-sue/ |title=Workers Plan to Sue iPhone Contractor Over Poisoning |first=Brian X. |last=Chen |date=May 14, 2010 |journal=[[Wired (magazine)|Wired]]}}</ref> Setelah angka bunuh diri Foxconn terungkap, walaupun lebih rendah daripada angka bunuh diri seluruh Republik Rakyat Tiongkok,<ref>{{cite news |url=http://www.economist.com/node/16231588 |title=Suicides at Foxconn: Light and death |work=[[The Economist]] |date=May 27, 2010 |accessdate=April 24, 2012}}</ref> para pekerja dipaksa menandatangani dokumen mengikat yang menjamin bahwa mereka tidak akan bunuh diri.<ref>{{cite book |last1=Žižek|first1=Slavoj|last2=Horvat|first2=Srećko|date=2014|title=What Does Europe Want?: The Union and Its Discontents|url=https://books.google.com/books?id=5DdOBQAAQBAJ&lpg=PP1&pg=PP22#v=onepage&q&f=false|location= |publisher=[[Columbia University Press]]|page=xxi|isbn=978-0231171076}}</ref> Pekerja di pabrik-pabrik produk Apple juga terpapar n-[[heksane]], [[neurotoksin]] yang lebih murah daripada alkohol untuk membersihkan produk.<ref>[http://www.abc.net.au/news/stories/2010/10/26/3048024.htm Workers poisoned while making iPhones] ABC News, October 25, 2010</ref><ref>[http://www.abc.net.au/foreign/content/2010/s3044840.htm Dirty Secrets] ABC Foreign Correspondent, 2010-Oct-26</ref><ref>[https://www.osha.gov/SLTC/healthguidelines/n-hexane/recognition.html Occupational Safety and Health Guideline for n-Hexane] {{webarchive |url=https://web.archive.org/web/20130504125822/https://www.osha.gov/SLTC/healthguidelines/n-hexane/recognition.html |date=May 4, 2013 }}, OSHA.gov</ref>
 
Investigasi BBC tahun 2014 menemukan bahwa jam kerja berlebihan dan beberapa permasalahan lain tidak berubah, meskipun Apple berjanji mereformasi praktik kerja usai gelombang bunuh diri Foxconn tahun 2010. Pabrik Pegatron kembali menjadi sorotan setelah wartawan yang menyamar sebagai pekerja merekam kondisi kerja di dalam pabrik. Meski BBC menegaskan bahwa liputan wartawannya menunjukkan bahwa pelanggaran aturan kerja terus berlanjut sejak 2010, Apple membantah BBC dan menyatakan: "Bagi kami tidak ada perusahaan selain Apple yang berusaha keras menjamin kondisi kerja layak dan aman".<ref name="Fire">{{cite news|date=December 19, 2014|title=Apple under fire again for working conditions at Chinese factories |url=https://wwwdumdumplay.theguardian.comsite/technology/2014/dec/19/apple-under-fire-again-for-working-conditions-at-chinese-factories |work=[[The Guardian]] |date=December 19, 2014 |accessdate=March 23, 2017}}</ref>
 
Pada Desember 2014, [[Institute for Global Labour and Human Rights]] merilis laporan yang mendokumentasikan kondisi tidak manusiawi yang dialami 15.000 pekerja pabrik Zhen Ding Technology di Shenzhen, Tiongkok, pemasok utama papan sirkuit iPhone dan iPad. Menurut laporan tersebut, pekerja dipaksa bekerja 65 jam sepekan. Mereka sangat letih sampai-sampai menyempatkan tidur saat jam makan siang. Mereka juga dipaksa tinggal di "asrama primitif, gelap, dan kotor". Mereka tidur "di papan kayu di ruangan yang dihuni enam sampai sepuluh orang." Satpam juga sering menindas dan memukuli pekerja.<ref>Dave Jamieson (December 23, 2014). [http://www.huffingtonpost.com/2014/12/23/apple-zhen-ding-labor_n_6372294.html The Factory Workers Behind Your iPhone Are Too Tired To Eat, Report Says]. ''[[The Huffington Post]].'' Retrieved December 24, 2014.</ref><ref>[http://www.globallabourrights.org/reports/exhaustion-has-no-limit-at-apple-supplier-in-china Exhaustion Has No Limit at Apple Supplier in China] {{Webarchive|url=https://web.archive.org/web/20141224223906/http://www.globallabourrights.org/reports/exhaustion-has-no-limit-at-apple-supplier-in-china|date=December 24, 2014}}. [[Institute for Global Labour and Human Rights]]. December 22, 2014.</ref>