Skechers: Perbedaan antara revisi
Konten dihapus Konten ditambahkan
Tidak ada ringkasan suntingan Tag: Suntingan perangkat seluler Suntingan peramban seluler |
Fitur saranan suntingan: 3 pranala ditambahkan. |
||
Baris 33:
== Sejarah ==
Skechers didirikan pada tahun 1992 oleh Robert [[Greenberg (film)|Greenberg]], yang sebelumnya mendirikan L. A. Gear pada tahun 1978 (ia mengundurkan diri sebagai CEO perusahaan pada tahun yang sama ketika dia mendirikan Skechers).<ref>{{Cite web|last=Lazzareschi|first=Carla|date=January 27, 1992|title=L.A. Gear CEO Greenberg Says He'll Step Down : Management: The co-founder of athletic shoe manufacturer will be replaced by Stanley P. Gold.|url=https://www.latimes.com/archives/la-xpm-1992-01-27-fi-738-story.html|website=[[Los Angeles Times]]|archive-url=https://web.archive.org/web/20200115060954/https://www.latimes.com/archives/la-xpm-1992-01-27-fi-738-story.html|archive-date=January 15, 2020|access-date=January 14, 2020|url-status=live}}</ref><ref>{{Cite web|title=A Brief History of Skechers Shoes|url=https://www.srishoes.com/blogs/news/brief-history-skechers-shoes|website=SRI Shoe Warehouse|language=en|archive-url=https://web.archive.org/web/20190807183200/https://www.srishoes.com/blogs/news/brief-history-skechers-shoes|archive-date=2019-08-07|access-date=2019-08-07|url-status=live}}</ref><ref name=":02">{{Cite web|title=History of Skechers - Express Trainers|url=https://www.expresstrainers.com/page.php/skechersHistory|website=www.expresstrainers.com|archive-url=https://web.archive.org/web/20190807183159/https://www.expresstrainers.com/page.php/skechersHistory|archive-date=2019-08-07|access-date=2019-08-07|url-status=live}}</ref> Greenberg berusaha untuk fokus pada pasar alas kaki kasual. Produk awal Skechers adalah sepatu bot kerja dan sepatu untuk papan seluncur.<ref name=":02"/> Perusahaan telah melakukan diversifikasi untuk memasukkan sepatu bergaya atletik dan kasual untuk pria, wanita dan anak-anak, serta sepatu olah raga.<ref>{{Cite web|title=History of Skechers U.S.A. Inc.|url=http://www.fundinguniverse.com/company-histories/Skechers-USA-Inc-Company-History.html|website=Fundinguniverse.com|archive-url=https://web.archive.org/web/20120521022240/http://www.fundinguniverse.com/company-histories/Skechers-USA-Inc-Company-History.html|archive-date=21 May 2012|access-date=11 September 2015|url-status=live}}</ref> serta sepatu kinerja.<ref name="CorporateInfo4">{{Cite web|title=Skechers Investors Site|url=https://investors.skechers.com/|website=Investors.skx.com|archive-url=https://web.archive.org/web/20210129055509/https://investors.skechers.com/|archive-date=29 January 2021|access-date=14 February 2019|url-status=live}}</ref> Pada Januari 2019, perusahaan memulai perluasan kantor pusat perusahaan untuk menggandakan ruang kantor, desain, dan ruang pamer perusahaan di South Bay.<ref>{{Cite web|title=Skechers Breaks Ground on Corporate Headquarters Expansion|url=https://investors.skechers.com/press-releases/detail/378/skechers-breaks-ground-on-corporate-headquarters-expansion|website=Skechers U.S.A., Inc.|language=en|access-date=2021-08-14}}</ref>
=== Proses pengadilan ===
Baris 42:
== Produk dan iklan ==
Perusahaan ini menawarkan dua kategori alas kaki: divisi gaya hidup yang mencakup Skechers Memory Foam, lini BOBS untuk amal dan sepatu nyaman Relaxed Fit, dan divisi olahraga yang mencakup alas kaki Skechers GOrun dan Skechers GOwalk. Melalui perjanjian lisensi, perusahaan menawarkan tas bermerek, [[jam tangan]], kacamata, dan merchandise lainnya.<ref name="CorporateInfo4">{{Cite web|title=Skechers Investors Site|url=https://investors.skechers.com/|website=Investors.skx.com|archive-url=https://web.archive.org/web/20210129055509/https://investors.skechers.com/|archive-date=29 January 2021|access-date=14 February 2019|url-status=live}}</ref>
Skechers menggunakan selebriti untuk mempromosikan produknya, [rujukan?] dan telah mempromosikan produknya dengan banyak selebriti termasuk artis musik Demi Lovato<ref>{{Cite web|title=Demi Lovato - SKECHERS The Source|url=https://blog.skechers.com/tag/demi-lovato/|website=Blog.skechers.com|archive-url=https://web.archive.org/web/20190328203329/https://blog.skechers.com/tag/demi-lovato/|archive-date=28 March 2019|access-date=28 March 2019|url-status=dead}}</ref> dan [[Camila Cabello]],<ref>{{Cite news|last=Robin|first=Marci|title=Camila Cabello Is Launching a Havana-Inspired Makeup Collection With