Netflix: Perbedaan antara revisi
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Pada 6 Januari 2010, Netflix mencapai kesepakatan dengan [[Warner Bros.]] untuk menunda penyewaan rilis baru selama 28 hari setelah DVD tersedia untuk dijual, sebagai upaya membantu studio dalam menjual salinan fisik. Kesepakatan serupa tercapai dengan [[Universal Pictures]] dan [[20th Century Fox]] pada 9 April.<ref>{{cite press release |url=https://www.warnerbros.com/news/press-releases/warner-bros-home-entertainment-and-netflix-announce-new-agreements-covering-availability |title=Warner Bros. Home Entertainment and Netflix Announce New Agreements Covering Availability of DVDs, Blu-ray and Streaming Content | publisher=[[Warner Bros.]] |date=January 6, 2010 |url-status=live |archive-url=https://web.archive.org/web/20161223063826/https://media.netflix.com/en/press-releases/warner-bros-home-entertainment-and-netflix-announce-new-agreements-covering-availability-of-dvds-blu-ray-and-streaming-content-migration-1| archive-date=December 23, 2016}}</ref><ref>{{cite press release |url=https://www.prnewswire.com/news-releases/universal-studios-home-entertainment-and-netflix-announce-new-distribution-deals-for-dvds-blu-ray-and-streaming-content-90333639.html |title=Universal Studios Home Entertainment and Netflix Announce New Distribution Deals for DVDs, Blu-ray, Disney and Streaming Content | publisher=[[PR Newswire]] |date=April 9, 2010 |archive-url=https://web.archive.org/web/20110714065342/http://netflix.mediaroom.com/index.php?s=43&item=352 |archive-date=July 14, 2011 | url-status=live}}</ref><ref>{{cite press release |url=http://www.prnewswire.com/news-releases/twentieth-century-fox-and-netflix-announce-comprehensive-strategic-agreement-that-includes-physical-and-digital-distribution-90333649.html |title=Twentieth Century Fox and Netflix Announce Comprehensive Strategic Agreement That Includes Physical and Digital Distribution | publisher=[[PR Newswire]] |date=April 9, 2010 |url-status=live |archive-url=https://web.archive.org/web/20161223071100/http://www.prnewswire.com/news-releases/twentieth-century-fox-and-netflix-announce-comprehensive-strategic-agreement-that-includes-physical-and-digital-distribution-90333649.html |archive-date=December 23, 2016}}</ref> Pada Juli 2010, Netflix menandatangani kesepakatan untuk melakukan aliran film dari [[Relativity Media]].<ref>{{cite news | url=https://www.reuters.com/article/us-netflix-idUSTRE6650Y220100706 | title=Netflix signs movie deal with Relativity Media | first=Sue | last=Zeidler | work=[[Reuters]] | date=July 6, 2010 | archive-url=https://web.archive.org/web/20150109002443/https://www.reuters.com/article/2010/07/06/us-netflix-idUSTRE6650Y220100706 |archive-date=January 9, 2015| url-status=live}}</ref> Pada Agustus 2010, Netflix mencapai kesepakatan lima tahun senilai hampir $1 miliar untuk menayangkan film-film dari [[Paramount Pictures|Paramount]], [[Lionsgate]] dan [[Metro-Goldwyn-Mayer]]. Kesepakatan ini meningkatkan biaya pengeluaran tahunan Netflix, menambah sekitar $200 juta per tahun. Dalam enam bulan pertama tahun 2010, Netflix menghabiskan $117 juta untuk aliran, naik dari $31 juta pada tahun 2009.<ref>{{Cite news |title=Netflix to Stream Films From Paramount, Lions Gate, MGM |first=Brian |last=Stelter | work=[[The New York Times]] |date=August 10, 2010 |url=https://mediadecoder.blogs.nytimes.com/2010/08/10/netflix-to-stream-films-from-paramount-lionsgate-mgm/ | url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20100811224716/http://mediadecoder.blogs.nytimes.com/2010/08/10/netflix-to-stream-films-from-paramount-lionsgate-mgm/ |archive-date=August 11, 2010 }}</ref> Pada 22 September 2010, Netflix diluncurkan di Kanada, memasuki pasar internasional pertamanya.<ref>{{cite news | title=Netflix stumbles as it launches in Canada | url=https://www.thestar.com/entertainment/2010/09/22/netflix_stumbles_as_it_launches_in_canada.html | work=[[Toronto Star]] | date=September 10, 2010 | url-status=live | archive-url=https://web.archive.org/web/20141209182028/http://www.thestar.com/entertainment/2010/09/22/netflix_stumbles_as_it_launches_in_canada.html | archive-date=December 9, 2014}}</ref><ref>{{cite news | title=Netflix launches Canadian movie service | url=https://www.cbc.ca/news/science/netflix-launches-canadian-movie-service-1.872505 | first=Peter | last=Nowak | work=[[CBC News]] | url-status=live |archive-url=https://web.archive.org/web/20160213070840/http://www.cbc.ca/news/technology/netflix-launches-canadian-movie-service-1.872505 |archive-date=February 13, 2016 }}</ref> Pada November 2010, Netflix mulai menawarkan layanan aliran mandiri yang terpisah dari penyewaan DVD.<ref>{{cite news | url=https://www.nytimes.com/2010/11/25/business/25netflix.html | title=Netflix's Move Onto the Web Stirs Rivalries | work=[[The New York Times]] | date=November 25, 2010 | last1=Arango | first1=Tim | last2=Carr | first2=David | pages=A1 | url-access=limited | url-status=live | archive-url=https://web.archive.org/web/20130723064040/http://www.nytimes.com/2010/11/25/business/25netflix.html?pagewanted=all | archive-date=July 23, 2013 | df=mdy-all }}</ref>
Pada tahun 2010, Netflix mengakuisisi hak atas seri ''[[Breaking Bad]]'', yang diproduksi oleh Sony Pictures Television, setelah musim ketiganya. Langkah ini diambil saat ahli siar [[AMC (TV channel)|AMC]] mempertimbangkan pembatalan seri tersebut. Sony mendorong Netflix untuk merilis ''Breaking Bad'' tepat waktu untuk musim keempat, yang mengakibatkan peningkatan signifikan jumlah penonton di AMC. Hal ini terjadi karena pemirsa baru yang menonton episode-episode sebelumnya di Netflix, dan jumlah penonton pada musim kelima meningkat dua kali lipat. ''Breaking Bad'' dianggap sebagai seri pertama yang mendapat "pengaruh Netflix."<ref>{{cite news |url=https://www.hollywoodreporter.com/features/breaking-bad-movie-aaron-paul-series-creator-revisiting-amc-show-1240406 |title='Breaking Bad' Returns: Aaron Paul and Vince Gilligan Take a TV Classic for a Spin in 'El Camino' |first=Rebecca |last=Keegan |work=[[The Hollywood Reporter]] |date=September 18, 2019}}</ref>
Pada Januari 2011, Netflix mengumumkan perjanjian dengan beberapa produsen untuk menyertakan [[tombol Netflix]] pada perangkat [[pengendali jarak jauh]] yang kompatibel, seperti [[Blu-ray|pemutar Blu-ray]].<ref>{{Cite news |url=https://www.cnet.com/news/remote-controls-to-get-a-netflix-button/ |title=Remote controls to get a Netflix button | work=[[CNET]] | date=January 4, 2011 |url-status=live |archive-url=https://web.archive.org/web/20170314065730/https://www.cnet.com/news/remote-controls-to-get-a-netflix-button/ |archive-date=March 14, 2017}}</ref> Pada Mei 2011, Netflix menjadi sumber lalu lintas aliran Internet terbesar di Amerika Utara, menyumbang 30% lalu lintas pada jam-jam sibuk.