L'Oréal|url=https://www.allure.com/story/camilla-cabello-havana-loreal-makeup-collection|work=Allure.com|language=en|archive-url=https://web.archive.org/web/20180713150705/https://www.allure.com/story/camilla-cabello-havana-loreal-makeup-collection|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> pemain baseball Clayton Kershaw,<ref>{{Cite web|title=Skechers Signs Clayton Kershaw|url=https://investors.skechers.com/press-releases/detail/424/los-angeles-all-star-clayton-kershaw-signs-on-to-pitch|language=en|archive-url=https://web.archive.org/web/20210704050530/https://investors.skechers.com/press-releases/detail/424/los-angeles-all-star-clayton-kershaw-signs-on-to-pitch|archive-date=2021-07-04|access-date=2020-02-11|url-status=live}}</ref> David Ortiz,<ref>{{Cite web|title=Big Papi Goes To Bat For Skechers|url=https://www.mediapost.com/publications/article/300479/big-papi-goes-to-bat-for-skechers.html|language=en|archive-url=https://web.archive.org/web/20180713204629/https://www.mediapost.com/publications/article/300479/big-papi-goes-to-bat-for-skechers.html|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> dan pemain American football Tony Romo dan Howie Long.<ref>{{Cite news|title=NFL Star Tony Romo and Wife Approve These Skechers Shoes That'll Get You Through Airport Security|url=https://www.yahoo.com/lifestyle/nfl-star-tony-romo-wife-165329715.html|language=en-US|archive-url=https://web.archive.org/web/20180713205228/https://www.yahoo.com/lifestyle/nfl-star-tony-romo-wife-165329715.html|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref><ref>{{Cite news|title=How Did Skechers Afford That Super Bowl Buy?|url=http://adage.com/article/special-report-super-bowl/skechers-afford-super-bowl-buy/312259/|language=en|archive-url=https://web.archive.org/web/20180713205954/http://adage.com/article/special-report-super-bowl/skechers-afford-super-bowl-buy/312259/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> Divisi Olahraga Skechers menampilkan pelari elit Meb Keflezighi,<ref>{{Cite news|title=Marathon Superstar Reups His Partnership With Skechers|url=http://fortune.com/2016/02/08/skechers-meb-contract-extension/|work=Fortune.com|language=en|archive-url=https://web.archive.org/web/20180713205127/http://fortune.com/2016/02/08/skechers-meb-contract-extension/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> dan pegolf profesional Matt Kuchar, Brooke Henderson dan Wesley Bryan.<ref name="CorporateInfo4">{{Cite web|title=Skechers Investors Site|url=https://investors.skechers.com/|website=Investors.skx.com|archive-url=https://web.archive.org/web/20210129055509/https://investors.skechers.com/|archive-date=29 January 2021|access-date=14 February 2019|url-status=live}}</ref><ref>{{Cite web|title=2018 PGA Merchandise Show: Skechers golf show review|url=https://www.golfchannel.com/video/skechers-golf-shoes-worn-kuchar-bryan-henderson/|website=Golf Channel|archive-url=https://web.archive.org/web/20180713212819/https://www.golfchannel.com/video/skechers-golf-shoes-worn-kuchar-bryan-henderson/|archive-date=2018-07-13|access-date=2018-07-13|url-status=live}}</ref> Pada tahun 2014, Skechers menandatangani kesepakatan dukungan dengan musisi [[Ringo Starr]].<ref>{{Cite web|title=Skechers signs Ringo Starr|url=https://blog.skechers.com/2014/10/20/skechers-signs-ringo-starr/|website=Blog.skechers.com|archive-url=https://web.archive.org/web/20190328191902/https://blog.skechers.com/2014/10/20/skechers-signs-ringo-starr/|archive-date=2019-03-28|access-date=2017-06-06|url-status=dead}}</ref><ref>{{Cite news|title=Ringo Starr to Star in 2015 Skechers Ads|url=https://www.billboard.com/articles/news/6289221/ringo-starr-to-star-in-2015-skechers-ads|work=Billboard.com|archive-url=https://web.archive.org/web/20180719020754/https://www.billboard.com/articles/news/6289221/ringo-starr-to-star-in-2015-skechers-ads|archive-date=2018-07-19|access-date=2018-07-13|url-status=live}}</ref>
Pada 1 Maret 2019, Skechers meluncurkan kampanye iklan komparatif cetak dan digital berjudul "Just Blew It" untuk menyoroti insiden kegagalan sepatu saingannya, [[Nike, Inc.|Nike]] yang digunakan oleh [[Zion Williamson]].<ref>{{Cite web|last=Chochrek|first=Ella|date=2 March 2019|title=Skechers Takes a Direct Hit at Nike's Shoe Explosion Incident With New Ad|url=https://footwearnews.com/2019/focus/athletic-outdoor/skechers-ad-shades-nike-zion-williamson-shoe-explosion-1202755335/|website=Footwearnews.com|archive-url=https://web.archive.org/web/20190328203351/https://footwearnews.com/2019/focus/athletic-outdoor/skechers-ad-shades-nike-zion-williamson-shoe-explosion-1202755335/|archive-date=28 March 2019|access-date=28 March 2019|url-status=live}}</ref>
| |||