<ref>{{Cite news | url=https://techcrunch.com/2011/05/17/netflix-largest-internet-traffic/ | title=Netflix Now The Largest Single Source of Internet Traffic In North America | first=Erick | last=Schonfeld | work=[[TechCrunch]] | date=May 17, 2011}}</ref><ref>{{Cite news | url=https://www.engadget.com/2011-05-17-study-finds-netflix-is-the-largest-source-of-internet-traffic-in.html | title=Study finds Netflix is the largest source of internet traffic in North America | first=Richard | last=Lawler | work=[[Engadget]] | date=May 17, 2011}}</ref><ref>{{Cite news | url=https://www.washingtonpost.com/blogs/post-tech/post/netflix-biggest-driver-of-us-internet-traffic-puts-spotlight-on-broadband-pricing/2011/05/16/AFg3yg5G_blog.html | title=Netflix biggest driver of U.S. Internet traffic, puts spotlight on broadband pricing | first=Cecilia | last=Kang | newspaper=[[The Washington Post]] | date=May 17, 2011}}</ref><ref>{{cite news |url=https://blogs.wsj.com/marketbeat/2011/05/04/time-warner-chief-things-like-netflix-are-welcome-additions/ |title=Time Warner Chief: 'Things Like Netflix are Welcome Additions' | last=Phillips | first=Matt | work=[[The Wall Street Journal]] |date=May 4, 2011 | url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20110907123433/http://blogs.wsj.com/marketbeat/2011/05/04/time-warner-chief-things-like-netflix-are-welcome-additions/ |archive-date=September 7, 2011}}</ref>
Pada 12 Juli 2011, Netflix mengumumkan pemisahan paket langganannya menjadi dua paket terpisah: satu untuk layanan aliran dan satu lagi untuk penyewaan DVD.<ref>{{cite news | url=https://www.techhive.com/article/236576/netflix_price_hike_backlash_wont_last.html | title=Netflix: Price Hike Backlash Won't Last | first=Jared | last=Newman | work=[[International Data Group]] | date=July 26, 2011 | access-date=August 13, 2018 | archive-date=August 13, 2018 | archive-url=https://web.archive.org/web/20180813175049/https://www.techhive.com/article/236576/netflix_price_hike_backlash_wont_last.html | url-status=dead }}</ref><ref name="hikes">{{cite news | last=Reisinger | first=Don | url=https://www.cnet.com/home/smart-home/netflix-hikes-prices-adds-dvd-only-plan/ | title=Netflix hikes prices, adds DVD-only plan | work=[[CNET]] | date=July 12, 2011 | url-status=live |archive-url=https://web.archive.org/web/20120503014400/http://news.cnet.com/8301-13506_3-20078765-17/netflix-hikes-prices-adds-dvd-only-plan/ |archive-date=May 3, 2012 }}</ref> Biaya untuk aliran ditetapkan seharga $7,99 per bulan, sementara penyewaan DVD ditawarkan dengan harga yang sama.<ref name="fire">{{cite news | last=Mack | first=Eric |url=https://www.cnet.com/tech/services-and-software/dear-netflix-price-hike-ignites-social-media-fire/ |title='Dear Netflix': Price hike ignites social-media fire | work=[[CNET]] |date=July 12, 2011 |url-status=live |archive-url=https://web.archive.org/web/20120503014001/http://news.cnet.com/8301-1023_3-20078960-93/dear-netflix-price-hike-ignites-social-media-fire/ |archive-date=May 3, 2012 | df=mdy-all}}</ref> Pada 11 September 2011, Netflix memperluas jangkauannya ke Amerika Latin.<ref>{{cite news | url=https://www.engadget.com/2011-09-05-netflix-lands-in-brazil-43-other-latin-american-countries-withi.html | title=Netflix lands in Brazil, 43 other Latin American countries within the week | first=T. | last=O'Brien | work=[[Engadget]] | date=September 5, 2011}}</ref><ref>{{Cite news | url=https://techcrunch.com/2011/09/05/netflix-starts-rolling-out-movie-and-tv-show-streaming-service-to-mexico-latin-america-and-the-caribbean/ | title=Netflix Starts Rolling Out Streaming Service To Mexico, Latin America | first=Leena | last=Rao | work=[[TechCrunch]] | date=September 5, 2011}}</ref><ref>{{Cite news | url=https://www.cnet.com/tech/services-and-software/netflix-launches-streaming-service-in-latin-america/ | title=Netflix launches streaming service in Latin America | first=Steven | last=Musil | work=[[CNET]] | date=September 5, 2011}}</ref> {{anchor|qwikster}}Pada 18 September 2011, Netflix mengumumkan rencana untuk mengubah layanan penyewaan DVD menjadi anak perusahaan independen bernama Qwikster, memisahkan layanan penyewaan DVD dari aliran.<ref>{{cite news |url=https://www.engadget.com/2011/09/19/netflix-spins-dvd-by-mail-service-off-into-qwikster-says-its/ |title=Netflix spins DVD-by-mail service off into Qwikster, says it's 'done' with price changes (video) |first=Richard |last=Lawler |work=[[Engadget]] |date=September 19, 2011 |archive-url=https://web.archive.org/web/20140308083616/http://www.engadget.com/2011/09/19/netflix-spins-dvd-by-mail-service-off-into-qwikster-says-its/ |archive-date=March 8, 2014 |url-status=live}}</ref><ref>{{cite news |url=https://www.engadget.com/2011/09/19/editorial-reed-hastings-netflix-spinoff-isnt-about-dvd-succes/ |title=Editorial: Reed Hastings' Netflix spinoff isn't about DVD success, it's about hedging the stream |first=Darren |last=Murph |work=[[Engadget]] |date=September 19, 2011 |archive-url=https://web.archive.org/web/20140308083906/http://www.engadget.com/2011/09/19/editorial-reed-hastings-netflix-spinoff-isnt-about-dvd-succes/ |archive-date=March 8, 2014 |url-status=live }}</ref><ref>{{cite news |url=http://www.cnn.com/2011/09/19/tech/web/netflix-qwikster/ |title=Netflix renames DVD-by-mail service, adds video games | work=[[CNN]] |date=September 19, 2011 |url-status=live |archive-url=https://web.archive.org/web/20110919084932/http://www.cnn.com/2011/09/19/tech/web/netflix-qwikster/ |archive-date=September 19, 2011}}</ref><ref>{{cite news |title=Netflix Splits DVD-Streaming Business, Rebrands With Qwikster, Adds Video Games |url=https://www.fastcompany.com/1781145/netflix-splits-dvd-streaming-business-rebrands-qwikster-adds-video-games | first=AUSTIN | last=CARR | work=[[Fast Company]] |date=September 19, 2011 |url-status=live| archive-url=https://web.archive.org/web/20161009194746/https://www.fastcompany.com/1781145/netflix-splits-dvd-streaming-business-rebrands-qwikster-adds-video-games |archive-date=October 9, 2016}}</ref><ref>{{cite news |title=Remember When Netflix Wanted To Rent DVDs on a Different Website? Yeah, That Was A Fun Week |url=https://techcrunch.com/2011/10/10/remember-when-netflix-wanted-to-rent-dvds-on-a-different-website-yeah-that-was-a-fun-week/ | first=John | last=Biggs | work=[[TechCrunch]] |url-status=live |archive-url=https://web.archive.org/web/20161009175540/https://techcrunch.com/2011/10/10/remember-when-netflix-wanted-to-rent-dvds-on-a-different-website-yeah-that-was-a-fun-week/ |archive-date=October 9, 2016}}</ref> Pada tanggal 26 September 2011, Netflix mengumumkan sebuah kesepakatan penting dengan [[DreamWorks Animation]], yang memungkinkan Netflix untuk menayangkan film-film dan serial animasi dari studio tersebut.<ref>{{cite news |title=Netflix, DreamWorks Announce Content Deal |url=https://www.nytimes.com/2011/09/26/business/media/netflix-secures-streaming-deal-with-dreamworks.html |work=[[The New York Times]] |date=September 26, 2011 |first1=Brooks |last1=Barnes |first2=Brian |last2=Stelter |url-status=live| archive-url=https://web.archive.org/web/20110926235135/http://www.nytimes.com/2011/09/26/business/media/netflix-secures-streaming-deal-with-dreamworks.html?pagewanted=all |archive-date=September 26, 2011}}</ref> Namun, pada 10 Oktober 2011, Netflix memutuskan untuk mempertahankan layanan DVD dengan nama Netflix dan mempertahankan kedua paket tersebut sebagai merek bersama, mengikuti ketidakpuasan pelanggan atas pemisahan layanan tersebut.<ref>{{cite news | url=https://mediadecoder.blogs.nytimes.com/2011/10/10/netflix-abandons-plan-to-rent-dvds-on-qwikster/ |work=[[The New York Times]] |first=Brian |last=Stelter|title=Netflix, in Reversal, Will Keep Its Services Together |date=October 10, 2011 | url-access=limited | url-status=live |archive-url=https://web.archive.org/web/20160613141313/http://mediadecoder.blogs.nytimes.com/2011/10/10/netflix-abandons-plan-to-rent-dvds-on-qwikster/ |archive-date=June 13, 2016 }}</ref><ref>{{cite news |url=https://www.engadget.com/2011/10/10/netflix-backtracks-on-qwikster-will-keep-dvds-and-streaming-und/ |title=Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL |work=[[Engadget]] |date=October 10, 2011 |first=Richard |last=Lawler |archive-url=https://web.archive.org/web/20140308084347/http://www.engadget.com/2011/10/10/netflix-backtracks-on-qwikster-will-keep-dvds-and-streaming-und/ |archive-date=March 8, 2014 |url-status=live}}</ref>
Pada Oktober 2011, Netflix dan [[The CW]] menandatangani kesepakatan produksi multi-tahun.<ref>{{Cite web |last=Flint |first=Joe |date=2011-10-13 |title=Netflix deal makes CW pay off for CBS and Warner Bros. |url=https://www.latimes.com/archives/blogs/company-town-blog/story/2011-10-13/netflix-deal-makes-cw-pay-off-for-cbs-and-warner-bros |access-date=2023-09-26 |website=Los Angeles Times |language=en-US}}</ref> Pada 4 Januari 2012, Netflix meluncurkan layanannya di Inggris dan Irlandia, memulai perluasan jangkauannya ke Eropa.<ref>{{cite news | title=Netflix launches UK film and TV streaming service| date=January 9, 2012 | url=https://www.bbc.co.uk/news/technology-16467432 | work=[[BBC News]]| url-status=live | archive-url=https://web.archive.org/web/20120109175608/http://www.bbc.co.uk/news/technology-16467432 | archive-date=January 9, 2012| df=mdy-all}}</ref> Pada Februari 2012, Netflix mencapai kesepakatan multi-tahun dengan [[The Weinstein Company]].<ref>{{cite news |url=https://deadline.com/2012/02/nextflix-lands-pay-tv-rights-to-the-artist-as-part-of-weinstein-co-deal-233952/ | title=Weinstein Co. and Netflix sign a multi-year licensing agreement | work=[[Deadline Hollywood]] | date=February 21, 2012 | url-status=live | archive-url=https://web.archive.org/web/20120222130448/http://www.deadline.com/2012/02/nextflix-lands-pay-tv-rights-to-the-artist-as-part-of-weinstein-co-deal/ |archive-date=February 22, 2012 }}</ref><ref>{{Cite news | url=https://deadline.com/2013/08/netflix-weinstein-co-to-reinvent-pay-tv-experience-with-new-multi-year-pact-567620/ | title=Netflix, Weinstein Co To "Reinvent" Pay-TV Experience With New Multi-Year Pact | work=[[Deadline Hollywood]] | date=August 20, 2013 | archive-url=https://web.archive.org/web/20130821082715/http://www.deadline.com/2013/08/netflix-weinstein-co-to-reinvent-pay-tv-experience-with-new-multi-year-pact/ |archive-date=August 21, 2013 | url-status=live}}</ref> Pada Maret 2012, Netflix mengakuisisi [[nama domain]] DVD.com.<ref>{{cite news | title=Netflix Sharpens Focus On DVDs With DVD.com, But Don't Cry Qwikster. (It's Staying) | url=https://techcrunch.com/2012/03/30/netflix-sharpens-focus-on-dvds-with-dvd-com-but-dont-cry-qwikster-its-staying/ | work=[[TechCrunch]] | date=March 30, 2012 |url-status=live |archive-url=https://web.archive.org/web/20161009163626/https://techcrunch.com/2012/03/30/netflix-sharpens-focus-on-dvds-with-dvd-com-but-dont-cry-qwikster-its-staying/|archive-date=October 9, 2016}}</ref> Pada tahun 2016, layanan penyewaan DVD melalui posnya berganti nama menjadi ''DVD.com, A Netflix Company''.<ref>{{cite news |title=Is Netflix About to Copy Amazon?| url=https://www.fool.com/investing/2016/06/25/is-netflix-about-to-copy-amazon.aspx | first=Rick | last=Munarriz | work=[[The Motley Fool]] | date=June 25, 2016 |url-status=live |archive-url=https://web.archive.org/web/20161009210235/http://www.fool.com/investing/2016/06/25/is-netflix-about-to-copy-amazon.aspx |archive-date=October 9, 2016}}</ref><ref>{{cite news |title=Here's How Netflix's DVD Envelope Designs Have Changed Since 2012 |url=https://www.pastemagazine.com/design/netflix/heres-how-netflixs-dvd-envelopes-have-changed-sinc/ | first=Cameron | last=Wade | work=[[Paste (magazine)|Paste]] |date=September 15, 2016 |url-status=live |archive-url=https://web.archive.org/web/20161009143551/https://www.pastemagazine.com/articles/2016/09/heres-how-netflixs-dvd-envelopes-have-changed-sinc.html |archive-date=October 9, 2016}}</ref> Pada April 2012, Netflix mengajukan permohonan kepada [[Federal Election Commission]] (FEC) untuk membentuk [[komite aksi politik]] (PAC) bernama FLIXPAC.<ref name="FLIXPAC">{{cite news |last=Levinthal |first=Dave |title=Netflix forms PAC |url=https://www.politico.com/story/2012/04/netflix-forms-pac-074929 | work=[[Politico]] |date=April 7, 2012 |url-status=live |archive-url=https://web.archive.org/web/20150316152635/http://www.politico.com/news/stories/0412/74929.html |archive-date=March 16, 2015}}</ref> Tujuannya adalah untuk terlibat dalam isu-isu seperti [[netralitas net]], [[batas pita lebar]], [[Penagihan berbasis penggunaan|UBB]] dan [[Undang-Undang Perlindungan Privasi Video|VPPA]]".<ref>{{cite news | last=Rashid |first=Fahmida Y. |title=Netflix Isn't Pro-CISPA, Facebook Is | url=https://www.pcmag.com/archive/netflix-isnt-pro-cispa-facebook-is-296445 | work=[[PC Magazine]] |date=April 10, 2012 |url-status=live| archive-url=https://web.archive.org/web/20160123205737/http://securitywatch.pcmag.com/security/296445-netflix-isn-t-pro-cispa-facebook-is |archive-date=January 23, 2016}}</ref><ref>{{cite news |last=Thier| first=Dave| title=Netflix Has NOT Formed a Pro-Sopa Super-PAC | url=https://www.forbes.com/sites/davidthier/2012/04/09/netflix-has-not-formed-a-pro-sopa-super-pac/ | work=[[Forbes]] |date=April 10, 2012 |url-status=live |archive-url=https://web.archive.org/web/20171102061012/https://www.forbes.com/sites/davidthier/2012/04/09/netflix-has-not-formed-a-pro-sopa-super-pac/ |archive-date=November 2, 2017}}</ref> Pada Juni 2012, Netflix menandatangani kesepakatan dengan [[Open Road Films]].<ref>{{cite news | url=https://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/06/open-road-films-signs-pay-tv-deal-with-netflix.html | date=June 28, 2012 | first=Ben | last=Fritz | work=[[Los Angeles Times]] | title=Company Town | url-status=live | archive-url=https://web.archive.org/web/20120211211227/http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/06/open-road-films-signs-pay-tv-deal-with-netflix.html | archive-date=February 11, 2012 | df=mdy-all}}</ref><ref>{{Cite news| url=https://techcrunch.com/2012/07/23/netflix-adds-warner-bros-exec-as-its-new-chief-marketing-officer/ |title=Netflix Adds Warner Bros. Exec as its New Chief Marketing Officer | last=Lawler | first=Ryan | date=July 24, 2012 |url-status=live |archive-url=https://web.archive.org/web/20160507072004/http://techcrunch.com/2012/07/23/netflix-adds-warner-bros-exec-as-its-new-chief-marketing-officer/ |archive-date=May 7, 2016}}</ref>
== Netflix di Indonesia ==
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